--- title: Bombora Company Surge® Reviews meta_title: 'Bombora Company Surge® Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 157 reviews by the users' company size, role or industry to find out how Bombora Company Surge® works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 157 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Bombora Company Surge® Reviews **Vendor:** Bombora **Category:** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Average Rating:** 4.4/5.0 **Total Reviews:** 157 ## About Bombora Company Surge® Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees. ## Bombora Company Surge® Reviews ### 1. A must-have insight tool for Revenue Teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Bombora Company Surge®?** Bombora has provided us with a layer of data that has bolstered our sales process and helped to generate new business we would not have otherwise found. The customer success teams worked closely with us to develop a well-curated set of topics. The entire experience has been fruitful and impressive. **What do you dislike about Bombora Company Surge®?** I wouldn't say there is a downside with Bombora. The most significant barrier to selling more would be data privacy laws (which I am in favour of). So we work around them and do what we can. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Simply put? Bombora helps to increase lead generation, which helps to increase revenue. The most significant benefit is not having to guess whether a company may be investigating our software. This gets us to increasing our pipeline faster, and more efficiently. ### 2. Great Intent Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Bombora Company Surge®?** The fact that the data flow to LinkedIn using a built-in integration and not a manual flow **What do you dislike about Bombora Company Surge®?** I wouldn't say it's a dislike but if the FB integration would have been automatic, it would make it perfect. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Know where the companies are in their decision-making process. It helps to present the right asset or offering at the right time ### 3. Useful intent tool for knowing who to sell **Rating:** 4.5/5.0 stars **Reviewed by:** Abhisek P. | Senior Manager, Product Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Bombora Company Surge®?** Useful surge topics week on week that companies are actively researching on Topics are sorted from place of surge and country of surge **What do you dislike about Bombora Company Surge®?** More than a dislike I think it would be more of an improvement opportunity- For Bombora Company Surge, they should also add a revenue filter from their database so it is easier for everyone to identify the market size based on revenue **Recommendations to others considering Bombora Company Surge®:** Useful intent tool **What problems is Bombora Company Surge® solving and how is that benefiting you?** We want to target our messaging only to those who show intent and Bombora has been helping us there; So far, we have seen improved rep prioritization and productivity ### 4. Bombora Delivers What They Sell **Rating:** 4.0/5.0 stars **Reviewed by:** Hayden G. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Bombora Company Surge®?** The intent-based data delivered by Bombora is extremely powerful - and if put in the right hands - can be used to help grow your business. It is straightforward information and can be used in a variety of ways. **What do you dislike about Bombora Company Surge®?** You need the right people, products, and services to utilize this data. Without a good marketer or marketing team, you could find yourself wafting through data without concrete next steps. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We are using Bombora to feed our sales pipeline. By combining the company intent information with our other platforms and marketing techniques, we gain a greater focus in our campaigns and efforts. ### 5. An excellent start to intent data! **Rating:** 4.0/5.0 stars **Reviewed by:** 🦦 Sara O. | Marketing Manager & Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Bombora Company Surge®?** Bombora makes it clean and easy to find potential buyers and target the right people at the right time. **What do you dislike about Bombora Company Surge®?** I wish there was a way for you to help inform or flag the data they have on companies. For instance, there are often companies in the incorrect industries like a Gaming company being marked as "Software." **What problems is Bombora Company Surge® solving and how is that benefiting you?** We're now honing in our targeting for our sales reps and enabling them to reach out to warmer buyers. ### 6. Great Intent Data Tool for Marketing & Sales Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Bombora Company Surge®?** Bombora has been a great solution for our company so far. We are using reports in Salesforce that combined Bombora data both for the Marketing and Sales teams. Bombora's high intent data allows our SDRs to have more engaging conversations with the prospects. We also use Bombora with Zoominfo to find more outbound target accounts that are actively researching intent topics relevant to our business. **What do you dislike about Bombora Company Surge®?** We really like it this tool delivered exactly what we were hoping. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Ice-breaking conversion for SDRs Narrow down an enormous database to accounts that are actively researching Find more high intended accounts Target marketing communication depends on the intent data ### 7. Great easy to use platform, but not the right fit for us **Rating:** 4.0/5.0 stars **Reviewed by:** Sam D. | Head of CRM Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Bombora Company Surge®?** It's really simple and easy to build a report and be very granular with the terms you want to listen for. **What do you dislike about Bombora Company Surge®?