CE

Chris E.

Head of Marketing

Small-Business (50 or fewer emp.)

12/13/2021

"A brilliant onboarding and customer success team"

4/5

What do you like best about Bombora Company Surge®?

Support from the Bombora Team to help get the most out of the platform. They always suggest improvements and are always responsive and willing to jump on a call to review our data and approach. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

The surge data is heavily aimed at the United States. I would say 80-90% in my case. It would be good to see more data available for other regions. Review collected by and hosted on G2.com.

Recommendations to others considering Bombora Company Surge®:

Consider your market size, the number of verticals you target, and geographic regions. Bombora works well with topic clusters, so if you are highly niche, as in our case, the data will be limited. Review collected by and hosted on G2.com.

What problems is Bombora Company Surge® solving and how is that benefiting you?

Primarily to prioritise accounts we are targeting. Combining the data with our 1st party data helps us form a clear view of the accounts most likely to be in-market for our solutions. It also plays an important part in planning new verticals and solutions. Review collected by and hosted on G2.com.

AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/22/2022

"Used Bombora for 10 months - great insights"

4/5

What do you like best about Bombora Company Surge®?

the integration with Hubspot and Linkedin Ads - it minimises manual work Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

The portal could have some UX improvements Review collected by and hosted on G2.com.

UI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/18/2022

"Bombora Review"

3.5/5

What do you like best about Bombora Company Surge®?

Very easy to use and intuitive interfac Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

For most topics, it works really well. For some topics, we are not seeing much surge information. Review collected by and hosted on G2.com.

UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/15/2022

"Reliable intent data"

4/5

What do you like best about Bombora Company Surge®?

I love the easy integration and high match rate with Linkedin Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

Can take a while to synch over to other platforms Review collected by and hosted on G2.com.

UI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/16/2022

"Time saving Lead gen strategy"

3.5/5

What do you like best about Bombora Company Surge®?

Finding my target companies with a click Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

Adding new topics faster for Intent signals. Review collected by and hosted on G2.com.

AD

Alejandro D.

Director of Sales

Small-Business (50 or fewer emp.)

12/13/2021

"Great tool needed for sales teams"

4/5

What do you like best about Bombora Company Surge®?

Metro area functionality to pinpoint where contact is Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

Need for a direct plug in with actual contact information, have to get an additional Vendor to do so. Review collected by and hosted on G2.com.

Recommendations to others considering Bombora Company Surge®:

Do a trial, make sure it works for you. Also, take trial serious. Review collected by and hosted on G2.com.

What problems is Bombora Company Surge® solving and how is that benefiting you?

You are seeing what companies are searching topics, key words/phrases that are relevant to your company and your products Review collected by and hosted on G2.com.

AC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/4/2021

"One of the better intent providers out there, if in an established market"

3.5/5

What do you like best about Bombora Company Surge®?

The platform is super easy to use and there are a lot of integrations with other MarTech software like Marketo, Rollworks, Salesforce, Metadata, 6Sense, etc. Also the team is very willing to give ideas for new ways to use the data. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

If you are in a very new market or are in the stage of "category creation", it may not have the keywords you need to track so you'll have to go off of tangential keywords. The team is great at taking inputs for new keywords, but they can take months before you can use them in your queries. Review collected by and hosted on G2.com.

Recommendations to others considering Bombora Company Surge®:

see if you can do it on a trial. I recommend that with any marketing SaaS tool. Review collected by and hosted on G2.com.

What problems is Bombora Company Surge® solving and how is that benefiting you?

We have used it to help prioritize accounts for both sales and marketing follow up. Sales was using it to get a sense of what topics accounts were surging on, and tailoring their outbound. We found we had better response rates than when we were just going after all accounts with a blanket message.

Marketing used the integration with Rollworks to target ads based on intent keywords - we usually had better ad campaign performance (click through rates) when doing it this way. Review collected by and hosted on G2.com.

HG

Hayden G.

Marketing Coordinator

Mid-Market (51-1000 emp.)

8/31/2021

"Bombora Delivers What They Sell"

4/5

What do you like best about Bombora Company Surge®?

The intent-based data delivered by Bombora is extremely powerful - and if put in the right hands - can be used to help grow your business. It is straightforward information and can be used in a variety of ways. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

You need the right people, products, and services to utilize this data. Without a good marketer or marketing team, you could find yourself wafting through data without concrete next steps. Review collected by and hosted on G2.com.

🦦O

🦦 Sara O.

Marketing Manager & Graphic Designer

Small-Business (50 or fewer emp.)

8/4/2021

"An excellent start to intent data!"

4/5

What do you like best about Bombora Company Surge®?

Bombora makes it clean and easy to find potential buyers and target the right people at the right time. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

I wish there was a way for you to help inform or flag the data they have on companies. For instance, there are often companies in the incorrect industries like a Gaming company being marked as "Software." Review collected by and hosted on G2.com.

SD

Sam D.

Head of CRM Marketing

Mid-Market (51-1000 emp.)

8/4/2021

"Great easy to use platform, but not the right fit for us"

4/5

What do you like best about Bombora Company Surge®?

It's really simple and easy to build a report and be very granular with the terms you want to listen for. Review collected by and hosted on G2.com.

What do you dislike about Bombora Company Surge®?

It feels like Bombora is very tailored for US businesses. It doesn't accommodate for UK based university email address exclusions and the search volumes are a lot lower for UK based firms than US. Review collected by and hosted on G2.com.