Branch offers comprehensive app marketing analytics that not only illuminate user interactions but also empower developers to refine their marketing endeavors. Whether it's user acquisitions, conversions, or engagements, the platform delivers granular insights that unveil the intricacies of user journeys. This level of depth not only fosters a profound understanding of user behavior but also serves as a catalyst for informed decision-making. Review collected by and hosted on G2.com.

Complexity in Setup and Configuration

Cost Considerations for Scale

Dependency on Third-Party Integrations Review collected by and hosted on G2.com.

The best part is Branch is its quick links. Time to create a quick link is also very fast.

The attribution of the quick links are fast and correct.

The integration process is very simple and fast.

They have multiple feature to support your dashboard creation and shows user data based on attribution, channel, source, ads campaign Review collected by and hosted on G2.com.

There support tier program. If you have less than 10,000 MAUs then you fall in the free tier. That means you don't pay anything to Branch nor you get any assistance. They say they give email support. But the SLA is around 20 days Review collected by and hosted on G2.com.

One of the standout features of Branch is its robust deep linking capabilities. Moreover, the platform's support for various architectures and platforms simplifies integration, making it an ideal solution for cross-platform marketing strategies. Review collected by and hosted on G2.com.

While Branch offers exceptional functionality, there are a few areas where it could improve. One issue is the organization of links within the platform, which can become confusing, especially when managing a large number of them. Review collected by and hosted on G2.com.

Branch Customer Query Resolution and Partner Dashboard I enjoy the most, very transparent and easy to understand. Review collected by and hosted on G2.com.

If Branch Parnter dashboard has feature like exporting raw logs or events logs, that would have been great. Review collected by and hosted on G2.com.

Source wise tracking and creating short links Review collected by and hosted on G2.com.

The interface is a bit old fashioned. It takes time to load in Windows but works good in iOS. Review collected by and hosted on G2.com.

Branch as an mmp tool has been very productive and beneficial for our app growth. It has helped us in tracking installs and actions from various marketing channels like google ads, Rtb house and criteo. Branch's cross platform tracking has helped in increasing the user experience. Additionally the customizable analytics along with the retention reports helps us with insights that are related to marketing initiatives and enabling us to make informed decisions. Review collected by and hosted on G2.com.

So, at multiple times we have seen the discreppancy in the install numbers from the various sources who are giving us the good volume forour install and registration campaign. Review collected by and hosted on G2.com.

Features are really good. easy to use platform. Quick to use Review collected by and hosted on G2.com.

Nothing as such. Good overall. Great experience Review collected by and hosted on G2.com.

The power to generate trackable urls at any time Review collected by and hosted on G2.com.

have to search mutiple times to get 1 link Review collected by and hosted on G2.com.

From app or web data in the branch we can do a variety integration with RTB, Google Ads, and Meta Ads Manager. We have been attempted to enable Apple Search advertisements on branch. The Branch will track the precise data of campaigns independently. Its report-pulling customization is amazing. This mechanism of branch will facilitate easy tracking, especially for ad tools to apps. Every day, I download both branch and daily custom reports from dashboard. The values that branch is tracking more accurate when compared to other analytical tools. Review collected by and hosted on G2.com.

We face some trouble while using a filter option when we view the data for certain periods of time. This option is very useful for assess performance every three or six months. Even though I can download the data, again it will take a lot of time to organize it, so all procedure we have to do from scratch. Review collected by and hosted on G2.com.

I think the interface is crystal clear and very intuitive. You can easily know where to go and what to do for whatever need you have regarding links generated through their platform. It's actually pretty easy and straightforward to create quick links and use them right away. The data is refreshed almost instantly and it provides a very complete and comprehensive analysis. Customer support is quick and supportive. Review collected by and hosted on G2.com.

What I don't like is that creating links in batch is a very manual and slow process, they should keep improving in that direction, so that would solve a lot of time for campaigns that target multiple channels. Also, it's not always clear how to use DeepViews which are a powerfull tool to use within their platform. Review collected by and hosted on G2.com.