Jenna K.
JK
Jenna K.
Owner
Small-Business (50 or fewer emp.)
"Exploitative and Dishonest Practices – Be Cautious"
0/5
What do you like best about Brandfolder?

Any great parts are completely overridden by my experience I detail in the next field. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them.

Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation.

Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false.

Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes.

I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Centralized All Our Commercial Materials"
4/5
What do you like best about Brandfolder?

Brandfolder allows us to have the most recent revision of our documents easily available in one location so that team members don't have to search between different systems and platforms to find what they are looking for. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

I wish there were options to lock down certain documents regarding accessibility. Some of our documents are not intended for sharing/download and it would be nice if there were documents that could be 'view only' for training purposes. Review collected by and hosted on G2.com.

Verified User in Manufacturing
EM
Verified User in Manufacturing
Mid-Market (51-1000 emp.)
"Tagging works well and makes it easier to find assets"
4/5
What do you like best about Brandfolder?

It helps us organize our photo assets. Big improvement over the Windows server folder structure we used to rely on. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

I really have no complaints. Search works well. Tagging works well. Bulk upload options might be a place for improvement, but I don't personally do that because other team members do most of the uploadign and tagging. Review collected by and hosted on G2.com.

Laura G.
LG
Laura G.
Social Media Strategist Team Lead
Mid-Market (51-1000 emp.)
"Great for the company"
4.5/5
What do you like best about Brandfolder?

The best part for our company is having all assets for many different platforms located in one spot.

Allowing multiple people and departments to have access with easy download and search Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

how long it takes to upload images and tagging them Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Verified User in Higher Education
Mid-Market (51-1000 emp.)
"Organized, user-friendly platform-but ready to outgrow it"
2.5/5
What do you like best about Brandfolder?

Brandfolder is extremely easy to use, especially for sharing assets with internal and external partners. The interface is clean, intuitive, and fast. I appreciate the tagging system and how easy it is to organize assets into collections. It’s also helpful for maintaining brand consistency across departments. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

As our organization grows, we’re starting to outgrow Brandfolder’s capabilities. Features like version control, advanced search filters, bulk uploading, and user permissions can feel a bit limited. Integration with other tools is also not as seamless as we’d like. Pricing doesn’t always match what you get in terms of scalability. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"More dislikes than likes"
1.5/5
What do you like best about Brandfolder?

Bulk automation and the ability to auto-push uploaded assets into several collections. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

* The ended support for PrintUI templates (BF template tool is not comparable)

* Too many ways to categorize assets (collections, portals, sections, labels, tags), making it confusing for entry-users to immediately find what they need

* Sections do not utilize a direct URL, has to be a shared link through search

* De-coupling of what I liked best about Brandfolder as part of a contract change Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
AC
Verified User in Consumer Electronics
Enterprise (> 1000 emp.)
"Great 1st DAM for medium-sized businesses!"
4/5
What do you like best about Brandfolder?

- Granular user permissions

- Duplicate detection

- CSV upload to make changes in bulk

- Custom fields to attach information to assets that's only visible to Admins and Collaborators

Easy to use and easy to implement. Brandfolder is a swiss army knife, it provides so many options for solutions to each use case. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

- Lack of multi-point search functionality

- Lack of conditional automations/automations with multiple triggers Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Verified User in E-Learning
Mid-Market (51-1000 emp.)
"Brandfolder, A Solution to our Branding Needs"
4.5/5
What do you like best about Brandfolder?

I LOVE that I can easily update our brand colors, fonts and logos whenever I want. I also just really enjoy being able to generate links to share with outside vendors, freelancers, or other team members. It's just fantastic. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Sometimes remaining organizing everything can be a little complex. I wish that part of the user experience were just a little bit more clear. However, I am overall pleased with Brandfolder as a product. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
UO
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
"Brandfolder consistently delivers!"
4.5/5
What do you like best about Brandfolder?

Using Brandfolder has been a game-changer for our team. Its intuitive interface and powerful search capabilities (love that sections and tags) have significantly improved how we manage and distribute digital assets. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Sometimes it's confusing to have so many options to categorize the asset: Labels, Sections, Pins, Tags. So, I need to focus on what we decided to use to keep consistency for the final users. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
AC
Verified User in Commercial Real Estate
Mid-Market (51-1000 emp.)
"Not bad. Needs improvements."
4/5
What do you like best about Brandfolder?

Fast, fairly easy to upload assets and tag, categorize, etc. Easy to share images outside company.

Easy to bulk upload and tag.

Fast uploads & downloads.

Search function works OK, you need to sort for accuracy.

The "Sections" concept works OK but also creates gaps in finding images. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

• Integration with CI Hub is a joke.

• Sorting by date uploaded never works, images show up in random orders

• Doesn't feel like the system has evolved or been updated in 4 years.

• It still depends on my memory to find assets Review collected by and hosted on G2.com.