MPS by Booper is a pricing and margin optimization platform built around 8 complementary modules. It enables retailers to manage pricing in a centralized, data-driven and scalable way, while preserving a competitive price image. The solution covers the full pricing decision cycle: Pricing strategy definition and simulation, with precise measurement of business impact (margin, volumes, price perception). AI-driven predictive optimization, integrating demand elasticity, sales forecasting and internal/external drivers. Price tier management, simplifying multi-store and omnichannel pricing execution. Advanced competitive price analysis, with automated data collection and cleansing. Performance monitoring, through multi-level dashboards. Promotion and assortment management, with simulations, forecasts and profitability control.