[ Branch Reviews ](https://www.g2.com/products/branch/reviews) [ Branch Reviews ](https://www.g2.com/products/branch/reviews) # Branch Pricing Overview [Editedit](https://my.g2.com/branch/pricings) Free Trial ## Branch Pricing Key Insights Last updated on Jul 01, 2026 * * * Branch offers **2 pricing editions** , with pricing details available directly from the vendor. A free trial of **Branch** is also available. Review the Branch pricing table below to determine which features best align with your requirements. Contact **Branch** directly to purchase the software. * * * Performance Pro — Contact Us Engagement Pro — Contact Us Rated 4.4 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Performance Pro Contact Us [Contact Us](#) Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution. - ROI insights - Household and CTV ads measurement - Audience building - Ad partner integrations (established and custom) - Advanced attribution techniques - Advanced fraud protection - Cohort reporting - SEO app attribution - Link management - Administrative tools - CDP data imports - Data exports - Support Show More Engagement Pro Contact Us [Contact Us](#) Maximize conversions from every owned and organic channel with solutions to create, customize, and optimize campaigns at scale. - Linking - QR codes - Email - Smart banners - Deepviews (app previews) - Cohort reporting - SEO app attribution - Link management - Administrative tools - CDP data imports - Data exports - Support Show More Best-in-class linking and measurement for all your channels Pricing information for Branch is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Branch must be conducted with the seller. Achieve results with pricing that ties to value Pricing information was last updated on August 03, 2025 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months ### Average Discount 10% ### Perceived Cost $$$$$ ## How much does Branch cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 10 purchases. Get Price Estimate ## Branch Pricing FAQs Generated using AI Is Branch free, or does it offer a free trial? Branch does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Branch cost in 2026? Pricing details for Branch are not publicly listed. Users should visit the Branch's official pricing page or contact the vendor directly for current pricing information. Who is Branch pricing best suited for? Branch's pricing is best suited for mid-market companies with 51 to 1,000 employees running multi-channel mobile app campaigns, based on G2 reviewer demographics. G2 reviews from industries like financial services, health and wellness, marketing and advertising, and e-commerce reflect strong adoption at this segment. Performance Pro suits performance marketers needing ROI analysis, fraud protection, and paid media attribution, while Engagement Pro fits teams focused on deep linking, QR codes, and owned-channel optimization. G2 reviewers from small businesses find Branch competitive versus AppsFlyer and Adjust, though some flag that MAU-based pricing can become costly as user bases scale beyond initial expectations. What are the key differences between the free and paid versions of Branch? Branch offers a free trial for evaluation, but its paid tiers, Performance Pro and Engagement Pro, require contacting the vendor for custom pricing. G2 reviewers note that Branch previously offered a free plan, but changes to the pricing model, including a shift to monthly active user-based billing, pushed many small businesses onto paid tiers. Branch's paid plans unlock advanced features like household and CTV ads measurement, fraud protection, cohort reporting, SEO app attribution, CDP data imports, and ad partner integrations. G2 users on free or lower-access plans report limited support responsiveness, while paid customers frequently highlight dedicated account managers and proactive technical assistance as key differentiators. Is Branch considered good value for its pricing? Branch is generally considered a strong value, particularly for mid-market and growing businesses. G2 reviewers consistently rate Branch 4.0 to 4.5 out of 5, with many citing competitive pricing compared to alternatives like AppsFlyer and Adjust. G2 users in logistics, financial services, and marketing frequently describe Branch as cost-effective for SMEs. However, cost concerns appear repeatedly in G2 reviews, especially among small businesses and enterprise users who find pricing high relative to usage. Some G2 reviewers note that Branch's pricing model favors full-service utilization, making it less ideal for companies with narrow use cases, though most agree the attribution accuracy and deep linking capabilities justify the investment. ## Top-Rated Alternatives [ ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer") AppsFlyer 4.5/5(780) ](https://www.g2.com/products/appsflyer/reviews) [ ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") Kochava 4.1/5(136) ](https://www.g2.com/products/kochava/reviews) [ ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") Adjust 4.7/5(725) ](https://www.g2.com/products/adjust/reviews) [ View All Alternatives ](https://www.g2.com/products/branch/competitors/alternatives) ## Branch Pricing