--- title: Bombora Company Surge® Reviews meta\_title: 'Bombora Company Surge® Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 157 reviews by the users' company size, role or industry to find out how Bombora Company Surge® works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 157 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- ## Top-Rated Alternatives [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![6sense Revenue Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "6sense Revenue Marketing") 6sense Revenue Marketing 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ View All Alternatives ](https://www.g2.com/products/bombora-company-surge/competitors/alternatives) # Bombora Company Surge® Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Bombora Company Surge® but has limited features. Are you part of the Bombora Company Surge® team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees. * * * Seller [Bombora](https://www.g2.com/sellers/bombora) Discussions [Bombora Company Surge® Community](https://www.g2.com/products/bombora-company-surge/discuss) Languages Supported English Solution Type All-in-One Overview by Cameron Tomczak Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbombora-company-surge%2Freviews) ## User Insights Average based on 157 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## Bombora Company Surge® Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft SharePoint ](https://www.g2.com/products/microsoft-sharepoint/reviews) Show More ![Kelly S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly S.") KS Kelly S. President Small-Business (50 or fewer emp.) 11/17/2022 "Like shooting fish in a barrel" 4.5/5 What do you like best about Bombora Company Surge®? Bombora has helped us: 1. Identify 'in market' opportunities 2. set better sales meetings 3. Triangulate what aspects of our product interests our prospects. 4. Helped us work with our partners on a joint solution approach to selling Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? Attempting to get the history of surge activity is still a bit clunky. Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? We have stopped wasting time setting up calls with people who are not in the market for our solution yet. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Katherine F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katherine F.") KF Katherine F. Senior Manager, Digital Marketing Mid-Market (51-1000 emp.) 5/17/2022 "Great Information and Support" 5/5 What do you like best about Bombora Company Surge®? Bombora has a lot of keyword coverage in our rather niche industry which has been a challenge using other intent data providers. We regularly meet with our CSM and support as needed and have found them to be very helpful in enabling our teams to use the data. We are also really enjoying seeing the product expand with new reports and SFDC integration features that help us better deliver surging accounts to our sales team. Lastly, props to the Bombora marketing team - their events are great and super informative! Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? We haven't seen as much success with our surging accounts as we could be. I do wish there was a stronger way to connect the account to the contact as well, makes it difficult for our BDRs to activate. Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? We are using Bombora Company Surge to fuel our marketing and ABM campaigns, draft relevant topic-related content and build out sequences and account lists for our business development team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Megan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan G.") MG Megan G. Marketing Director Marketing and Advertising Mid-Market (51-1000 emp.) 8/15/2022 "Insightful tool for Marketing" 3.5/5 What do you like best about Bombora Company Surge®? Our team has really been able to gain insight on who is searching for virtual events and event technology. This helps us then create campaigns and know who to target when creating them. Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? The topics don't always match what we're looking for, but we do use this in more broad terms anyway. I do wish more of our competitors were listed on the tool to help create searches for them. Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? Bombora has really helped us know what audience we need to be targeting and the information they are searching for. With this information, we can really create a message that is custom for the prospect. Review collected by and hosted on G2.com. Show More 5/16/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CG Claudia G. Marketing Campaign Manager Small-Business (50 or fewer emp.) 8/26/2022 "Great insight into customer behavior" 5/5 What do you like best about Bombora Company Surge®? Bombora is pretty easy to set up and start getting data right away. You can get rolling pretty quickly and it's easy to start sharing the data with others in your company. Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? It would be nice if there were built-in dashboards for HubSpot once you did the integration, instead of having to build them yourself. It's not difficult to set up but it would be more convenient. Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? It's helping with account based marketing and making sure we're targetting the right audience. It helps optimize our budgets instead of wasting spend on folks who arent interested in our products. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nika B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika B.") NB Nika B. Data analyst Mid-Market (51-1000 emp.) 11/22/2022 "BOMBORA IS GREAT FOR PROPENSITY MODELLING" 4.5/5 What do you like best about Bombora Company Surge®? I like that I can now create company surges for bombora so that I can track if someone is specifically searching for our company. This way in my propensity model they get a higher score and can be prospected with more force. Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? It took a little longer than expected to integrate bombora with Salesforce. Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? I can now create buckets in Bombora company surge with keywords we find the MOST important, to keywords we still want to track but are not that important. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ryan L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan L.") RL Ryan L. Account Executive Mid-Market (51-1000 emp.) 11/15/2022 "Confidence in prioritizing my territory" 5/5 What do you like best about Bombora Company Surge®? The biggest benefit for me as an individual contributor in sales has been the ability to overlay and automate intent as a signal for action. The signals also inform the what and why of my outreach. Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? I would love if bombora overplayed geography of surge signals in a way that made identifying buying centers easier in the enterprise Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? Territory prioritization Timing of activation What to include in outreach Alignment with my marketing team on priority accounts Faster opp creation and inclusion in more evaluations Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/23/2022 "Great intent data platform" 5/5 What do you like best about Bombora Company Surge®? I like the ability to integrate the data with our entire tech stack, it makes it super easy to make the data actionable. There is a large number of topics to follow with new ones added quarterly, you can even suggest new topics to be added. Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? I wish the data pushed down to the contacts associated with the companies or even better had contact level intent data. Other than that it's a super easy tool to use. Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? Bombora helps us further qualify accounts in our funnel and helps us identify topics they look at pre sale. It is super helpful to do lookbacks on your closed won and closed lost data to see what and when they were looking at topics you are following. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rashmi R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rashmi R.") RR Rashmi R. Marketing Operations Specialist Mid-Market (51-1000 emp.) 11/15/2022 "Marketing Operations Specialist" 3.5/5 What do you like best about Bombora Company Surge®? The ability to understand prospects needs better. Easy to implement Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? Reports are a bit difficult to read and analyze. Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? We have recently implemented it and are looking forward to making the most out of it. However, only this morning the site crashed not sure why. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joel E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joel E.") JE Joel E. Director Of Marketing Operations Enterprise (\> 1000 emp.) 5/18/2022 "Actionable Intelligence for ABM" 5/5 What do you like best about Bombora Company Surge®? Bringing up-to-date intent data into CRM to drive reports and dashboards enabling our Sales and Marketing teams to target in-market accounts with relevant messaging. Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? The Salesforce integration is complex and non-intuitive, but Bombora has just released a new app. I am hoping this brings improvements to the integration usability and feature set. Review collected by and hosted on G2.com. Recommendations to others considering Bombora Company Surge®: Make sure you take the time to leverage Bombora's team to help identify the right topics for your organization and also to get the CRM integration right. Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? We are looking to prioritize our Total Addressable Market (TAM) based on activity signals that communicate meaningful engagement with our brand and/or intent to buy products/services like ours; Bombora helps us segment our TAM by accounts actively showing intent, as well as account engagement with our website via web traffic identification. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 11/17/2022 "Easy to set up, provides value for sales reps" 5/5 What do you like best about Bombora Company Surge®? Bombora Surge helps our sales reps in their prospecting by showing them which accounts and prospects they should be pursuing. It allows us to more precisely target companies who are in the market for our category of technology, so that we don't waste time looking in the wrong places. Review collected by and hosted on G2.com. What do you dislike about Bombora Company Surge®? Cannot think of many dislikes. We have been a user of this product for over two years, with no complaints from admins or end users. I see us continuing to use the product. Review collected by and hosted on G2.com. What problems is Bombora Company Surge® solving and how is that benefiting you? We use Bombora Company Surge to identify companies in the market for technology like ours, allowing reps to identify target accounts they may not have otherwise noted. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Bombora Company Surge®? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Bombora Company Surge® ](https://www.g2.com/products/bombora-company-surge/discussions/new) GU Guest User • Last activity over 2 years ago What is Bombora Company Surge® used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) [ View all Discussions ](https://www.g2.com/products/bombora-company-surge/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 17 months ### Average Discount 14% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/bombora-company-surge/pricing) ## How much does Bombora cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 5 purchases. Get Price Estimate Bombora Company Surge® Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.2/5(1,482) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-bombora-company-surge) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/bombora-company-surge-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") Demandbase One 4.4/5(1,988) [ Compare Now ](https://www.g2.com/compare/bombora-company-surge-vs-demandbase-one) ##### ##### Bombora Company Surge® Features Data Availability Company Data Availability Contact Data Availability Account Data Availability Data Accuracy Company Data Accuracy Features Integration to CRM/Marketing Automation Data Segmentation/Filtering Reporting Lead Intelligence Market Insights Account-level Insights Lead Analysis [ View More Features ](https://www.g2.com/products/bombora-company-surge/features) ##### Categories on G2 [Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) ##### Explore More [Which managed IoT services platforms deliver the fastest time to value for distributed remote teams?](https://www.g2.com/discussions/which-managed-iot-services-platforms-deliver-the-fastest-time-to-value-for-distributed-remote-teams)[Best analytics tools for software development firms](https://www.g2.com/discussions/what-are-the-best-analytics-tools-for-software-development-firms)[What's the top-rated voice control app for office productivity](https://www.g2.com/discussions/what-s-the-top-rated-voice-control-app-for-office-productivity) [Which website builder offers the most customizable design templates?](https://www.g2.com/discussions/which-website-builder-offers-the-most-customizable-design-templates)[Best ATS app for recruiting in software industry](https://www.g2.com/discussions/best-ats-app-for-recruiting-in-the-software-industry)[Top-rated loyalty program apps for customer retention](https://www.g2.com/discussions/top-rated-loyalty-program-apps-for-customer-retention) [Show MoreShow Less](javascript:void(0);)