--- title: Boulevard Reviews meta\_title: 'Boulevard Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 110 reviews by the users' company size, role or industry to find out how Boulevard works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 110 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Vertical Industry url: https://www.g2.com/categories/vertical-industry ---

# Boulevard Reviews & Product Details

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One platform. All the things. Boulevard offers the fastest-growing client experience platform purpose-built for salons, spas, medspas, and other appointment-based, self-care businesses. The modern, intuitive platform empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Visit joinblvd.com to see a demo.

* * *

Product Website
Boulevard
Seller
[Boulevard Labs, Inc.](https://www.g2.com/sellers/boulevard-labs-inc)
Discussions
[Boulevard Community](https://www.g2.com/products/boulevard-labs-inc-boulevard/discuss)
Languages Supported

English

Solution Type

All-in-One

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## Pricing

Pricing provided by Boulevard.

### Essentials

Starting at $158.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/boulevard-labs-inc-boulevard/pricing)

## Boulevard Integrations
(10)

What do users say about integrations?

Verified by Boulevard

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

DuoPlus

](https://www.g2.com/products/duoplus/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook for Business

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google

](https://www.g2.com/products/google-google/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instagram for Business

](https://www.g2.com/products/instagram-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Okta

](https://www.g2.com/products/okta/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

QuickBooks Online

](https://www.g2.com/products/quickbooks-online/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Rosy Salon Software

](https://www.g2.com/products/rosy-salon-software-rosy-salon-software/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Spruce Health

](https://www.g2.com/products/spruce-health/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)

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 ![Traci O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Traci O.")
TO

Traci O.

Small-Business (50 or fewer emp.)

7/28/2026

"Seamless Booking, Great Client Communication"

4/5

What do you like best about Boulevard?

I like that Boulevard is seamless and it's easy for my clients to book as well as myself. I really like all the different options of marketing and think that the email feature is pretty seamless. I also appreciate having the availability to look up anything when I have a problem. I really like the text reminders and the communication between clients. I think it's nice that clients can contact me without using my personal line but through Boulevard. I also really like the calendar that they put out with events, as it serves as a gentle reminder and a better way to market my business. Lastly, the initial setup was really nice, and the support was excellent with staff being patient and helpful. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I seem to have a lot of problems with my swipe machine, and although it hasn't been happening lately, figuring that out would be nice. I think better pictures for email marketing would also be helpful. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

I use Boulevard for clientele booking and marketing, which simplifies scheduling and client communication. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![Diane B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diane B.")
DB

Diane B.

Small-Business (50 or fewer emp.)

7/26/2026

"Streamlined Salon Scheduling with Effective Checkout"

5/5

What do you like best about Boulevard?

I like the efficient checkout process with Boulevard, especially because my old system couldn't check out multiple stylists at the same time but now with Boulevard, I can. I love that you can have multiple merchant accounts associated with the salon. I also love the marketing side that Boulevard offers. Behind the scenes, they're going after clients that I haven't seen in a while and getting more bookings, which makes me feel like I don't have to work as hard. Even when I'm not working at the salon, I know that Boulevard is working for me. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I think their app needs major upgrading. Gloss Genius has an amazing app. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Boulevard solves the issue of checking out multiple stylists at once and offers efficient checkout. I love that it manages client bookings through marketing, making it feel like it's working for me even when I'm not at the salon. Review collected by and hosted on G2.com.

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Response from Ashley Kim of Boulevard

[Editedit](https://www.g2.com/survey_responses/boulevard-review-13167511/official_response/edit)

Hi Diane! Thank you so much for taking the time to share your experience with Boulevard. We love to hear that our platform is helping you run your business more efficiently! We value your feedback and we've passed along your note about the app to our product team.

Validated ReviewerIncentivizedSource: Seller invite

 ![West Medical A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "West Medical A.")
WA

West Medical A.

Practice Manager

Small-Business (50 or fewer emp.)

8/7/2026

"Second-to-None Support and a Streamlined Boulevard Experience"

5/5

What do you like best about Boulevard?

