1. [Home](https://www.g2.com/) 2. ... 3. [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) 4. [Boomerang Discussions](https://www.g2.com/products/boomerangai/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_446c47b154e6f813a443469a09dc93e2/boomerangai.png "Product Avatar Image") ](/products/boomerangai/reviews) [ Boomerang ](/products/boomerangai/reviews) (31)4.6/5 Boomerang is the warm-intro orchestration layer for B2B sales teams. We turn your team's network, your customers, your investors and board, and your advisors into a measurable pipeline channel. Most B2B sales motions broke between 2022 and 2026. Cold email reply rates fell 70 percent at the senior buyer altitude. AI SDR volume produced brand damage at scale. Senior buyers built defensive infrastructure that does not distinguish between thoughtful outreach and spam. The signal layers (6sense, ZoomInfo, Apollo, Demandbase) still work. The activation layer they fire into stopped converting. Boomerang is the activation layer most B2B teams now need. We map every warm path from your network into your priority accounts across what we call the four super-connector groups: your team and their prior-coworker networks, your customers and their champions, your investors and board members, and your formal and informal advisors and partners. When a signal fires (intent surge, champion job change, executive leadership move, funding event), Boomerang surfaces the warmest path from your network to the right person at the target account, drafts the intro request in the connector's voice, routes it to them ready to forward, and closes the loop when the meeting books. What this looks like operationally: Map the relationship graph across your customer base, employee network, board, and advisors. Surface warm paths into your top 100 priority accounts within 15 minutes (most teams discover paths into 60 to 80 percent of accounts they did not know existed). Activate at the right altitude: exec-to-exec for senior buyers, peer-to-peer for technical buyers, champion-to-champion for the rest. Track conversion: warm-sourced pipeline converts at 30 to 50x cold rates at the senior altitude, with 25 to 40 percent shorter sales cycles. We sit on top of your existing stack. We do not replace your CRM, your intent platform, your sequencer, or your conversation intelligence tool. We add the warm-intro orchestration layer those tools structurally cannot carry. Our thesis: relationships survive. Signals do not. The teams that win in 2026 build pipeline through the network behind their company, not through the cold channels everyone else is fighting over. Best for: B2B AI, SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor or partner network. Particularly powerful for account-based selling motions, and teams trying to break into senior buyer altitudes. Show More * * * ### 68.0 Nps Score Already have Boomerang? ### All Boomerang Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is BuyerAssist used for? ](/discussions/what-is-buyerassist-used-for) What is BuyerAssist used for? 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