--- title: Uptempo Reviews meta\_title: 'Uptempo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 147 reviews by the users' company size, role or industry to find out how Uptempo works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 147 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Uptempo Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Uptempo but has limited features. Are you part of the Uptempo team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Uptempo is the enterprise marketing system of record that helps marketing leaders prove and improve ROI by connecting budgets, plans, and performance in one platform. Built for complex organizations, Uptempo gives marketers a single source of truth to manage investments with financial discipline, plan with confidence, and adapt faster as priorities change. Deep ERP/EPM connections—actuals, GL mapping, and reconciliation—keep budgets under control, so marketing can see investments trending ahead or behind plan. Performance dashboards help CMOs build credibility by tying marketing spend to measurable business outcomes. With a unified marketing calendar plus real-time dashboards and scenario modeling, leaders can pressure-test decisions and reallocate confidently as signals change. All of this runs with enterprise-grade governance: configurable hierarchies, role-based access, SSO, and audit trails. By replacing disconnected spreadsheets and point solutions with one governed workspace, Uptempo improves visibility, alignment, and decision-making across the marketing organization. Uptempo is the CMO's enterprise command center for closed-loop operations, helping to transform marketing from a cost center to a credible growth driver for the business. * * * Seller [Uptempo](https://www.g2.com/sellers/uptempo) Discussions [Uptempo Community](https://www.g2.com/products/uptempo/discuss) Languages Supported English Solution Type All-in-One Overview by Jeynel Sumar Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 16 months [ View More Pricing Information ](https://www.g2.com/products/uptempo/pricing) ## Top-Rated Alternatives [ ![Planful](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Planful") Planful 4.3/5(508) ](https://www.g2.com/products/planful/reviews) [ ![Aprimo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aprimo") Aprimo 4.3/5(303) ](https://www.g2.com/products/aprimo/reviews) [ ![Wrike](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wrike") Wrike 4.2/5(4,539) ](https://www.g2.com/products/wrike/reviews) [ View All Alternatives ](https://www.g2.com/products/uptempo/competitors/alternatives) ## User Insights Average based on 147 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/18/2020 "Allocadia is fine" 2/5 What do you like best about Uptempo? Line items under budgets is helpful to separate out separate deliverables in the overarching budget. Review collected by and hosted on G2.com. What do you dislike about Uptempo? Opening a PO. UX is confusing - when you submit it doesn't automatically close out, so it's easy to make duplicate pos. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Organizing complex budgets Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") AH Verified User in Human Resources Enterprise (\> 1000 emp.) 8/19/2020 "Solid tool, works well." 4/5 What do you like best about Uptempo? Easy to set up and maintain. Has integrations. Review collected by and hosted on G2.com. What do you dislike about Uptempo? A little learning curve to get up and running, but its flexible. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Tracking budgets and ROI. Detailed costs can be entered for campaigns. Automatic creation of Workfront projects. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/13/2020 "Using from financial perspective for forecasting" 2.5/5 What do you like best about Uptempo? Breakout by budget and then budget category Review collected by and hosted on G2.com. What do you dislike about Uptempo? Integration with Workday is not the best Review collected by and hosted on G2.com. Recommendations to others considering Uptempo: N/A Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Aligning marketing with finance to ensure accurate forecasting Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 8/13/2020 "Marketing Pure Storage" 4/5 What do you like best about Uptempo? Ease of use, the reporting and analysis. Review collected by and hosted on G2.com. What do you dislike about Uptempo? overall display, ability to saved views. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Manage budget /marketing activities . Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ZO Zoe O. Mid-Market (51-1000 emp.) 2/28/2020 "Great budgeting tool" 5/5 What do you like best about Uptempo? Very user friendly, we stay within our budget targets within 1% using Allocadia. Review collected by and hosted on G2.com. What do you dislike about Uptempo? Would love if we didn't have to manually update forecast & committed amounts based on the invoice amount. It should be automatically updated and would save us so much time. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Better reporting for management Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tricia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tricia S.") TS Tricia S. Director, Revenue Marketing Operations and Technology Enterprise (\> 1000 emp.) 7/18/2019 "Allocadia helped bring all of our disparate budget spreadsheets, into one actionable tool" 5/5 What do you like best about Uptempo? We have a very complex enterprise marketing environment, with many franchises and divisions within those franchises. Every division was tracking their marketing spend in a different way and we had no visibility into what was being spent week over week - and if we were getting the most out of our marketing dollars. Allocadia helped up bring together all of our disparity into a single great tool that is easy to use - regardless of your role. Review collected by and hosted on G2.com. What do you dislike about Uptempo? I would really like our teams to start using the planning tools for goals and objectives and then tie spend against those. Unfortunately, there is only the option of doing that for a single team. Every one of our divisions has unique goals and objectives, so it would be cool if each franchise could have their own set of those - then we could use it. Right now we can't. Review collected by and hosted on G2.com. Recommendations to others considering Uptempo: I know there are other tools like Allocadia, but not only are they the best we found, but their account team and customer success managers are truly the best in the business. And their support is outstanding. That is often hard to find in software vendors - not with Allocadia, they are excellent! Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? We have reduced waste across the business because we can now see where money is being spent across all divisions on technology, contractors, vendors, etc., and we are now consolidating these relationships to gain better economies of scale. Allocadia gave us this visibility. Also, we are ensuring that all of our budget is used each quarter. We don't want to waste any of our budget, with bad tracking practices. Allocadia ensures that we are on budget, invoices are received within the quarter and no dollars are wasted. We love it! