Branch Reviews & Product Details

Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Branch has proven to an indispensable tool for our team to really make every cent of our ad spend count. Our team uses Branch to monitor our attribution traffic and figure out which channels we need to optimize our social marketing campaigns to. The many available integrations with Branch also allows our marketing team to more efficiently coordinate and manage campaigns at many stages in the customer journey to conversion. Review collected by and hosted on G2.com.

What do you dislike?

Ran into some trouble in implementation. After we worked through those issues everything has been working satisfactory. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If your looking for a tuned-up and cost-effective mobile measurement partner, Branch is the solution. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our team uses Branch to monitor our attribution traffic and figure out which channels we need to optimize our social marketing campaigns to. Review collected by and hosted on G2.com.

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Branch Overview

What is Branch?

Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on website or native app. Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack, and thousands more.

Branch Details
Website
Languages Supported
English
Product Description

Branch is a tool that provides deep linking solution for brands to create an optimized mobile user experience that drives app growth, conversions, user engagement and retention, app content becomes searchable, discoverable shareable, and easy to integrate into any marketing channels like email, SEO, social media, and paid SEM.


Seller Details
Seller
Branch
Company Website
Year Founded
2014
HQ Location
Redwood City, CA
Twitter
@branchmetrics
9,086 Twitter followers
LinkedIn® Page
www.linkedin.com
393 employees on LinkedIn®
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Branch Screenshots

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Branch Reviews

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Helps us properly attribute a user and their in-app activity to an individual ad which gives us an incredible opportunity to make better ad choices, better spending choices and improve overall performance. Without knowing which ads our most engaged users are coming from, we have no idea how well we are truly doing. Review collected by and hosted on G2.com.

What do you dislike?

The engineering effort for proper setup is pretty intense, and an ad creator has a steep learning curve in knowing how to use branch - which links to use and how to set them up. I don't feel comfortable having anyone else on the team use branch for setup. I feel it has to be my engineers who create the links that then the ad team uses for the ads. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have a great engineering team, this will be no problem to implement. You do need to set aside a proper sprint and fully spec how integrated you need Branch to be to achieve the desired result. It's a powerful tool though and incredible with the data it can enable. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ad attribution and the ability to customize user on-boarding based on which ad they saw. This is a game changer for us in customizing our user experience to match their marketing experience, and to optimize our user base to be the best performing users we can. It's unusual for a startup of our size to have this much sophistication or even any level of attribution, but it's given us a competitive edge in fundraising being able to properly attribute performance. Review collected by and hosted on G2.com.

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Social Entrepreneur
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

BRANCH IS one of the best tool we have ever encountered. And we never stopped using it. It’s been 7years, every new project will always have branch in the technology stack. This is become something like google analytics as a default setup. The one thing we love about branch is it’s marketing quick links creation where we use to track all our initiatives from clicks to the macro conversion event.

Every url whether it’s user generated or our url will have cool meta title and description on every channel they shared + seamless deferred deeplinks that leads the user to the right screen on the apps.

Am happy that they are providing a free package for new startups and the paid version when the company grow. Review collected by and hosted on G2.com.

What do you dislike?

Small thing. The side menu navigation arrangements, I couldn't find the influencer reporting where it allows which user has generated. And also reporting could be improved further. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Referral + Attribution tracking Review collected by and hosted on G2.com.

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UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The actual setup and integration was not too bad. It took our engineer only a couple of hours to actually get it integrated and working. We haven't explored further/deeper integrations yet, although we do want to investigate. We really like the ability to create quick links and tag them appropriately. This helps us filter down by different marketing channels/methods/campaigns. Review collected by and hosted on G2.com.

What do you dislike?

One thing that can be improved is the overall loading time of Branch. Sometimes it takes a long time to actually load up the summary view for our deeplinks. I also think there can be improvements made to the filtering aspect of the summary view -- sometimes it is not clear if filters were actually applied or not. Another thing that is not clear/easy to debug is how realtime the attribution actually is, it was difficult to correlate a download during our testing to one recorded in the summary view. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed an easy & cheap solution for our startup to attribute downloads of our iOS app. We looked at a couple of different options and felt that Branch was going to be the easier one to integrate with, and it had better pricing than competitors. It seemed flexible enough for our needs and something that we could grow into if we wanted to use additional functionality. There are ways to further customize what links we offer, the actual screen that is displayed when a user clicks the link, etc, and we liked this flexibility. Review collected by and hosted on G2.com.

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Founder iGRO Development Ltd Company
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

With Branch the user s taken to the right place in the App, ensuring a seamless user journey and higher attrition.

I also like the pricing structure, so that you only get charged when your business grows, it's a win win for both parties.

Sending the link with the notification for new content, means the user will see the new content straight away. Review collected by and hosted on G2.com.

What do you dislike?

I have not found anything to dislike in Branch so far. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Start simple and grow the use of Branch as you grow your business. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using Branch means that users do not get lost when directed to specific App content. It is also easy to do initial set up in both iOS and Android.

