Very impressed with the intent technology. It does its job of picking-up "noise" from organizations. Review collected by and hosted on G2.com.

Do your homework, be specific in your intent tags/topics. If too broad of a term, you'll get data that you cannot use. Review collected by and hosted on G2.com.

To be able to create specific clusters for Marketing Campaigns or Sales Outbound. Creating a wide audience for Marketing Campaigns and a smaller, higher-value audience for sales outbound efforts. Review collected by and hosted on G2.com.

No real dislikes - it took us a while to find the best threshold (Average Score) to give us a steady amount of companies to provide to sales for outbound. Review collected by and hosted on G2.com.

Bombora data is, simply put, very cool. It data has enriched our sales & marketing processes in a variety of ways. On the marketing side, we have centralized Bombora data alongside our first party content data and are able to segment companies and contacts into highly relevant campaigns. On the sales side, we have centralized Bombora data and created robust processes for SDR & sales teams to action it. It has given our marketing team a ton of insight that is valuable to the business, increasing our clout, and helped us to align messaging, outreach, and prioritization across teams. Review collected by and hosted on G2.com.

The data has on occasion failed to refresh and sync with our CRM integration. Because the data is so embedded in our processes, this causes issues and delays within various teams and extra work for us to reset workflows & dashboards. This is ultimately a pro - we love the data too much to miss out on it! However, it is something that I trust is being addressed to ensure we can rely on it across the business. Review collected by and hosted on G2.com.

Metro Area is quite helpful tool to at least track someone's area down. Review collected by and hosted on G2.com.

Need for SalesIntel as well is a bit unfortunate. Review collected by and hosted on G2.com.

Weekly reports were beneficial and customizable Review collected by and hosted on G2.com.

maybe more understanding of how we can continue to utilize Review collected by and hosted on G2.com.

This is built with Salesforce nuts and bolts so it comes ready to roll out of the box. Their CSM's, Implementation Team, Sales crew and others "get it" they know the challenges we are facing and have done the homework-- I am truly impressed every time I have a call, Zoom, or email how fast the question is answered and with an educated reply. It is Lightning ready and if your teams know Salesforce--> they will learn Bombora fast!! Review collected by and hosted on G2.com.

This is not a dislike -- this is my impatience ok- I wish we could get more than 2 updates a week-- but this is not an issue at all. I am just the guy who also hits "refresh" during the elections every 2 minutes. I can't think of anything I "dislike". Review collected by and hosted on G2.com.

The data available is very good and helps both our marketing and sales teams prioritize which accounts to go after. The platform itself is pretty easy to use and bringing the data into HubSpot through the integration is a big help.

The ability to see the topics that prospects are researching plays a big role in the messaging used by both marketing and sales. With the integration with HubSpot, you can set up workflows that automatically pull in contacts from surging companies and put them into a workflow. Review collected by and hosted on G2.com.

With Bombora, you don't get contact level data. However, I know this isn't really possible since they get their data from across all different platforms, unlike how TechTarget owns their own network of sites that requires users to register an account in order to access their content. Review collected by and hosted on G2.com.

The upsides of using Bombora are the surging topics it provides to our Sales team. Sales is able to facilitate and hone in on these topics the accounts are surging on during their conversations. This helps both for prospecting but also upselling/cross-selling current customers with other product SKUs. Review collected by and hosted on G2.com.

While Bombora now integrates with Sales Engagement tools such as Outreach, the integration needs to be stronger to show us specific reporting on the tasks that are created. Most of our reps live within Outreach and not being able to filter by these tasks that are created slows them down in terms of being able to proactively reach out to these surging companies. Review collected by and hosted on G2.com.

The breadth of search terms. We can see so many different areas of focus that orgs could surge on. The ability to cluster those in groups or segments is amazing. Review collected by and hosted on G2.com.

Some terms that we use or are very specific to our TAM are not available or don't exist. I also truly believe that you have to have multiple sources of intent data to ensure that these search terms aren't just people educating themselves on a topic. Review collected by and hosted on G2.com.

I liked a lot about Bombora, the first is the easiness of use. I was able to provide my requirements and titles for the surge and get a clear, clean report. It a great service to know what companies are potentially fitting. In addition, the customer service is great, super kind and ready to help with anything. Review collected by and hosted on G2.com.

Nothing. Bombora reports were super clear and clean. Nothing I would have changed. Review collected by and hosted on G2.com.