The support center and help chat have been second to none. The ease to find answers in those two places really makes the maneuvering through Boulevard streamlined. The listening to actual users and making adjustments in the software to streamline services is also top notch. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

The software does seem to frequently have wide spread issues checking out. It usually is fixed quickly but has caused more than a disruption or two with clients. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Streamlining payments and payment options. The quicker we can get clients taken care of the better and Boulevard is really great about that. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Medical Practice](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Medical Practice")
UM

Verified User in Medical Practice

Small-Business (50 or fewer emp.)

8/6/2026

"Boulevard Is User-Friendly and Easy to Learn—Great On-the-Go Access"

5/5

What do you like best about Boulevard?

Boulevard is very user-friendly! It was easy for me to learn how to use the website. I also like that I have access to Boulevard on my phone if I am on the go! Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

The only downside to Boulevard is that you don't get as much access on your phone as you do on your laptop. Although it is nice to have access to it on your phone, I wish you could have full access through the app. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Boulevard is able to make booking our clients an easy experience. We book, check in, and check out our clients through Boulevard. We are also able to contact them through messages on Boulevard. Since my office is not open on the weekends, Boulevard makes it easy for clients to book themselves online. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Stacy R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stacy R.")
SR

Stacy R.

Aesthetics coordinator

Small-Business (50 or fewer emp.)

7/27/2026

"Highly Customizable Services with Helpful Calendar View and Backend Reporting"

5/5

What do you like best about Boulevard?

The ability to truly customize services, the calendar view, and reports on the backend is extremely helpful. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

There are a few parts of the checkout process that I wish were easier to complete, and I also don’t like that I can’t create a quote or convert a quote into an invoice. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Boulevard is solving the problem of creating a smooth client experience. We used to have issues sending forms over to clients, but with its easy process for sending them to the client, it’s allowing us to provide a better overall client experience. Review collected by and hosted on G2.com.

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Response from Ashley Kim of Boulevard

[Editedit](https://www.g2.com/survey_responses/boulevard-review-13170531/official_response/edit)

Hi Stacy! We're glad to hear that Boulevard has helped you and your team improve workflows and your client experience. We appreciate your feedback about the checkout process and invoicing, and we've passed it along to our product team! Thank you for taking the time to share your experience with Boulevard.

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Laura A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura A.")
LA

Laura A.

Business Management

Small-Business (50 or fewer emp.)

7/26/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Robust Client Data and Custom Charting with Seamless Phone Calendar Integration"

5/5

What do you like best about Boulevard?

Calendar integration with phones, robust client data capabilities and customization for chart creation and client messaging. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

When we imported all our clients that had signed off YES for text messaging, Boulevard required an entirely new sign off for our clients. To date, we have only recaptured 10% of those clients. Not a good surprise

!! Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Automated messaging and reminders to clients, I LOVE the help chat! Review collected by and hosted on G2.com.

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Response from Ashley Kim of Boulevard

[Editedit](https://www.g2.com/survey_responses/boulevard-review-13167842/official_response/edit)

Hi Laura! Thank you for taking the time to leave a thoughtful review. We're thrilled to hear that you are enjoying our calendar and client management features! We apologize for the inconvenience with client texts. We understanding how frustrating that must be, and we're working on building a more seamless process for the future. Thanks again!

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Jeremy S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeremy S.")
JS

Jeremy S.

Controller

Small-Business (50 or fewer emp.)

7/24/2026

"Clean Interface and Comprehensive Features for Managing My Salon Remotely"

4/5

What do you like best about Boulevard?

I like its clean interface and the comprehensive set of features it offers, which helps me manage my salon remotely. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I feel like it’s lighter on features than many other suites, and it also seems slow to improve. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

It’s a POS system that handles appointments well. The staff like the professional app, and I usually don’t have to audit to make sure things are being done correctly. Review collected by and hosted on G2.com.