Getting the user to see the content straight away improves their journey and increases the use of the app. Review collected by and hosted on G2.com.

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AG
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

List of features and partners lists.

Features like deeplinks, auto redirects and specially custom modifications in links is like magic while marketing according to custom needs. 

Secondly Mobile attribution is very solid. We have seen branch is capable to provide cross partner/ ad network mix analytics.

Once everything is configured correctly, it becomes easy to use. It's a must have thing for any Mobile based industry. Review collected by and hosted on G2.com.

What do you dislike?

I think there is still a need of improvement in finding Developer docs. 

For Eg. if there is some configuration that needs to be done over cordova based APK. then there must be more details about how we can implement it in various versions of cordova. Obviously working with native code is easy and has more support. But there's always something for improvement. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Conversion from WEB to APP. Now we are able to manage / redirect every Marketing ,Retention, Reactivation activity to be app centric. Review collected by and hosted on G2.com.

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Growth Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We dont have to worry about users redirection from various platforms or edge cases. Review collected by and hosted on G2.com.

What do you dislike?

We feel that the analytics can get more interactive than downloading reports every time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are closed app and the users can only join via specific links and branch has helped us use the power of deffered deep links to handle the user onboarding. No matter what app, platform or browser user use, they will land on the right pages! Review collected by and hosted on G2.com.

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Head of SEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Customer Support from their team and from a tool's functionality perspective i really love the way you can personalize each journey so that the user feels connected to what he was doing on the website. Review collected by and hosted on G2.com.

What do you dislike?

There are not so many things that i dislike about branch as a product but what i really don't like is the response time i get when pulling large set of data. I guess that is something that branch team should look into. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

One of the biggest pain areas that we had was how do we convert our mobile users to app and more importantly how do we measure their performance and with branch we are easily able to solve it and best part is we are measuring it and optimizing it further. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Deep links, ads attribution, data feeds, we use all of it in our company, and generally, all is working fine. We comparing branch to apps flyer and adjust and this product is the best on the market if you don't have huge budgets. Also their support is always in touch and help with resolving issues fast and competently. Review collected by and hosted on G2.com.

What do you dislike?

Branch doesn't have an organization level in the start packets of their service. So if you have lots of small products, you will maintain billing for each of them separately. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The main goal of using this platform for as is to attribute actions in our applications after user see our ads. This help us to use our marketing budgets more effective. Review collected by and hosted on G2.com.

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co-founder at basket24seven
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

integration part and tracking was the best part. Review collected by and hosted on G2.com.

What do you dislike?

nothing as such is there which is to be disliked. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

you can go for it without any second thoughts. Its a great platform for start-ups. you can use your marketing budget wisely. and can save money and invest in other required areas. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

basically we are serving the semi urban parts and more important is tracking the user behaviour Review collected by and hosted on G2.com.

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UO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Branch integrates extremely well with other platforms and is the one-stop place for tracking. Also, their technical support response is very quick and resolute. The fact that is so affordable and provides such important services all in one place helps our organization achieve its goals. Review collected by and hosted on G2.com.

What do you dislike?

Nothing as such. They are doing a great job bringing in newer and helpful features to be at par with any organization's requirements.

One suggestion that they could further implement CRM tools. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Deep-linking enabled by Branch helps us better engage with our customers. We can easily manage our daily marketing operations, and accordingly, measure and optimize our processes. Review collected by and hosted on G2.com.

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FOUNDER
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Its ability to act on the data and actually make conversions Review collected by and hosted on G2.com.

What do you dislike?

Yet to come across anything at this point Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

For us it is becoming the centralized hub for our marketing needs. As we are still in development stage we starting to implement the power it now Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

- Easy to implement in iOS and Android

- Provides a way to redirect users to download the app from mobile website

- More app traffic

- Gather analytics from deep links

- Great support from the branch team. Review collected by and hosted on G2.com.

What do you dislike?

Haven't faced any issues with Branch yet. The process has been smooth and happy with the results of integrating branch. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Branch is extremely helpful if you are looking to drive more app installs and app traffic. It's extremely easy to implement in iOS and Android. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Driving users to use the app rather than website is one problem we have been trying to solve and branch has been able to solve that extremely well. Also, navigating to specific pages inside the app from marketing emails is another thing which we use branch for. Review collected by and hosted on G2.com.

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UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

To see analytics of app events. So far we haven't explored other areas in Branch but we are interested in the journey links and measuring our paid campaigns with Branch. Currently we're not yet running paid campaigns. Review collected by and hosted on G2.com.

What do you dislike?

So far the dashboard seems a bit limited and we can't see all the custom events we have added to our app. We still need to explore more to evaluate the full potential of Branch. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

So far we have only used the events that help us to understand what our users do in the app. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Deep links for login - consumer mobile apps Review collected by and hosted on G2.com.

What do you dislike?

The technical implementation wasn't easy - too much differing advice in multiple technical documents Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed to make user onboarding as easy as possible. With deep links, one link in an email or text is all the user needs to find the app, install it, open it, and provide the initial login information. Review collected by and hosted on G2.com.

