Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Efficient and User-Friendly Digital Asset Management"
5/5
What do you like best about Brandfolder?

I find Brandfolder’s software easy to use. The metadata feature is especially helpful when searching for assets. It has been an effective way to keep things organized. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

I have not experienced any downsides of the software. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Great tool for sharing content and marketing collateral"
5/5
What do you like best about Brandfolder?

I like the ability to organise content in catergories that makes it simple to search. the snapshot tiles quickly help people to identify the pieces of content and what it relates to. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

if you have too many pieces of content sometimes it can take awhile to load the tiles of images. Review collected by and hosted on G2.com.

Andy C.
AC
Andy C.
Senior Director of Marketing and Demand Generation
Mid-Market (51-1000 emp.)
"Such a timesaver for our GTM team"
5/5
What do you like best about Brandfolder?

I love the self-service capabilities of the platform. It has been such a timesaver for the entire GTM team and me as a one-person marketing and sales enablement team. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

The biggest issue for me is the lack of customization options in the base plan. Review collected by and hosted on G2.com.

Tony F.
TF
Tony F.
Director
Mid-Market (51-1000 emp.)
"Brandfolder - Good Solution, Getting More Expensive"
3/5
What do you like best about Brandfolder?

Brandfolder provides great feature/functionality & ease of use. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Would be nice if there was more integration with graphic design software workflow (e.g., Adobe CC).

Pricing has continued to increase without adding additional features. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Very smooth"
4.5/5
What do you like best about Brandfolder?

Easy to use, easy to find assets, smooth and clean look and feel Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

Would like to add more admins without the cost Review collected by and hosted on G2.com.

Gabriella M.
GM
Gabriella M.
B
Mid-Market (51-1000 emp.)
"Love Brandfolder!"
5/5
What do you like best about Brandfolder?

I use brandfolder to send materials to my clients. Many of my clients are unable to use Google Drive or other platforms due to their security so Brandfolder is an amazing way to be able to share materials with them easily. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

I do find it's a bit unorganized on the backend. All of the materials you've ever uploaded are all in one place and if you have a lot of materials on there, it's hard to keep track of them. Review collected by and hosted on G2.com.

AS
Aidan S.
Growth Marketing Manager
Mid-Market (51-1000 emp.)
"Brandfolder has been a very organized, efficient, and generally seamless platform."
4.5/5
What do you like best about Brandfolder?

What I enjoy best about Brandfolder is the user-friendliness of the platform. It isn't feature-stuffed and is simplified in a way that makes it very easy to find and download previous files. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

The one thing I would change about Brandfolder is making it more easy to understand downloading files via a ZIP vile vs. not. It is a bit unclear to me when I will download files as a ZIP or not. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Easily accessible assets"
4.5/5
What do you like best about Brandfolder?

Brandfolder has helped our organization make creative assets easily accessful to our network of 154 organizations. While these organizations have autonomous leadership, we've seen an uptick in the number of people looking at and downloading assets. The various ways in to find content has allowed our members to self serve. Prior to Brandfolder, we were using a very old FTP, there was no option to even preview assets before downloading so we created a portal on our intranet to post about content. I use Brandfolder daily for finding photos to use in marketing campaigns and othe projects. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

It would be nice if we could create private collections without needing to know every person's email address who needs to use it. There are several campaigns that I work on for grants and they need a holding area where all their assets live together so that only grantees have access to those assets. I've used Share Links, but an actual private collection would be helpful. We have only done that once and our marketing manager doesn't want to ever do it again. So if that process can be easier, let's do it! Also, can we have more than one Brandguide? We could not find a way to do that. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Great tool to organize big size files"
4.5/5
What do you like best about Brandfolder?

I've been using Brandfolder for 3 years and it is a great archive center for all of our teams' assets. Very easy to navigate within the website. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

I wish there could be a feature to compress files in different size to help with the storage. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Verified User in Telecommunications
Enterprise (> 1000 emp.)
"Powerful filtering and search"
4/5
What do you like best about Brandfolder?

I've been using Brandfolder for the past 3 years and I've found it to be a well-designed platform that helps our team's asset organization and distribution processes.

The search and filtering capabilities are where Brandfolder really shines. The platform's tagging system allows me to quickly filter assets by:

• Project names and collections

• Custom keywords and metadata

• File types and formats

The feature I like best is the ability to create collections for different projects. For example, I can organize marketing materials by campaign, and then further subdivide them by deliverable type - social media, print, web; making it easy to locate specific assets. The keyword search is great too – it not only searches file names but also recognizes elements within images and text within documents. Review collected by and hosted on G2.com.

What do you dislike about Brandfolder?

While the platform is robust, loading times can occasionally be slow when handling large collections. Review collected by and hosted on G2.com.