** It feels like Bombora is very tailored for US businesses. It doesn't accommodate for UK based university email address exclusions and the search volumes are a lot lower for UK based firms than US. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Being able to layer it onto our marketing targeting. ### 8. Best Insights to Target Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Bombora Company Surge®?** In-depth research on what companies are searching relevant to our organization. Surging topics showing the change in research on the target organizations end. **What do you dislike about Bombora Company Surge®?** It's a great tool I use everyday and there is some functionality around specific users searching that would be nice but I know that might not be feasible. **Recommendations to others considering Bombora Company Surge®:** If targeted searches or competitive insight is very important to your process, Bombora will be an everyday tool for you to benefit you as you prospect. **What problems is Bombora Company Surge® solving and how is that benefiting you?** What accounts to focus on based off what Bombora topics are searching. Targeted messaging and focus for conversation topics based off of their searches. ### 9. Bombora is a strong intent data platform. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Bombora Company Surge®?** Bombora provides strong and timely account insights **What do you dislike about Bombora Company Surge®?** Bombora does not provide individual-level data which makes it sometimes difficult for our sales team to action the account insights. **What problems is Bombora Company Surge® solving and how is that benefiting you?** The Bombora company surge features allow us to identify which accounts are in-market and focus additional attention on these accounts. We have seen a positive ROI on this program as it allows us to spend money more efficiently on accounts more likely to convert. ### 10. Bombora is like thousands of eyes online looking for company's buying intent **Rating:** 4.0/5.0 stars **Reviewed by:** Cody B. | Salesforce Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Bombora Company Surge®?** Bombora is an awesome tool that helps us listen to activity on the internet that pertains to our companies industry or specific product families. This is extremely valuable and has been validated several times proving that those looking for related terms online who have become closed-won opportunities. **What do you dislike about Bombora Company Surge®?** It takes some time for new topics to be discovered online, which can make sense because they are listening and they are not able to retro-listen. But I wish the ramp time of new topics was a bit faster. I think it's 90-120 days or something. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Mass listening/prospecting into company's intentions when it comes to buying intent for software in our industry or product families. This is helpful for prospecting into new accounts but also helps to see if current clients are looking at other solutions. ### 11. Impressed with technology **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Bombora Company Surge®?** Very impressed with the intent technology. It does its job of picking-up "noise" from organizations. **What do you dislike about Bombora Company Surge®?** Do your homework, be specific in your intent tags/topics. If too broad of a term, you'll get data that you cannot use. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Robust tool to assist our SDR - allowing our company to get ahead of opportunities instead of being reactive. As a niche private player, our asset is our experience and deep relationships with our customers and prospects; the sooner we can start a meaningful conversation, the better the chances of winning opportunities. ### 12. Great Intent Data for Marketing & Sales! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Bombora Company Surge®?** To be able to create specific clusters for Marketing Campaigns or Sales Outbound. Creating a wide audience for Marketing Campaigns and a smaller, higher-value audience for sales outbound efforts. **What do you dislike about Bombora Company Surge®?** No real dislikes - it took us a while to find the best threshold (Average Score) to give us a steady amount of companies to provide to sales for outbound. **What problems is Bombora Company Surge® solving and how is that benefiting you?** To show who is interested in our topics/clusters to pinpoint specific messaging to those companies. Also to use the intent data on Marketing Campaigns and where to focus our time. ### 13. Valuable sales and marketing insight **Rating:** 4.0/5.0 stars **Reviewed by:** Kate T. | Demand Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2021 **What do you like best about Bombora Company Surge®?** Bombora data is, simply put, very cool. It data has enriched our sales & marketing processes in a variety of ways. On the marketing side, we have centralized Bombora data alongside our first party content data and are able to segment companies and contacts into highly relevant campaigns. On the sales side, we have centralized Bombora data and created robust processes for SDR & sales teams to action it. It has given our marketing team a ton of insight that is valuable to the business, increasing our clout, and helped us to align messaging, outreach, and prioritization across teams. **What do you dislike about Bombora Company Surge®?** The data has on occasion failed to refresh and sync with our CRM integration. Because the data is so embedded in our processes, this causes issues and delays within various teams and extra work for us to reset workflows & dashboards. This is ultimately a pro - we love the data too much to miss out on it! However, it is something that I trust is being addressed to ensure we can rely on it across the business. **What problems is Bombora Company Surge® solving and how is that benefiting you?