--- title: Boomerang Reviews meta\_title: 'Boomerang Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 31 reviews by the users' company size, role or industry to find out how Boomerang works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 31 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Boomerang Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Boomerang but has limited features. Are you part of the Boomerang team? [Upgrade your plan](https://my.g2.com/boomerangai/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Boomerang is the warm-intro orchestration layer for B2B sales teams. We turn your team's network, your customers, your investors and board, and your advisors into a measurable pipeline channel. Most B2B sales motions broke between 2022 and 2026. Cold email reply rates fell 70 percent at the senior buyer altitude. AI SDR volume produced brand damage at scale. Senior buyers built defensive infrastructure that does not distinguish between thoughtful outreach and spam. The signal layers (6sense, ZoomInfo, Apollo, Demandbase) still work. The activation layer they fire into stopped converting. Boomerang is the activation layer most B2B teams now need. We map every warm path from your network into your priority accounts across what we call the four super-connector groups: your team and their prior-coworker networks, your customers and their champions, your investors and board members, and your formal and informal advisors and partners. When a signal fires (intent surge, champion job change, executive leadership move, funding event), Boomerang surfaces the warmest path from your network to the right person at the target account, drafts the intro request in the connector's voice, routes it to them ready to forward, and closes the loop when the meeting books. What this looks like operationally: Map the relationship graph across your customer base, employee network, board, and advisors. Surface warm paths into your top 100 priority accounts within 15 minutes (most teams discover paths into 60 to 80 percent of accounts they did not know existed). Activate at the right altitude: exec-to-exec for senior buyers, peer-to-peer for technical buyers, champion-to-champion for the rest. Track conversion: warm-sourced pipeline converts at 30 to 50x cold rates at the senior altitude, with 25 to 40 percent shorter sales cycles. We sit on top of your existing stack. We do not replace your CRM, your intent platform, your sequencer, or your conversation intelligence tool. We add the warm-intro orchestration layer those tools structurally cannot carry. Our thesis: relationships survive. Signals do not. The teams that win in 2026 build pipeline through the network behind their company, not through the cold channels everyone else is fighting over. Best for: B2B AI, SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor or partner network. Particularly powerful for account-based selling motions, and teams trying to break into senior buyer altitudes. * * * Seller [Boomerang](https://www.g2.com/sellers/boomerang-2664dcc4-d284-413f-bdd9-d17389d18c02) Discussions [Boomerang Community](https://www.g2.com/products/boomerangai/discuss) Languages Supported English Solution Type All-in-One Overview by Shankar Ganapathy (Turn Happy Customers Into Sales Pipeline) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/boomerangai/pricing) ## Top-Rated Alternatives [ ![GetAccept](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GetAccept") GetAccept 4.6/5(1,267) ](https://www.g2.com/products/getaccept/reviews) [ ![Seamless (formally Seamless.AI)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seamless (formally Seamless.AI)") Seamless (formally Seamless.AI) 4.4/5(5,356) ](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) [ ![Apollo.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apollo.io") Apollo.io 4.7/5(9,720) ](https://www.g2.com/products/apollo-io/reviews) [ View All Alternatives ](https://www.g2.com/products/boomerangai/competitors/alternatives) ## User Insights Average based on 31 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Boomerang Integrations (6) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Openai ](https://www.g2.com/products/openai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce CRM Connector ](https://www.g2.com/products/salesforce-crm-connector/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews) Show More RR Raghu R. Ops manager Information Technology and Services Mid-Market (51-1000 emp.) 2/17/2023 "Great tool for creating success plans" 4.5/5 What do you like best about Boomerang? BuyerAssist is an excellent tool for creating mutual success plans that brings alignment and transparency for our customers. The product helps us mainly in two use cases. One is to onboard our customers and bring alignment in terms of expectations during the pilot and onboarding kick-off phases. Second, the product helps the Sales to CS handoff very seamlessly. Review collected by and hosted on G2.com. What do you dislike about Boomerang? There are minor bugs, but the team helps get them resolved. Dhananjay the CSM does a great job of getting this done. