--- title: Brandfolder Reviews meta\_title: 'Brandfolder Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1428 reviews by the users' company size, role or industry to find out how Brandfolder works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1428 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Brandfolder Reviews & Product Details Visit Website Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease. * * * Product Website Brandfolder Seller [Smartsheet](https://www.g2.com/sellers/smartsheet) Discussions [Brandfolder Community](https://www.g2.com/products/brandfolder/discuss) Languages Supported Bulgarian, Czech, German, Greek, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified) Solution Type Best-of-Breed Overview by Adam Figueroa Show More ## Pricing Pricing provided by Brandfolder. ### Enterprise Get a Free Quote https://brandfolder.com/quote [ View More Pricing Information ](https://www.g2.com/products/brandfolder/pricing) ## Brandfolder Integrations (10) What do users say about integrations? Verified by Brandfolder [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe InDesign ](https://www.g2.com/products/adobe-indesign/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Drupal ](https://www.g2.com/products/drupal/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PageProof ](https://www.g2.com/products/pageproof/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PrintUI ](https://www.g2.com/products/printui/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Smartsheet ](https://www.g2.com/products/smartsheet/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![James M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James M.") JM James M. Marketing Coordinator Mid-Market (51-1000 emp.) 7/9/2020 "Enhances Asset Organization with Seamless Search" 4.5/5 What do you like best about Brandfolder? I like Brandfolder for the much better organization of our assets compared to storing them locally on computer folders. The easy ability to search and find assets is also a big plus for me. There's tons of metadata that makes searching easy, and it even scans text on assets I've uploaded, allowing me to search for keywords and bring up any assets that have that text in the image. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com. What do you dislike about Brandfolder? It can sometimes be a little slow to load previews of assets. Review collected by and hosted on G2.com. Recommendations to others considering Brandfolder: Give a little bit of a break, maybe develop more things for customers who are already paying a ton. Some addons IMO really don't feel as though they warrant being paid for. That's just one person's opinion. I will give bonus points for the fact that I've seen support react very quickly to bugs or glitches and patching the platform. That's nothing something I can say I've really ever seen from other products I've used in the past. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? Brandfolder organizes our assets much better than local storage and makes searching easy with metadata and text scanning on assets. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tom G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom G.") TG Tom G. Director of Web Experience Small-Business (50 or fewer emp.) 4/29/2026 "Brandfolder: Simplifies Asset Management with Stellar Support" 5/5 What do you like best about Brandfolder? I find Brandfolder to be a huge timesaver, especially for locating appropriate images for web design and marketing initiatives. The image embedding feature is fantastic because it allows me to make changes to an image without having to reupload it to multiple sites. I love the extremely logical user interface and the organizational flexibility that lets us customize workflows to fit our needs. The brand portal is perfect for providing necessary assets to other departments. I appreciate how Brandfolder facilitated organizational adoption during our onboarding period. Their support team was also very helpful, meeting with us to help us get to the next level when we faced difficulties. Overall, I am highly satisfied with Brandfolder. Review collected by and hosted on G2.com. What do you dislike about Brandfolder? The tagging and metadata structure is quite different from what we were used to; the nested folder style. So that was a big adjustment. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? Brandfolder is a huge timesaver for locating images and allows changes without reuploads. The user interface is logical, offering flexible workflows and the brand portal aids in sharing assets across departments. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jackie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jackie M.") JM Jackie M. Manager, Influencer Mid-Market (51-1000 emp.) 4/23/2026 "Streamlined Asset Management with Top-Notch Usability" 5/5 What do you like best about Brandfolder? I love how Brandfolder makes it so easy to use, share externally, and organize thousands of digital assets. The product is head and shoulders better than what we used before. It's way easier to use, more powerful, and better supports the volume of content we have, offering better and more straightforward rights management. Review collected by and hosted on G2.com. What do you dislike about Brandfolder? Sometimes search can be a bit picky, but I think that's mostly due to how some of our files are named. I think if it was more intuitive. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? I find Brandfolder keeps thousands of digital assets accessible and organized. It's easy to use, share, and manage rights. It's more powerful and supports a higher volume of content compared to our previous tool. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/7/2026 "Well-Structured Tool with a strong API for Complex Content Needs" 5/5 What do you like best about Brandfolder? It is well structured and has an advanced API that supports complex content requirements Review collected by and hosted on G2.com. What do you dislike about Brandfolder? There's not much I dislike, but worth noting that enablement for new users can take some time and the overall setup needs to be really well documented in order to get the most out of the tool. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? Multilingual assets can be shared in content in various languages. Plus storing and organising a huge library of files Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite YP Yulia P. Senior Content Manager Mid-Market (51-1000 emp.) 8/18/2025 "From chaos to clarity" 4.5/5 What do you like best about Brandfolder? I like how Brandfolder allows to share assets with third parties that are not part of our organization - external URLs are a life-saver when working with contractors building our newsletters or ebooks. I appreciate the ability to resize images right on the platform before uploading them to the site. I like the Drupal-Brandfolder integration - it eliminates duplicate work. Before Brandfolder, we used to store images in Drupal or in Drive, depending on a use case. It's great to have one reference library for everything. You want product update images? Here's your folder. You want ebooks? Here we go. Review collected by and hosted on G2.com. What do you dislike about Brandfolder? I think Sections UI looks a little busy and hard to sift through when you reached 20--30 sections. Maybe a limit on sections and then subfolders would simplify search? The Drupal integration seems a little clunky. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? In Content Management, visual assets are the lifeline. I rely on Brandfolder to search for appropriate images when creating landing pages, publishing blogs, etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite CH Christine H. Global marketing technical writer/manager (biotechnology) Mid-Market (51-1000 emp.) 11/20/2023 "Brandfolder is a great DAM for document storage and searching and tagging" 4.5/5 What do you like best about Brandfolder? Grouping of documents into collections and ease of tagging and sharing with teammates. Easy to use and upload new documents. It is customizable to your business needs. I use it multiple times a week to store the most current version of new content. It easily allows you to replace old files with new ones, just by giving them the same name. Very easy to implement. Review collected by and hosted on G2.com. What do you dislike about Brandfolder? Sometimes it takes a long time to upload large files. It can also take a few days for customer support to get back to you with a response when you have a question. The help section/knowledge base should be more robust, but still has good information - it can be difficult to separate Brandfolder itself from SmartSheets help. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? Keeps most current versions of documents easily accessible to team so we can control versions. It allows ou to easily replace old documents as long as they have the same name. Review collected by and hosted on G2.com. Show More 8/7/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Abagail C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abagail C.") AC Abagail C. Digital Marketing Specialist Enterprise (\> 1000 emp.) 5/29/2024 "An excellent DAM choice for a company that has never had one before" 4.5/5 What do you like best about Brandfolder? Brandfolder is extremely easy to use. Even for colleagues who have little experience with DAMs or similar appilcations, the implementation process was easy for them. Brandfolder also looks and feels sleek, making sharing assets within and outside the company a point of pride. Review collected by and hosted on G2.com. What do you dislike about Brandfolder? There are many different ways to search Brandfolder, which can be intimidating for new users since there's not much direction on labels, tags, sections, pins. It is also quite tedious to add each individual asset to the correct area of each of these categories. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? For many years, our assets were hosted in 3+ different areas, with much duplication and lots of confusion on what we had vs. what we didn't. With Brandfolder, they're all in one place, ensuring we know what we have and what we need to create. Plus, we're not bogging down storage space with duplicated assets. Review collected by and hosted on G2.com. Show More 8/18/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 8/14/2025 "Really great DAM Platform for Managing Multi-Brand Assets" 5/5 What do you like best about Brandfolder? Brandfolder makes organizing, sharing, and scaling creative assets across multiple product lines incredibly seamless. We use it to manage a growing collection of branded content across several distinct product families. The UI is intuitive, lightning-fast, and visually appealing—which makes it a breeze for internal teams and external partners to access exactly what they need. The nested collections and advanced permission settings allow us to keep brand architecture clean while offering granular control. Asset tagging, search, and usage analytics are huge bonuses. Review collected by and hosted on G2.com. What do you dislike about Brandfolder? The platform’s pricing structure, while reflective of its enterprise-level capabilities, may be a stretch for smaller brands or teams operating on leaner budgets. While the value is evident in its performance, scalability, and time savings, the cost can be a barrier—especially when compared to more basic DAM tools or general cloud storage platforms. A more flexible or modular pricing model could open the door for wider adoption without compromising on the premium experience. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? Brandfolder has eliminated the chaos of scattered, siloed brand assets across multiple platforms. It solves the core challenge of maintaining brand consistency across a wide range of product lines and marketing channels. With its centralized hub, our creative, sales, and partner teams always have access to the most up-to-date, approved assets—organized by product, campaign, or brand family. This has significantly reduced internal back-and-forth, prevented outdated content from being used, and accelerated our go-to-market workflows. We’re also seeing benefits in partner enablement—distributors and agencies can self-serve from curated collections, reducing our team’s lift while increasing speed and accuracy in execution. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Primary/Secondary Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Primary/Secondary Education") AP Verified User in Primary/Secondary Education Small-Business (50 or fewer emp.) 8/6/2025 "Brandfolder is straightforward, customizable, and an excellent option for sharing brand assets." 