Branch Reviews & Product Details


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Mid-Market
(51-200 employees)
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"Dynamic link"

What do you like best?

The best part about branch is how easy it was to set it up on various platforms. The service is also pretty fast in generating a link and the weekly performance summary email is a nice plus.

What do you dislike?

There are times when the dynamic link fails and I have to make the call again before it will load the correct link when on mobile.

Recommendations to others considering the product:

Not too shabby.

What problems are you solving with the product? What benefits have you realized?

We needed a reliable way to get people to install our app if they didn't already have it and load something into the app based on what they clicked. Branch was able to provide that much cleanly than Firebase.

What is Branch?

Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on website or native app. Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack, and thousands more.

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Branch Profile Details

Branch Profile Details

Related Links
Q&A
Languages Supported
English
Vendor
Branch Metrics
Company Website
Year Founded
2014
HQ Location
Redwood City, CA
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
321
Twitter
@branchmetrics
Twitter Followers
8,093
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Companies Using Branch

Microsoft
General Electric
Amazon
Intuit
Accenture
Hewlett-Packard
Target
Intel
BNY Mellon
eBay
Dell
Home Depot

Branch Reviews

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1-25 of 54 total Branch reviews
Partner | Lead Marketer
Marketing and Advertising
Small-Business
(2-10 employees)
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Verified Current User
Review Source
Most Recent Branch Video Review
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Partner | Lead Marketer
Marketing and Advertising
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Every Mobile Developer Should Use Branch Links"

What do you like best?

One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect solution for these two problems, and I use it almost exclusively for user acquisition and engagement.

Another feature I like most is the easy integration and publishing on social platforms such as Facebook. The preview cards are automatically generated and easy to share.

I also like the new Referral reward feature of Branch Link, but have not got a chance to try it yet. It's documentation shows nice functionalities and potentials for the use case.

What do you dislike?

The Brach Link domain name of .link is problematic for some places where URL detection might fail. For example, https://7ju1.app.link/Wd00JpV0Ex might not be recognized in all places as a link. It would be nice if we can get the most common domains such as .com or .net.

Recommendations to others considering the product:

Every mobile developer should consider adopting and deploying the Branch Links.

What problems are you solving with the product? What benefits have you realized?

We try to use one trustable URL link to invite and engage users, Branch Link provides the best solution. We define one Branch Link to redirect to App Store download page for iOS users and Google Play download page for Android users. And the Branch Link is short but looks credible and trustable. This significantly increases user click or open rate for the invitations we send to users.

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Co Owner
Internet
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"An easy-to-use tech tool"

What do you like best?

The most valuable thing that I perceive in Branch is the ability to create multiple links almost automatically after setting the parameters we need for our business.

What do you dislike?

I haven't found an easy way to personalize the links I create with Branch. The only thing I miss so far is to write something after the / of my links that can make a visual more friendly to the public.

Recommendations to others considering the product:

Althought Branch is an easy-to-use tech tool, you need some level of knowledge and preparation to use it in your organization. It's really important that you analyze all your needs and compare them to the benefits that Branch you provide to see if it fits.

What problems are you solving with the product? What benefits have you realized?

Mainly, the analytics that Branch provides about my links. It's really useful to keep track almost real-time of what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us good return.

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Cofounder
Computer Software
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Branch Link Greatly Helps Our Ace Tutor App"

What do you like best?

We used Branch Link very extensively in our Ace Tutor app, we like it most for the following features:

1. Credible and nice URLs.

Its URLs for our app looks more credible and less spammy to our customers as compared to other shortened URL methods.

2. One URL for multiple platforms.

We don't need to send different URLs for different platforms to our users.

3. The tracking capability.

We rely on its tracking capability to help measure our app conversion channels and effectiveness.

What do you dislike?

We hope Branch Link can provide the following features:

1. Recursive Branch Links.

Our marketing strategy has a need to track multiple levels of conversion, so we need to set target URL of a lower level Branch Link with its higher level Branch Link, but we find out Branch Link does not support this. Clicking the lower level Branch Links will not register clicks for upper level Branch Links.