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Buyer alignment during the sales cycle and internal account hand off Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Krishna Mohan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishna Mohan B.") KB Krishna Mohan B. Senior Product Manager Mid-Market (51-1000 emp.) 5/11/2022 "Great tool to have a transparent Onboarding" 5/5 What do you like best about Boomerang? One of the use cases that it caters to is coordination and transparency with the customers on onboarding. There are various touchpoints with the customers for us like API onboarding, Pilot Onboarding and then continuous collaboration for Customer Success. The best part is all of this can be done based on Outcomes, nothing random. UI is fresh and easy to understand. Can iframe into our portals so that customers can see the updates right then and there. Review collected by and hosted on G2.com. What do you dislike about Boomerang? Nothing that jumps out as such but is ever-evolving. Loading could be a bit faster, but not that critical deal breaker. Overall chat/Meeting MoM capture option would have been great though individual tasks have it. Works for now. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? 1. Transparency with Customer. 2. Outcome-based approach. 3. Notifications and a To-do list that can be added by the Customer to the team. 4. Control visibility of tasks so no need to manage internal tasks in a separate location. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ryan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan P.") RP Ryan P. Head of Solutions Consulting Mid-Market (51-1000 emp.) 4/21/2022 Business partner of the seller or seller's competitor, not included in G2 scores. "The Best Mutual Success Plan Software" 5/5 What do you like best about Boomerang? There are three things I really like about BuyerAssist. First, our buyers love the professional-looking mutual success plans we co-create with them in BuyerAssist. It provides a way to deliver a digital experience that our buyers find helpful during the process. Second, it allows us to map out the entire account, stakeholders, and influencers and also helps to collaborate with internal teams on the best course of action to move the deal forward in conjunction with our customers. Third, our deal reviews have become more streamlined as colleagues already know the detailed plan and the level of buyers' participation in creating the mutual plans. Review collected by and hosted on G2.com. What do you dislike about Boomerang? There is much more potential with mutual success plan software. It would be great for BuyerAssist to streamline my handoffs and continued success planning through expansions and renewals. I would like these ongoing capabilities to be deployed, as they are currently part of the roadmap only. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? I am using BuyerAssist to streamline how we align our internal sales process with our customers’ buying process, so that we can provide both a great buyer experience and more ongoing visibility to forecast accurately. We’ve been able to more accurately predict close dates and focus on better handovers with our customer success and implementation team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 4/22/2022 "My sales team loves BuyerAssist!" 5/5 What do you like best about Boomerang? Having worked on sales playbooks for the last few years, my biggest challenge was not getting sufficient visibility into how our buyers were engaging with the content we provided (i.e.), besides viewing/downloading data of course. That's where BuyerAssist has changed our game by providing rich and granular insights into the buyer's buying behavior patterns by looking into the context of why our buyers buy from us, what they search for, where they do it, and more. This detailed yet structured approach to insights has changed the way we create our sales enablement content for better impact. Review collected by and hosted on G2.com. What do you dislike about Boomerang? While the buyer experience and playbook management are great, I would like to see more detailed analytics into specific buying milestones like POCs, legal and paperwork, etc. to understand how to redefine my playbook to accelerate sales cycles. Review collected by and hosted on G2.com. Recommendations to others considering Boomerang: Leverage BuyerAssist mutual success plans if your sales team is selling to enterprise Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? I am using BuyerAssist to ensure my sales team has an easy-to-use mutual success plan for every opportunity. This also helps me reduce my new hire ramp time since they now have various examples of how our buyers/customers buy from us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Aquib S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aquib S.") AS Aquib S. Product Manager Mid-Market (51-1000 emp.) 5/17/2022 "Excellent Solution for management of product Mutual Success Plans for enterprise clients." 5/5 What do you like best about Boomerang? The UI/UX is very user friendly. The features on offer are very relevant and helps me a great deal to ensure customer success. Review collected by and hosted on G2.com. What do you dislike about Boomerang? Some minor bugs which I am sure can be fixed going ahead. Review collected by and hosted on G2.com. Recommendations to others considering Boomerang: Great Product to ensure customer success. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? - Complete transparency between the involved parties. - Easy to collaborate. - Reliable partner to keep in check the deadlines. