# Best Marketing Account Intelligence Software ## How Many Marketing Account Intelligence Software Products Does G2 Track? **Total Products under this Category:** 123 ### Category Stats (Aug 2026) - **Average Rating:** 4.47/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ExecAtlas (+1.95%) - Among all products in this category, ExecAtlas recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Account Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 55,200+ Authentic Reviews - 123+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Account Intelligence Software ![G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-account-intelligence/grids.png?focus%5B%5D=577&focus%5B%5D=4228&focus%5B%5D=2831&focus%5B%5D=135441&focus%5B%5D=19743&focus%5B%5D=319&focus%5B%5D=88125&focus%5B%5D=1354846) Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Lead Forensics, GTM Studio - Powered by ZoomInfo, Apollo.io, Demandbase One, Crossbeam, and INFUSE Demand Accelerator. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=lead-forensics&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=demandbase-one&focus%5B%5D=crossbeam&focus%5B%5D=infuse-demand-accelerator) **Sponsored** ### GTM Workspace - Powered by ZoomInfo Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-08-01T18%3A00%3A04Z&secure%5Bdisplayable_resource_id%5D=1037&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=577&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence%3Fopen_modal_url%3D%252Fproducts%252Fbookyourdata%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmarketing-account-intelligence%2526source%253Dcategory&secure%5Btoken%5D=ba103a8cb26a7e6b6e9b8cf7ec5eefd623b4c899d482c69941c54a4a62e2384a&secure%5Burl%5D=https%3A%2F%2Fwww.zoominfo.com%2Foffers%2Fget-the-quality-leads-you-need%3Fcamp_id%3D7017y000023Vzm2AAC%26utm_source%3Dg2%26utm_medium%3Ddisplayad%26utm_campaign%3DDIS_G2-LG_NA_D_Nat-G2-All-MarketingAccountIntelligence_G2-FT-BOFU_HNB_DOZ%26utm_content%3D%26offer%3Dfree_trial&secure%5Burl_type%5D=custom_url) ### [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,879 #### How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind GTM Workspace - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 26% Large #### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **robust and accurate contact database** of GTM Workspace, enhancing their outbound prospecting efforts. - Users find **GTM Workspace easy to use** , enabling smooth data export and effective lead nurturing with intuitive functionality. - Users value the **data accuracy** of GTM Workspace, enabling effective sales intelligence and better prospecting success. - Users love the **AI features** of GTM Workspace, enhancing their prospecting efficiency and conversion rates significantly. - Users value the **easy access to relevant contacts and companies** , streamlining prospecting and enhancing lead nurturing efforts. ##### Cons - Users note the **inaccurate data** can hinder effectiveness, impacting contact success and overall user experience. - Users face challenges with **outdated data** , such as inaccurate email addresses and job titles, hindering effective outreach. - Users report **outdated contacts** causing complications, with issues in synchronizing accurate information from integrations. - Users experience **data inaccuracy** issues, with outdated information and difficulties in searching and integrating with other systems. - Users frequently deal with **outdated information** , including poor email addresses and inaccurate job titles, complicating their workflow. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **["Efficient Sales Prospecting, Needs UI Improvement"](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-13126858)** **Rating:** 4.5/5.0 stars _— Kiet N._ [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-13126858) **["A Powerful AI Tool for Inside Sales Success"](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)** **Rating:** 4.0/5.0 stars _— Raju S._ [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485) #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) - 6 comments, 1 upvote - [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) - 4 comments, 2 upvotes - [How does ZoomInfo get my details?](https://www.g2.com/discussions/how-does-zoominfo-get-my-details) - 2 comments, 1 upvote ### [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,457 #### How Do G2 Users Rate 6sense Revenue Marketing? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 7.9/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind 6sense Revenue Marketing? - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc 16,911 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Revenue Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **insightful intent data** from 6sense, enhancing ad strategies and streamlining account segmentation. - Users value the **ease of use** of 6sense Revenue Marketing, allowing seamless setup of segments and alerts. - Users appreciate the **advanced targeting features** of 6sense Revenue Marketing, enhancing campaign effectiveness and audience engagement. - Users value the **easy-to-use lead generation features** of 6sense, providing crucial insights for successful campaigns. - Users appreciate the **clear visibility into the buying journey** that 6sense provides, aiding in strategic ad placement. ##### Cons - Users face a **steep learning curve** with 6sense Revenue Marketing, struggling with setup and data interpretation. - Users often experience a **steep learning curve** and slow performance, making it challenging to maximize the platform's benefits. - Users find the **learning difficulty** significant, with challenges in understanding and navigating the detailed taxonomy and UI. - Users struggle with the **complexity of setup** , requiring significant time investment before experiencing value from 6sense. - Users find the **missing features** make setup complex and limit visibility into individual engagement for effective outreach. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **["Intent Data That Transforms Account Prioritization"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435)** **Rating:** 4.0/5.0 stars _— Deepak K._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435) **["Powerful Intent Insights for Better Targeting—With a Learning Curve"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12855137)** **Rating:** 4.5/5.0 stars _— Arpit M._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12855137) ### [Lead Forensics](https://www.g2.com/it/products/lead-forensics/reviews) Nel mondo frenetico di oggi, l'interazione in tempo reale tra esseri umani è cruciale. Sapevi che l'84% degli acquirenti B2B acquista dalla prima organizzazione con cui interagiscono? Eppure, molte aziende B2B faticano a reagire rapidamente alle opportunità. Lead Forensics cambia le regole del gioco, consentendo alle aziende di interagire con i visitatori del loro sito web B2B più velocemente che mai, proprio quando sono più coinvolti - mentre visitano il tuo sito web. Lead Forensics fornisce tutte le informazioni necessarie per avviare conversazioni preziose, pertinenti e significative in tempo reale. Identifica chi sono i visitatori del tuo sito web B2B, da dove provengono, cosa stanno guardando e a che punto si trovano nel tuo processo di vendita. Instrada le opportunità direttamente a un Account Manager per deliziare i potenziali clienti B2B con un coinvolgimento proattivo. Dirigi i potenziali clienti B2B esistenti al loro rappresentante di vendita e alimenta l'automazione del marketing con nuovi potenziali clienti B2B altamente coinvolti. Con Lead Forensics, scopri il potenziale del 98% dei visitatori del tuo sito web B2B che non ti contattano mai. Fondata nel 2009, Lead Forensics opera a livello globale con oltre 60.000 utenti in tutto il mondo. Il nostro team di oltre 400 specialisti SaaS dedicati si trova a Scottsdale, Atlanta, Portsmouth, Bournemouth e Bristol. Lead Forensics possiede interamente il nostro database IP corrispondente - il nostro gioiello - che ci distingue fornendo il massimo valore a ogni cliente. Il nostro database può identificare milioni di indirizzi IP e contatti B2B, garantendo la massima qualità dei dati nel settore. Poiché possediamo il nostro database, tutti i dati vengono rigorosamente puliti e sottoposti a processi di verifica intensivi. Ciò che è sotto il cofano conta, e nei confronti diretti, Lead Forensics offre la massima qualità e quantità di visitatori del sito web B2B corrispondenti. Il nostro cruscotto intuitivo per l'utente offre dettagli granulari e reportistica approfondita. Il risultato? Una soluzione di cui i nostri clienti possono fidarsi, con un ROI comprovato e un impegno a fornire un'intelligenza sui visitatori del sito web B2B leader nel settore che aiuta i nostri clienti a crescere. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,148 #### How Do G2 Users Rate Lead Forensics? - **Ritiene che the product sia stato un valido partner commerciale?:** 8.8/10 (Category avg: 9.1/10) - **Analisi del piombo:** 8.7/10 (Category avg: 8.5/10) - **Approfondimenti a livello di account:** 8.6/10 (Category avg: 8.6/10) - **Approfondimenti di Mercato:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Lead Forensics? - **Venditore:** [Lead Forensics](https://www.g2.com/it/sellers/lead-forensics) - **Sito web dell'azienda:** www.leadforensics.com - **Anno di Fondazione:** 2009 - **Sede centrale:** London - **Twitter:** @LeadForensics 6,413 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d6229993a3fd8a5ebf14d44e74c81230f39240773976abb6493b4fc2d27d994&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2517220%2F&secure%5Burl_type%5D=linkedin_company_website) 799 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi - **Company Size:** 59% Small, 35% Medium #### What Do G2 Reviewers Say About Lead Forensics? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti evidenziano la **facilità d'uso** di Lead Forensics, sottolineando la sua configurazione semplice e la funzionalità affidabile. - Gli utenti apprezzano le **capacità di generazione di lead** di Lead Forensics, migliorando la visibilità delle vendite e l'efficacia del marketing. - Gli utenti apprezzano il **supporto utile** dei Responsabili Account, migliorando la loro esperienza e massimizzando i benefici della piattaforma. - Gli utenti elogiano il **supporto clienti eccezionale** di Lead Forensics, sottolineando la loro disponibilità e reattività. - Gli utenti apprezzano la **visibilità in tempo reale** nelle ricerche e nelle visite al sito web dei potenziali clienti, migliorando le loro strategie di marketing. ##### Cons - Gli utenti segnalano **scarsa qualità dei lead** , con problemi come indirizzi email errati e lead internazionali irrilevanti che influenzano l'usabilità. - Gli utenti sperimentano **informazioni mancanti** che limitano la comprensione delle origini dei visitatori e delle ragioni dell'impegno. - Gli utenti spesso affrontano **contatti obsoleti** , poiché gli indirizzi email e i numeri di telefono potrebbero non essere accurati o pertinenti. - Gli utenti affrontano sfide con **informazioni errate** , portando a opportunità perse e problemi di comunicazione con i clienti. - Gli utenti trovano le **funzionalità mancanti** di Lead Forensics limitanti, in particolare per quanto riguarda l'identificazione dei contatti e le restrizioni di accesso. #### What Are Recent G2 Reviews of Lead Forensics? **["Lead Forensics rende il prospecting mirato ed efficiente con un eccellente supporto"](https://www.g2.com/it/survey_responses/lead-forensics-review-13089043)** **Rating:** 5.0/5.0 stars _— Charly K._ [Read full review](https://www.g2.com/it/survey_responses/lead-forensics-review-13089043) **["Lead Forensics Aiuta a Identificare i Visitatori ad Alta Intenzione e Aumentare l'Efficacia delle Campagne"](https://www.g2.com/it/survey_responses/lead-forensics-review-11074275)** **Rating:** 4.5/5.0 stars _— Jake H._ [Read full review](https://www.g2.com/it/survey_responses/lead-forensics-review-11074275) #### What Are G2 Users Discussing About Lead Forensics? - [A cosa serve Lead Forensics?](https://www.g2.com/it/discussions/what-is-lead-forensics-used-for) ### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 #### How Do G2 Users Rate GTM Studio - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Lead Analysis :** 7.8/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind GTM Studio - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Medium, 24% Large #### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **accurate B2B contact data** and intuitive filtering options, enhancing targeted prospecting and campaign efficiency. - Users appreciate the **accuracy of data and intent signals** , enhancing their lead generation and targeting efforts effectively. - Users find **GTM Studio easy to use** , enhancing lead enrichment with simple segmentation and sorting options. - Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign targeting and efficiency. - Users value the **reliable and accurate B2B contact data** offered by GTM Studio, enhancing their targeting and campaign efficiency. ##### Cons - Many users find the **pricing too high** for small teams, making it less accessible for their needs. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles affecting reliability. - Users note that the **high pricing** may not be suitable for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform's complexity and extensive features. - Users find the **complex interface** of GTM Studio challenging initially, requiring training to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **["Amazing Platform That Helps Marketers Bridge the Gap with your Audience"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)** **Rating:** 5.0/5.0 stars _— Verified User in Hospital & Health Care_ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) **["Account Exectuive"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)** **Rating:** 5.0/5.0 stars _— Alex P._ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### [Apollo.io](https://www.g2.com/products/apollo-io/reviews) Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,363 #### How Do G2 Users Rate Apollo.io? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.8/10 (Category avg: 8.6/10) - **Market Insights :** 8.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Apollo.io? - **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io) - **Company Website:** www.apollo.io - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd66144fa663d2dd3c2508a803817bd944c2b55318e4c7961b7f099adc28bac4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapollo-io%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small, 29% Medium #### What Do G2 Reviewers Say About Apollo.io? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. - Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. - Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. - Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. - Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. ##### Cons - Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. - Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. - Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. - Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. - Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. #### What Are Recent G2 Reviews of Apollo.io? **["Sales Development Representative"](https://www.g2.com/survey_responses/apollo-io-review-8798250)** **Rating:** 5.0/5.0 stars _— Aravind D._ [Read full review](https://www.g2.com/survey_responses/apollo-io-review-8798250) **["Apollo.io Supercharges Prospecting with Powerful Data, Sequencing, and CRM Integration"](https://www.g2.com/survey_responses/apollo-io-review-13134727)** **Rating:** 5.0/5.0 stars _— Sanskar M._ [Read full review](https://www.g2.com/survey_responses/apollo-io-review-13134727) #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### [Demandbase One](https://www.g2.com/it/products/demandbase-one/reviews) Demandbase è la principale piattaforma GTM basata su account di livello enterprise per i team di vendita e marketing, progettata per far contare ogni momento e ogni dollaro. Dal momento in cui abbiamo creato la categoria nel 2013, abbiamo pionieristicamente sviluppato tecnologie per affinare la capacità dei team di revenue di fornire con fiducia il messaggio giusto ai clienti giusti al momento giusto. Alimentato da dati leader del settore, il nostro modello trasparente e regolabile potenziato dall'IA e le integrazioni che si adattano al tuo stack tecnologico, Demandbase ti aiuta a intraprendere azioni significative con fiducia ed efficienza. Sappiamo che non esiste un marketing e vendite basato su account 'taglia