I love the valuable information that is shared and how it can help our sales teams prioritize their outreach. I am also energized by the ways this data can enable our ABM efforts and targeting our advertising. The team is very helpful and great to work with. There is so much value to this information. Review collected by and hosted on G2.com.

It was a bit of a challenge to get the integration with our salesforce to work the way we wanted. We ran into a few issues. However- that being said, the Bombora team was super helpful and was happy to get it sorted. We learned a lot from them in the process of fixing the issues within our instance as well.

The UI could be better laid out it is not remotely intuitive. I have shared this with the team at Bombora and they are aware and looking at improvements. Review collected by and hosted on G2.com.

Bombora has really helped us focus our efforts and strategy on what matters most.

I think it's a great tool for middle-of-funnel marketing activities, helping you identify prospects in the consideration stage.

Great support from the CSM is also a big plus for us. Review collected by and hosted on G2.com.

The surge reports have loads of information, which may put off some of the users as they are a bit difficult to digest/decode at first. Review collected by and hosted on G2.com.

Ease of identifying surge accounts in your marketplace based on a set of keywords or topics Review collected by and hosted on G2.com.

Offer No contacts only organizations so makes it more difficulty to understand the who Review collected by and hosted on G2.com.

Finding prospects, decision makers, companies Review collected by and hosted on G2.com.

License restriction to company employees Review collected by and hosted on G2.com.

We've been working directly with Bombora for a few months now, just finished up our integration with SFDC and our marketing team utilizes the reporting features for campaign insights. The information we're able to see now is timely and when we get stuck our customer success manager is right there to answer any questions we have and provide additional insight in areas to explore. Review collected by and hosted on G2.com.

The raw data reports can be a bit overwhelming in the sheer volume of information provided. Until we integrated I was creating custom reports for our sales team which was labor-intensive. The integration is much better! Review collected by and hosted on G2.com.

The UI, helpful employees and insight for prospecting Review collected by and hosted on G2.com.

I find the UK company database is limited Review collected by and hosted on G2.com.

Bombora's allowed us to focus on accounts that are already in-market for our accounts, instead of just doing cold outbound. The salesforce integration also helps automate a lot of the related processes, allowing sales to do outreach quickly. Review collected by and hosted on G2.com.

The taxonomy of topics was the main issue getting set up. Some topics we would've liked to have tracked are still missing, and it'd be helpful to have more insight or examples of the content associated with each topic. This is especially true for teams with less bandwidth, and need to focus on the most valuable topics available. Review collected by and hosted on G2.com.

Very insightful data that gives our sales team great direction for new prospecting efforts Review collected by and hosted on G2.com.

wish there was an historic record of accounts that are surging Review collected by and hosted on G2.com.

We were too focused on our own first-party data for our marketing efforts, and that wasn't giving us a true picture of what our B2B buyers were interested in. By adding Bombora into our digital and email campaigns, and sales reporting, we could see what our buyers were interested in, and target our offerings to their needs. Better customer experience, more successful marketing. Review collected by and hosted on G2.com.

There is so much flexibility and so many things you can do with Bombora's data, that getting started was a little overwhelming. After struggling with how to get started, we trusted the great customer success team who guided us to "not boil the ocean" and pick a couple of areas to begin. That really worked - as we incorporated the API into our own data, and piloted a few projects, it naturally started to grow, other marketers were interested in leveraging the tool, and it got the attention of leadership. Review collected by and hosted on G2.com.

I've only had access to Bombora Company Surge for about 3 days, but I've already used it to provide incredibly captivating insights to my top prospects. For my role, intent data is a cheat code. I've found this to be one a powerful addition to my prospecting efforts/tech stack. Review collected by and hosted on G2.com.

To this point, I've identified no downsides to the platform. Review collected by and hosted on G2.com.