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") UH Verified User in Hospitality Mid-Market (51-1000 emp.) 2/26/2022 "New way of doing business for new buyers" 3.5/5 What do you like best about Boomerang? Infotmation Versatility. Using all buyerassist tool I can create a buyer profile, track my sale pipeline and contribute to my marketing department. Afterwards, I can pool information into very informative reports which are very clear Review collected by and hosted on G2.com. What do you dislike about Boomerang? Buyerassist comes into a very crowded industry where Salesforce is very dominant. Iook for a specialty like sector, region, size, or type of payment. If you want to be general, please include all foreign currencies. Review collected by and hosted on G2.com. Recommendations to others considering Boomerang: If you feel you are confused, don't worry. I felt like that beforehand. Once I contacted customer support, I felt I arrived at the right B2B platform Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? I saw that buyerassist setup is very quick, efficient, effective. Clear execution. Many companies should aspire to be like them. If they keep up with their pace, they will eventually find their niche and comfortable spot Review collected by and hosted on G2.com. Show More 3/5/2022 Validated ReviewerIncentivizedSource: G2 invite ![Biswajit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Biswajit P.") BP Biswajit P. associate product manager Mid-Market (51-1000 emp.) 5/17/2022 "Complicated Onboarding process is now better" 5/5 What do you like best about Boomerang? The unique MSP creation and how daily activity reminders. The way BA helps us follow up with Customer without worrying about the next steps, is just amazing. Review collected by and hosted on G2.com. What do you dislike about Boomerang? From integration POV, they should offer a wide range of integration and customisation which they are currently working on. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Integration onboarding, new customer onboarding Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 4/26/2022 "The most buyer friendly mutual success plans" 5/5 What do you like best about Boomerang? Knowing when and what my buyers are engaging with mutual success plans has been a great addition to how I sell! Review collected by and hosted on G2.com. What do you dislike about Boomerang? Not much to add. Keep adding new capabilities in the same amazing way! Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Selling complex and enterprise deals Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Enterprise (\> 1000 emp.) 6/24/2022 "Smart way to sell through Buyer Assist" 4/5 What do you like best about Boomerang? Time constrain are very less to sell the products in very easy modes through Buyer Assist, it will help to improve the business selling level Review collected by and hosted on G2.com. What do you dislike about Boomerang? Nothing, need to market the name for easy approaching Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? In the level business selling improvement Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Akshay V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshay V.") AV Akshay V. Developer I - Software Engineering Small-Business (50 or fewer emp.) 3/29/2022 "Best Mutual success plan for developing the organisation to next level." 5/5 What do you like best about Boomerang? Identify a potential plan for your buyers and creates a plan with ease. Overall a really useful tool for B2B. Review collected by and hosted on G2.com. What do you dislike about Boomerang? The website is confusing at times and a minimalist website would help the customers. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Attained customer success and satisfaction. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Boomerang? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Boomerang ](https://www.g2.com/products/boomerangai/discussions/new) GU Guest User What is BuyerAssist used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-buyerassist-used-for) [ View all Discussions ](https://www.g2.com/products/boomerangai/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/boomerangai/pricing) Boomerang Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c638a616ededa78c55f67b106d08cdc4/usergems.png "Product Avatar Image") UserGems 4.7/5(161) [ Compare Now ](https://www.g2.com/compare/boomerangai-vs-usergems) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence)[Org Chart](https://www.g2.com/categories/org-chart)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)[Client Portal](https://www.g2.com/categories/client-portal) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Cerner Pharmacy vs Computer-Rx: which pharmacy management system has better insurance integration for pharmacy teams?](https://www.g2.com/discussions/cerner-pharmacy-vs-computer-rx-which-pharmacy-management-system-has-better-insurance-integration-for-pharmacy-teams)[Leading accounts receivable software for financial services](https://www.g2.com/discussions/leading-accounts-receivable-software-for-financial-services)[What business entertainment platforms offer guaranteed performer arrival and backup options if primary talent cancels?](https://www.g2.com/discussions/what-business-entertainment-platforms-offer-guaranteed-performer-arrival-and-backup-options-if-primary-talent-cancels) [What sales gamification tools actually move quota numbers and improve rep performance rather than just creating a fun atmosphere that does not translate to results?](https://www.g2.com/discussions/what-sales-gamification-tools-actually-move-quota-numbers-and-improve-rep-performance-rather-than-just-creating-a-fun-atmosphere-that-does-not-translate-to-results)[Which solution is most cost-effective for real estate firms?](https://www.g2.com/discussions/which-solution-is-most-cost-effective-for-real-estate-firms)[Pros and Cons Details](https://www.g2.com/products/boomerangai/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)