Verified User in Computer Software
AC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"A must-have insight tool for Revenue Teams!"
5/5
What do you like best about Bombora Company Surge®?

Bombora has provided us with a layer of data that has bolstered our sales process and helped to generate new business we would not have otherwise found. The customer success teams worked closely with us to develop a well-curated set of topics. The entire experience has been fruitful and impressive. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

I wouldn't say there is a downside with Bombora. The most significant barrier to selling more would be data privacy laws (which I am in favour of). So we work around them and do what we can. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Great Intent Data"
5/5
What do you like best about Bombora Company Surge®?

The fact that the data flow to LinkedIn using a built-in integration and not a manual flow Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

I wouldn't say it's a dislike but if the FB integration would have been automatic, it would make it perfect. Review collected by and hosted on G2.com.

Abhisek P.
AP
Abhisek P.
Senior Manager, Product Strategy
Small-Business (50 or fewer emp.)
"Useful intent tool for knowing who to sell"
4.5/5
What do you like best about Bombora Company Surge®?

Useful surge topics week on week that companies are actively researching on

Topics are sorted from place of surge and country of surge Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

More than a dislike I think it would be more of an improvement opportunity- For Bombora Company Surge, they should also add a revenue filter from their database so it is easier for everyone to identify the market size based on revenue Review collected by and hosted on G2.com.

Hayden G.
HG
Hayden G.
Marketing Coordinator
Mid-Market (51-1000 emp.)
"Bombora Delivers What They Sell"
4/5
What do you like best about Bombora Company Surge®?

The intent-based data delivered by Bombora is extremely powerful - and if put in the right hands - can be used to help grow your business. It is straightforward information and can be used in a variety of ways. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

You need the right people, products, and services to utilize this data. Without a good marketer or marketing team, you could find yourself wafting through data without concrete next steps. Review collected by and hosted on G2.com.

🦦 Sara O.
🦦O
🦦 Sara O.
Marketing Manager & Graphic Designer
Small-Business (50 or fewer emp.)
"An excellent start to intent data!"
4/5
What do you like best about Bombora Company Surge®?

Bombora makes it clean and easy to find potential buyers and target the right people at the right time. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

I wish there was a way for you to help inform or flag the data they have on companies. For instance, there are often companies in the incorrect industries like a Gaming company being marked as "Software." Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Great Intent Data Tool for Marketing & Sales Teams"
5/5
What do you like best about Bombora Company Surge®?

Bombora has been a great solution for our company so far.

We are using reports in Salesforce that combined Bombora data both for the Marketing and Sales teams.

Bombora's high intent data allows our SDRs to have more engaging conversations with the prospects.

We also use Bombora with Zoominfo to find more outbound target accounts that are actively researching intent topics relevant to our business. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

We really like it this tool delivered exactly what we were hoping. Review collected by and hosted on G2.com.

Sam D.
SD
Sam D.
Head of CRM Marketing
Mid-Market (51-1000 emp.)
"Great easy to use platform, but not the right fit for us"
4/5
What do you like best about Bombora Company Surge®?

It's really simple and easy to build a report and be very granular with the terms you want to listen for. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

It feels like Bombora is very tailored for US businesses. It doesn't accommodate for UK based university email address exclusions and the search volumes are a lot lower for UK based firms than US. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Best Insights to Target Accounts"
5/5
What do you like best about Bombora Company Surge®?

In-depth research on what companies are searching relevant to our organization. Surging topics showing the change in research on the target organizations end. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

It's a great tool I use everyday and there is some functionality around specific users searching that would be nice but I know that might not be feasible. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Bombora is a strong intent data platform."
3.5/5
What do you like best about Bombora Company Surge®?

Bombora provides strong and timely account insights Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

Bombora does not provide individual-level data which makes it sometimes difficult for our sales team to action the account insights. Review collected by and hosted on G2.com.

Cody B.
CB
Cody B.
Salesforce Administrator
Mid-Market (51-1000 emp.)
"Bombora is like thousands of eyes online looking for company's buying intent"
4/5
What do you like best about Bombora Company Surge®?

Bombora is an awesome tool that helps us listen to activity on the internet that pertains to our companies industry or specific product families.

This is extremely valuable and has been validated several times proving that those looking for related terms online who have become closed-won opportunities. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

It takes some time for new topics to be discovered online, which can make sense because they are listening and they are not able to retro-listen. But I wish the ramp time of new topics was a bit faster. I think it's 90-120 days or something. Review collected by and hosted on G2.com.