One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect solution for these two problems, and I use it almost exclusively for user acquisition and engagement.
Another feature I like most is the easy integration and publishing on social platforms such as Facebook. The preview cards are automatically generated and easy to share.
I also like the new Referral reward feature of Branch Link, but have not got a chance to try it yet. It's documentation shows nice functionalities and potentials for the use case.
The Brach Link domain name of .link is problematic for some places where URL detection might fail. For example, https://7ju1.app.link/Wd00JpV0Ex might not be recognized in all places as a link. It would be nice if we can get the most common domains such as .com or .net.
Every mobile developer should consider adopting and deploying the Branch Links.
We try to use one trustable URL link to invite and engage users, Branch Link provides the best solution. We define one Branch Link to redirect to App Store download page for iOS users and Google Play download page for Android users. And the Branch Link is short but looks credible and trustable. This significantly increases user click or open rate for the invitations we send to users.