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Brand GrowthIq

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Brand GrowthIQ is a fractional Amazon team for established consumer brands scaling past $5M. We embed senior operators into your business to run Amazon as a complete channel, with accountability for strategy, advertising, listings, inventory, operations, and profit. At the center of every engagement is Michael Keeling, an ex-Amazon Sponsored Ads operator and former brand-side Head of Amazon. Depending on your needs, Brand GrowthIQ can serve as your fractional Head of Amazon, provide focused senior strategy, or assemble an embedded team covering PPC, account management, creative, and marketplace operations. Our model gives brands the leadership and execution capability of an internal Amazon department without the cost and hiring burden of building one full-time. Clients work with the same named senior operators each week, supported by a clear operating cadence, custom strategy, and commercial accountability. Brand GrowthIQ caps its roster at four clients to protect attention and continuity. Engagements begin with a diagnostic that identifies profit leaks, channel constraints, and the highest-priority opportunities. From there, we build and execute a plan aligned with your margins, inventory, growth goals, and internal resources. Brand GrowthIQ is best suited to established brands that have outgrown junior account management, need an accountable owner for the Amazon P&L, or want to strengthen an existing team with senior leadership and specialized execution.

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