unica'. Ecco perché abbiamo costruito la nostra piattaforma per essere flessibile, gestendo facilmente movimenti GTM dinamici, regole aziendali sfumate e integrazioni diverse con cui altri lottano. Demandbase One™ è il tuo centro di comando GTM basato su account, che alimenta l'intero stack di revenue. Il nostro motore guidato dall'IA unifica i dati di prima e terza parte, semplifica l'esecuzione cross-channel e collega gli strumenti nel tuo stack con gli stessi dati, approfondimenti e flussi di lavoro per accelerare il tuo revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 #### How Do G2 Users Rate Demandbase One? - **Ritiene che the product sia stato un valido partner commerciale?:** 8.8/10 (Category avg: 9.1/10) - **Analisi del piombo:** 8.2/10 (Category avg: 8.5/10) - **Approfondimenti a livello di account:** 8.6/10 (Category avg: 8.6/10) - **Approfondimenti di Mercato:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Demandbase One? - **Venditore:** [Demandbase](https://www.g2.com/it/sellers/demandbase) - **Sito web dell'azienda:** www.demandbase.com - **Anno di Fondazione:** 2005 - **Sede centrale:** San Francisco, CA - **Twitter:** @Demandbase 21,346 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website) 987 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi - **Company Size:** 48% Medium, 32% Large #### What Do G2 Reviewers Say About Demandbase One? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano la **facilità d'uso** di Demandbase One, migliorando l'efficienza nella creazione di audience personalizzate mirate senza sforzo. - Gli utenti apprezzano i **dataset completi** di Demandbase One, migliorando le strategie di marketing mirato e di coinvolgimento del pubblico. - Gli utenti apprezzano il **set di strumenti completo** di Demandbase One, migliorando il targeting degli account e l'analisi per una strategia ABM efficace. - Gli utenti apprezzano i **dati unificati e le integrazioni senza soluzione di continuità** di Demandbase One, migliorando significativamente i loro sforzi di marketing e vendita. - Gli utenti apprezzano i **dati di intento perspicaci** di Demandbase One per un targeting degli account rapido ed efficace e per prendere decisioni. ##### Cons - Gli utenti affrontano una **ripida curva di apprendimento** con Demandbase One, rendendo difficile utilizzare tutte le funzionalità in modo efficace. - Gli utenti trovano **frustrante la ripida curva di apprendimento** di Demandbase One, richiedendo più formazione per massimizzare le sue funzionalità. - Gli utenti trovano la **ripida curva di apprendimento** di Demandbase One impegnativa, in particolare per i team nuovi o più piccoli che mancano di esperienza. - Gli utenti trovano la **difficoltà di apprendimento** di Demandbase One impegnativa, in particolare per coloro che mancano di competenze tecniche. - Gli utenti trovano la **navigazione poco intuitiva** , rendendo difficile navigare e gestire le campagne in modo efficace. #### What Are Recent G2 Reviews of Demandbase One? **["Dati di Intento Potenti e Approfondimenti sui Conti per la Prioritizzazione dei Conti B2B"](https://www.g2.com/it/survey_responses/demandbase-one-review-12823589)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/it/survey_responses/demandbase-one-review-12823589) **["Demandbase One: Potente Targeting, Approfondimenti sull'Intento e Visibilità a Livello di Account"](https://www.g2.com/it/survey_responses/demandbase-one-review-12742698)** **Rating:** 4.0/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/it/survey_responses/demandbase-one-review-12742698) #### What Are G2 Users Discussing About Demandbase One? - [Come principiante, come posso utilizzare efficacemente la funzione di marketing basato su account di Demandbase One per campagne mirate?](https://www.g2.com/it/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [A cosa serve Demandbase ABM/ABX Cloud?](https://www.g2.com/it/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/it/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/it/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/it/discussions/what-does-inside-view-do) ### [Crossbeam](https://www.g2.com/products/crossbeam/reviews) Crossbeam is the Ecosystem Revenue Platform that empowers go-to-market teams to securely share and access unique ecosystem insights from your partners' CRMs to uncover new opportunities, target the right accounts, and achieve your revenue goals. Connect with 30,000+ companies on the Crossbeam Network and identify the fastest path to revenue with Ecosystem Intelligence, recommended plays for your revenue team, and warm intros and co-selling with your partners. **Average Rating:** 4.8/5.0 **Total Reviews:** 408 #### How Do G2 Users Rate Crossbeam? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind Crossbeam? - **Seller:** [Crossbeam](https://www.g2.com/sellers/crossbeam) - **Year Founded:** 2018 - **HQ Location:** Philadelphia, Pennsylvania - **Twitter:** @Crossbeam 1,348 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=730c606afe80562d9539949415c267ecc0c49b924794678f7de51b079a1930d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11765969%2F&secure%5Burl_type%5D=linkedin_company_website) 194 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Head of Partnerships, Partnerships Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 61% Medium, 22% Large #### What Do G2 Reviewers Say About Crossbeam? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **effective partnerships management** of Crossbeam, which accelerates business wins and simplifies collaboration. - Users value the **effective partnerships** fostered by Crossbeam, enhancing business opportunities and relationship-building with key stakeholders. - Users find Crossbeam's **ease of use** impressive, appreciating its intuitive design and efficient setup process. - Users find **data sharing capabilities** in Crossbeam invaluable for effective partnership strategies and lead generation. - Users value the **efficiency of account mapping** with Crossbeam, saving time and enhancing collaboration with partners. ##### Cons - Users find **data accessibility challenging** , struggling with connection searches and limited export capabilities in Crossbeam. - Users report **partnership issues** due to unclear roles and inconsistent categorization, complicating collaboration and communication. - Users find **data management limitations** frustrating, including restricted editing options and challenges with data cleanliness. - Users face **CRM integration issues** with Crossbeam, leading to difficulties in visibility and connectivity between systems. - Users note that **UI improvement is needed** for better intuitiveness and flexibility in Crossbeam's reporting functionalities. #### What Are Recent G2 Reviews of Crossbeam? **["Crossbeam: The Engine for Ecosystem-Led Growth"](https://www.g2.com/survey_responses/crossbeam-review-13024049)** **Rating:** 5.0/5.0 stars _— Ken W._ [Read full review](https://www.g2.com/survey_responses/crossbeam-review-13024049) **["Crossbeam as a Reliable Single Source of Truth for Partner Ecosystems"](https://www.g2.com/survey_responses/crossbeam-review-13176675)** **Rating:** 5.0/5.0 stars _— Chris K._ [Read full review](https://www.g2.com/survey_responses/crossbeam-review-13176675) #### What Are G2 Users Discussing About Crossbeam? - [Where is crossbeam located?](https://www.g2.com/discussions/where-is-crossbeam-located) - 1 comment - [What is partner sourced revenue?](https://www.g2.com/discussions/what-is-partner-sourced-revenue) - 1 comment - [Is Crossbeam legit?](https://www.g2.com/discussions/is-crossbeam-legit) - 2 comments - [What does Crossbeam do?](https://www.g2.com/discussions/what-does-crossbeam-do) - 1 comment ### [INFUSE Demand Accelerator](https://www.g2.com/products/infuse-demand-accelerator/reviews) The INFUSE Demand Accelerator is an award winning real-time demand intelligence platform that provides clients with live insights into the performance of their demand programs to enable data-driven decision making. Real-time demand intelligence: Capitalize on opportunities with behavioral, revenue, and performance analytics. Fully customizable dashboard: Track your metrics and KPIs, delivering the insights you need, without subscription fees. Maximize ROI from actionable insights: Optimize campaigns with data on account reach, intent scoring, lead conversion, buying committee engagement, and so much more. 24/5 demand expert support: The INFUSE team is available 24/5 to support and optimize your demand programs. **Average Rating:** 4.5/5.0 **Total Reviews:** 36 #### How Do G2 Users Rate INFUSE Demand Accelerator? