The dashboard is really easy to use and the analytics comparisons is great!
I had a few problems importing .csv files for bulk link creations. That was my only problem with the platform.
Branch should post a few online videos showing how to create bulk links and also give a few use cases on how to segmente the link tags, data, marketing campaign. Since my app is a social media app, I would love to have an example use case with something similar so I could make my integration faster. Maybe a short tutorial with 5-6 use case examples would be best. If this is your first time using branch.io, I would recommend you to make a basic implementation at first, and after you get a grasp of the dashboard you can start creating marketing campaigns and more deep links. If you try to implement it from the beginning you might take some time.
Before branch I did not know where my downloads and app opens came from.