2. Support Branch Link in popular platforms such as LinkedIn Messaging and WeChat.

We post many Branch Links in LinkedIn Messaging and WeChat, but these platforms do not redirect and present final URLs to users directly, making Branch Links not very useful in these channels. We hope Branch Link team can partner with these service providers to have their in-app browser support Branch Link functionality.

3. Support Branch Link in App Store and Google Play.

We hope Branch Link can provide better and reliable tracking for App Store and Google Play downloads.

Recommendations to others considering the product:

Any app developer or team should definitely give a try on Branch Links.

What problems are you solving with the product? What benefits have you realized?

We use Branch Link for the following business problems:

1. Tracking and evaluating marketing channel conversion effectiveness.

2. Support in-app user invitations so we know who invites who.

3. Provide caress-platform app download link for users.

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Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Great product "

What do you like best?

We have been working with the Branch team for over a year. We initially set up Branch for referrals and then decided to switch to them for full attribution from Appsflyer. Primarily because Branch can provide better cross-platform web and app attribution and their customer support is far superior. We current have bi-weekly calls with the Branch team and we would never get that with AppsFlyer. The Branch team and our technical account manager especially have been really helpful from the very beginning with the entire implementation and all the questions we are having on almost a daily basis. They can also do a lot more beyond attribution with AppsFlyer can't. Very much recommended working with them.

What do you dislike?

It is still early days with the attribution product but it is getting better each week and we get to provide a lot of feedback on features and suggestions with our AM

What problems are you solving with the product? What benefits have you realized?

Mobile attribution especially tracking people from ad > web > app > purchase.

Branch is more cost effective than Appsflyer

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Senior Android Engineer
Publishing
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
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"Awesome product"

What do you like best?

• Accurate tracking

• Great documentation

• Lots of features for tracking

• Flexible options for link sharing

• Friendly support

• Small library size

• Stable service — I can not remember any crashes caused by this library

• Free plan includes all most needed features

What do you dislike?

At this time support is not so fast as it was before. Currently we have to wait for reply for about 24 hours. It's acceptable, but not so great as it was.

Recommendations to others considering the product:

We highly recommend using branch because it's great product and I can't say that they have any competitors with these features in free tier.

What problems are you solving with the product? What benefits have you realized?

We're using branch for about 3 years in different apps for building referral network in two our apps, and it's great that it's very easy to do this — it's almost "out of the box" feature.

We've also used Branch for tracking advertisement results.

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College Ambassador
E-Learning
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
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"Best tool for Deep Linking in Mobile Apps and helps escalate one's Mobile App Marketing"

What do you like best?

It provides a good number of features to aid marketing, tracking and reviewing important business data. T free SMS for download is one of the highlights and is commendable on Branch's part to foot the bill, so to speak. The separate "Testing" and "Live" options are a real boon to Branch's partners. Creating a new link is super easy the Link Settings page is very easy to configure for iOS or Android or Desktop implementation.

Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns.

All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.

What do you dislike?

There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding.

Recommendations to others considering the product:

I highly recommend everyone to use Branch in their application. The benefits are unbounded and one cannot foresee the positive ripple effect of one's actions, but I guarantee that there's nothing but positives that one can obtain from using Branch's Deep Linking and its other resources.

What problems are you solving with the product? What benefits have you realized?

Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns.

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Co-Owner
Internet
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Great solution to track downloads for mobile apps"

What do you like best?

The dashboard is really easy to use and the analytics comparisons is great!

What do you dislike?

I had a few problems importing .csv files for bulk link creations. That was my only problem with the platform.

Recommendations to others considering the product:

Branch should post a few online videos showing how to create bulk links and also give a few use cases on how to segmente the link tags, data, marketing campaign. Since my app is a social media app, I would love to have an example use case with something similar so I could make my integration faster. Maybe a short tutorial with 5-6 use case examples would be best. If this is your first time using branch.io, I would recommend you to make a basic implementation at first, and after you get a grasp of the dashboard you can start creating marketing campaigns and more deep links. If you try to implement it from the beginning you might take some time.

What problems are you solving with the product? What benefits have you realized?

Before branch I did not know where my downloads and app opens came from.

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Sr. Software Engineer (TL Mobile)
Legal Services
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
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"Amazing"

What do you like best?