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.6/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.0/10 (Category avg: 8.6/10) - **Market Insights :** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind INFUSE Demand Accelerator? - **Seller:** [INFUSE](https://www.g2.com/sellers/infuse-95804489-59a5-4b31-91be-0fbc1aca8406) - **Company Website:** infuse.com - **Year Founded:** 2012 - **HQ Location:** Boca Raton, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=874e7ebeb8b763b68ac5f1d83b903592aca0e8c44468d2f386e48e2e86aeca4d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10943742%2F&secure%5Burl_type%5D=linkedin_company_website) 835 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 57% Large, 27% Medium #### What Do G2 Reviewers Say About INFUSE Demand Accelerator? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of INFUSE Demand Accelerator, highlighting its clarity and user-friendly interface. - Users appreciate the **user-friendly interface** of INFUSE Demand Accelerator, finding it clear and easy to navigate. - Users value the **insights and data-driven clarity** provided by INFUSE Demand Accelerator, enhancing their strategic decision-making. - Users commend the **high-quality lead generation** from Infuse, valuing their strategic approach and responsive teamwork. - Users praise the **automation capabilities** of INFUSE Demand Accelerator, enhancing campaign efficiency and strategic execution. ##### Cons - Users desire **more filtering options** for better analysis and organization of leads across various criteria. - Users find the **inability to manipulate the date range** limiting, despite the usefulness of real-time data. - Users find that the **difficult setup** process can slow down their experience with the INFUSE Demand Accelerator. - Users note the **high cost** of the INFUSE Demand Accelerator, which is expected for specialized programs. - Users desire improved **filtering options** , such as additional criteria and regional grouping, for better lead analysis. #### What Are Recent G2 Reviews of INFUSE Demand Accelerator? **["INFUSE Demand Accelerator: User-Friendly, Detailed Insights & Outstanding Support"](https://www.g2.com/survey_responses/infuse-demand-accelerator-review-13049175)** **Rating:** 5.0/5.0 stars _— Nikol R._ [Read full review](https://www.g2.com/survey_responses/infuse-demand-accelerator-review-13049175) **["Easy-to-Navigate Dashboard That Centralizes Campaign Performance Insights"](https://www.g2.com/survey_responses/infuse-demand-accelerator-review-13102269)** **Rating:** 4.5/5.0 stars _— Thomas G._ [Read full review](https://www.g2.com/survey_responses/infuse-demand-accelerator-review-13102269) ### [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 #### How Do G2 Users Rate Brandwatch Consumer Intelligence? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Brandwatch Consumer Intelligence? - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 832 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Large, 34% Medium #### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. ##### Cons - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **["BrandWatch for your Social Listening needs"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)** **Rating:** 4.5/5.0 stars _— Francisco O._ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) **["Integration of accounts and queries to obtain more data and create reports"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### [Cognism](https://www.g2.com/it/products/cognism/reviews) Cognism è il principale fornitore di dati B2B e intelligenza di vendita in Europa. Aziende ambiziose di ogni dimensione utilizzano la nostra piattaforma per scoprire, connettersi e interagire più rapidamente con decisori qualificati e chiudere più affari. Con sede a Londra e uffici globali, i dati di contatto e i segnali contestuali di Cognism sono affidati da migliaia di team di vendita per eliminare le congetture dal processo di prospezione. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,335 #### How Do G2 Users Rate Cognism? - **Ritiene che the product sia stato un valido partner commerciale?:** 9.3/10 (Category avg: 9.1/10) - **Analisi del piombo:** 8.5/10 (Category avg: 8.5/10) - **Approfondimenti a livello di account:** 8.2/10 (Category avg: 8.6/10) - **Approfondimenti di Mercato:** 7.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Cognism? - **Venditore:** [Cognism](https://www.g2.com/it/sellers/cognism) - **Sito web dell'azienda:** www.cognism.com - **Anno di Fondazione:** 2015 - **Sede centrale:** London, England - **Twitter:** @Cognism 2,331 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53af528ccf487f8aac75891e4e90cc65073cd8b10b1b31e1ac223acce7c66f05&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10533439%2F&secure%5Burl_type%5D=linkedin_company_website) 451 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi - **Company Size:** 50% Medium, 25% Small #### What Do G2 Reviewers Say About Cognism? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano la **facilità d'uso** di Cognism, elogiando il suo design intuitivo e l'accesso rapido ai dati rilevanti. - Gli utenti apprezzano i **dati di contatto di alta qualità e verificati** di Cognism, migliorando il successo del contatto e l'efficienza. - Gli utenti apprezzano l' **alta precisione dei dati** di Cognism, migliorando la loro capacità di affinare le ricerche e ottenere contatti pertinenti. - Gli utenti apprezzano la **facilità di generazione di lead** con Cognism, apprezzando i suoi dati affidabili e le funzionalità utili. - Gli utenti apprezzano Cognism per le sue **funzionalità che fanno risparmiare tempo** , migliorando la produttività e ottimizzando i loro sforzi di contatto commerciale. ##### Cons - Gli utenti affrontano sfide con **dati imprecisi** da Cognism, portando a contatti inefficaci e dettagli di contatto inaffidabili. - Gli utenti segnalano **numeri errati** e dettagli mancanti, che ostacolano l'affidabilità complessiva dei dati di Cognism. - Gli utenti trovano i **contatti obsoleti** in Cognism frustranti, poiché spesso contengono informazioni errate e numeri personali. - Gli utenti segnalano **informazioni errate** nei dati aziendali e nei filtri tecnologici, influenzando significativamente la fiducia e l'usabilità. - Gli utenti affrontano sfide con **contatti limitati** , inclusi problemi di accuratezza e copertura inadeguata per aziende più piccole e nicchie. #### What Are Recent G2 Reviews of Cognism? **["Cognism potenzia il prospecting con dati accurati e enormi risparmi di tempo"](https://www.g2.com/it/survey_responses/cognism-review-13191418)** **Rating:** 5.0/5.0 stars _— Dinesh K._ [Read full review](https://www.g2.com/it/survey_responses/cognism-review-13191418) **["Estensione Chrome rivoluzionaria per il prospecting nel Regno Unito e in Europa"](https://www.g2.com/it/survey_responses/cognism-review-13159382)** **Rating:** 4.5/5.0 stars _— Maxime S._ [Read full review](https://www.g2.com/it/survey_responses/cognism-review-13159382) #### What Are G2 Users Discussing About Cognism? - [A cosa serve Cognism?](https://www.g2.com/it/discussions/what-is-cognism-used-for) ### [A-Leads](https://www.g2.com/products/a-leads-a-leads/reviews) A-Leads is a type of lead generation solution designed to help businesses acquire high-quality leads while ensuring they only pay for successful outcomes. This innovative platform focuses on delivering accurate and up-to-date contact information, allowing companies to streamline their marketing efforts and maximize their return on investment. By eliminating charges for errors, A-Leads provides users with a reliable data source that can enhance their sales and marketing strategies. Targeted primarily at sales teams, marketing professionals, business development managers and recruiters, A-Leads caters to organizations of all sizes looking to improve their lead generation processes. The platform is particularly beneficial for businesses that rely heavily on data-driven decision-making and need to ensure that their outreach efforts are directed toward the right audience. With its