** The key problem are are addressing is focus: which companies should we be focusing on, and how can we align sales and marketing around these companies? We have been able to create processes to streamline outreach and campaign activity around key intent signals. ### 14. Good tool if in cohesion with other tools **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Bombora Company Surge®?** Metro Area is quite helpful tool to at least track someone's area down. **What do you dislike about Bombora Company Surge®?** Need for SalesIntel as well is a bit unfortunate. **Recommendations to others considering Bombora Company Surge®:** Make more of an all in one service instead of needing to have salesintel. a solution where it is all 1 package would be nice to see. **What problems is Bombora Company Surge® solving and how is that benefiting you?** No real problems, it's just a bit time consuming when you need to take that data and put into another system and spend money on that system as well ### 15. Bombora helped us verify what we were doing is working. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Bombora Company Surge®?** Weekly reports were beneficial and customizable **What do you dislike about Bombora Company Surge®?** maybe more understanding of how we can continue to utilize **Recommendations to others considering Bombora Company Surge®:** make sure you understand and use the weekly reports **What problems is Bombora Company Surge® solving and how is that benefiting you?** as stated above what we were doing seemed to have an impact as the reports reflected ### 16. Truly amazing !!! Almost instantly find accounts in your CRM that are showing intent to shop / churn **Rating:** 5.0/5.0 stars **Reviewed by:** Robert T. | Director of Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2020 **What do you like best about Bombora Company Surge®?** This is built with Salesforce nuts and bolts so it comes ready to roll out of the box. Their CSM's, Implementation Team, Sales crew and others "get it" they know the challenges we are facing and have done the homework-- I am truly impressed every time I have a call, Zoom, or email how fast the question is answered and with an educated reply. It is Lightning ready and if your teams know Salesforce--> they will learn Bombora fast!! **What do you dislike about Bombora Company Surge®?** This is not a dislike -- this is my impatience ok- I wish we could get more than 2 updates a week-- but this is not an issue at all. I am just the guy who also hits "refresh" during the elections every 2 minutes. I can't think of anything I "dislike". **Recommendations to others considering Bombora Company Surge®:** De-Dupe your accounts, find a good list of target accounts you have never had Opportunity's with and make sure you have these domains in Salesforce- Also make sure you have a good Lead sourcing and marketing ready to get on these target accounts if they show to be surging. Have fun and remember you can't get it all done in 1 day :) **What problems is Bombora Company Surge® solving and how is that benefiting you?** We had lots of blind spots due to our long track deal cycles- if we missed out on RFP's or upsells with current clients we missed out "for years" and the added benefit of knowing when your current customers were possibly shopping to "churn" is huge-- cost of losing customers is huge. We are also learning what topics we need to focus on for Webcast content and others we can look at slowing down / retiring. ### 17. Good Intent Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Max . | VP, Global Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2020 **What do you like best about Bombora Company Surge®?** The data available is very good and helps both our marketing and sales teams prioritize which accounts to go after. The platform itself is pretty easy to use and bringing the data into HubSpot through the integration is a big help. The ability to see the topics that prospects are researching plays a big role in the messaging used by both marketing and sales. With the integration with HubSpot, you can set up workflows that automatically pull in contacts from surging companies and put them into a workflow. **What do you dislike about Bombora Company Surge®?** With Bombora, you don't get contact level data. However, I know this isn't really possible since they get their data from across all different platforms, unlike how TechTarget owns their own network of sites that requires users to register an account in order to access their content. **Recommendations to others considering Bombora Company Surge®:** Really think through the topics that you want to have. Integrate it with your CRM and use a data enrichment tool like ZoomInfo so that you can grab the contacts at the surging accounts and perform outreach. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Seeing which companies are in-market for our solution. It really helps point our sales and marketing teams in the right direction of quick wins. The benefits are that our reps can look at the surging topics and craft outreach based on those that really resonate with people. ### 18. Strong Intent data tool for our Sales Team **Rating:** 3.0/5.0 stars **Reviewed by:** Mike Y. | Manager, Sales Development, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Bombora Company Surge®?** The upsides of using Bombora are the surging topics it provides to our Sales team. Sales is able to facilitate and hone in on these topics the accounts are surging on during their conversations. This helps both for prospecting but also upselling/cross-selling current customers with other product SKUs. **What do you dislike about Bombora Company Surge®?