--- title: Boomerang Reviews meta_title: 'Boomerang Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 31 reviews by the users' company size, role or industry to find out how Boomerang works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 31 scale: '5' date_modified: '2026-08-07' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Boomerang Reviews **Vendor:** Boomerang **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.6/5.0 **Total Reviews:** 31 ## About Boomerang Boomerang is the warm-intro orchestration layer for B2B sales teams. We turn your team's network, your customers, your investors and board, and your advisors into a measurable pipeline channel. Most B2B sales motions broke between 2022 and 2026. Cold email reply rates fell 70 percent at the senior buyer altitude. AI SDR volume produced brand damage at scale. Senior buyers built defensive infrastructure that does not distinguish between thoughtful outreach and spam. The signal layers (6sense, ZoomInfo, Apollo, Demandbase) still work. The activation layer they fire into stopped converting. Boomerang is the activation layer most B2B teams now need. We map every warm path from your network into your priority accounts across what we call the four super-connector groups: your team and their prior-coworker networks, your customers and their champions, your investors and board members, and your formal and informal advisors and partners. When a signal fires (intent surge, champion job change, executive leadership move, funding event), Boomerang surfaces the warmest path from your network to the right person at the target account, drafts the intro request in the connector's voice, routes it to them ready to forward, and closes the loop when the meeting books. What this looks like operationally: Map the relationship graph across your customer base, employee network, board, and advisors. Surface warm paths into your top 100 priority accounts within 15 minutes (most teams discover paths into 60 to 80 percent of accounts they did not know existed). Activate at the right altitude: exec-to-exec for senior buyers, peer-to-peer for technical buyers, champion-to-champion for the rest. Track conversion: warm-sourced pipeline converts at 30 to 50x cold rates at the senior altitude, with 25 to 40 percent shorter sales cycles. We sit on top of your existing stack. We do not replace your CRM, your intent platform, your sequencer, or your conversation intelligence tool. We add the warm-intro orchestration layer those tools structurally cannot carry. Our thesis: relationships survive. Signals do not. The teams that win in 2026 build pipeline through the network behind their company, not through the cold channels everyone else is fighting over. Best for: B2B AI, SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor or partner network. Particularly powerful for account-based selling motions, and teams trying to break into senior buyer altitudes. ## Boomerang Pros & Cons **What users like:** - Users praise Boomerang for its **effective lead generation** , enabling quick action and ease in prospecting opportunities. (5 reviews) - Users find Boomerang to be **easy to use** , enhancing engagement and saving time for effective outreach. (4 reviews) - Users value Boomerang's **Opportunity Management** for enhancing contact coverage and identifying potential deals with ease. (4 reviews) - Users value the **time-saving features** of Boomerang, significantly boosting efficiency and increasing new opportunities. (4 reviews) - Users value the **proactive account management** of Boomerang, enhancing contact coverage and simplifying lead tracking. (3 reviews) - Users commend Boomerang for its **exceptional support** and effective features that enhance prospecting and lead generation. (3 reviews) - Users praise Boomerang's **productivity improvement** , significantly increasing contact coverage and streamlining prospecting efforts. (3 reviews) - Team Collaboration (3 reviews) - Customer Support (2 reviews) - Planning (2 reviews) **What users dislike:** - Users experience **integration issues** with Boomerang, particularly data mismatches and reliance on Salesforce for reporting. (2 reviews) - Users find the lack of a **standalone dashboard** a limitation, as it relies heavily on Salesforce's reporting setup. (1 reviews) - Users have experienced occasional **data mismatches** with Boomerang, which can hinder the overall user experience. (1 reviews) - Users find Boomerang to be **more expensive** compared to other solutions, impacting its overall value proposition. (1 reviews) - Users report **inaccurate information** due to occasional data mismatches affecting the integration experience of Boomerang. (1 reviews) - Users report occasional **incorrect information** due to data mismatches, impacting their integration experience with Boomerang. (1 reviews) - Limited Credits (1 reviews) - Limited Features (1 reviews) - Limited Options (1 reviews) - Limited Reporting (1 reviews) ## Boomerang Reviews ### 1. Simplifies Email Management, Great for Follow-Ups **Rating:** 4.0/5.0 stars **Reviewed by:** Ivan A. | Activities Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Boomerang?** I like that Boomerang is free to use. I love how it has features in the sense of follow-up reminders where it reminds me as far as whether I'm having an interview or a meeting. It pretty much helps track and gives me follow-up reminders. It's also easy and simple to set up, pretty much self-explanatory, especially since I already use Gmail and Outlook. **What do you dislike about Boomerang?** I would say that there are features that you need to be a paid member so I would say that's the only thing con to pay for access to features . **What problems is Boomerang solving and how is that benefiting you?** I use Boomerang for follow-up reminders and scheduling on email, which improves my communication efficiency with its easy-to-use virtual and AI email assistants. ### 2. Easy to Use with Plenty of Information **Rating:** 3.5/5.0 stars **Reviewed by:** Guido G. | AE, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Boomerang?** Ease of use is a big plus, information available **What do you dislike about Boomerang?