user-friendly interface and robust features, A-Leads simplifies the process of finding and engaging potential customers. One of the standout features of A-Leads is its commitment to data accuracy. The platform employs advanced algorithms and data verification processes to ensure that users receive only the most current and relevant leads. This focus on reliability means that businesses can spend less time sifting through outdated or incorrect information and more time engaging with prospects who are genuinely interested in their products or services. Additionally, the pay-for-performance model allows users to invest their marketing budgets more effectively, as they are only charged for leads that convert into tangible results. Another key benefit of A-Leads is its scalability. Whether a business is looking to generate a handful of leads or thousands, the platform can adapt to meet varying demands. Users can customize their lead generation campaigns based on specific criteria, such as industry, location, or company size, ensuring that they reach the right audience. This flexibility allows businesses to fine-tune their marketing strategies and achieve better outcomes over time. Overall, A-Leads stands out in the lead generation category by prioritizing data integrity and user satisfaction. Its innovative approach to lead acquisition not only saves time and resources but also empowers businesses to make informed decisions based on accurate insights. By leveraging the power of reliable data, organizations can enhance their sales efforts and ultimately drive growth. Fully GDPR & CCPA Compliant **Average Rating:** 4.9/5.0 **Total Reviews:** 277 #### How Do G2 Users Rate A-Leads? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.9/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.9/10 (Category avg: 8.6/10) - **Market Insights :** 9.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind A-Leads? - **Seller:** [A-Leads](https://www.g2.com/sellers/a-leads) - **Year Founded:** 2024 - **HQ Location:** California, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7223782ca50cda1fa259b8fa92efdad0abbd04603c3dd1e3bd9a1a1b90a79a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fa-leadsdata&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Director - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 50% Medium, 32% Small #### What Do G2 Reviewers Say About A-Leads? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of A-Leads, appreciating its reliable data organization and user-friendly interface. - Users value the **unmatched quality of leads** from A-Leads, which significantly enhances their business growth and success. - Users appreciate the **time-saving features** of A-Leads, enabling quick access to vital data for efficient outreach. - Users appreciate the **data accuracy** of A-Leads, finding it reliable for quickly connecting with qualified professionals. - Users benefit from the **efficiency** of A-Leads, streamlining client acquisition and accelerating hiring processes in niche roles. ##### Cons - Users feel the **limited features** of A-Leads restrict customization and reporting options, impacting overall usability. - Users find the **poor UI** slightly dated and sometimes cluttered, making navigation less efficient than desired. - Users experience **filtering difficulty** due to slow loading and limited healthcare-specific options, yet still find suitable leads. - Users find the **poor filtering** limits functionality, wishing for more advanced and niche-specific options in A-Leads. - Users seek more **advanced filtering options** to enhance search results and target niche job functions effectively. #### What Are Recent G2 Reviews of A-Leads? **["Accurate Decision-Maker Data and Direct Dials That Scale Outreach Fast"](https://www.g2.com/survey_responses/a-leads-review-13147700)** **Rating:** 5.0/5.0 stars _— Scott S._ [Read full review](https://www.g2.com/survey_responses/a-leads-review-13147700) **["Accurate Data and Fast Segmentation That Power Targeted Campaigns"](https://www.g2.com/survey_responses/a-leads-review-13147683)** **Rating:** 5.0/5.0 stars _— Sunil P._ [Read full review](https://www.g2.com/survey_responses/a-leads-review-13147683) ### [RocketReach](https://www.g2.com/it/products/rocketreach/reviews) Alimenta il tuo Outreach con Velocità e Precisione RocketReach aiuta a far crescere il tuo business con la soluzione di lead intelligence e engagement più semplice al mondo. Con aggiornamenti continui della qualità dei nostri dati e dei processi di verifica, i nostri utenti hanno accesso aggiornato alle informazioni di contatto più accurate e ai segnali su quando è meglio interagire. Crea flussi di lavoro automatizzati per scoprire e interagire con i potenziali clienti in pochi clic con RocketReach Autopilot e Sequences. Crea Strategie di Prospecting di Vendita Mirate Risparmia tempo, individua i contatti giusti e personalizza il tuo outreach. Con RocketReach, i team di vendita aumentano l'efficienza e ottengono tassi di risposta più alti per i loro sforzi di prospecting. Riempi i Tuoi Pipeline I team di marketing utilizzano RocketReach per creare liste di contatti mirate con Dati di Intento che non danneggiano la tua deliverability. Assicura i Migliori Talenti Più Velocemente Che tu stia cercando competenze specializzate o candidati senior molto richiesti, scopri perché le 5 principali società di reclutamento esecutivo degli Stati Uniti e le aziende tecnologiche globali utilizzano RocketReach. RocketReach per la Sanità Trovare dati di contatto per i fornitori di servizi sanitari è estremamente impegnativo. RocketReach ha informazioni di contatto accurate per milioni di professionisti che lavorano in ospedali, amministrazione sanitaria, tecnologia sanitaria e altro ancora. RocketReach ti consente di creare liste di contatti e aziende con il più grande e accurato database di contatti e piattaforma di lead intelligence al mondo. Provalo gratuitamente oggi. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,358 #### How Do G2 Users Rate RocketReach? - **Ritiene che the product sia stato un valido partner commerciale?:** 8.6/10 (Category avg: 9.1/10) - **Analisi del piombo:** 8.1/10 (Category avg: 8.5/10) - **Approfondimenti a livello di account:** 7.2/10 (Category avg: 8.6/10) - **Approfondimenti di Mercato:** 7.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind RocketReach? - **Venditore:** [RocketReach](https://www.g2.com/it/sellers/rocketreach) - **Sito web dell'azienda:** rocketreach.co - **Anno di Fondazione:** 2016 - **Sede centrale:** Brooklyn, NY - **Twitter:** @RocketReachCo 3,422 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd2867a6d479dd3dacab284bb9879ce509a22cbca31ca90ca809d1a55bf992e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18097967%2F&secure%5Burl_type%5D=linkedin_company_website) 95 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing e pubblicità, Servizi finanziari - **Company Size:** 66% Small, 23% Medium #### What Do G2 Reviewers Say About RocketReach? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti trovano **l'accesso facile a informazioni di contatto dettagliate** di RocketReach inestimabile per un'efficace ricerca di potenziali clienti e networking. - Gli utenti trovano RocketReach **incredibilmente facile da usare** , migliorando la loro efficienza nel contattare potenziali opportunità di lavoro. - Gli utenti apprezzano l' **alta precisione** di RocketReach, trovando informazioni di contatto affidabili senza sforzo per opportunità di lavoro. - Gli utenti apprezzano i **dettagli di contatto accurati e aggiornati** di RocketReach, migliorando le loro opportunità di contatto e di business. - Gli utenti apprezzano l' **alta precisione** di RocketReach, che fornisce dettagli di contatto affidabili che migliorano i loro sforzi di networking. ##### Cons - Gli utenti segnalano **dati inaccurati** in RocketReach, trovando informazioni di contatto obsolete e difficoltà nell'identificare i dettagli corretti. - Gli utenti sono frustrati dai **contatti obsoleti** in RocketReach, rendendo difficile trovare informazioni affidabili. - Gli utenti incontrano **dati obsoleti** in RocketReach, portando a inviare email ai contatti sbagliati e a sforzi sprecati. - Gli utenti spesso affrontano problemi con **informazioni obsolete** , portando a incomprensioni e spreco di crediti su contatti inaccurati. - Gli utenti