Enabling our Sales teams on the value of insights has greatly improved the way we form ad campaigns, aligning marketing intelligence & sales insights. Review collected by and hosted on G2.com.

Nothing to dislike, it's been a big part of our intent strategies. Review collected by and hosted on G2.com.

We have integrated Bombora with Hubspot. This helps us in running weekly campaigns based on Surges. Review collected by and hosted on G2.com.

- It does not save historical data

- Takes anywhere between 6 - 8 weeks for a new keyword to be added in the taxonomy Review collected by and hosted on G2.com.

The Surge Report helps identify companies researching topics around our business.

I like the fact that it's a 7-day surge, not just someone at a company that clicked on an article on the web but shows an actual surge in activity.

Way better than Zoom Info! Review collected by and hosted on G2.com.

Nothing yet. I cannot say anything negative about Bombora. The people are great, and the product I use is exceptional. It has made me money! Review collected by and hosted on G2.com.

The knowledge and details of what clients/prospects are interested in is invaluable. Review collected by and hosted on G2.com.

I'm not sure if i'm utilizing fully or if there is ability to see when a topic is searched. Review collected by and hosted on G2.com.

Helpful representatives, and predictive data is future of advertising. Review collected by and hosted on G2.com.

The downsides are the cost involved with leveraging predictive data and integrating with other platforms. Review collected by and hosted on G2.com.

The range of topics within the taxonomy. There is a large variety even within our very niche industry. It allows us to create a variety of topic clusters and develop specific messaging around those areas. Review collected by and hosted on G2.com.

I would say that the contact data for the companies within the report isn't native, you have to integrate or purchase other software like Cognism, SalesIntel, etc. Review collected by and hosted on G2.com.

I really like the integrations that it has Review collected by and hosted on G2.com.

I think the UI could be a little bit more friendly. Review collected by and hosted on G2.com.

The people who work for Bombora really bring it to life for me. The content it pulls being so up to date is very useful for our lead generation too. Review collected by and hosted on G2.com.

I sometimes find the reports a little over-complicated to make, they could be simpler. Review collected by and hosted on G2.com.

You get insight into what the companies are interested in. Review collected by and hosted on G2.com.

I don't like how you can't see who the surge is for or how many people are looking into the products. Review collected by and hosted on G2.com.

Support from the Bombora Team to help get the most out of the platform. They always suggest improvements and are always responsive and willing to jump on a call to review our data and approach. Review collected by and hosted on G2.com.

The surge data is heavily aimed at the United States. I would say 80-90% in my case. It would be good to see more data available for other regions. Review collected by and hosted on G2.com.