Show More

Response from Ashley Kim of Boulevard

[Editedit](https://www.g2.com/survey_responses/boulevard-review-13160017/official_response/edit)

Hi Jeremy! We're happy to hear that you and your staff are enjoying Boulevard! Thank you for sharing your feedback!

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Luminescense M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luminescense M.")
LM

Luminescense M.

Owner, provider

Small-Business (50 or fewer emp.)

7/30/2026

"User-Friendly Form Builder with Great Support"

5/5

What do you like best about Boulevard?

It is very user friendly, I can easily create forms, the support is great. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

That client messages don’t come through on the phone app and that reviews aren’t linked to google Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

They just added e-prescribing, and it’s been really good not having to use a separate EMR for that Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Shunta B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shunta B.")
SB

Shunta B.

Finance Manager

Small-Business (50 or fewer emp.)

7/23/2026

"Organized Clinic"

5/5

What do you like best about Boulevard?

I love how Boulevard keeps our clinic organized Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I dislike that Boulevard only allows blast text to be sent from certain employees Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

Boulevard is solving all of our pricing, integrations and performance needs Review collected by and hosted on G2.com.

Show More

Response from Ashley Kim of Boulevard

[Editedit](https://www.g2.com/survey_responses/boulevard-review-13150703/official_response/edit)

Hi Shunta! Thank you for taking the time to write your review. We appreciate your input about text blasts and we've passed it along to our product team.

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Natascha R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natascha R.")
NR

Natascha R.

Small-Business (50 or fewer emp.)

4/16/2026

"Unified Platform, Smooth Transition"

5/5

What do you like best about Boulevard?

Switching to Boulevard has been one of the best decisions we made for the studio. It helps us wear a lot of hats and makes everything cohesive. I love that everything is under one program, unlike before when we needed separate solutions for waivers, payments, and scheduling. Also, the initial setup was smooth from what I can remember. Review collected by and hosted on G2.com.

What do you dislike about Boulevard?

I think some of the reporting things are still a bit glitchy, and commission cuts don't always show accurately when looking at a larger time frame. Review collected by and hosted on G2.com.

What problems is Boulevard solving and how is that benefiting you?

I use Boulevard as my CRM. Switching to Boulevard was one of the best decisions for our studio, making everything cohesive. It's great having waivers, payments, and scheduling all under one program. Review collected by and hosted on G2.com.

Show More

Response from Ashley Kim of Boulevard

[Editedit](https://www.g2.com/survey_responses/boulevard-review-12640742/official_response/edit)

Hi Natascha, thank you so much for taking the time to leave us a review. We're thrilled to hear that Boulevard has been such a positive addition to your studio! We appreciate your feedback about the reporting and commission cuts, and we'll share your feedback with our product team.

Validated ReviewerIncentivizedSource: Seller invite

## Questions about Boulevard? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Boulevard
](https://www.g2.com/products/boulevard-labs-inc-boulevard/discussions/new)

GU

Guest User

What is Boulevard used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-boulevard-used-for)

[
View all Discussions
](https://www.g2.com/products/boulevard-labs-inc-boulevard/discuss)

## Pricing Options

Pricing provided by Boulevard.

### Essentials

Starting at $158.00

Per Month

### Premier

Starting at $263.00

Per Month

### Prestige

Starting at $369.00

1 Per Month

[
View More Pricing Information
](https://www.g2.com/products/boulevard-labs-inc-boulevard/pricing)

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3.7/5(524)

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##### 
##### Boulevard Features

Business Administration - Spa Management

Inventory Management

Billing & Sales

Employee Management

Marketing - Spa Management

Membership

Automated Campaigns

Guest Experience - Spa Management

Scheduling

Surveys

Customer Trends

Messaging Channels

SMS Messaging

Email

[
View More Features
](https://www.g2.com/products/boulevard-labs-inc-boulevard/features)

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##### Categories on G2

[Proactive Notification](https://www.g2.com/categories/proactive-notification)[Spa and Salon Management](https://www.g2.com/categories/spa-and-salon-management)[Medical Spa](https://www.g2.com/categories/medical-spa)

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