--- title: Boomerang Reviews meta\_title: 'Boomerang Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 31 reviews by the users' company size, role or industry to find out how Boomerang works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 31 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Boomerang Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Boomerang but has limited features. Are you part of the Boomerang team? [Upgrade your plan](https://my.g2.com/boomerangai/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Boomerang is the warm-intro orchestration layer for B2B sales teams. We turn your team's network, your customers, your investors and board, and your advisors into a measurable pipeline channel. Most B2B sales motions broke between 2022 and 2026. Cold email reply rates fell 70 percent at the senior buyer altitude. AI SDR volume produced brand damage at scale. Senior buyers built defensive infrastructure that does not distinguish between thoughtful outreach and spam. The signal layers (6sense, ZoomInfo, Apollo, Demandbase) still work. The activation layer they fire into stopped converting. Boomerang is the activation layer most B2B teams now need. We map every warm path from your network into your priority accounts across what we call the four super-connector groups: your team and their prior-coworker networks, your customers and their champions, your investors and board members, and your formal and informal advisors and partners. When a signal fires (intent surge, champion job change, executive leadership move, funding event), Boomerang surfaces the warmest path from your network to the right person at the target account, drafts the intro request in the connector's voice, routes it to them ready to forward, and closes the loop when the meeting books. What this looks like operationally: Map the relationship graph across your customer base, employee network, board, and advisors. Surface warm paths into your top 100 priority accounts within 15 minutes (most teams discover paths into 60 to 80 percent of accounts they did not know existed). Activate at the right altitude: exec-to-exec for senior buyers, peer-to-peer for technical buyers, champion-to-champion for the rest. Track conversion: warm-sourced pipeline converts at 30 to 50x cold rates at the senior altitude, with 25 to 40 percent shorter sales cycles. We sit on top of your existing stack. We do not replace your CRM, your intent platform, your sequencer, or your conversation intelligence tool. We add the warm-intro orchestration layer those tools structurally cannot carry. Our thesis: relationships survive. Signals do not. The teams that win in 2026 build pipeline through the network behind their company, not through the cold channels everyone else is fighting over. Best for: B2B AI, SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor or partner network. Particularly powerful for account-based selling motions, and teams trying to break into senior buyer altitudes. * * * Seller [Boomerang](https://www.g2.com/sellers/boomerang-2664dcc4-d284-413f-bdd9-d17389d18c02) Discussions [Boomerang Community](https://www.g2.com/products/boomerangai/discuss) Languages Supported English Solution Type All-in-One Overview by Shankar Ganapathy (Turn Happy Customers Into Sales Pipeline) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/boomerangai/pricing) ## Top-Rated Alternatives [ ![GetAccept](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GetAccept") GetAccept 4.6/5(1,267) ](https://www.g2.com/products/getaccept/reviews) [ ![Seamless (formally Seamless.AI)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seamless (formally Seamless.AI)") Seamless (formally Seamless.AI) 4.4/5(5,356) ](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) [ ![Apollo.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apollo.io") Apollo.io 4.7/5(9,704) ](https://www.g2.com/products/apollo-io/reviews) [ View All Alternatives ](https://www.g2.com/products/boomerangai/competitors/alternatives) ## User Insights Average based on 31 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Boomerang Integrations (6) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Openai ](https://www.g2.com/products/openai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce CRM Connector ](https://www.g2.com/products/salesforce-crm-connector/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews) Show More ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Enterprise (\> 1000 emp.) 4/27/2025 "Boomerang Review" 5/5 What do you like best about Boomerang? Boomerang Discover helped us increase contact coverage across our accounts. From an average of 1–2 contacts per account, Boomerang enriched missing calendar contacts our teams had already met - boosting that number to 7+ per account (for those enriched), including decision-makers like C-Suite and VPs. The process was smooth and the support team was proactive. Review collected by and hosted on G2.com. What do you dislike about Boomerang? Nothing as such - the process has been ok Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? we were struggling with limited contacts per account and we wanted to ensure we automatically sync accounts in SFDC Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Matthew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew B.") MB Matthew B. BDR Mid-Market (51-1000 emp.) 3/11/2025 "Great idea to expand business" 4/5 What do you like best about Boomerang? The best prospects are people who have used your product in the past, Boomerang makes it easy to find and engage those folks :) Review collected by and hosted on G2.com. What do you dislike about Boomerang? Some of the data in the CRM was a bit messy Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Boomerang reduces the amount of time it takes to find our “alumni” and a playbook for getting a hold of them Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Akshaya R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshaya R.") AR Akshaya R. Founding SDR Small-Business (50 or fewer emp.) 10/8/2024 "High quality job change leads" 4/5 What do you like best about Boomerang? Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings & overall 12% reply rate! Thank you Rishab & team for this! Review collected by and hosted on G2.com. What do you dislike about Boomerang? They're doing a good job so I don't have anything to comment here Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Helping us track job change for our champions and users Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Christopher M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christopher M.") CM Christopher M. Mid-Market (51-1000 emp.) 12/22/2023 "High-quality lead-gen channel" 5/5 What do you like best about Boomerang? As a BDR, I look forward to the monthly Boomerang leads, as those are past champions/power users of our product who understand our product well. Boomerang does a great job in surfacing the champions who have moved to ICP companies right to our Salesforce and Slack, also including the past relationship context which simplifies the amount of research I’d have to do otherwise. Additionally, I've seen significantly better open and reply rates with the Boomerang leads. This efficiency is not just a time-saver but also boosts the overall productivity of our sales process. Review collected by and hosted on G2.com. What do you dislike about Boomerang? Sometimes the account matching fails due to multiple accounts of the same name in our CRM. This issue seems to be fixed in their most recent update. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Sometimes the account matching fails due to multiple accounts of the same name in our CRM. This issue seems to be fixed in their most recent update. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Suvikas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suvikas B.") SB Suvikas B. Mid-Market (51-1000 emp.) 12/21/2023 "The goldmine under your nose that you don't even know of!" 5/5 What do you like best about Boomerang? For any marketing/GTM leader, what matters most is to generate a healthy pipeline coverage without burning a lot of cash. Boomerang takes ABM to the next level, by taking you 'to where the puck has gone' - by following past champions to their new jobs! The amount of data we have available to work with when it comes to the job change leads is incredible. What they've done remarkably well is help us make the most out of these data points to maximize conversions. We worked with their team to create different segments of the leads and tied those to personalized experiences and different campaigns. Their obsession on driving conversions (rather than just throw leads over the fence) is very impressive. Review collected by and hosted on G2.com. What do you dislike about Boomerang? Nothing in particular to dislike about Boomerang Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Build high quality / warm top of the funnel leads in a competitive market Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic KS Katie S. Small-Business (50 or fewer emp.) 12/22/2023 "Boomerang helps me stay on top of my clients!" 5/5 What do you like best about Boomerang? I like that I can send and email and forget about it because Boomerang will notify me if they don't respond in a certain amount of time. It is easy to use and helps me stay on top of my work. Review collected by and hosted on G2.com. What do you dislike about Boomerang? Nothing. I use Boomerang daily, it is SO helpful. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Boomerang has helped me stay on top of my clients who stop responding to my emails. In the past, if they did not respond I would sometimes forget. This product has helped me stay on top of everything. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Mid-Market (51-1000 emp.) 12/19/2023 "Value for money Job Change Tracking tool" 5/5 What do you like best about Boomerang? I evaluated Boomerang in my previous job. We were looking to invest into job change tracking software that was best in class, and at the same time affordable. Boomerang was the only player I found to fit both these requirements. Some of the other big players in the market were quoting unreasonable pricing based on all the contacts our CRM had, and did not do a good job of focusing on where we'd see potential ROI. Boomerang on the other hand, had a far more palatable pricing structure and the pricing model was largely in sync with our potential ROI. Their product had everything we needed to derive value, so no compromise on that front either. In fact they also had a couple of cool features that distinguished them from the rest of the players, especially around AI-based lead classification etc. I also loved working with their team. Very proactive and resourceful to get the whole thing running. Review collected by and hosted on G2.com. What do you dislike about Boomerang? Nothing particular to dislike. However, they're an up and coming player in this space with an aggressive roadmap and vision. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? 