** While Bombora now integrates with Sales Engagement tools such as Outreach, the integration needs to be stronger to show us specific reporting on the tasks that are created. Most of our reps live within Outreach and not being able to filter by these tasks that are created slows them down in terms of being able to proactively reach out to these surging companies. **Recommendations to others considering Bombora Company Surge®:** Make sure you have a detailed comms roll out plan and how to enable your reps to effectively managing these surging topics **What problems is Bombora Company Surge® solving and how is that benefiting you?** We are solving a gap we had related to intent data. The benefits mostly come from net new accounts and or customers where we are upselling/cross-selling and allows us to further sell our different products, features, etc. ### 19. Love the insights and how we can truly be data oriented about our decisions **Rating:** 4.5/5.0 stars **Reviewed by:** James G. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Bombora Company Surge®?** The breadth of search terms. We can see so many different areas of focus that orgs could surge on. The ability to cluster those in groups or segments is amazing. **What do you dislike about Bombora Company Surge®?** Some terms that we use or are very specific to our TAM are not available or don't exist. I also truly believe that you have to have multiple sources of intent data to ensure that these search terms aren't just people educating themselves on a topic. **Recommendations to others considering Bombora Company Surge®:** No data is 100% accurate by itself. So use this with other areas of intent. Data should always be triangulated. Never just send this stuff over to sales without an explanation of what it means, how to use it, and why it's important to them. I also think you really need to build a strategy around this not just use it as insights but adjust your ABM target, your ICP, and even your TAM based on these insights. **What problems is Bombora Company Surge® solving and how is that benefiting you?** It's allowed us to be a lot more strategic with our account selection. We move accounts in and out of our ABM model based on some of this data. It empowers the reps to see every week who are the hot accounts, giving them a focus on a week-to-week basis. ### 20. Bombora Company Great For Company Surge **Rating:** 4.5/5.0 stars **Reviewed by:** Liat M. | Marketing Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2020 **What do you like best about Bombora Company Surge®?** I liked a lot about Bombora, the first is the easiness of use. I was able to provide my requirements and titles for the surge and get a clear, clean report. It a great service to know what companies are potentially fitting. In addition, the customer service is great, super kind and ready to help with anything. **What do you dislike about Bombora Company Surge®?** Nothing. Bombora reports were super clear and clean. Nothing I would have changed. **Recommendations to others considering Bombora Company Surge®:** Great company to use to find potential customers. Just plug in factors your company specializes in and receive a clear clean report. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Solving he problem of having to find potential interested companies. Bombora gave me a list of companies who are looking at topics related to my company. Saved me a lot of time and searching and lowered wasted time. ### 21. The tool. you need for Intent Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Bombora Company Surge®?** Contrary to similar tools, we can see how seriously a company is looking for a product by selecting several topics. I also like the integration with Linkedin, so I don't have to update my data manually every week. **What do you dislike about Bombora Company Surge®?** Maybe we could have more details on those companies (have they visited our website?). **What problems is Bombora Company Surge® solving and how is that benefiting you?** We have more visibility on companies looking for products like us, so we can specifically target them. We've been able to get more leads from them. Our strategy is not 100% ready so not many benefits so far. ### 22. Very useful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Bombora Company Surge®?** The weekly emails have a lot of timely and valuable content! **What do you dislike about Bombora Company Surge®?** Nothing -- everything works great and is very helpful with the day-to-day! **What problems is Bombora Company Surge® solving and how is that benefiting you?** Business development problems -- benefits include improved efficiencies and greater positive outcomes! ### 23. Data is mostly too old by the time we get it. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Bombora Company Surge®?** another source of leads. related to business **What do you dislike about Bombora Company Surge®?** doesn't point out the specific person who was searching for a product **What problems is Bombora Company Surge® solving and how is that benefiting you?** another source of leads for our early reps ### 24. Bombora provided our company with great insight on customers and prospects **Rating:** 4.0/5.0 stars **Reviewed by:** Brian B. | Sales Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2021 **What do you like best about Bombora Company Surge®?** I enjoyed working with Kelly Larue. She was one of the best account managers in any industry I have ever worked in **What do you dislike about Bombora Company Surge®?** I sometimes would not get the data we expected from it. Price tag is high **Recommendations to others considering Bombora Company Surge®:** NA **What problems is Bombora Company Surge® solving and how is that benefiting you?** we solved how to narrow our prospect field down to what mattered ### 25. Bombora Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Bombora Company Surge®?** Provides a guide of potential prospects that may have a need or want for your product/solution **What do you dislike about Bombora Company Surge®?