We have been working with the Branch team for over a year. We initially set up Branch for referrals and then decided to switch to them for full attribution from Appsflyer. Primarily because Branch can provide better cross-platform web and app attribution and their customer support is far superior. We current have bi-weekly calls with the Branch team and we would never get that with AppsFlyer. The Branch team and our technical account manager especially have been really helpful from the very beginning with the entire implementation and all the questions we are having on almost a daily basis. They can also do a lot more beyond attribution with AppsFlyer can't. Very much recommended working with them.
It is still early days with the attribution product but it is getting better each week and we get to provide a lot of feedback on features and suggestions with our AM
Mobile attribution especially tracking people from ad > web > app > purchase.
Branch is more cost effective than Appsflyer