** Procing is a little bit higher than other solutins **What problems is Boomerang solving and how is that benefiting you?** As a center of productivity ### 3. Great idea to expand business **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew B. | BDR, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Boomerang?** The best prospects are people who have used your product in the past, Boomerang makes it easy to find and engage those folks :) **What do you dislike about Boomerang?** Some of the data in the CRM was a bit messy **What problems is Boomerang solving and how is that benefiting you?** Boomerang reduces the amount of time it takes to find our “alumni” and a playbook for getting a hold of them ### 4. High quality job change leads **Rating:** 4.0/5.0 stars **Reviewed by:** Akshaya R. | Founding SDR, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Boomerang?** Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings & overall 12% reply rate! Thank you Rishab & team for this! **What do you dislike about Boomerang?** They're doing a good job so I don't have anything to comment here **What problems is Boomerang solving and how is that benefiting you?** Helping us track job change for our champions and users ### 5. New way of doing business for new buyers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2022 **What do you like best about Boomerang?** Infotmation Versatility. Using all buyerassist tool I can create a buyer profile, track my sale pipeline and contribute to my marketing department. Afterwards, I can pool information into very informative reports which are very clear **What do you dislike about Boomerang?** Buyerassist comes into a very crowded industry where Salesforce is very dominant. Iook for a specialty like sector, region, size, or type of payment. If you want to be general, please include all foreign currencies. **Recommendations to others considering Boomerang:** If you feel you are confused, don't worry. I felt like that beforehand. Once I contacted customer support, I felt I arrived at the right B2B platform **What problems is Boomerang solving and how is that benefiting you?** I saw that buyerassist setup is very quick, efficient, effective. Clear execution. Many companies should aspire to be like them. If they keep up with their pace, they will eventually find their niche and comfortable spot ### 6. Smart way to sell through Buyer Assist **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about Boomerang?** Time constrain are very less to sell the products in very easy modes through Buyer Assist, it will help to improve the business selling level **What do you dislike about Boomerang?** Nothing, need to market the name for easy approaching **What problems is Boomerang solving and how is that benefiting you?** In the level business selling improvement ### 7. Great for buyer engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Boomerang?** Giving the buyer on place to access all the work flow and the collaboration features for effective communication. **What do you dislike about Boomerang?** Need More integrations with other softwares **What problems is Boomerang solving and how is that benefiting you?** Easy collaborations and communication in the internal team ## Boomerang Discussions - [What is BuyerAssist used for?](https://www.g2.com/discussions/what-is-buyerassist-used-for) - [View Boomerang pricing details and edition comparison](https://www.g2.com/products/boomerangai/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+12%3A12%3A56+-0500&secure%5Bsession_id%5D=3e82e971-820a-4436-ba9c-6d0805e5f3db&secure%5Btoken%5D=7c11f4d1665f33834955a33067ecaf498469b1ddcb8c0b501e688295099613a2&format=llm_user) ## Boomerang Integrations - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Openai](https://www.g2.com/products/openai/reviews) - [Salesforce CRM Connector](https://www.g2.com/products/salesforce-crm-connector/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## Boomerang Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Logistics** - Integration - Analytics - Data Import/Export - Upload - Employee Directory - Social Media Integration **Sales Team** - Flexible Sales Process - Training Mode - Playbooks **Content** - Document Collaboration - Versioning - E-Signature - File Request - Feedback **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Editing & Design** - Drag-and-Drop - Update - Customize - Details - Restructure **Intelligence** - Opportunity Identification - Zero-touch Renewals - Smart Content **Collaboration** - Billing and Invoicing - Instant Messaging - Project Management - Analytics - Time Tracking - Mobile Application - Engagement Tracking **Agentic AI - Lead Intelligence** - Cross-system Integration **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop **Mapping** - Multiple Org Charts - Stakeholder Roles **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - Org Chart** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Additional Functionality** - Mind Maps - Version Control - Calendar Management - Time Off Requests - Template Management - Self Service Portal - Templates - Real-Time Data - Smart Chart Legend - AI Copilot - Document Management - Design Management - SSL Security - Feedback Management - Applicant Tracking - Succession Planning - Real-Time Notifications - API - Customizable Templates - Access Controls/Permissions - Document Storage - Generative AI - Data Visualization - Workflow Management - Employee Profiles - Organizational Charting - Interactive Elements - Reporting & Statistics - Pulse Surveys - Employee Database - HR Management - Commenting/Notes - Customization - Publishing/Sharing - Employee Onboarding - Task Management - Brainstorming - Single Sign On - Collaboration Tools - Customizable Fields - Training Management - Customizable Reports - Charting - Contact Management - Surveys & Feedback - Employee Photos - Employee Management - Org Chart Creation **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Revenue Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top Boomerang Alternatives - [GetAccept](https://www.g2.com/products/getaccept/reviews) - 4.6/5.0 (1,252 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) - 4.4/5.0 (5,351 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,411 reviews)