Bombora has helped us:

1. Identify 'in market' opportunities

2. set better sales meetings

3. Triangulate what aspects of our product interests our prospects.

4. Helped us work with our partners on a joint solution approach to selling Review collected by and hosted on G2.com.

Attempting to get the history of surge activity is still a bit clunky. Review collected by and hosted on G2.com.

Bombora has a lot of keyword coverage in our rather niche industry which has been a challenge using other intent data providers. We regularly meet with our CSM and support as needed and have found them to be very helpful in enabling our teams to use the data. We are also really enjoying seeing the product expand with new reports and SFDC integration features that help us better deliver surging accounts to our sales team. Lastly, props to the Bombora marketing team - their events are great and super informative! Review collected by and hosted on G2.com.

We haven't seen as much success with our surging accounts as we could be. I do wish there was a stronger way to connect the account to the contact as well, makes it difficult for our BDRs to activate. Review collected by and hosted on G2.com.

Our team has really been able to gain insight on who is searching for virtual events and event technology. This helps us then create campaigns and know who to target when creating them. Review collected by and hosted on G2.com.

The topics don't always match what we're looking for, but we do use this in more broad terms anyway. I do wish more of our competitors were listed on the tool to help create searches for them. Review collected by and hosted on G2.com.

Bombora is pretty easy to set up and start getting data right away. You can get rolling pretty quickly and it's easy to start sharing the data with others in your company. Review collected by and hosted on G2.com.

It would be nice if there were built-in dashboards for HubSpot once you did the integration, instead of having to build them yourself. It's not difficult to set up but it would be more convenient. Review collected by and hosted on G2.com.

I like that I can now create company surges for bombora so that I can track if someone is specifically searching for our company. This way in my propensity model they get a higher score and can be prospected with more force. Review collected by and hosted on G2.com.

It took a little longer than expected to integrate bombora with Salesforce. Review collected by and hosted on G2.com.

The biggest benefit for me as an individual contributor in sales has been the ability to overlay and automate intent as a signal for action.

The signals also inform the what and why of my outreach. Review collected by and hosted on G2.com.

I would love if bombora overplayed geography of surge signals in a way that made identifying buying centers easier in the enterprise Review collected by and hosted on G2.com.

I like the ability to integrate the data with our entire tech stack, it makes it super easy to make the data actionable. There is a large number of topics to follow with new ones added quarterly, you can even suggest new topics to be added. Review collected by and hosted on G2.com.

I wish the data pushed down to the contacts associated with the companies or even better had contact level intent data. Other than that it's a super easy tool to use. Review collected by and hosted on G2.com.

The ability to understand prospects needs better.

Easy to implement Review collected by and hosted on G2.com.

Reports are a bit difficult to read and analyze. Review collected by and hosted on G2.com.

Bringing up-to-date intent data into CRM to drive reports and dashboards enabling our Sales and Marketing teams to target in-market accounts with relevant messaging. Review collected by and hosted on G2.com.

The Salesforce integration is complex and non-intuitive, but Bombora has just released a new app. I am hoping this brings improvements to the integration usability and feature set. Review collected by and hosted on G2.com.

Bombora Surge helps our sales reps in their prospecting by showing them which accounts and prospects they should be pursuing. It allows us to more precisely target companies who are in the market for our category of technology, so that we don't waste time looking in the wrong places. Review collected by and hosted on G2.com.

Cannot think of many dislikes. We have been a user of this product for over two years, with no complaints from admins or end users. I see us continuing to use the product. Review collected by and hosted on G2.com.