1) track job movements of our contacts in CRM 2) identify potential leads from these job changes 3) prevent churn risks when a key customer stakeholder leaves 4) keep CRM contact data up to date Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Erik D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erik D.") ED Erik D. Mid-Market (51-1000 emp.) 1/2/2024 "Valuable tool to identify customer movements - great way to outbound" 4.5/5 What do you like best about Boomerang? I appreciate the data quality, user-friendliness, and the way leads are imported into salesforce and slack, allowing me to effectively save time performing outreach. Leads are identified according to previous relationship strength and alignment with our ICP. I've noticed a significant increase in timely responses from Boomerang leads and a higher chance of conversion across the board. The Boomerang team is highly responsive to feedback and has directly requested to touch base with my team to adjust lead parameters as needed. Review collected by and hosted on G2.com. What do you dislike about Boomerang? So far, Boomerang has been smooth sailing Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Helps me identify and reach out to warm leads quicker and easier - huge time save Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Marit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marit P.") MP Marit P. Mid-Market (51-1000 emp.) 2/22/2023 "Best org charts for opps and accounts out there!" 4.5/5 What do you like best about Boomerang? We've been working closely with the BA team to develop precisely what we want and need here at Narvar for our opportunities to assure they are tracking as we assume and hope. With our sales methodology and the Buyer Assist org charts (and eventually mutual plan), we have visibility over every stakeholder on an account. It's now seamless to see who are key and positive influencers prospectively as well as who we may need to lean into more. Review collected by and hosted on G2.com. What do you dislike about Boomerang? As with any start-up, it was a challenge to get to exactly where we need and want to be with Buyer Assist. They offer a great mutual plan but we wanted more/different offerings for our current sales process (both sales and CS). We pivoted based on where were are and what we feel we need to date. But after many iterations, their ENGG team came through with all of our continued requested variations. So dislike isn't really applicable, more time-consuming to get it just where we wanted. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? Clear visibility over the org structure of our accounts. Being able to see where our champions and key influencers are and where we need to engage internally. Seamless visibility. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Karthikeyan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthikeyan M.") KM Karthikeyan M. Mid-Market (51-1000 emp.) 2/16/2023 "Excellent product for Mutual Success!" 5/5 What do you like best about Boomerang? The product has a lot of valuable features that can plug the gap in terms of knowledge transfer between internal teams like presales, sales, and CSM/Support at various stages of the customer lifecycle ex: Pre-sales, POC, Post sales CSM handoff, etc. It's very intuitive to use and we can invite all the stakeholders to collaborate. I find the Mutual Success Plan and Relationship hierarchy feature to be really useful. You can customize the product as per your internal processes and the best part is the seamless integration it has with Salesforce which ensures data is 2 way synced. Review collected by and hosted on G2.com. What do you dislike about Boomerang? From a features standpoint, there is nothing amiss. Sometimes there can be minor UI/UX issues, but the BuyeraAssist team is available on slack for support and is very quick in resolving your issues. The Customer Success team (DJ) is very proactive in ensuring that we get the best value out of the platform. Review collected by and hosted on G2.com. What problems is Boomerang solving and how is that benefiting you? They help us create and track Mutual action plans in the presales stage and Mutual success plans in the post-sales stages which is very helpful in ensuring proper KT to internal team like presales,sales and CSM/support. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Boomerang? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Boomerang ](https://www.g2.com/products/boomerangai/discussions/new) GU Guest User What is BuyerAssist used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-buyerassist-used-for) [ View all Discussions ](https://www.g2.com/products/boomerangai/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/boomerangai/pricing) Boomerang Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c638a616ededa78c55f67b106d08cdc4/usergems.png "Product Avatar Image") UserGems 4.7/5(161) [ Compare Now ](https://www.g2.com/compare/boomerangai-vs-usergems) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence)[Org Chart](https://www.g2.com/categories/org-chart)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)[Client Portal](https://www.g2.com/categories/client-portal) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the best service desk platform for enterprise IT teams?](https://www.g2.com/discussions/what-is-the-best-service-desk-platform-for-enterprise-it-teams)[What's the best event networking and matchmaking platform that helps sponsors engage directly with attendees before the event starts?](https://www.g2.com/discussions/what-s-the-best-event-networking-and-matchmaking-platform-that-helps-sponsors-engage-directly-with-attendees-before-the-event-starts)[Most user-friendly CRM for sales teams](https://www.g2.com/discussions/most-user-friendly-crm-for-sales-teams) [Which identity resolution platform is worth using for a mid-size ecommerce company that is tired of duplicate customer profiles making their CRM data unreliable?](https://www.g2.com/discussions/which-identity-resolution-platform-is-worth-using-for-a-mid-size-ecommerce-company-that-is-tired-of-duplicate-customer-profiles-making-their-crm-data-unreliable)[What are the key features and capabilities of UKG Marketplace solutions that teams should evaluate to identify the best fit for their organisation?](https://www.g2.com/discussions/what-are-the-key-features-and-capabilities-of-ukg-marketplace-solutions-that-teams-should-evaluate-to-identify-the-best-fit-for-their-organisation)[Pros and Cons Details](https://www.g2.com/products/boomerangai/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)