esprimono preoccupazione per i **dati insufficienti** sui contatti in Asia, spesso mancanti di numeri di telefono e dettagli vitali. #### What Are Recent G2 Reviews of RocketReach? **["Uno strumento utile per trovare i contatti giusti dietro i progetti di costruzione"](https://www.g2.com/it/survey_responses/rocketreach-review-13181171)** **Rating:** 5.0/5.0 stars _— Roofingreen E._ [Read full review](https://www.g2.com/it/survey_responses/rocketreach-review-13181171) **["Estrazione efficiente dei contatti, necessita di un limite email più alto"](https://www.g2.com/it/survey_responses/rocketreach-review-12629219)** **Rating:** 4.0/5.0 stars _— Ronald D._ [Read full review](https://www.g2.com/it/survey_responses/rocketreach-review-12629219) #### What Are G2 Users Discussing About RocketReach? - [A cosa serve RocketReach?](https://www.g2.com/it/discussions/rocketreach-what-is-rocketreach-used-for) - [How do I remove my information from RocketReach?](https://www.g2.com/it/discussions/how-do-i-remove-my-information-from-rocketreach) - [Quanto costa RocketReach?](https://www.g2.com/it/discussions/how-much-does-rocketreach-cost) - 4 comments, 1 upvote - [RocketReach è buono?](https://www.g2.com/it/discussions/is-rocketreach-good) - 4 comments - [A cosa serve RocketReach?](https://www.g2.com/it/discussions/what-is-rocketreach-used-for) - 2 comments ### [Prospeo.io](https://www.g2.com/it/products/prospeo-io/reviews) Prospeo è una piattaforma di intelligenza commerciale B2B e arricchimento dati che aiuta i team di vendita a trovare contatti verificati, costruire liste di potenziali clienti mirate e inserire dati puliti direttamente nei loro flussi di lavoro di vendita. A differenza dei fornitori tradizionali che richiedono contratti a sei cifre per dati obsoleti, Prospeo offre un'accuratezza di livello aziendale a una frazione del costo — con ogni email e numero di cellulare verificato prima della consegna. Prospeo serve rappresentanti di sviluppo delle vendite, account executive, agenzie outbound, fondatori e team di operazioni di ricavo in organizzazioni B2B di tutte le dimensioni. I team utilizzano Prospeo per costruire liste di lead di alta qualità, arricchire record CRM e CSV in massa ed eliminare la pulizia manuale dei dati che rallenta l'esecuzione outbound. Le capacità chiave includono: Dati e targeting: Accesso a oltre 300 milioni di profili verificati, 143 milioni di email verificate e oltre 125 milioni di numeri di cellulare verificati, filtrati attraverso oltre 30 dimensioni di ricerca avanzate tra cui intenzione di acquisto, tecnografie, crescita del personale per dipartimento, monitoraggio dei cambiamenti di lavoro, fase di finanziamento e fascia di ricavo. Arricchimento e qualità dei dati: Arricchimento in massa dei record CRM e dei CSV con oltre 50 punti dati verificati per contatto. Il processo di verifica proprietario in 5 fasi di Prospeo offre un'accuratezza dei dati del 98%, e i crediti vengono addebitati solo per i risultati verificati — nessuna spesa sprecata su contatti obsoleti o non trovati. Prospezione e costruzione di liste: Strumenti per cercare, filtrare ed esportare liste di potenziali clienti mirate in pochi secondi. Un'estensione di Chrome cattura i dati di contatto verificati direttamente da LinkedIn, siti web aziendali, GitHub e Twitter senza lasciare il browser. Integrazioni e API: Integrazioni native con HubSpot e Salesforce, oltre a connessioni con Clay, Zapier e Instantly. Un'API di ricerca e arricchimento adatta agli sviluppatori fornisce risposte JSON pulite con latenza di millisecondi e uptime del 99,99%, rendendo facile integrare Prospeo in qualsiasi stack di vendita esistente. Freschezza dei dati: L'intero database viene aggiornato su un ciclo settimanale di 7 giorni — rispetto agli aggiornamenti mensili o trimestrali tipici delle piattaforme tradizionali — garantendo meno email respinte, meno numeri disconnessi e meno tempo speso su record obsoleti. Combinando dati verificati, arricchimento in tempo reale e integrazione diretta con CRM in un'unica piattaforma, Prospeo è progettato per eliminare il divario tra la costruzione di liste e l'esecuzione outbound. Questo aiuta i team a migliorare la deliverability, aumentare i tassi di connessione e trascorrere più tempo a vendere invece di correggere i dati. **Average Rating:** 4.6/5.0 **Total Reviews:** 463 #### How Do G2 Users Rate Prospeo.io? - **Ritiene che the product sia stato un valido partner commerciale?:** 9.0/10 (Category avg: 9.1/10) - **Analisi del piombo:** 9.4/10 (Category avg: 8.5/10) - **Approfondimenti a livello di account:** 10.0/10 (Category avg: 8.6/10) - **Approfondimenti di Mercato:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Prospeo.io? - **Venditore:** [Prospeo](https://www.g2.com/it/sellers/prospeo) - **Sito web dell'azienda:** www.prospeo.io - **Anno di Fondazione:** 2019 - **Sede centrale:** Toronto, CA - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f7c402b5b14977926c4a4e5e6f033d7d56ec87a41c0646936b8b39e73e66acf&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprospeo-radom&secure%5Burl_type%5D=linkedin_company_website) 31 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Business Development Executive - **Top Industries:** Marketing e pubblicità, Software per computer - **Company Size:** 83% Small, 13% Medium #### What Do G2 Reviewers Say About Prospeo.io? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti elogiano la **elevata precisione dei dati** di Prospeo.io, migliorando significativamente l'efficacia del contatto e riducendo i tassi di rimbalzo. - Gli utenti evidenziano l' **interfaccia intuitiva** di Prospeo.io, rendendo la generazione di lead senza sforzo ed efficiente per i team di vendita. - Gli utenti elogiano il **supporto clienti rapido e utile** di Prospeo, garantendo un'esperienza senza intoppi e un utilizzo ottimizzato. - Gli utenti evidenziano gli **strumenti facili da usare** di Prospeo.io, semplificando la generazione di lead e garantendo connessioni di alta qualità con i clienti. - Gli utenti elogiano l' **alta precisione** di Prospeo nel trovare email verificate, migliorando significativamente il successo del contatto. ##### Cons - Gli utenti trovano Prospeo.io **costoso** , soprattutto quando hanno bisogno di dati estesi per le operazioni aziendali senza un supporto sufficiente. - Gli utenti sono frustrati dai **crediti limitati** che non si accumulano, portando a risorse sprecate e scarso supporto. - Gli utenti segnalano **problemi di verifica** che ostacolano le funzionalità di base, portando a insoddisfazione e mancanza di supporto. - Gli utenti notano l' **inesattezza** nella copertura, suggerendo la necessità di più fornitori di dati per risultati migliori. - Gli utenti desiderano una **migliore integrazione con LinkedIn** , specificamente con LinkedIn Recruiter, per migliorare la loro esperienza. #### What Are Recent G2 Reviews of Prospeo.io? **["Ricerca di potenziali clienti senza sforzo resa facile"](https://www.g2.com/it/survey_responses/prospeo-io-review-12781574)** **Rating:** 5.0/5.0 stars _— Pete A._ [Read full review](https://www.g2.com/it/survey_responses/prospeo-io-review-12781574) **["API adatta agli sviluppatori che semplifica la scoperta e l'arricchimento dei lead"](https://www.g2.com/it/survey_responses/prospeo-io-review-13191978)** **Rating:** 4.0/5.0 stars _— Michael Angelo C._ [Read full review](https://www.g2.com/it/survey_responses/prospeo-io-review-13191978) ### [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,025 #### How Do G2 Users Rate Adobe Marketo Engage? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adobe Marketo Engage? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Operations Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 53% Medium, 25% Large #### What Do G2 Reviewers Say About Adobe Marketo Engage? _AI-generated summary from verified user reviews_ ##### Pros - Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency. - Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly. - Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness. - Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively. - Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly. ##### Cons - Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate. - Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. - Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly. - Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging. - Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **["The Most Powerful Marketing Operations & Automation Tool"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)** **Rating:** 5.0/5.0 stars _— Robyn H._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) **["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)** **Rating:** 4.0/5.0 stars _— Lindsay C._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments ### [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 740 #### How Do G2 Users Rate DemandScience? