Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy Deep Links and Click Tracking That Show What’s Working"
4/5
What do you like best about Branch?

Being able to create deep links and quick links so easily is a huge plus. I also really appreciate that I can track how many clicks a specific email or link received, which makes it much easier to see what’s working. Review collected by and hosted on G2.com.

What do you dislike about Branch?

In the past, we’ve had issues accurately tracking our revenue. It can be difficult to get answers from Support at times. Review collected by and hosted on G2.com.

Anjali M.
AM
Anjali M.
Business Development Manager
Mid-Market (51-1000 emp.)
"Honest review of branch"
4.5/5
What do you like best about Branch?

It's accurate attribution, seamless deep linking, fraud prevention capabilities, and a user-friendly dashboard that helps optimize app acquisition campaigns efficiently. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Reporting can sometimes feel less flexible for advanced analysis, and certain attribution or integration setups require additional technical effort. Review collected by and hosted on G2.com.

Prakash A.
PA
Prakash A.
Growth marketing head
Mid-Market (51-1000 emp.)
"Accurate Attribution and Fraud Prevention with a User-Friendly Dashboard"
4/5
What do you like best about Branch?

Accuracy in terms of attribution, eliminating fraud & user friendly dashboard Review collected by and hosted on G2.com.

What do you dislike about Branch?

Pulling out raw data for analysis is still a paint point Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Verified User in Automotive
Mid-Market (51-1000 emp.)
"Accurate, High-Uptime Performance with Strong Support and Stable Integrations"
4.5/5
What do you like best about Branch?

1. Accuracy and uptime of the product is quite good.

2. Overall support is strong from the account manager (Sandeep).

3. Integrations are quite stable.

I don't typically use the dashboard directly as much Review collected by and hosted on G2.com.

What do you dislike about Branch?

Pricing feels a bit high when it comes to current usage that we have been going through. Review collected by and hosted on G2.com.

Ranjeet M.
RM
Ranjeet M.
Retention Marketing Specialist
Small-Business (50 or fewer emp.)
"Saves 30–40% Time and Excels at Attribution & Campaign Tracking"
5/5
What do you like best about Branch?

This tool makes my work much easier and helps me save a lot of time—almost 30–40%. It also works well for attribution and campaign tracking, which makes it easier to stay on top of performance. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Pricing is slightly expensive and implementation is technical Review collected by and hosted on G2.com.

Gary A.
GA
Gary A.
Senior Quality Associate
Education Management
Mid-Market (51-1000 emp.)
"Saves Time and Boosts Marketing, But a Bit Pricey"
4.5/5
What do you like best about Branch?

Branch helps save valuable time. It helps you create links that takes you directly to the right page within a specific app. It is easy to use and can help in the marketing field, giving clear data and information. Review collected by and hosted on G2.com.

What do you dislike about Branch?

It is a little high on cost and the initial set up is a little complex. However, I do find Branch to be useful and convenient. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
"Needs Improvement Despite Simple Link Creation and Strong Support"
2/5
What do you like best about Branch?

What I value most about Branch is the simplicity of link creation and the strong support provided, particularly in recent interactions. Review collected by and hosted on G2.com.

What do you dislike about Branch?

One area where Branch could improve is in the ease of navigating costs, adding new partners, and accessing more user-friendly reporting. These aspects have presented some challenges for our team. Review collected by and hosted on G2.com.

Lovepreet S.
LS
Lovepreet S.
Senior App Developer
Mid-Market (51-1000 emp.)
"Branch is a very good option for generating deep links on the go, supports custom urls too."
5/5
What do you like best about Branch?

1. SDK is easy to integrate.

2. Configuration is simple.

3. Used almost on daily basis, has overall reports based on certain key type. Review collected by and hosted on G2.com.

What do you dislike about Branch?

1. All Quick links can't be downloaded at once.

2. Search function only runs loaded quick links not all.

3. There is no way to check report by particular link.

4. Customer Support doesn't help much. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Decent product, terrible customer service."
0.5/5
What do you like best about Branch?

Branch had a strong pricing model on a per unit basis and a large feature suite. Review collected by and hosted on G2.com.

What do you dislike about Branch?

The customer service was easily the worst we have experienced. We're an app with about 1M users, and struggled to get them on the a call to sign an Enterprise contract, despite going over the free usage tier within a day. Onboarding support was not available, and the support agents were quite dismissive. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
CA
Verified User in Airlines/Aviation
Enterprise (> 1000 emp.)
"Excellent customer service"
5/5
What do you like best about Branch?

Our customer support team from Branch is exemptional. Quick to respond, always willing to hold working meetings to solve issues or help us innovate effeciencies and improvements. The tools have been easy to implement and adopt for our teams. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Organizational and search limitations within the dashboard have made auditing tasks a bit cumbersome. Would love to see the search features within the linkhub expanded to include exclusion filters and other utilities. Review collected by and hosted on G2.com.