--- title: Uptempo Reviews meta\_title: 'Uptempo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 147 reviews by the users' company size, role or industry to find out how Uptempo works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 147 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Uptempo Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Uptempo but has limited features. Are you part of the Uptempo team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Uptempo is the enterprise marketing system of record that helps marketing leaders prove and improve ROI by connecting budgets, plans, and performance in one platform. Built for complex organizations, Uptempo gives marketers a single source of truth to manage investments with financial discipline, plan with confidence, and adapt faster as priorities change. Deep ERP/EPM connections—actuals, GL mapping, and reconciliation—keep budgets under control, so marketing can see investments trending ahead or behind plan. Performance dashboards help CMOs build credibility by tying marketing spend to measurable business outcomes. With a unified marketing calendar plus real-time dashboards and scenario modeling, leaders can pressure-test decisions and reallocate confidently as signals change. All of this runs with enterprise-grade governance: configurable hierarchies, role-based access, SSO, and audit trails. By replacing disconnected spreadsheets and point solutions with one governed workspace, Uptempo improves visibility, alignment, and decision-making across the marketing organization. Uptempo is the CMO's enterprise command center for closed-loop operations, helping to transform marketing from a cost center to a credible growth driver for the business. * * * Seller [Uptempo](https://www.g2.com/sellers/uptempo) Discussions [Uptempo Community](https://www.g2.com/products/uptempo/discuss) Languages Supported English Solution Type All-in-One Overview by Jeynel Sumar Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 16 months [ View More Pricing Information ](https://www.g2.com/products/uptempo/pricing) ## Top-Rated Alternatives [ ![Planful](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Planful") Planful 4.3/5(508) ](https://www.g2.com/products/planful/reviews) [ ![Aprimo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aprimo") Aprimo 4.3/5(301) ](https://www.g2.com/products/aprimo/reviews) [ ![Wrike](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wrike") Wrike 4.2/5(4,539) ](https://www.g2.com/products/wrike/reviews) [ View All Alternatives ](https://www.g2.com/products/uptempo/competitors/alternatives) ## User Insights Average based on 147 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 9/10/2021 "Get greater visibility into the performance of your marketing programs and see the ROI" 4.5/5 What do you like best about Uptempo? Seeing end to end spend and performance to get a true picture of marketing ROI. As an organization, Hive9 are very responsive and willing to make the platform work to suit their customers, but you have to know what you want to achieve and put some internal processes in place to make it work. Review collected by and hosted on G2.com. What do you dislike about Uptempo? Can be a little complex at times but it all depends on how you use it and what you want to get out of it. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Hive9 provided a centralized, clear and up to date view of current and historic marketing perfomance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic PL Petra L. Product Owner Enterprise (\> 1000 emp.) 3/21/2021 "Easy navigation & great insight" 5/5 What do you like best about Uptempo? Hive9 provides an easy navigation on the screen and a good visual of data on each page. It is very easy to analyse and extract requested set of data and get a very quick overview/status of marketing spend. A logical hierarchy is build in with a flexibility to select relevant attributes for each hierarchy level. This enables a detailed overview for each spend. An easy integration with other tools like GSAP, SalesForce. An easy administration of the site by the admins. Review collected by and hosted on G2.com. What do you dislike about Uptempo? Bespoke dashboards could have better look & feel. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? An intuitive digital platform for marketers to plan, manage, monitor and analyse their spend on marketing activities. Be able to compare easily the planned cost of those activities versus actuals which come from GSAP. Constant visibility of marketing spend linked to budget with an easy access to the data. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 9/24/2021 "An incredibly powerful tool to maximize marketing performance management!" 5/5 What do you like best about Uptempo? The Hive9 Customer Success team is truly dedicated to providing excellent customer service. We had an aggressive timeline to roll out our complex instance and the Hive9 team worked relentlessly alongside us every step to the way. The simplicity in pivoting data points to review budget/spend/actuals stands out the most. Review collected by and hosted on G2.com. What do you dislike about Uptempo? At first glance, the tool can appear intimidating, but the learning curve is not steep. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Optimizing marketing spend and ROI Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Tammy R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tammy R.") TR Tammy R. Associate Brand Manager - Mucinex 12 Hr Mid-Market (51-1000 emp.) 8/18/2020 "Makes budgeting a breeze with clear layouts and reporting, would highly recommend Allocadia." 5/5 What do you like best about Uptempo? My company just switched to Allocadia and it is a great tool so far. Allocadia makes it easy to search and find your line items. Layout is clear and running a report is simple. I love that there are required fields that help you complete each MIO accurately and with minimal changes, if any. It's very user friendly and visually self-guiding. Most importantly is the visibility this gives to the whole team and company. You can see real-time numbers and share your budget quickly. Review collected by and hosted on G2.com. What do you dislike about Uptempo? Would like to see the ability to filter and sort on the main Activities screen. For example, sometimes I only want to see my unMIO'd line items and filter out the approved ones. Also, it would be nice to have the ability to tag just your programs since we share an Activity plan with a larger group of brands. This way you an filter just the programs and line items you created and not have to weed through other team member's. Review collected by and hosted on G2.com. Recommendations to others considering Uptempo: If you are trying to simplify budgeting for your enterprise, give Allocadia a trial. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Allocadia gives me a 360 view of the team's budget and allows me to quickly see what funds have been spent and what spend is remaining. Prior to this there was a lot of individual spreadsheets that had to be manually updated monthly. Allocadia has eliminated the need for all these different manual budget trackers. I also want to point out again that the visibility to senior members is key to walking them through what has been spent and what is remaining. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Carron A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carron A.") CA Carron A. Marketing Assistant Enterprise (\> 1000 emp.) 9/28/2020 "A Simple Solution for Marketing Operations." 5/5 What do you like best about Uptempo? It facilitates corporate marketing teams for managing their budgets and marketing operations. It is providing greater visibility of budget for departments of finance. You don’t have to prepare or depend on spreadsheets for managing budgets. Visibility helps managers in knowing about the allocation of budgets. It helps in customizing, importing, and exporting reports. It helps in providing forecasts about marketing expenses. Review collected by and hosted on G2.com. What do you dislike about Uptempo? It takes a lot of time for refreshing data. The process of budget entry should be provided with more ease. It should improve its marketing processes and integration with third party services. It has lots of issues regarding the processes of importing and exporting. It does not help in generating reports instantly. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? It is a very easy to use and intuitive platform. It saves a lot of time in planning for budgeting. Due to its visibility, it provides centralized systems and plans in one place. It helps in providing visual data representation with the help of its analytic tool. Fast and friendly customer support is provided in it. A calculator for currency exchange is also embedded in it. One of its biggest contributions is its reporting feature. It also helps in aligning activities and objectives. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite RG Roberto G. Small-Business (50 or fewer emp.) 8/30/2020 "Allocadia very easy to use" 5/5 What do you like best about Uptempo? It is a great tool so far. Allocadia makes it easy to search and find your line items. The layout is clear and running a report is simple. I love that there are mandatory fields that will help you complete each MIO accurately and with minimal changes, if any. It is very easy to use and visually self-guided. Most importantly, it provides visibility to the entire team and company. You can see real-time numbers and share your budget quickly. Review collected by and hosted on G2.com. What do you dislike about Uptempo? For example, sometimes I just want to see my non-MIO order lines and filter the approved ones. Also, it would be good to have the ability to tag only your programs, since we share an activity plan with a larger group of brands. This way, you can filter only the programs and order lines you created and won't have to remove other team members. Review collected by and hosted on G2.com. Recommendations to others considering Uptempo: The best option for your company is Allocadia. I recommend it 100%. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Before this, there were many individual spreadsheets that had to be updated manually each month. Allocadia has eliminated the need for all these different manual budget trackers. I also want to point out again that the visibility for senior members is key to guiding them through what has been spent and what remains. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 8/13/2020 "Helps non-finance people make sense of budget" 5/5 What do you like best about Uptempo? It's easy to see all of our marketing activities and budget at a glance. It's very flexible, allowing changes to labels and dollar amounts without disrupting anything. It encourages transparency and collaboration, and really demystifies the budget process. Bonus: Excellent customer services and integrations with other applications. Review collected by and hosted on G2.com. What do you dislike about Uptempo? As with any powerful tool, there will be certain features that you don't need and can feel overwhelming. There is a bit of a learning curve to know where to look and determine what you need to pay attention to and what you don't. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Previously, our marketing budget was a black hole. We shared spreadsheets, or logged into a very buggy Oracle system that not everyone (e.g. Mac users) could access. Now our budget is very organized and transparent. We know where our money is being spent, where there are potential savings, and how to plan for monthly ups and downs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Anne H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anne H.") AH Anne H. Mid-Market (51-1000 emp.) 8/13/2020 "Allocadia: Very Useful Tool!" 5/5 What do you like best about Uptempo? It is extremely easy to use and our whole team sees the value. Review collected by and hosted on G2.com. What do you dislike about Uptempo? The integration to Google AdWords and LinkedIn ads to gain campaign based spend details is an additional cost that only makes sense for very large companies. Review collected by and hosted on G2.com. Recommendations to others considering Uptempo: It is a great tool, easy to use, and the support team is amazing as well. I attend a help session whenever I need it. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? We can easily connect our marketing forecasts and spend actuals with our Accounting team's actuals to track our spend over time and plan for the full year. We replaced a behemoth of an excel sheet with a great tool. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/13/2020 "Easy tracking and user-friendly" 4/5 What do you like best about Uptempo? The dashboards and views are easy to navigate and are helpful to bucket various teams and segments of our budget. It's also easy to create activities and set up a hierarchy as well. Review collected by and hosted on G2.com. What do you dislike about Uptempo? I haven't found features I don't like, but there is more depth to the tool that I have not dived yet. In addition to product updates and release notes, I would love to have brief user tutorials built into the product or linked on the support page. (Especially for new user onboarding.) Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? It's easy to see the program and project data and how it aligns with our overall numbers as well as our investment targets. Line items help track project expenses and help with historical data for future planning as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller SC Santiago C. Small-Business (50 or fewer emp.) 8/18/2020 "Great Marketing tool for planning and forecast" 5/5 What do you like best about Uptempo? It is extremely easy to use for any individual. Allows easy reallocation of resources. Dashboard reporting is great. Review collected by and hosted on G2.com. What do you dislike about Uptempo? It does not have option to store backup files. Review collected by and hosted on G2.com. Recommendations to others considering Uptempo: This tool will make the planning and forecast process easy and accurate. Review collected by and hosted on G2.com. What problems is Uptempo solving and how is that benefiting you? Track and control all the forecast movements for the LATAM region and it allows the use of multiple currencies. It also help us to reforecast in 50% of the time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Uptempo? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. 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