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind DemandScience? - **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience) - **Company Website:** demandscience.com - **Year Founded:** 2012 - **HQ Location:** Greater Boston, US - **Twitter:** @DemandScience 305 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9e386a5ff4fe9e24a7143fd58650781c103a45d2ff45e702f2a144435fefde&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemandscience-com%2F&secure%5Burl_type%5D=linkedin_company_website) 1,053 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Medium, 23% Large #### What Do G2 Reviewers Say About DemandScience? _AI-generated summary from verified user reviews_ ##### Pros - Users find DemandScience's platform to be **exceptionally user-friendly** , enhancing usability and streamlining campaign management effortlessly. - Users commend the **helpful support** of DemandScience, which enhances their experience and aids in achieving success. - Users commend the **excellent customer support** from DemandScience, highlighting the responsive and helpful assistance provided by the team. - Users value the **automated lead delivery** to CRM and cost efficiency, significantly improving their marketing efforts. - Users value the **seamless usability and exceptional features** of DemandScience, making campaign management and data access effortless. ##### Cons - Users find DemandScience **not intuitive** , facing challenges with integration and a complicated user interface that hinders usability. - Users are frustrated with the **poor lead quality** from DemandScience, citing outdated and unresponsive leads in LATAM. - Users express concern over the **quality of leads** from DemandScience, citing outdated information and unresponsiveness. - Users face a **definite learning curve** with DemandScience, seeking better tutorials and clearer customization options. - Users express frustration with the **missing customization features** , hindering their ability to tailor the platform to their needs. #### What Are Recent G2 Reviews of DemandScience? **["Great results backed by a collaborative team"](https://www.g2.com/survey_responses/demandscience-review-12222958)** **Rating:** 5.0/5.0 stars _— Nicole B._ [Read full review](https://www.g2.com/survey_responses/demandscience-review-12222958) **["DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities"](https://www.g2.com/survey_responses/demandscience-review-12224648)** **Rating:** 5.0/5.0 stars _— Neville W._ [Read full review](https://www.g2.com/survey_responses/demandscience-review-12224648) #### What Are G2 Users Discussing About DemandScience? - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/terminus-abm-platform-what-is-terminus-abm-platform-used-for) - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment - ‹ Prev‹ Prev - 1 - [2](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fbookyourdata%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fbookyourdata%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fbookyourdata%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fbookyourdata%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [8](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fbookyourdata%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=8#product-list) - [9](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fbookyourdata%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=9#product-list) - [Next ›Next ›](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fbookyourdata%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety) [User Research Tools](https://www.g2.com/categories/user-research) [Employer of Record (EOR) Software](https://www.g2.com/categories/employer-of-record-eor) [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) Similar Categories - [Buyer Intent Data Providers](/categories/buyer-intent-data-providers) - [Competitive Intelligence](/categories/competitive-intelligence) [Browse Marketing Account Intelligence Themes](/categories/marketing-account-intelligence/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated October 3, 2024 Marketing account intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other [account-based marketing software](https://www.g2.com/categories/account-based-marketing) like [account data management software](https://www.g2.com/categories/account-data-management) or [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). Some ABM products include functionality that spans across several or all of the ABM-related categories, while others are designed to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with [CRM software](https://www.g2.com/categories/crm) and [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) to help provide a persistent, unified customer database. To qualify for inclusion in the Marketing Account Intelligence category, a product must: - Collect target account data from external sources on a more granular level than contact information - Score or rank leads to better connect marketers with prospective accounts - Integrate with a product that can manage data profiles or have that capability itself Top Tools at a Glance | | Intent-driven B2B prospecting with CRM enrichment | User Review "Efficient Sales Prospecting, Needs UI Improvement" | | | Intent-driven ABM orchestration across sales and marketing | User Review "Powerful Intent Insights for Better Targeting—With a Learning Curve" | | | Anonymous website visitor identification for B2B pipeline | User Review "Lead Forensics Helps Identify High-Intent Visitors and Boost Campaign Effectiveness" | | | Buyer-intent account enrichment for outbound prospecting | User Review "Sales Development Representative" | | | Intent-driven ABM with real-time account orchestration | User Review "Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility" | | | Partner account mapping with CRM-synced overlap data | User Review "Crossbeam as a Reliable Single Source of Truth for Partner Ecosystems" | | | Real-time social listening for brand intelligence | User Review "BrandWatch for your Social Listening needs" | | | GDPR-compliant mobile numbers for EMEA prospecting | User Review "Cognism Supercharges Prospecting with Accurate Data and Huge Time Savings" | * * * Show More * * * ## How Do You Choose the Right Marketing Account Intelligence Software? ### What You Should Know About Marketing Account Intelligence Software ### What is Marketing Account Intelligence Software? Marketing account intelligence ultimately comes down to collecting and parsing data. When investing in this type of software, it's crucial to consider the product's data capabilities. First, you want to find out what type of data a product is offering to uncover. The purpose of having a marketing account intelligence tool is to obtain access to granular data on targets and potential accounts to allow you to focus on those that are the best fit for your company. This, in turn, will assist you in improving your lead generation success. Generally, the more nuanced the data the better. While it’s nice to have information like a target’s role in the company, it’s even better if you can acquire information like how long they’ve been at that company, whether they are attending any events soon, or what type of technology they use. Depending on the nature of your business, some of these types of data may be more valuable than others, so be sure to consider your data needs before purchasing. In addition to the types of data, you’ll want to consider where a marketing account intelligence tool sources its data. This is something you can find out when speaking directly with the vendor; the sources used will differ depending on the types of data a product collects. There’s no tool that can provide 100% data accuracy, but the quality of the data is an important