** Information was ambiguous regarding who specifically you should be connecting with, so requires a lot of fishing **What problems is Bombora Company Surge® solving and how is that benefiting you?** Instead of 32-degree cold outreach, it bumped up reaching out to a company that was 'surging' to maybe 34 -36 degrees. ### 26. Great product and team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2021 **What do you like best about Bombora Company Surge®?** We use Bombora in a multitude of marketing and sales campaigns. It’s great to see which companies are interested in cloud security. Additionally, my customer success rep (Andrew Avery) is incredibly helpful and never makes me feel dumb for asking simply questions. **What do you dislike about Bombora Company Surge®?** It takes awhile to perfect the keywords but that’s not a big problem at all. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Bombora helps use grow our database by showing which companies are interested in our solution. As well as who isn’t, so I can adjust our outreach accordingly. ### 27. Customizable surge intent data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Bombora Company Surge®?** I've worked with bombora for surge intent data for 2+ years. I like how they can help build customizable reports and are always willing to adjust which topics you want data for. The team is always very friendly and quick to help with any request. Their data also has a composite score which is unique to that specific city/town. **What do you dislike about Bombora Company Surge®?** I dislike that we were having some issues on negotiating the price despite being clients of theirs for 2+ years. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We are using their surge intent data to determine which companies are showing interests in products and areas in which we specialize. It is very helpful to look at this data before determining our account based marketing strategy. From this I created a dashboard using solely bombora data to better gather insights and distribute to our team. ### 28. Necessary account intel for Strategic account based marketing and selling **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2020 **What do you like best about Bombora Company Surge®?** Overall it is a super easy platform to navigate and between integrations and notification settings, it is not very time-consuming. Most importantly, our sales team trusts the data. There is always a big challenge in getting sales buy-in on this type of intel. **What do you dislike about Bombora Company Surge®?** At this point, I don't have anything I dislike to highlight. Bombora serves up the intel I am looking for. **Recommendations to others considering Bombora Company Surge®:** Do your due diligence on choosing the exact surge topics and develop automated reports that shares surge data with sales on a weekly basis. **What problems is Bombora Company Surge® solving and how is that benefiting you?** I've been using Bombora for a little over a year and find it to be extremely valuable in determining which accounts our sales BDR team should focus on now, as well as where to spend our limited account targetted advertising. ### 29. Good solid platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Bombora Company Surge®?** Very easy user interface that can be learneded in a matter of minutes by anyone in the organization. **What do you dislike about Bombora Company Surge®?** Every time you change your reporting structure, the Generated Report is created ... sometimes I want to save it and not create a new report. Second challenge is the time it takes to expand the Key Terms catalogue for industry specific phrases ... a faster process would increase the ROI **What problems is Bombora Company Surge® solving and how is that benefiting you?** Ability to identify companies that are looking for terms related to our industry, ability to sync data into SFDC and then generate prospecting reports ### 30. close to real-time insight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Bombora Company Surge®?** Bombora is very agile in adding topics/keywords based on the customer's business requirements. **What do you dislike about Bombora Company Surge®?** It is difficult to determine whether the intent comes from the decision-maker of the domain/company. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Pursue the customers who have a greater interest in the specific product that we want to sell. ### 31. Great insights, integrated with Hubspot. **Rating:** 4.0/5.0 stars **Reviewed by:** Steven R. | Manager Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Bombora Company Surge®?** The information is always reliable, very actionable. Easy to use user-interface - very useful in our prospecting attempts. **What do you dislike about Bombora Company Surge®?** The information from the comprehensive report could be better formatted. Sometimes it's hard to trawl through google sheets to find the geo / metro area. **Recommendations to others considering Bombora Company Surge®:** Have a strategy in place as to how you want to use it. Lots of data and could forsee it being overwhelming to some. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We understand when people are in a buying cycle, or doing research on a particular topic. It gives our SDRs a topic to focus on when outbounding. ### 32. great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Bombora Company Surge®?** so helpful and easy and I always feel I can get support if I need it **What do you dislike about Bombora Company Surge®?** nothing its so great, there hasn't been any negatives **What problems is Bombora Company Surge® solving and how is that benefiting you?** bombora is helping to ensure that we can continue work processes smoothly ### 33. Intent data is a critical data point for sales and marketing and Bombora is a clear market leader. **Rating:** 5.0/5.0 stars **Reviewed by:** Scott C. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2020 **What do you like best about Bombora Company Surge®?