Steven R.
SR
Steven R.
Manager Business Development
Small-Business (50 or fewer emp.)
"Great insights, integrated with Hubspot."
4/5
What do you like best about Bombora Company Surge®?

The information is always reliable, very actionable. Easy to use user-interface - very useful in our prospecting attempts. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

The information from the comprehensive report could be better formatted. Sometimes it's hard to trawl through google sheets to find the geo / metro area. Review collected by and hosted on G2.com.

Verified User in Accounting
UA
Verified User in Accounting
Mid-Market (51-1000 emp.)
"great product"
5/5
What do you like best about Bombora Company Surge®?

so helpful and easy and I always feel I can get support if I need it Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

nothing its so great, there hasn't been any negatives Review collected by and hosted on G2.com.

Scott C.
SC
Scott C.
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Intent data is a critical data point for sales and marketing and Bombora is a clear market leader."
5/5
What do you like best about Bombora Company Surge®?

Awesome accurate and insightful data. Easy to use interface and powerful API integration. Bombora's data coop model offers a level of certainty and transparency in a challenging privacy. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

No real built in visualization however this is offset by what can be done with the API integration. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy to implement, easy to use"
4/5
What do you like best about Bombora Company Surge®?

Their unique way of identifying high intent accounts Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

We have just implemented, and so far, so good. Review collected by and hosted on G2.com.

Lisa G.
LG
Lisa G.
Chief Financial Officer
Small-Business (50 or fewer emp.)
"Takes ABM to a whole new level"
5/5
What do you like best about Bombora Company Surge®?

1. Can use bombora to evaluate our target prospect list to see which ones are the lowest-hanging fruit

2. Can use Bombora's built-in database to find new targets that we hadn't previously considered

3. Surge reports are extremely easy to create; in under 10 minutes we can have a data set to review

4. Reports are able to be copied, so we can save our topic list, target verticals, and geographic areas - and then just change one of these attributes to quickly compare data (ie, are there more targets in the Atlanta region or Boston? OR should we be targeting small vs large banks? OR should we be promoting content about one of our services more than another?) Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

5. The lowest priced version (which is cheaper than ZoomInfo, Terminus, TechTarget, or Dun & Bradstreet BUT still expensive) only allows for 25 topics, and the topic database is very specific. For example, it includes "email campaigns" "email marketing" and "email marketing campaigns". In my mind, those are all the same thing - yet because of the variations in wording, it counts as 3. Even if you have a very limited set of keywords that correlate to your products & services, you're still going to find yourself wanting to analyze more than 25 topics in most cases. It would be better if Bombora allowed you to create a new 25 topic set every month or so; OR if they allowed for more topics at this price point. Review collected by and hosted on G2.com.

Verified User in Human Resources
AH
Verified User in Human Resources
Mid-Market (51-1000 emp.)
"Great data and excellent customer service."
5/5
What do you like best about Bombora Company Surge®?

The client/customer support is top-notch. They market and support us as if ..."When you win, we win," and you can't beat that mentality. The data is helping our sales team prioritize outreach and this data works very smoothly within Salesforce and Hubspot. Our rep Andrew is stellar and always available and patient. All positive so far for the 8 months we've been with Bombora. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

We wish that importing "net new" accounts that we find are surging into Salesforce was automated or somewhat automated. Review collected by and hosted on G2.com.

Scott M.
SM
Scott M.
Account Manager
Mid-Market (51-1000 emp.)
"Account Exectuive"
3.5/5
What do you like best about Bombora Company Surge®?

Seeing which companies are showing intemt. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

Can't see which individual is doing the searching or what makes the composite score. Review collected by and hosted on G2.com.

Marcus L.
ML
Marcus L.
Director of Marketing
Small-Business (50 or fewer emp.)
"Fantastic tool for sales & marketing"
5/5
What do you like best about Bombora Company Surge®?

Bombora has changed how we go-to-market. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

Our industry and some of the terms we'd like to track are slightly underrepresented, and I'd like to see some of those live and trackable more quickly. Review collected by and hosted on G2.com.

Andreu M.
AM
Andreu M.
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Easy to use and good data"
5/5
What do you like best about Bombora Company Surge®?

The data and the Ui are very useful for our daily work Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

The granularity of the data is not too mucn deep Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Intent data is a new play on outbound"
3/5
What do you like best about Bombora Company Surge®?

I was a new employee coming in trying to understand how to target my patch. I wanted to prospect to the right companies and contacts so my message would be relevant. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

You don't get contact level data. You have to go find contacts within the account. Seems like a bit of tease. Review collected by and hosted on G2.com.