The main feature we use branch for is deep links. So far it's been working really well. We use in both our Android and iOS apps.

What do you dislike?

Parts of the integration were a bit tricky. We had to figure out how to wrap branch links inside of sendgrid links. This involved getting Branch and Sendgrid to cooperate and delayed release.

Recommendations to others considering the product:

If you have multiple platforms (web, ios, android) it makes a lot of sense to use deep links.

What problems are you solving with the product? What benefits have you realized?

We have users on multiple platforms. In some cases we need to move our customers from web to mobile. Branch allows us to do that quite seamlessly. We also use branch for some mobile attribution.

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VP of Product Engineering, Mobile Apps
Information Technology and Services
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Great tool to escalate your app marketing "

What do you like best?

Provides a good number of features to market, track and review important business data. Free SMS for download are the best features. It has two separate options for testing and live which are excellent. Creating a new link is super easy. Link settings page is very easy to configure for ios or android or desktop behavior. Quick link page shows the numbers of clicks and installs even the reopen count.

Referrals of Branch is another nice feature where you can see the influencers as well as the referred user count. Cross-channel analytics also very useful for tracking the campaigns in a nutshell. Setting up Branch SDK in iOS or Android projects are very simple.

What do you dislike?

Lot of conversions. Sometimes it's tough to understand for new comers. UserID, BranchID and ID sometimes creates confusion.

Recommendations to others considering the product:

I highly recommend.

What problems are you solving with the product? What benefits have you realized?

Tracking referrer via the referral link. We can find individual referrer as well as the referred user count. It helps us to track and measure the effectiveness of our campaigns. Branch with Fabric makes our life easier.

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U
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"The best solution for deferred deep linking I could find!"

What do you like best?

It was relatively easy to set up and solves most of our use cases around a smooth experience installing an app and immediately opening relevant content on first boot of the app, which I couldn't figure out how to do otherwise as someone who doesn't specialize in mobile development. I also liked that it has a lot of the analytics needed for our KPIs.

What do you dislike?

I wish deep linking could work by entering a url in the mobile browser; there was some confusion for me on that where I thought it was broken that took a while to figure out with support (though I understand there's technical limitations there).

What problems are you solving with the product? What benefits have you realized?

We have a React Native mobile app where we want to show the customer specific relevant information as soon as they first open the app. Branch makes this easy!

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U
Enterprise
(5001-10,000 employees)
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"Easy dashboard to use, super helpful services"

What do you like best?

Creating deeplinks is very easy to do and understand. The dashboard is user friendly and easy to scale campaigns with. I'm also impressed with the quality and knowledge of our account and technical managers from Branch.

What do you dislike?

Integration can be long and very technical, especially in a large company that already uses lots of different vendors for services--lots of things to integrate with that each require time.

Recommendations to others considering the product:

Ability to create in-app insterstitials for offers, etc. and be able to deeplink those. We use the mweb interstitials and banners to deeplink into the app, but would love to see the ability to have similar promotional or account-related insterstitials within the appand then be able to deeplink those.

What problems are you solving with the product? What benefits have you realized?

Deeplinking and app attribution. We've increased app downloads, app engagement, and are on our way to realizing large financial gains from Branch

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Java Developer
Information Technology and Services
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Using deep links with social networks"

What do you like best?

We use branch links with Instagram Stories links, Facebook AD, Vk.com promo-posts. Also we try to use Deepview feature to preview content of mobile app to user before install. I like that any our features we can track by links. Also Branch have good and fast API, we interate that to our CRM.

What do you dislike?

Found some bugs, but technical support resolve that after some days. Also Jorneys and Deepview not userful, need more tests to any browsers. Also some features discribed on doc not implement in release.

What problems are you solving with the product? What benefits have you realized?

We need promo of out features, content in app and all of social networks can to put only one link. For mobile growth it's so nice to use for every feature. channel, campaint links with statistics and usage one link for all platform (Android, iOS, Web)

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Mobile Application Developer
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Excellent Product"

What do you like best?

Text to app style notifications stand out in a competetive market

What do you dislike?

requires Xamarin linker configurations..

Recommendations to others considering the product:

This is the only way to go for setting up app links in a fast paced environment

What problems are you solving with the product? What benefits have you realized?