** Awesome accurate and insightful data. Easy to use interface and powerful API integration. Bombora's data coop model offers a level of certainty and transparency in a challenging privacy. **What do you dislike about Bombora Company Surge®?** No real built in visualization however this is offset by what can be done with the API integration. **What problems is Bombora Company Surge® solving and how is that benefiting you?** As an agency we use Bombora as a key data point for data driven sales and marketing programs. There is a strong use case for Surge as an stand alone data point however when we use Surge combined with Bombora Measurement solution against a defined audience we are able to deliver significant increases in ROI for our clients, a recent client improved ROI to 20:1 which meant a very happy client for us that has extended the program and provided a reference. ### 34. Easy to implement, easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Bombora Company Surge®?** Their unique way of identifying high intent accounts **What do you dislike about Bombora Company Surge®?** We have just implemented, and so far, so good. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Transforming awareness channels to intent channels for Marketing. Increasing pipeline generation and closed rate for Sales/SDR teams. ### 35. Takes ABM to a whole new level **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa G. | Chief Financial Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2020 **What do you like best about Bombora Company Surge®?** 1. Can use bombora to evaluate our target prospect list to see which ones are the lowest-hanging fruit 2. Can use Bombora's built-in database to find new targets that we hadn't previously considered 3. Surge reports are extremely easy to create; in under 10 minutes we can have a data set to review 4. Reports are able to be copied, so we can save our topic list, target verticals, and geographic areas - and then just change one of these attributes to quickly compare data (ie, are there more targets in the Atlanta region or Boston? OR should we be targeting small vs large banks? OR should we be promoting content about one of our services more than another?) **What do you dislike about Bombora Company Surge®?** 5. The lowest priced version (which is cheaper than ZoomInfo, Terminus, TechTarget, or Dun & Bradstreet BUT still expensive) only allows for 25 topics, and the topic database is very specific. For example, it includes "email campaigns" "email marketing" and "email marketing campaigns". In my mind, those are all the same thing - yet because of the variations in wording, it counts as 3. Even if you have a very limited set of keywords that correlate to your products & services, you're still going to find yourself wanting to analyze more than 25 topics in most cases. It would be better if Bombora allowed you to create a new 25 topic set every month or so; OR if they allowed for more topics at this price point. **What problems is Bombora Company Surge® solving and how is that benefiting you?** the 2 biggest challenges that Bombora helps to address are 1. finding new leads and 2. Assessing current lead lists. We've been able to leverage the data to identify our best prospects, and thereby giving us a level of insight previously not available. Once we've identified the "good" prospects, we can create more targeted marketing campaigns - to the right people, at the right time - lending to higher close rates. ### 36. Great data and excellent customer service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2020 **What do you like best about Bombora Company Surge®?** The client/customer support is top-notch. They market and support us as if ..."When you win, we win," and you can't beat that mentality. The data is helping our sales team prioritize outreach and this data works very smoothly within Salesforce and Hubspot. Our rep Andrew is stellar and always available and patient. All positive so far for the 8 months we've been with Bombora. **What do you dislike about Bombora Company Surge®?** We wish that importing "net new" accounts that we find are surging into Salesforce was automated or somewhat automated. **Recommendations to others considering Bombora Company Surge®:** Should have someone on staff that can spend a few hours per week on optimizing the tool. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Getting down the funnel faster, shortening the sales cycle. ### 37. Account Exectuive **Rating:** 3.5/5.0 stars **Reviewed by:** Scott M. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2019 **What do you like best about Bombora Company Surge®?** Seeing which companies are showing intemt. **What do you dislike about Bombora Company Surge®?** Can't see which individual is doing the searching or what makes the composite score. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Finding the right companies ### 38. Fantastic tool for sales & marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus L. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Bombora Company Surge®?** Bombora has changed how we go-to-market. **What do you dislike about Bombora Company Surge®?** Our industry and some of the terms we'd like to track are slightly underrepresented, and I'd like to see some of those live and trackable more quickly. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We understand the market better. We now effectively have our finger on the pulse of what's going on. ### 39. Easy to use and good data **Rating:** 5.0/5.0 stars **Reviewed by:** Andreu M. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2020 **What do you like best about Bombora Company Surge®?** The data and the Ui are very useful for our daily work **What do you dislike about Bombora Company Surge®?** The granularity of the data is not too mucn deep **Recommendations to others considering Bombora Company Surge®:** Its a must to have **What problems is Bombora Company Surge® solving and how is that benefiting you?