--- title: Boulevard Reviews meta\_title: 'Boulevard Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 110 reviews by the users' company size, role or industry to find out how Boulevard works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 110 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Vertical Industry url: https://www.g2.com/categories/vertical-industry ---

# Boulevard Reviews & Product Details

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One platform. All the things. Boulevard offers the fastest-growing client experience platform purpose-built for salons, spas, medspas, and other appointment-based, self-care businesses. The modern, intuitive platform empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Visit joinblvd.com to see a demo.

* * *

Product Website
Boulevard
Seller
[Boulevard Labs, Inc.](https://www.g2.com/sellers/boulevard-labs-inc)
Discussions
[Boulevard Community](https://www.g2.com/products/boulevard-labs-inc-boulevard/discuss)
Languages Supported

English

Solution Type

All-in-One

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## Pricing

Pricing provided by Boulevard.

### Essentials

Starting at $158.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/boulevard-labs-inc-boulevard/pricing)

## Boulevard Integrations
(10)

What do users say about integrations?

Verified by Boulevard

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

DuoPlus

](https://www.g2.com/products/duoplus/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook for Business

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google

](https://www.g2.com/products/google-google/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instagram for Business

](https://www.g2.com/products/instagram-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Okta

](https://www.g2.com/products/okta/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

QuickBooks Online

](https://www.g2.com/products/quickbooks-online/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Rosy Salon Software

](https://www.g2.com/products/rosy-salon-software-rosy-salon-software/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Spruce Health

](https://www.g2.com/products/spruce-health/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)

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 ![Edgar M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Edgar M.")
EM

Edgar M.

A

Small-Business (50 or fewer emp.)

10/12/2021

"The best software for the beauty industry"

5/5

What do you like best about Boulevard?

I like that the software is constantly making changes to update and become batter. Especially in these daring times, it's important to be flexible and make the necessary changes to accommodate our clients. The online booking widget is the best for booking appointments and selling services online. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

The disconnect in the reporting of the voucher redemptions could be better. Also payroll reporting could also be improved. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Since most of our marketing is done through Instagram, the ability to have the clients book their first appointment with ease is a huge benefit to us. We always had issues when a lot of traffic came through and we would either not be at the office and miss phone calls or could not catch up with the email inquiries quick enough. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Lauren G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren G.")
LG

Lauren G.

Owner

Small-Business (50 or fewer emp.)

10/12/2021

"Fruition Salon Review"

5/5

What do you like best about Boulevard?

Boulevard is simple and intuitive. It is easy to use! Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

Reports can be a little wonky to export. I would love a cleaner-looking PDF option.

Kinks have truly been worked out or solutions are on the way - Marketing, shopify , zapier, etc. Review collected by and hosted on G2.com.

Recommendations to others considering Boulevard:

I've referred many people! I consult for other businesses. If they can make the switch- I tell them to. The ease of reports, online booking, customer support and constant innovation is what I tell everyone about! Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Ease of use! It was nice to get rid of apps and have my team see their numbers on their phones. Messaging with clients thru the system is great!

I LOVE working with a software that isn't owned by Mindbody. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

IM

Isabelle M.

Director of Operations

Small-Business (50 or fewer emp.)

10/19/2021

"Love this scheduling system!"

5/5

What do you like best about Boulevard?

I love how Boulevard is customizable for any client, service, or provider. The reports are detailed, they allow you to customize permissions for different classes of employees, which is very helpful to preserve privacy, and it is extremely user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

It can be challenging for new users at first because there are so many options, but after a day or two, it's easy to pick up. Plus, they offer training guides that are so helpful for new receptionists. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

We solve the problem of custom pricing per client with Boulevard. No more guessing what they paid previously or remembering their price. Boulevard lets you set custom prices per client and remembers them for next time. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Seller invite

 ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services")
AC

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

10/12/2021

"BLVD has been life changing for our salon."

5/5

What do you like best about Boulevard?

Convenience, simplicity, ease for guests to schedule online, easy to train and I love the new training videos that are provided. The fact there is a "help chat" that ANY employee can use to reachout about BLVD questiosn is so so so amazing. We used to always have outages with our old system and that has no happened once with BLVD. Its amazing to know that I can view the schedule from anywhere AND that the system is reliable. Further more I believe the online booking (which is now available via instagram) has helped us get so many new younger guests in our salon. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I hate that the business charge is unable to be a specific % instead of a dollar amount. The way we do our commission pay out is: Guest pays $200.00, 10% comes off the top for our business charge and then we do the service provider comission split. I had to create a xcel document to input all of the subtotal service amounts for each employee into every time I do payroll to figure out with their commission pay out is. I also wish there was a way to run a report that showed the total of all employee hours combined so that I can easily double check that my payroll control totals are correct. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

BLVD has been working with one of the Co-Owners of the salon to better understand our daily reporting and card transaction fee's not matching. They have done a lot to help him reconcile. I havent heard him speak on it in a while so I think it might be solved? They definently have gone above and beyond to make sure we felt heard. We have had zoom meetings, phone confrences and emails back and forth to solve this issue. It is nice to know they care. BLVD is also helping us with a guest that disputed a charge on false claims. I was able to submit evidence and had BLVD check in with me several times to update on how the process is going. This is huge for a small business, I truly feel like we have a team of people on our side to back us up when we need it. Instead of just some platform that hosts our booking needs. Review collected by and hosted on G2.com.

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10/18/2021
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness")
AH

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

10/15/2021

"Happy but It's not perfect"

3.5/5

What do you like best about Boulevard?

