1. [Home](https://www.g2.com/) 2. ... 3. [Other Design Software](https://www.g2.com/categories/other-design) 4. [Brainsight Discussions](https://www.g2.com/products/brainsight/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f584cf7a8fe19b8785a019efb87e121b/brainsight.png "Product Avatar Image") ](/products/brainsight/reviews) [ Brainsight ](/products/brainsight/reviews) 0 ratings Brainsight: Predictive Eye-Tracking for data-driven creative decisions and performance. Brainsight is an AI-powered predictive attention platform, that helps marketers, designers, and agencies understand what their target audience sees before anything goes live using predictive eye-tracking insights. In the current attention economy, users are exposed to thousands of ads and other visual stimuli. Visibility, instant viewing behaviour and visual clarity are critical drivers for performance. Brainsight focuses on pre-attentive visual processing: the first 0–3 seconds of exposure, in which the human brain subconsciously decides what to notice and what to ignore. Unlike traditional analytics tools that measure behavior after the fact, like clicks, scrolls, or conversions, Brainsight predicts natural viewing behavior upfront. Based on neuromarketing science and using advanced AI models (trained on large-scale eye-tracking datasets), Brainsight predicts human gaze patterns with high accuracy: 94%. Without live research, participants, test panels, hardware, or data collection. The platform generates actionable outputs such as AI heatmaps, gazeplots, benchmarked scores for contextual attention, and visual clarity related to cognitive processing. You can upload images, videos and websites for instant predictive insights on attention and natural, intuitive viewing behaviour. This allows teams to optimize creatives before investing media or IT budget, or to assess their advertisings, video content or web pages. Brainsight is built for modern marketing and creative workflows, supporting use cases across: - Digital advertising (social, display, DOOH) - UX and conversion optimization - Video and branding analysis, including brand (object and text) tracking - Creative testing and validation at scale (also with API solutions) - AI Analyses, automated reporting, suggestions for A/B testing Compared to traditional eye-tracking or A/B testing, Brainsight delivers insights instantly, at a fraction of the cost, and with far greater scalability. It answers a critical question most tools miss: “Will this even be seen? and if so, how is it visually perceived?" Company Background: Developed by neuromarketing experts and grounded in cognitive science, Brainsight was built by Braingineers, the Amsterdam-based, leading Neuromarketing Research Agency and winner of multiple agency of the year awards. With extensive expertise and data from its neuroscience-lab with live eye-tracking, Brainsight has a strong foundation in validated science, data, and real-life customer use-cases. For Brands and Agencies that are serious about Creative Performance technology. Show More When users leave Brainsight reviews, G2 also collects common questions about the day-to-day use of Brainsight. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion. * * * ### 0.0 Nps Score ### All Brainsight Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments Sorry... There are no questions about Brainsight yet. ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/brainsight/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/473436401c18e02704857561f43f0ef3/brainsight.svg "Product Avatar Image") ### Have you used Brainsight before? Answer a few questions to help the Brainsight community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbrainsight%2Fdiscuss%3Fsmall_ask%3Dbrainsight) No