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Software Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Setup and onboarding is documented well and they offer SDKs for many popular platforms.

Looking forward to building our business using Branch. Review collected by and hosted on G2.com.

What do you dislike?

Pricing is a little confusing at first. They offer 4 different products and they all share the same tiered pricing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mobile attribution is the main one. They attribute all of our downloads and sent to mixpanel. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I like that you can setup the structure of the deeplinks, the way you want. This gives me the opportunity to really customize the way I want to use Branch.

Furthermore, I believe that the MAU based pricing is also fair. Review collected by and hosted on G2.com.

What do you dislike?

I missed clear information or guides on more advanced things like dynamic variables and passing them onto the end-points. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Linking from Email to people with/without our app. The benefit is to bring the customer to the right place. Always. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like the customizability and the way you can track everything Review collected by and hosted on G2.com.

What do you dislike?

It does get a little complicated to connect everything at times. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Trying to monitor all of our application ads. It's nice to have everything in one place rather than jumping around. Review collected by and hosted on G2.com.

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Software Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Easy to integrate, good documentation, great for mobile attribution. Review collected by and hosted on G2.com.

What do you dislike?

Nothing to say bad. Everything is good for now. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Study the documentation and give it a try. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The problem Branch solves for us is app attribution. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Branches Identity Resolution takes the work out of attribution and deep linking for a developer and makes it easy to take a user from your web experience to specific locations in your mobile experience. Through their SDK (or for the non-technical creating a quick link on a branch dashboard) you can create a branch link and pass in data through url query parameters and be able to retrieve said data on your mobile app! Branch, through their identity resolution capabilities, will make sure that the data you get in your app through their sdk will be the same data that was on the link clicked by your user! This will allow you to handle data related to a user journey even if that journey goes through the app store and involves a fresh install! Review collected by and hosted on G2.com.

What do you dislike?

The branch documentation could be better. It took me quite a bit of reading as well as talking to support reps to understand what I could actually do with branch, but once I did it was huge! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

if you need to distribute marketing links coupled with specific data to a user or unify marketing attribution from your web domain to your mobile domain then branch can definitely help you. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

we're solving attribution from our web landing page to our app as well as tailoring our referral invite flow with personalized user data using branch links. this is all done through passing in anonymous_ids as well as user_ids through branch links. Review collected by and hosted on G2.com.

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Senior Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

* Affiliate/Ad networks management

* Quicklinks for shortening links

* Trueview of actual business numbers by attributing only to deserving last touch

* Easy plug/play features like journeys, deepviews & referral which otherwise sucks a lot of tech and design team bandwidth. Ability to do A/B testing on top of that.

* MAUs based billing not per install basis unlike other competitors

* Webinars/Events giving insightful data and growth hacks

* Super awesome support and account management team Review collected by and hosted on G2.com.

What do you dislike?

Branch looks like it has been designed by hardcore developer, There are some signs of a coder being a core decision maker. Example, No relative dates in Branch. You have to select dates manually, you can't select as yesterday and so on. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Branch is super tool, If used wisely can solve all problems of a marketer. Also, Sometimes people confuse their poor setting of attribution windows or wrong integration with judgement of tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Although countless benefits

* Passing website traffic to app via smart banner (journey)

* Deferred deeplinks for contextual deeplinking even if user hasn't installed app

* Managing affiliates/ad networks and preventing fraud, The money you save by preventing fraud only is more than enough to justify Branch's invoice

* Extremely helpful and welcoming account managers Review collected by and hosted on G2.com.

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Owner / CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Branch makes it incredibly easy to create an onboarding flow. We use text messages to onboard new users via other users referrals. Branch reduced the time it took to prototype this to just a few minutes. The final version was an hour or two and we were testing within the office the same day. Branch also allows for loyalty and referral programs to be simplified. We scrapped our existing system for the simplicity, adaptability, and tracking flow of their system. And Journeys, what an awesome but simple way to plug into your marketing campaigns. I truly love Branch and I'll use it in everything we build in the future. Review collected by and hosted on G2.com.

What do you dislike?

I don't have a down side. This has been a critical component in our platform and it wouldn't be if we didn't love using it. The ONLY issues we've ever had were with Apple and DeepLinking bugs they had on their OS. All that has been fixed and working for us now. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are solving user onboarding and marketing solutions via their journeys, deep linking, and referral offerings in their platforms. It's badass, try it! Review collected by and hosted on G2.com.

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AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We are building a consumer finance app and channel attribution is key to optimize our marketing budget. In the future, we are going to use deep links as crazy!!! Review collected by and hosted on G2.com.

What do you dislike?

We had some issues with the default deep views that we fix it after a couple of ours. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mobile attribution and deep links in the future. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Reliable deep links for ads + customers. Review collected by and hosted on G2.com.

What do you dislike?

Data viz is too simplistic for insights. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is so much easier for non-technical users who will have to roll their own deeplinks for customers or for ads. Just use Branch. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

1. Reliable deeplinks

2. Improved insights into ads performance Review collected by and hosted on G2.com.

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