It was created for these modern times, which makes life easier when quickly multi-tasking. Also , It looks pretty. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

This is a brand new software, and the user can tell. There are a lot of small details all over the place that need to be addressed.

First off, the android app is horrible. The basic function of touch is not responsive more than half the time.

The ability to easily see what time an appointment finishes while using the app is very difficult due to the lack of zooming in and out. The user has to basically guess where the appointment ends. When using the app to book appointments, the user does not have ability to input a credit card. The user also does not get a booking alert for the client when using the app. The app issues do not make it possible for a manager/owner to work from the phone away from the desk.

The checkout on the iPad does not give the client the entire total of their service +product+ tax+tip. This has led to mistakes being made after we had already run the credit card.

The reports, as far as financial reporting goes not explain the math. Not even Boulevard team members can figure out the math on the reports.

The final dislike is the lack of being able to drag the appointments and blocked time. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

I like the way Boulevard looks. It looks fun and cool. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Seller invite

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
AR

Verified User in Retail

Mid-Market (51-1000 emp.)

10/13/2021

"Very Good, but really need a client view to see their upcoming appts!"

4.5/5

What do you like best about Boulevard?

I love how user friendly it is, and the virtual training offered is awesome. I really like the app and the fact that there is rarely any time that the software crashes. The online booking widget is very slick as well. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

Needs a client portal to view upcoming appts --\> we were told that this was being worked on when we signed up and are still waiting - it's the main complaint we get from clients in comparison to our last booking system (STX). Only another aspect is not being able to apply a tiered level system to quickly increase people based on our price scale when they get a promotion (right now, we have to increase each individual service which is time-consuming and prone to human error). Would also love to have the color of the appt change when they are checked in for a visual cue that is larger and more noticeable. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Our online booking is much easier to navigate, Our training on the desk takes less time and our email marketing is much better! Benefits include the access where you have internet, the ability to set login credentials based on position, the touch pay and option to save payment on file and the helpful staff. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Seller invite

 ![Verified User in Facilities Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Facilities Services")
AF

Verified User in Facilities Services

Small-Business (50 or fewer emp.)

3/16/2022

"Horrible Reporting"

0/5

What do you like best about Boulevard?

Boulevard is very aesthetically pleasing and easy to use for the front desk and customer end. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

The back-end experience and reporting are horrible. Most reports are inaccurate and need to be requested from the engineers. This process takes 1-2 weeks and sometimes we still don't get the info. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

There is nothing special about Boulevard that we haven't been able to find from another company. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics")
AC

Verified User in Cosmetics

Mid-Market (51-1000 emp.)

10/12/2021

"BLVD Review"

3/5

What do you like best about Boulevard?

The accessibility for staff and for clients as well! Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

Because there is no online client profile, the system is totally glitchy and can be unreliable most times. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

We are solving many scheduling hiccups and incorrect scheduling from clients online. Review collected by and hosted on G2.com.

Show More

4/12/2022
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services")
UC

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

10/21/2021

"I think the interface is rudimentary and there are way to many steps to booking a client/off book."

2/5

What do you like best about Boulevard?

I like that I can book a client and see my schedule remotely. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

There are too many steps to booking a client and off-book on both the desktop and mobile versions. I should be able to click and drag on the stylist and time and not have to additionally choose the stylist and time. Checking out can also be a bit confusing too. The app does not automatically update and I will see appointments on my schedule that have been canceled because I haven't refreshed. You can book a stylist at a time their schedule isn't open without a warning or confirmation.

It definitely feels not fully fleshed out and developed like we are testing a beta version. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

None, really. Review collected by and hosted on G2.com.

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4/21/2022
Current UserValidated ReviewerSource: Seller invite

 ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services")
AC

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

10/19/2021

"Blvd"

3/5

What do you like best about Boulevard?

From a client perspective, BLVD seamlessly integrates with the company's website. It is so easy to book appointments, and esthetically, it is lovely. Blvd's scheduling is also really easy to use. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

Blvd's reporting capabilities are lacking. Data that is being input into the system can't always be put into a report from our end. Beta reports are nice because they let you access additional information and customize reports, however many times we have found that the data in beta reports doesn't report in real time, doesn't match up with other reports, etc. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Boulevard makes booking easy for both front desk staff and clients. It helps track if appointments have changed, who changed them, etc. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Seller invite

## Questions about Boulevard? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Boulevard
](https://www.g2.com/products/boulevard-labs-inc-boulevard/discussions/new)

GU

Guest User

What is Boulevard used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-boulevard-used-for)

[
View all Discussions
](https://www.g2.com/products/boulevard-labs-inc-boulevard/discuss)

## Pricing Options

Pricing provided by Boulevard.

### Essentials

Starting at $158.00

Per Month

### Premier

Starting at $263.00

Per Month

### Prestige

Starting at $369.00

1 Per Month

[
View More Pricing Information
](https://www.g2.com/products/boulevard-labs-inc-boulevard/pricing)

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3.7/5(524)

[
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##### 
##### Boulevard Features

Business Administration - Spa Management

Inventory Management

Billing & Sales

Employee Management

Marketing - Spa Management

Membership

Automated Campaigns

Guest Experience - Spa Management

Scheduling

Surveys

Customer Trends

Messaging Channels

SMS Messaging

Email

[
View More Features
](https://www.g2.com/products/boulevard-labs-inc-boulevard/features)

## Top-Rated Alternatives

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##### Categories on G2

[Proactive Notification](https://www.g2.com/categories/proactive-notification)[Spa and Salon Management](https://www.g2.com/categories/spa-and-salon-management)[Medical Spa](https://www.g2.com/categories/medical-spa)

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