Bombora Company Surge offers a great solution if you're seeking buying intent data. There are a lot of solutions and vendors in the market that offer some sort of intent data but none of them offer a robust solution like Bombora. I believe they have more intelligence in their offering than others. Review collected by and hosted on G2.com.

I would like to see even more advanced targeting and intent intelligence in the solution. More integrations with different SaaS solutions to easily share the data across platforms. Review collected by and hosted on G2.com.

Using the surge report gives us insights into companies that may be in the early stages of looking for the applications and services we sell. It gives my BDRs a chance to proactively reach out before companies contact our competitors Review collected by and hosted on G2.com.

I find the interface a little clunky when I need to make changes to a report - the copy function isn't as clean as I'd want, but it isn't overly time consuming - just not as smooth as it could be. Review collected by and hosted on G2.com.

Bombora Company Surge is easy to use - but you do need to make sure you understand how their system works in order to give good inputs (garbage in/garbage out). Once you have that sorted out, reports are easy to update and maintain. The Bombora customer success team is very helpful re. getting everything right and making suggestions on how to use the data. I will note that having a plan to turn the data into usable insights and having an action plan is key to success - and making sure that any team who will be using the data is on board. It's a great tool to have in your arsenal for targeting and prioritizing sales and marketing activities - but it's not a silver bullet. Review collected by and hosted on G2.com.

No integration with GA, a bit of a black box re. what the actual content consumption in the data is. Review collected by and hosted on G2.com.

It's an easy interface to interact with. There are surges for companies, products, technologies that you can search for all in on place. The comprehensive reports make it easy to compare surges as well which enables us to have a more qualified and siloed approach. That way we can narrow our outreach per industry, territory, technology etc. and pull data from there to target their inquiries. Review collected by and hosted on G2.com.

I find that using the Bombora database can return results that I don't feel are as accurate as if I import a list of domains myself. Also, the information provided has not increased any outbound results on our end. Perhaps we just need a training for utilization of the information Bombora provides. Review collected by and hosted on G2.com.

The variety of categories that exist in data Review collected by and hosted on G2.com.

It is not granular down to the individuals within the company Review collected by and hosted on G2.com.

The ease of use of the platform, easy to add filters Review collected by and hosted on G2.com.

Lack of licenses for the team - primarily due to platform Review collected by and hosted on G2.com.

The taxonomies are custom. The data is easy to understand. It is submitted in a nice fashion and lined up with our internal business Review collected by and hosted on G2.com.

Clarity on some of the more advanced features such as the composite scores vs the metros and how to compare them to eachother. Review collected by and hosted on G2.com.

The ability to add my own list of accounts and match specific keywords to each report Review collected by and hosted on G2.com.

It is difficult to tell which research is legitimate and which is not Review collected by and hosted on G2.com.

the breadth of topics available ensure you'll find what you're looking for. Review collected by and hosted on G2.com.

Hard to match to your internal customer data. Review collected by and hosted on G2.com.

I like the ability to outbound to companies in which they are searching for terms relevant to my business. Review collected by and hosted on G2.com.

It doesn't provide complete visibility as to why these companies are surging on specific topics. Sometimes they are surging because they have implemented a service in which I'm trying to sell. Therefore, wasting time outbounding to these prospects. Review collected by and hosted on G2.com.