Branch.io breaks up the madness when setting up application links in our Xamarin apps. Using Branch.IO we've been able to increase user retention by pushing sms and using branch quick links to bring the user back to the app. Sort of like push notifications by with dozens of apps utilizing push notifications text to app notifications stand out and have strengthened our product

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Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"We use it to Deeplink in our iOS app"

What do you like best?

I like how simple it is to set up deep links. I also appreciate the effort that went into making this system reliable despite limitations in iOS.

What do you dislike?

Nothing serious: there was a one-time-use attribute that I tried to implement for a while only to find out it's pretty much deprecated. Support team was quick to reply and explain that to me though.

What problems are you solving with the product? What benefits have you realized?

We track registrations into the app through different links. We also used it to authorise users using a "golden link" that lets them bypass the waiting screen.

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Programmer
Computer Games
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"Branch metrics"

What do you like best?

Supports a great number of different platforms on various architectures.

It is very easy to integrate and get everything up and running.

It is free to use so represents a significant saving on other solutions.

Support for the product is excellent and there is a large friendly community of users

They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.

They have a very accessible and knowledgeable support team who go above and beyond to help.

What do you dislike?

Nothing so far, seems to have done everything we have needed to. We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end.

Recommendations to others considering the product:

Given us everything we need and free so far

What problems are you solving with the product? What benefits have you realized?

Getting users directly to the area they need to be at and reporting back to us what works well. Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to. This has helped with acquisition and retention for users that may otherwise have churned since we were able to entice them back to the product with a deep link directly to an item of interest.

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Software Developer
Computer Software
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Only deep linking framework that handle all use cases and multiple platforms"

What do you like best?

It provides analytics for the deep links used in the app and developers can check it on branch.io console. It helps a lot in deciding the future strategy of the app.

What do you dislike?

Branch.io should also provide a mobile app to check analytics on the go.

Recommendations to others considering the product:

If you are considering using firebase dynamic Links then you should try branch deep links. Firebase dyanamic links misses a lot of things. You can check the difference here - https://blog.branch.io/firebase-dynamic-links-vs-branch-links-a-comparison/

What problems are you solving with the product? What benefits have you realized?

Sharing the content of the app to other users to make the content viral and make other users directly open the content within the app rather than going on any website. This helps app users bring more users

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Digital Media Supervisor
Marketing and Advertising
Enterprise
(5001-10,000 employees)
Validated Reviewer
Review Source
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"Great Tool for Deep Linking in Mobile Apps"

What do you like best?

Branch makes deep linking in app a true breeze. Their platform is easy to use, easy to understand, and provides all of the data I need to evaluate performance of the links. It's also very easy (and I mean VERY easy) to set up an integration between your mobile SDK and Branch, so you can see all of Branch's data in your SDK platform, if you want.

What do you dislike?

There's a couple of things I wish I could do in Branch's platform that I can't now, but I'm sure will come with time. You can't bulk upload a large quantity of links (i'm talking in the thousands), but they did work with me & my engineering team to get it done. You also can't bulk delete (or archive) links.

What problems are you solving with the product? What benefits have you realized?

The biggest problem deep links have helped us solve is making a moment e-commerce enabled by using a Buy Now CTA and deep link to send users directly to the checkout page.

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Software Developer
Computer Software
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Does what s says and more"

What do you like best?

How easy it is to create links on the server and push them thought an email, where users open up the email and get pushed to the app with the right and relevant data that they need to use the app for the first time.

What do you dislike?

Sometimes the setup on android and iOS can be a little tedious, but that because of the OS developers and not them. So really I don't have any.

Recommendations to others considering the product:

There isn't much out there that can match with Branch and its feature set.

What problems are you solving with the product? What benefits have you realized?

Branch helps us make one time only links and allows us to push users directly to our apps which then utilise the unique data they are given due to the branch link.

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Data Analyst
Internet
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Gives me more confidence in my data"

What do you like best?

I like the ease of creating deep links for our campaigns to keep a closer eye on where we need to direct our focus and optimize.

What do you dislike?

There's nothing that I dislike right now. I am not using all of the features Branch has to offer, but I am finding value in the ones that I am using.