4.5/5 What do you like best about Brandfolder? I really enjoy the ease of organization through collections, sections, and pins. Being able to clearly organize and identify brand assets makes it easier to not only organize everything properly on the admin facing side of the platform, but also makes it much easier for the intended users to find all the materials. It made the process of moving and uploading all our materials and implementing them into the platform very seamless. Additionally, the customer support and training that was provided to us has continued to be amazing and consistently positive. Review collected by and hosted on G2.com. What do you dislike about Brandfolder? What I have disliked about Brandfolder is the struggle of finding and implementing various settings and options. There are a lot of great options and settings to choose from to really customize the brandfolder experience and layout, but it gets frustrating trying to find the specific menus and settings for them. This takes extra time whenever I need to do change specific settings when I need to do so. Some settings are on the start page as soon as you log in, others are within the collection themselves, and others are within the individual asset. While some areas make sense where they are located, I believe some of these features could be reconsidered on their location so they can be easier to find. Another thing that gets tedious is with the user groups. For private collections that need access to be given to users to view the collection, it would be nice if it had more options and a better layout. I like the way Constant Contact has their user lists displayed on their platform as they include different lists of users (in Brandfolder's case it would be user groups) and you can easily search and view who's in the lists, add/remove users, resend links to users, update emails within their settings. I believe this would make the user group experience a lot simpler and more exciting to use. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? As a CTSO Non-Profit Organization, we are constantly updating new brand materials such as templates, annual theme logos, flyers, videos, etc. and needed a platform that could manage all the assets and provide a place where our members and advisers could access and use these materials effectively. Brandfolder benefits us by allowing us to easily stay up to date as well as remove outdated materials very easily so that we only push out materials and assets that we want to at a given time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite RF Renee F. Marketing Manager Mid-Market (51-1000 emp.) 8/15/2025 "Easy To Use and Manage Digital Assets" 5/5 What do you like best about Brandfolder? The platform is very organized and easy to use. It’s a breeze to locate, download, and share assets with colleagues and business partners. My agencies can easily access it from the backend, and it’s been invaluable for ensuring our company uses the most current assets. Review collected by and hosted on G2.com. What do you dislike about Brandfolder? I often receive an error message when uploading a file that has the same name as one already in Brandfolder. I wish there were a way for Brandfolder to recognize it as a different image and allow the upload. Review collected by and hosted on G2.com. What problems is Brandfolder solving and how is that benefiting you? Asset organization and sharing. It’s saved me a tremendous amount of time searching for assets and keeping them updated. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Brandfolder? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Brandfolder ](https://www.g2.com/products/brandfolder/discussions/new) GU Guest User What is Brandfolder used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-brandfolder-used-for) ![Madison C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Madison C.") MC Madison Church • Last activity over 6 years ago What is the best online proofing system that integrates well into the Brandfolder platform? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) [ View all Discussions ](https://www.g2.com/products/brandfolder/discuss) ## Pricing Options Pricing provided by Brandfolder. ### Enterprise Get a Free Quote https://brandfolder.com/quote [ View More Pricing Information ](https://www.g2.com/products/brandfolder/pricing) Brandfolder Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image") Bynder 4.5/5(1,165) [ Compare Now ](https://www.g2.com/compare/brandfolder-vs-bynder) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4a3b1ca186418d107e85855e88d052de/acquia-dam-widen.png "Product Avatar Image") Acquia DAM (Widen) 4.4/5(631) [ Compare Now ](https://www.g2.com/compare/acquia-dam-widen-vs-brandfolder) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7b598febb7939d09f27d9823601f30a8/canto.jpg "Product Avatar Image") Canto 4.4/5(1,774) [ Compare Now ](https://www.g2.com/compare/brandfolder-vs-canto) ##### ##### Brandfolder Features Interface and Performance Import/Export Organizational Interface Search Asset Management File Types Metadata File Transformation Media Types Video Images Administration Workflow Management User, Role, and Access Management Brand Portal [ View More Features ](https://www.g2.com/products/brandfolder/features) ## Top-Rated Alternatives [ ![Canto](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Canto") Canto 4.4/5(1,774) ](https://www.g2.com/products/canto/reviews) [ ![Bynder](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bynder") Bynder 4.5/5(1,165) ](https://www.g2.com/products/bynder/reviews) [ ![Acquia DAM (Widen)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Acquia DAM (Widen)") Acquia DAM (Widen) 4.4/5(631) ](https://www.g2.com/products/acquia-dam-widen/reviews) [ View All Alternatives ](https://www.g2.com/products/brandfolder/competitors/alternatives) ##### Categories on G2 [Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[Brand Asset Management](https://www.g2.com/categories/brand-asset-management) ##### Explore More [What is the most affordable video content creation tool for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-video-content-creation-tool-for-smbs)[Best CRM solution with marketing automation features](https://www.g2.com/discussions/best-crm-solution-with-marketing-automation-features)[Which survey platforms let you set up branching logic so questions actually change based on how people answered earlier ones?](https://www.g2.com/discussions/which-survey-platforms-let-you-set-up-branching-logic-so-questions-actually-change-based-on-how-people-answered-earlier-ones) [What are the best hard drive cloning platforms for 51-200 employee IT teams?](https://www.g2.com/discussions/what-are-the-best-hard-drive-cloning-platforms-for-51-200-employee-it-teams)[Redgate Flyway vs Liquibase for automating database schema changes: which database DevOps platform do DevOps teams find easier to adopt and maintain across multiple environments?](https://www.g2.com/discussions/redgate-flyway-vs-liquibase-for-automating-database-schema-changes-which-database-devops-platform-do-devops-teams-find-easier-to-adopt-and-maintain-across-multiple-environments)[Pros and Cons Details](https://www.g2.com/products/brandfolder/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)