Reviews (2) ![Ranjeet M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ranjeet M.") RM Ranjeet M. Retention Marketing Specialist Small-Business (50 or fewer emp.) 4/28/2026 More Options - - [Respond as Branch](https://www.g2.com/survey_responses/branch-review-12701226/official_response/new) "Saves 30–40% Time and Excels at Attribution & Campaign Tracking" 5/5 What do you like best about Branch? This tool makes my work much easier and helps me save a lot of time—almost 30–40%. It also works well for attribution and campaign tracking, which makes it easier to stay on top of performance. Review collected by and hosted on G2.com. What do you dislike about Branch? Pricing is slightly expensive and implementation is technical Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? It solves broken user journeys and helps with difficulty in measuring Campaign Performance Review collected by and hosted on G2.com. Show More 7/9/2026 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 9/3/2025 More Options - - [Respond as Branch](https://www.g2.com/survey_responses/branch-review-11634978/official_response/new) "Decent product, terrible customer service." 0.5/5 What do you like best about Branch? Branch had a strong pricing model on a per unit basis and a large feature suite. Review collected by and hosted on G2.com. What do you dislike about Branch? The customer service was easily the worst we have experienced. We're an app with about 1M users, and struggled to get them on the a call to sign an Enterprise contract, despite going over the free usage tier within a day. Onboarding support was not available, and the support agents were quite dismissive. Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? It acted as our MMP for TikTok ad campaign optimisation. The implementation was okay, but onboarding wasn't well documented compared to other peer providers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Branch Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image") AppsFlyer 4.5/5(780) [ Compare Now ](https://www.g2.com/compare/appsflyer-vs-branch) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust 4.7/5(725) [ Compare Now ](https://www.g2.com/compare/adjust-vs-branch) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_140c051687011c1d8d0fe77fe1cbf1a0/singular.png "Product Avatar Image") Singular 4.6/5(529) [ Compare Now ](https://www.g2.com/compare/branch-vs-singular) ##### Categories on G2 [ Mobile Marketing ](https://www.g2.com/categories/mobile-marketing)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Mobile Attribution ](https://www.g2.com/categories/mobile-attribution) ##### Explore More [ What agency management software has the best policy tracking and commission calculation capabilities for independent brokers? ](https://www.g2.com/discussions/what-agency-management-software-has-the-best-policy-tracking-and-commission-calculation-capabilities-for-independent-brokers)[ Best platforms for measuring account engagement in B2B campaigns ](https://www.g2.com/discussions/best-platforms-for-measuring-account-engagement-in-b2b-campaigns)[ Which log analysis system provides the best compliance reporting? ](https://www.g2.com/discussions/which-log-analysis-system-provides-the-best-compliance-reporting) [ What are the highest rated mobility consulting firms for enterprise digital transformation initiatives? ](https://www.g2.com/discussions/what-are-the-highest-rated-mobility-consulting-firms-for-enterprise-digital-transformation-initiatives)[ Crossbeam vs PartnerStack for early-stage channel: which one gives a partnerships team more to work with before the partner programme is fully built out? ](https://www.g2.com/discussions/crossbeam-vs-partnerstack-for-early-stage-channel-which-one-gives-a-partnerships-team-more-to-work-with-before-the-partner-programme-is-fully-built-out)[ Pros and Cons Details ](https://www.g2.com/products/branch/reviews?qs=pros-and-cons) Show More [ What agency management software has the best policy tracking and commission calculation capabilities for independent brokers? ](https://www.g2.com/discussions/what-agency-management-software-has-the-best-policy-tracking-and-commission-calculation-capabilities-for-independent-brokers)[ Best platforms for measuring account engagement in B2B campaigns ](https://www.g2.com/discussions/best-platforms-for-measuring-account-engagement-in-b2b-campaigns)[ Which log analysis system provides the best compliance reporting? ](https://www.g2.com/discussions/which-log-analysis-system-provides-the-best-compliance-reporting) [ What are the highest rated mobility consulting firms for enterprise digital transformation initiatives? ](https://www.g2.com/discussions/what-are-the-highest-rated-mobility-consulting-firms-for-enterprise-digital-transformation-initiatives)[ Crossbeam vs PartnerStack for early-stage channel: which one gives a partnerships team more to work with before the partner programme is fully built out? ](https://www.g2.com/discussions/crossbeam-vs-partnerstack-for-early-stage-channel-which-one-gives-a-partnerships-team-more-to-work-with-before-the-partner-programme-is-fully-built-out)[ Pros and Cons Details ](https://www.g2.com/products/branch/reviews?qs=pros-and-cons)