What problems are you solving with the product? What benefits have you realized?

We are using Branch to help with mobile install attribution and get an accurate depiction of how our ads are performing across multiple channels.

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U
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Our go-to tool for deeplinking"

What do you like best?

Creating and tracking deeplinks using Branch is refreshingly simple. Similarly, Branch makes it easier for us to track referrals of our app.

What do you dislike?

It would be nice to be able to sort and/or filter when looking at referral analytics. For example, being able to filter based on past 7 days to see what, if any, trends there are in who is referring other users most often.

What problems are you solving with the product? What benefits have you realized?

The business problem we're solving is being able to deliver a better customer experience. Deeplinks allows us to take users directly where they want to go without having to fumble around inside of our app. More users going where they intended (and we've directed) them helps our business succeed.

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Digital Marketing Manager
Financial Services
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"Selesaikan banyak masalah bagi pemasar aplikasi seluler"

What do you like best?

Kami menemukan Cabang sebagai cara untuk mengatasi beberapa masalah dengki atribusi kampanye dan tautan dalam saat memasarkan aplikasi seluler / multi-platform. Pada dasarnya,

1. Mengelola logika untuk menentukan apakah klik kampanye harus diselesaikan ke aplikasi yang terpasang, atau ke App Store yang relevan untuk mendownload aplikasi terlebih dahulu.

2. Jika responden sudah memiliki aplikasi Anda, mereka dapat membawanya ke lokasi tertentu di dalamnya - bagus untuk kampanye pengasuhan / onboarding.

3. Ini memelihara token dan pengenal yang diperlukan untuk mengaitkan tindakan dalam aplikasi dan kontinuitas pasca-unduhan kembali ke kampanye yang berasal dari klik

What do you dislike?

Seperti solusi apapun di ruang ini ada sedikit wajar untuk menarik kepala Anda. Saya tidak akan menganggap ini sebagai 'tidak suka', Cabang melakukan pekerjaan yang bagus untuk menyederhanakannya sejauh mungkin.

What problems are you solving with the product? What benefits have you realized?

Mengaitkan pengguna aplikasi ke kampanye pemasaran

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Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Ditching boring work"

What do you like best?

This service allows our team to ditch the boring and tedious work that is implement deep-linking and gives us the plus that the analytics that give us the ability to analyze how our users use our links.

What do you dislike?

I would like to keep using the branch SDK on my PWAs as it would mean consolidating all deep-linking on my applications.

Recommendations to others considering the product:

The docs are great and detailed, all info on how to setup and develop apps with Branch can be found without hassle.

What problems are you solving with the product? What benefits have you realized?

We are currently using branch on our Ionic app and receiving high ammount of data on analytics that provide deep info on how our users share our content.

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Founder
Internet
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Branch is an App Marketer's best friend"

What do you like best?

The ease of use and powerful analytics to evaluate the performance of my campaigns.

What do you dislike?

I would like to have the ability to reset the analytics of a specific link.

Recommendations to others considering the product:

Go for it!

What problems are you solving with the product? What benefits have you realized?

Setting up deep links to optimise the customer journey of our app. Also using a Fall Back for Android devices that redirects them to a landing page to demonstrate interest on our upcoming Android app by leaving their emails.

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AI
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"A great tool for on-boarding new customers"

What do you like best?

I like how easy it is to manage both iOS and Android links that my company can send out to customers. We use both web and mobile libraries and haven't had any issues with them so far! API documentation made it easy to integrate Branch with our stack.

What do you dislike?

We are going to have to cross a bridge soon with configuring many apps per project for our specific use case of Branch.

Recommendations to others considering the product:

Give it a try!

What problems are you solving with the product? What benefits have you realized?

We are solving the need for auto-configuration on our app installs so that customers can reduce the steps needed to set up our product and jump right into using it.

Branch Features

  • Application Attribution
  • Campaign Analysis
  • Proximity Marketing
  • Bulk Mobile Marketing
  • Push Notifications
  • Coupons and Promotions

Branch User Ratings

8.8
Ease of Use
Average: 8.8*
8.4
Quality of Support
Average: 8.9*
8.0
Ease of Setup
Average: 8.5*
* Mobile Marketing Category
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Branch Categories on G2