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Enterprise (\> 1000 emp.) 3/1/2020 "Great Customer Service" 3.5/5 What do you like best about Uptempo? the team is very quick to get back to you and is highly knowledgeable Review collected by and hosted on G2.com. What do you dislike about Uptempo? the system is not very intuitive and requires training in order to understand how to enter, track and report correctly Review collected by and hosted on G2.com. Recommendations to others considering Uptempo: Understand exactly what your needs are before any work is done and ensure at the very least a weekly touch base is set up once a week to ensure appropriate progress is made towards the target Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? the ability to accrue PO's automatically and manage A&P more effectively Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 2/28/2020 "Allocadia Combines Marketing Programs and Financials" 5/5 What do you like best about Uptempo? Ability to have all marketing programs, launch and end dates, budgets, results and annual revenue in one place. Review collected by and hosted on G2.com. What do you dislike about Uptempo? The time it took for internal teams to adopt Review collected by and hosted on G2.com. Recommendations to others considering Uptempo: Get off spreadsheets and put marketing programs, budgets and results in Allocadia. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Getting off spreadsheets, ability to track all marketing programs, budgets and results in one place, ability to provide management with greater visibility Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 2/26/2020 "Awesome Tool" 5/5 What do you like best about Uptempo? How easy it allows us to track our Marketing spend Review collected by and hosted on G2.com. What do you dislike about Uptempo? How we cannot combine fiscal years in the tool. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? GTM reporting, consolidating millions of line items into a summarized view for leadership Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller TD Tim D. Director, Marketing Operations Mid-Market (51-1000 emp.) 12/5/2018 "Great Insight and Visibility" 4/5 What do you like best about Uptempo? 1 - The layout of Hive9 is very logical in how they present information and the way tht you interface with the tool and they continue to improve upon it constantly. 2 - The ability to be able to see what impact Marketing is having on revenue and show our impact back to finance. Review collected by and hosted on G2.com. What do you dislike about Uptempo? For us it a little difficult to getting set-up with the tool since we report or use SFDC a little bit different, however the team at Hive9 was great in their ability to work with us and provide a solution that allowed us to still utilize the tool to the fullest extent while not having to change everything on our end. Review collected by and hosted on G2.com. Recommendations to others considering Uptempo: The team at Hive9 is great to work with and is willing to go the extra mile to make sure that you are a happy customer (from my experience) but you need to make sure that you are being as open as possible with them. They are a great resource for best practice as well, so I would try to align with as much as possible with their recommendations. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? As an organization we were struggling to be able to have all of the marketing team and finance on the same page with what is going to be spend, by whom , and when. With the addition of Hive9 all of that was solved. Hive9 does a great job at laying out the budget down to the individual tactic in a very logical layout. For us this allowed us to be able to get trust with the finance team because they were able to see what we were doing and actually see the ROI of our activities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Uptempo? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Uptempo ](https://www.g2.com/products/uptempo/discussions/new) GU Guest User What is BrandMaker Digital Asset Management used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-brandmaker-digital-asset-management-used-for) [ View all Discussions ](https://www.g2.com/products/uptempo/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 16 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/uptempo/pricing) Uptempo Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e331bcb7d1361eb98bf21e5bb19c9255/elateral-brandgility.png "Product Avatar Image") Brandgility 4/5(1) [ Compare Now ](https://www.g2.com/compare/elateral-brandgility-vs-uptempo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fb749eb293a9713ab545389d7c088a5c/distributed-marketing-solution.jpg "Product Avatar Image") Distributed Marketing Solution 4/5(1) [ Compare Now ](https://www.g2.com/compare/distributed-marketing-solution-vs-uptempo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9cf61016817facba8ee5275b1250c42b/spotler-brand-id.png "Product Avatar Image") Spotler Brand ID 4/5(1) [ Compare Now ](https://www.g2.com/compare/spotler-brand-id-vs-uptempo) ##### Categories on G2 [Marketing Calendar](https://www.g2.com/categories/marketing-calendar)[Marketing Resource Management](https://www.g2.com/categories/marketing-resource-management) ##### Explore More [Is a dedicated mobile crash reporting platform worth it for a small app team, or does the free tier of Firebase Crashlytics cover most of what a startup actually needs?](https://www.g2.com/discussions/is-a-dedicated-mobile-crash-reporting-platform-worth-it-for-a-small-app-team-or-does-the-free-tier-of-firebase-crashlytics-cover-most-of-what-a-startup-actually-needs)[Which aviation MRO solutions provide real-time compliance tracking for FAA-regulated maintenance tasks?](https://www.g2.com/discussions/which-aviation-mro-solutions-provide-real-time-compliance-tracking-for-faa-regulated-maintenance-tasks)[Which IT compliance services have excellent support based on reviews praising responsive customer service and rapid issue resolution?](https://www.g2.com/discussions/which-it-compliance-services-have-excellent-support-based-on-reviews-praising-responsive-customer-service-and-rapid-issue-resolution) [Are there affiliate marketing platforms that consistently reduce the manual back and forth involved in managing a growing partner network?](https://www.g2.com/discussions/are-there-affiliate-marketing-platforms-that-consistently-reduce-the-manual-back-and-forth-involved-in-managing-a-growing-partner-network)[Best AI-powered agents for handling common customer queries](https://www.g2.com/discussions/what-are-the-best-ai-powered-agents-for-handling-common-customer-queries)[Pros and Cons Details](https://www.g2.com/products/uptempo/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)