** Custom data ### 40. Intent data is a new play on outbound **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Bombora Company Surge®?** I was a new employee coming in trying to understand how to target my patch. I wanted to prospect to the right companies and contacts so my message would be relevant. **What do you dislike about Bombora Company Surge®?** You don't get contact level data. You have to go find contacts within the account. Seems like a bit of tease. **Recommendations to others considering Bombora Company Surge®:** If your tech stack is deep, I would say try it, but this shouldn't be a core part of your marketing stack **What problems is Bombora Company Surge® solving and how is that benefiting you?** We are trying to tackle how to prospect efficiently ### 41. Great insight, Great data **Rating:** 4.5/5.0 stars **Reviewed by:** Amanda M. | Email Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Bombora Company Surge®?** I love the valuable information that is shared and how it can help our sales teams prioritize their outreach. I am also energized by the ways this data can enable our ABM efforts and targeting our advertising. The team is very helpful and great to work with. There is so much value to this information. **What do you dislike about Bombora Company Surge®?** It was a bit of a challenge to get the integration with our salesforce to work the way we wanted. We ran into a few issues. However- that being said, the Bombora team was super helpful and was happy to get it sorted. We learned a lot from them in the process of fixing the issues within our instance as well. The UI could be better laid out it is not remotely intuitive. I have shared this with the team at Bombora and they are aware and looking at improvements. **Recommendations to others considering Bombora Company Surge®:** Really think about what new topics are needed and get them in training early on. Set up topic clusters early on as well. Set out a plan to crawl walk run so each addition to your strategy is successful. It can be overwhelming as the possibilities are endless with this tool Take the quick wins to justify the spend and be aware that understanding the concept of intent data can be overwhelming for the rest of the organization. Take the time to train and share information in bite-size consistent pieces of content and intel **What problems is Bombora Company Surge® solving and how is that benefiting you?** This is helping our sales team to prioritize their outreach. We also plan to leverage the integrations for targeting our display ads and serving up relevant information on our website as well as placing people into email nurtures relevant to their SURGE activity. ### 42. Great tool to gather insights on your target audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Bombora Company Surge®?** Bombora has really helped us focus our efforts and strategy on what matters most. I think it's a great tool for middle-of-funnel marketing activities, helping you identify prospects in the consideration stage. Great support from the CSM is also a big plus for us. **What do you dislike about Bombora Company Surge®?** The surge reports have loads of information, which may put off some of the users as they are a bit difficult to digest/decode at first. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Starting to give some structure to our ABM strategy. ### 43. Bombora Review - Target Account Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Bombora Company Surge®?** Ease of identifying surge accounts in your marketplace based on a set of keywords or topics **What do you dislike about Bombora Company Surge®?** Offer No contacts only organizations so makes it more difficulty to understand the who **Recommendations to others considering Bombora Company Surge®:** I recommend the use of Bombora and extend the inteligence to other marketing channels such as LinkedIn advertising, etc. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Improve target account marketing and identifying better strategies to go after long hanging fruit. Benefits still TBD as it's early to see if our efforts are working. ### 44. Best Business Development Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Heston S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2020 **What do you like best about Bombora Company Surge®?** Finding prospects, decision makers, companies **What do you dislike about Bombora Company Surge®?** License restriction to company employees **Recommendations to others considering Bombora Company Surge®:** Recommended, tried a trial version and seems to be a useful tool **What problems is Bombora Company Surge® solving and how is that benefiting you?** Retrieving accurate detail company listings ### 45. Timely & Insightful with excellent customer success managers **Rating:** 5.0/5.0 stars **Reviewed by:** Alisa M. | Senior Marketing Manager, Demand Generation , Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2020 **What do you like best about Bombora Company Surge®?** We've been working directly with Bombora for a few months now, just finished up our integration with SFDC and our marketing team utilizes the reporting features for campaign insights. The information we're able to see now is timely and when we get stuck our customer success manager is right there to answer any questions we have and provide additional insight in areas to explore. **What do you dislike about Bombora Company Surge®?** The raw data reports can be a bit overwhelming in the sheer volume of information provided. Until we integrated I was creating custom reports for our sales team which was labor-intensive. The integration is much better! **What problems is Bombora Company Surge® solving and how is that benefiting you?