consideration when investing in marketing account intelligence software. You can obtain this information by looking at the reviews of products as well as by having the vendor explain their data quality and verification methods. Key Benefits of Marketing Account Intelligence Software - Reduce the amount of time spent by sales teams on long-shot prospects - Fill in the gaps in your database to glean valuable company information - Provide data relating to content strategy to marketers - Help marketers decide where to best place marketing materials - Improve sales forecasting by scoring leads - Limit time spent by sales teams searching for prospect contact data ### Why Use Marketing Account Intelligence Software? This type of software ties in with an account-based marketing (ABM) strategy. Instead of focusing on individual contacts, marketing and sales can use marketing account intelligence software to identify opportunities at targeted accounts, which can include selling to a new account or discovering new upsell and cross-sell opportunities with existing customers. You can gather information to help target specific accounts based on individual job functions, the company’s technology stack, and company size, industry, and location. Marketing account intelligence tools assist marketing and sales teams to obtain a holistic view of their accounts to be able to create targeted content and messaging that will resonate with key personas within those accounts. This type of software can also help sales better prepare for their sales calls with targeted accounts by knowing specific account information and industry and company trends. Not only are you able to collect data for targeted accounts, but you can also create data profiles within marketing account intelligence software to keep all of your key data points in one place. If a marketing account intelligence tool doesn’t have this capability itself, it will have the ability to integrate with a product that can do this for you. Some tools can integrate with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [sales engagement software](https://www.g2.com/categories/sales-engagement) tools to automatically and continuously update and enrich your database. ### Who Uses Marketing Account Intelligence Software? Marketing and sales teams predominantly use marketing account intelligence software to increase the likelihood of success with an ABM strategy. Marketers can use this type of software to help focus resources and marketing budgets on accounts that are the best fit and are most likely to buy, which can increase overall productivity. With the help of artificial intelligence and machine learning, sales and marketing can use marketing account intelligence tools to gather insights into account profiles to better personalize outreach and the overall customer experience. Additionally, with predictive behavior modeling, both teams can use this type of software to combine account profiles with behavior indicators from the web, social media, the news, and various other sources to predict the probability of an opportunity closing. ### Marketing Account Intelligence Software Features Marketing account intelligence software is truly the foundation for an account-based marketing strategy, as it provides marketing and sales with accurate account information and the optimal people to contact at their targeted accounts. This software also helps both teams determine what messaging and content resonates with each contact in prioritized accounts. Below are some features that this type of software can include. **Lead intelligence —** Types of intelligence that this type of software can gather for you can include market insights and account-level insights. These insights assist in building a complete view of what’s happening in the market, as well as an up-to-date view of decision-makers within the accounts you are targeting. Marketing account intelligence software can pull this information from the web, news and social media sources, and various other places. This type of intelligence also keeps your CRM data clean so you can ensure you are reaching out to the best and most appropriate contacts. **Lead analysis —** This feature helps marketers and salespeople prioritize leads through lead scoring based on real-time data related to contacts and their company. It’s important to find out how a tool scores target accounts and what attributes they consider. When done effectively, this feature can be a huge benefit as it ranks target accounts by the likelihood of making a purchase. Some tools will allow you to configure the scoring so that you can decide which attributes you value most in the scoring of accounts. You’ll want to be sure that your marketing account intelligence tool integrates with the CRM tool you use so that you can have all of your target data in the same place you track interactions. This way your sales pipeline starts before first point of marketing contact. **Lead management —** Lead management in marketing account intelligence software features can include segmentation capabilities, which helps marketing and sales prioritize accounts and increase overall effectiveness at closing deals. This feature will offer insights on all of the data that is gathered to help marketing and sales make sense out of it. Additionally, lead management enables you to measure performance throughout your sales cycle, as well as streamline your sales efforts. **Campaign execution —** As previously mentioned, marketing account intelligence doesn’t just pull in data, it also provides insights relating to personalizing content and experiences for specific contacts within accounts. For example, website personalization provides tools that dynamically serve content, messaging, and calls-to-action (or CTAs) and individualize the experience for contacts. Email campaigns can also help you engage prospects and customers through tailored content. For example, if a salesperson receives information about a particular customer that could assist with an upsell opportunity, that person could reach out with targeted content across multiple channels. **Integrations —** Since many marketing account intelligence tools will automatically update prospect data, a tool that integrates with your CRM will prevent salespeople from having to update customer information as it changes. This can benefit your CRM by keeping it cleaner and free of duplicate and incorrect data. Additionally, this type of software can also integrate with marketing automation software, sales development software, email connectors, and others. ### Potential Issues with Marketing Account Intelligence Software **Data accuracy —** It’s important that the marketing account intelligence software you choose pulls in the most accurate data possible. Data decay happens all the time, and at an alarming rate. People change contact informant, they change companies, new physical offices open, companies merge and get acquired, and so on. That being said, it’s crucial that the tool you select gathers accurate, clean data that can help you add any missing information and get rid of irrelevant data that is detracting from your marketing and sales efforts. **Data privacy regulations —** Data privacy regulations are increasing, like the EU’s General Data Protection Regulation, or GDPR and the California Consumer Privacy Act (CCPA). Strict data privacy regulations are created to give consumers control over how their data is used. These types of regulations will proliferate as more consumers request privacy rights. As it relates to marketing account intelligence, it’s important to choose a tool that adheres to these regulations so you can avoid any repercussions of gathering and using data inappropriately. ### Software and Services Related to Marketing Account Intelligence Software **Account-based execution software —** Account-based execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Companies can use marketing account intelligence software to bolster account-based marketing efforts. [**Content experience software**](https://www.g2.com/categories/content-experience) **—** Content experience software enables companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. Marketing account intelligence software provides data relating to content strategy for marketers and helps marketers decide where to best place marketing materials.