I like the visual UI. It's easy to identify assets and their tags. Also nice having different options to see categories of assets with one click for most used/searched assets. Review collected by and hosted on G2.com.

I think after our initial set up and learning curve there now might be better ways to set up our categories and taxonomy. But it's difficult to change that on existing assets. Also I wonder if there are changes that have been made to the interface that might be useful to us, but I don't get regular notifications about that. Also when searching help it seems to go show Smartsheet results rather than having a stand alone Brandfolder help. Review collected by and hosted on G2.com.

Compared to other sites like Google Drive or Dropbox, I like that you can see your assets more visually, versus having to dig through folders and whatnot. I also LOVE the sharing functionality, where you can select specific assets to share with their own links. That helps us to easily share specific sets of assets with our external partners. Also, once we took the time to organize our Sections in a way that made sense, it became a much more valuable tool. (when we first set it up, it felt disorganized/chaotic/hard to find things). The more time you put into Brandfolder (with organizing things, tagging things, and even just consistently uploading things), the more you'll get out of it. Review collected by and hosted on G2.com.

Often times when I click on a section, all of the assets completely disappear from view, and I have to click/refresh a few times in order for them to stay on the screen, which is frustrating and takes up time. Also, the search tool really only works as well as your tags/titles etc are set up (the AI search functionality sometimes works well to find things, but sometimes not). Review collected by and hosted on G2.com.

I really enjoy the ease of organization through collections, sections, and pins. Being able to clearly organize and identify brand assets makes it easier to not only organize everything properly on the admin facing side of the platform, but also makes it much easier for the intended users to find all the materials. It made the process of moving and uploading all our materials and implementing them into the platform very seamless.

Additionally, the customer support and training that was provided to us has continued to be amazing and consistently positive. Review collected by and hosted on G2.com.

What I have disliked about Brandfolder is the struggle of finding and implementing various settings and options. There are a lot of great options and settings to choose from to really customize the brandfolder experience and layout, but it gets frustrating trying to find the specific menus and settings for them. This takes extra time whenever I need to do change specific settings when I need to do so. Some settings are on the start page as soon as you log in, others are within the collection themselves, and others are within the individual asset. While some areas make sense where they are located, I believe some of these features could be reconsidered on their location so they can be easier to find.

Another thing that gets tedious is with the user groups. For private collections that need access to be given to users to view the collection, it would be nice if it had more options and a better layout. I like the way Constant Contact has their user lists displayed on their platform as they include different lists of users (in Brandfolder's case it would be user groups) and you can easily search and view who's in the lists, add/remove users, resend links to users, update emails within their settings. I believe this would make the user group experience a lot simpler and more exciting to use. Review collected by and hosted on G2.com.

I was instrumental in implementing Brandfolder for our team. I like it better than some of the competitors that we reviewed. It is a robust system with a beautiful and intuitive user interface. If set up properly, it has good filters that have improved our workflow and allowed our team to use art more effectively. We like the different features like sharing, sections, and easy to edit custom fields. Compared to our old library system everything is cleaner and looks more modern. Once the team is trained, it is easy to integrate into the design process. Review collected by and hosted on G2.com.

It takes a while to understand Brandfolder's structure. Coming from a server environment, we had to train the team to stop expecting a folder structure. Instead it is imperative that everything is tagged consistently and correctly. We were able to use "labels" to mimic folders, but that also requires that everyone is on the same page. Due to our unique business needs (huge number of assets, iterations, and production environment with multiple linked files) we had to start from scratch when it came to designing our Brandfolder architecture. The support team did not fully understand our needs and was not able to help. There are also a few small quibbles like the inability to edit "workflow." This can be frustrating if you added the wrong version to an asset that already has 20 versions. We also cannot add comments to the versions in workflow when uploading unless we check them out first. That creates extraneous versions and pollutes the timeline. Finally, and this is small, Brandfolder does not display years in numerical order. Hopefully that is something they will patch soon. Review collected by and hosted on G2.com.

The platform is very organized and easy to use. It’s a breeze to locate, download, and share assets with colleagues and business partners. My agencies can easily access it from the backend, and it’s been invaluable for ensuring our company uses the most current assets. Review collected by and hosted on G2.com.

I often receive an error message when uploading a file that has the same name as one already in Brandfolder. I wish there were a way for Brandfolder to recognize it as a different image and allow the upload. Review collected by and hosted on G2.com.

It is super easy to upload assets, organize them, and make them available to anyone that needs them. Review collected by and hosted on G2.com.

It does take time and someone designate to handle the onboarding and starting phases of utilizing a DAM like Brandfolder. But, I don't know of any DAM that is so simple that you can start using it on day 1 without some work. Review collected by and hosted on G2.com.

I appreciate the customer service and support we receive from our team. They've always been helpful in trying to help us find ease of use and implementation. The product does what it's supposed to do; we use it daily to store, sort, find, and use assets across our marketing initiatives. In addition, we're finding new ways to integrate with our other tools, as well. Review collected by and hosted on G2.com.

I dislike the search feature. It's cumbersome and confusing. I still end up having to sort through huge amounts of assets to find what I need. A more intuitive approach would be hugely benefitial. Review collected by and hosted on G2.com.

We are a large company with multiple brands. Brandfolder allows us to distribute important graphics and templates to a large internal audience. Review collected by and hosted on G2.com.

I would like the template builder to be easier to use and not have to use the plug in with Indesign. Review collected by and hosted on G2.com.

Brandfolder has been a great tool for our company to have a center place for all of our assets to be accessed from wherever. Review collected by and hosted on G2.com.

I dislike all of the backend work you have to do in Brandfolder. There are several steps that you have to do when uploading an asset. When you have multiple people uploading things assets don't always get put in the right spot or tagged correctly. Review collected by and hosted on G2.com.

I love how easy it is to use, and how easy it is to share content with other people Review collected by and hosted on G2.com.

So far I have yet to find any downsides about Brandfolder. It has been one of, if not the best DAM I've used. Review collected by and hosted on G2.com.