** Bombora helps us know who is researching our products, or our competitor's products in almost real-time to allow our sales team to prioritize their time and our marketing team the ability to more accurately target our campaigns. ### 46. Great support for identifying leads **Rating:** 4.5/5.0 stars **Reviewed by:** Hayley J. | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Bombora Company Surge®?** The UI, helpful employees and insight for prospecting **What do you dislike about Bombora Company Surge®?** I find the UK company database is limited **What problems is Bombora Company Surge® solving and how is that benefiting you?** Bombora is giving us insight to customers who may be interested in our products ### 47. Valuable component of ABM prospecting toolset **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen N. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2020 **What do you like best about Bombora Company Surge®?** Bombora's allowed us to focus on accounts that are already in-market for our accounts, instead of just doing cold outbound. The salesforce integration also helps automate a lot of the related processes, allowing sales to do outreach quickly. **What do you dislike about Bombora Company Surge®?** The taxonomy of topics was the main issue getting set up. Some topics we would've liked to have tracked are still missing, and it'd be helpful to have more insight or examples of the content associated with each topic. This is especially true for teams with less bandwidth, and need to focus on the most valuable topics available. **Recommendations to others considering Bombora Company Surge®:** Works best integrated with a CRM, and used alongside a prospecting tool (like Zoominfo). **What problems is Bombora Company Surge® solving and how is that benefiting you?** Identifying companies that are in-market for our products, especially in cases where cold outbound outreach is unlikely to convert. ### 48. Bombora Intent data review **Rating:** 5.0/5.0 stars **Reviewed by:** Brad P. | Sr Digital Strategy and Marketing Operations Management, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Bombora Company Surge®?** Very insightful data that gives our sales team great direction for new prospecting efforts **What do you dislike about Bombora Company Surge®?** wish there was an historic record of accounts that are surging **What problems is Bombora Company Surge® solving and how is that benefiting you?** Sales needed a better method for pursuing new accounts. This data gives them direction knowing which accounts are viewing content specific to our core product offerings ### 49. Bombora got us up and running with Intent data .. and their customer service is fantastic! **Rating:** 5.0/5.0 stars **Reviewed by:** Felicia R. | Senior Manager, Industry Go-To-Market Programs, Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2020 **What do you like best about Bombora Company Surge®?** We were too focused on our own first-party data for our marketing efforts, and that wasn't giving us a true picture of what our B2B buyers were interested in. By adding Bombora into our digital and email campaigns, and sales reporting, we could see what our buyers were interested in, and target our offerings to their needs. Better customer experience, more successful marketing. **What do you dislike about Bombora Company Surge®?** There is so much flexibility and so many things you can do with Bombora's data, that getting started was a little overwhelming. After struggling with how to get started, we trusted the great customer success team who guided us to "not boil the ocean" and pick a couple of areas to begin. That really worked - as we incorporated the API into our own data, and piloted a few projects, it naturally started to grow, other marketers were interested in leveraging the tool, and it got the attention of leadership. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We are targeting better in our programmatic display buys and our paid Linked in buys. We are smarter in our ABM approaches by using the easy interface. We've incorporated the API into our own data and are getting smarter with our email and nurture programs, and we are offering our strategic accounts new reporting they haven't seen before, and they are enthusiastically thanking marketing for these new insights. ### 50. Cheat Code **Rating:** 5.0/5.0 stars **Reviewed by:** Eric B. | Vice President - Client Engagement, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Bombora Company Surge®?** I've only had access to Bombora Company Surge for about 3 days, but I've already used it to provide incredibly captivating insights to my top prospects. For my role, intent data is a cheat code. I've found this to be one a powerful addition to my prospecting efforts/tech stack. **What do you dislike about Bombora Company Surge®?** To this point, I've identified no downsides to the platform. **What problems is Bombora Company Surge® solving and how is that benefiting you?** I've used Bombora to identify the most relevant targets for my prospects. So, in my outreach, I can provide highly-targeted and relevant data to convey our capabilities on their behalf. ## Bombora Company Surge® Discussions - [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) - 1 comment - [View Bombora Company Surge® pricing details and edition comparison](https://www.g2.com/products/bombora-company-surge/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+10%3A59%3A36+-0500&secure%5Bsession_id%5D=a083ae90-df70-4d4b-a94d-baa7ca59b045&secure%5Btoken%5D=a343e4edfef4664ec616a114b04a190bfc8579d9778a09dc28a9cc5781f1fd0e&format=llm_user) ## Bombora Company Surge® Integrations - [Microsoft SharePoint](https://www.g2.com/products/microsoft-sharepoint/reviews) ## Bombora Company Surge® Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Technographic Data Availability **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top Bombora Company Surge® Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,874 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,462 reviews)