--- title: Branch Reviews meta\_title: 'Branch Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 463 reviews by the users' company size, role or industry to find out how Branch works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 463 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Branch Reviews & Product Details Visit Website Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience. * * * Product Website Branch Seller [Branch](https://www.g2.com/sellers/branch-51b48ed1-3e6f-4f48-9ed7-9bac8ffd887d) Discussions [Branch Community](https://www.g2.com/products/branch/discuss) Languages Supported English Solution Type All-in-One Overview by Paula Mantle Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/branch/pricing) ## Branch Integrations (8) What do users say about integrations? Verified by Branch [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Gupshup ](https://www.g2.com/products/gupshup/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Metabase ](https://www.g2.com/products/metabase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mixpanel ](https://www.g2.com/products/mixpanel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MoEngage ](https://www.g2.com/products/moengage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews) Show More ![Richard D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richard D.") RD Richard D. Small-Business (50 or fewer emp.) 3/12/2024 "Terrible customer service" 0.5/5 What do you like best about Branch? When it works it can be helpful, but we're now comparing it to Appsflyer and features are very similar. Review collected by and hosted on G2.com. What do you dislike about Branch? There is a glitch in their system which means it is not working for our business. No one responds...2 weeks and waiting :( Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? Tracking marketing activity Review collected by and hosted on G2.com. Show More Response from Brittany Higgins of Branch [Editedit](https://www.g2.com/survey_responses/branch-review-9414660/official_response/edit) Richard, we're deeply sorry to hear about your negative experience. I want to assure you that our team is urgently working to assist your team in resolving the matter. Upon speaking with my support team, it appears that there may have been an email mismatch, resulting in your team not receiving their initial response. Currently, they are actively collaborating with your team to gather additional information and will work diligently to resolve the issue. Current UserValidated ReviewerSource: Organic ![Stephan W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephan W.") SW Stephan W. Small-Business (50 or fewer emp.) 2/10/2024 Business partner of the seller or seller's competitor, not included in G2 scores. "Branch is a great for attributed deeplinking." 4.5/5 What do you like best about Branch? I love the deferred deeplinking feature. It makes conversion an breeze. Review collected by and hosted on G2.com. What do you dislike about Branch? I don't like th fact that I cannot use a Branch Universal Object's properties if i set a custom fallback. URL Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? I am allowing users to make purcahses on my website, but looking to convert them to mobile users in order to take advantage of my apps platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JS Josh S. Retail Solutions Executive Mid-Market (51-1000 emp.) 12/12/2022 "Excellent provider & fantastic customer support" 5/5 What do you like best about Branch? The customer support and success management is the best across all our tech providers and partners. Review collected by and hosted on G2.com. What do you dislike about Branch? Nothing comes to mine that I dislike about Branch Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? It helps us provide the link between our paid advertising and our app. QR codes enable us to convert offline to online. Review collected by and hosted on G2.com. Show More 3/5/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Gambling & Casinos](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Gambling & Casinos") AG Verified User in Gambling & Casinos Mid-Market (51-1000 emp.) 8/4/2022 "Using branch almost it for 6 years" 4.5/5 What do you like best about Branch? I'm using it for almost 6 years and I find the branch easy to use. Review collected by and hosted on G2.com. What do you dislike about Branch? Sometime dashboard response time is high Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? With the help of Branch attribution, we streamlined our Paid marketing channels. Review collected by and hosted on G2.com. Show More 6/17/2024 Current UserValidated ReviewerSource: Organic ![kaushal p.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "kaushal p.") KP kaushal p. Mid-Market (51-1000 emp.) 2/8/2024 "My Branch Review" 3/5 What do you like best about Branch? The best thing i like about branch is that it is easy to use as compared with any other MMP. Review collected by and hosted on G2.com. What do you dislike about Branch? I dislike about branch is that install are tracked correctly on branch. there is short of discrepancy in data. Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? We are working as an agency and using branch .so, the major benefit is the easy integration and analytics filteration. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Parth G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parth G.") PG Parth G. Mental Health Care Mid-Market (51-1000 emp.) 2/28/2024 "Excellent choice for Deeplinking" 4/5 What do you like best about Branch? - Great for Deeplinking and quick links - Analytics is a plus - Integration with backend is very straightforward Review collected by and hosted on G2.com. What do you dislike about Branch? - Customer support on free tier has a very high SLA - The dashboard for creating quick links and analytics takes some learning curve Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? We use Branch for deeplinking within the app. Sending a link to clients that directly claim referral codes and navigate to certain parts of the app We also use these analytics to see how the links for the mobile app are performing Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ankur A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankur A.") AA Ankur A. Mid-Market (51-1000 emp.) 6/22/2023 "Attribution issues sorted with Branch" 5/5 What do you like best about Branch? Branch gets the attribution sorted for us. It delivers data-driven attribution Review collected by and hosted on G2.com. What do you dislike about Branch? We don't have an app for branch. Creative level reporting is missing for some partners like Meta Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? Branch solves the attribution issues. We use branch to analyze correct user and channel level attribution. We even use Branch Ads (App drawer inventory) as an acquisition channel. Review collected by and hosted on G2.com. Show More 2/6/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Enterprise (\> 1000 emp.) 2/29/2024 "Best tool for attribution and audience management" 4/5 What do you like best about Branch? The interface of the Branch is easy to access and provides detailed information on the attribution for my campaigns. Review collected by and hosted on G2.com. What do you dislike about Branch? Everything is good with Branch, it's just the cost is a bit higher. Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? Branch helped me in getting the right attribution to my campaigns. Compared to the other tools branch has easy to navigate interface and build in report summary view to quickly pull out the trendline insights. Review collected by and hosted on G2.com. Show More 3/30/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") EI Verified User in Internet Enterprise (\> 1000 emp.) 4/18/2024 "Great experimentation platform driving app acquisition" 4/5 What do you like best about Branch? Incredibly easy and effective at driving experimentation to drive mobile web to mobile app acquisition. Review collected by and hosted on G2.com. What do you dislike about Branch? Sometimes the user experience of the Branch Journeys is sub-standard and requires a significant amount of bug fixing Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? Mobile app is a key channel for our business, so the ability to convert our mobile web users to the app is critical. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 11/3/2023 "Solid app analytics/attribution and tracking tool" 4/5 What do you like best about Branch? Branch is a great platform to measure/track mobile app attribution, their deep-linking capabilities are particularly useful. We use it regularly to create tracking links, QR codes, and for high-converting modals via Branch Journeys Review collected by and hosted on G2.com. What do you dislike about Branch? We had some initial setup issues and persistent problems with deep-linking for the first few quarters. The Support Team was slower back in 2021-22 but I've seen marked improvements in 2023 so I'm not dissatisfied currently. Review collected by and hosted on G2.com. What problems is Branch solving and how is that benefiting you? Branch provides us with everything that we need for proper attribution, deep linking, app analytics, and more. Review collected by and hosted on G2.com. Show More 2/14/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Branch? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Branch ](https://www.g2.com/products/branch/discussions/new) ![Caio M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caio M.") CM Caio Mattos • Last activity about 6 years ago How I should use the deep view feature of Branch? Seems like an unnecessary step in the process. 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/27870-how-i-should-use-the-deep-view-feature-of-branch-seems-like-an-unnecessary-step-in-the-process) [ View all Discussions ](https://www.g2.com/products/branch/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months ### Average Discount 10% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/branch/pricing) ## How much does Branch cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 10 purchases. Get Price Estimate Branch Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image") AppsFlyer 4.5/5(780) [ Compare Now ](https://www.g2.com/compare/appsflyer-vs-branch) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust 4.7/5(729) [ Compare Now ](https://www.g2.com/compare/adjust-vs-branch) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_140c051687011c1d8d0fe77fe1cbf1a0/singular.png "Product Avatar Image") Singular 4.6/5(529) [ Compare Now ](https://www.g2.com/compare/branch-vs-singular) ##### ##### Branch Features Tracking & Reporting Custom Event Tracking Real-Time Insights Attribution Analysis Application Attribution Campaign Analysis Platform Optimization Integrations - Mobile Marketing Platform Basics Attribution Windows Retargeting Attribution Cross-platform attribution [ View More Features ](https://www.g2.com/products/branch/features) ## Top-Rated Alternatives [ ![AppsFlyer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AppsFlyer") AppsFlyer 4.5/5(780) ](https://www.g2.com/products/appsflyer/reviews) [ ![Kochava](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kochava") Kochava 4.1/5(137) ](https://www.g2.com/products/kochava/reviews) [ ![Adjust](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adjust") Adjust 4.7/5(729) ](https://www.g2.com/products/adjust/reviews) [ View All Alternatives ](https://www.g2.com/products/branch/competitors/alternatives) ##### Categories on G2 [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Mobile Attribution](https://www.g2.com/categories/mobile-attribution) ##### Explore More [What DNS security platform gives the strongest protection against DNS spoofing and cache poisoning for a security team that cannot afford a misconfiguration?](https://www.g2.com/discussions/what-dns-security-platform-gives-the-strongest-protection-against-dns-spoofing-and-cache-poisoning-for-a-security-team-that-cannot-afford-a-misconfiguration)[What platform supports multi-vendor device management?](https://www.g2.com/discussions/what-platform-supports-multi-vendor-device-management)[What is the most user-friendly FTP and SFTP solution for a small web design agency where multiple team members need to access client file servers without technical overhead?](https://www.g2.com/discussions/what-is-the-most-user-friendly-ftp-and-sftp-solution-for-a-small-web-design-agency-where-multiple-team-members-need-to-access-client-file-servers-without-technical-overhead) [Recommended performance monitoring software for IT services](https://www.g2.com/discussions/recommended-performance-monitoring-software-for-it-services)[User Research Tools](https://www.g2.com/discussions/which-user-research-tools-are-helping-your-team-right-now)[Pros and Cons Details](https://www.g2.com/products/branch/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)