# Best E-Commerce Platforms - Page 2 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* This page was last updated on June 9th, 2025 An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing. The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics) To qualify for inclusion in the E-commerce Platforms category, a product must: - Help companies run their e-commerce business on a single, unified platform - Manage e-commerce products and services, as well as product information - Deliver standard options to create online stores that can be customized - Include functionality for personalization to improve the customer experience - Provide features for or integrate with drop shipping and inventory management software - Track and manage customers, their order history, and online behavior - Allow companies to choose between multiple payment options and gateways - Support the headless commerce architecture and provide native mobile apps - Offer security, or encryption of data and information, or both and comply with regulations - Include features for e-commerce data management, integration, and search ## Top E-Commerce Platforms at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5.0 (4,934 reviews) | DTC online store with fast setup and an app ecosystem | "[Quick Setup, Massive Ecosystem, and Reliable Infrastructure](https://www.g2.com/survey_responses/shopify-review-12805984)" | | 2 | [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | 4.4/5.0 (854 reviews) | High-volume commerce with advanced automation and multi-market support | "[Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience](https://www.g2.com/survey_responses/shopify-plus-review-12484480)" | | 3 | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5.0 (558 reviews) | Enterprise B2C commerce with Salesforce ecosystem integration | "[Reliable and Scalable Ecommerce with Salesforce B2C Commerce](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370)" | | 4 | [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | 4.4/5.0 (285 reviews) | Account-based B2B buying with contract pricing and CRM data | "[Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)" | | 5 | [Wix Studio](https://www.g2.com/products/wix-studio/reviews) | 4.6/5.0 (80 reviews) | Visual website and e-commerce building without coding | "[Pixel-Perfect Responsive Editing with Real-Time Collaboration](https://www.g2.com/survey_responses/wix-studio-review-12695047)" | | 6 | [WooCommerce](https://www.g2.com/products/woocommerce/reviews) | 4.4/5.0 (1,230 reviews) | Open-source e-commerce on WordPress with full data control | "[Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration](https://www.g2.com/survey_responses/woocommerce-review-13023564)" | | 7 | [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | 4.0/5.0 (594 reviews) | Unified B2B and B2C commerce for complex catalog operations | "[Solid E-commerce Platform, but Requires Developer Support](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)" | | 8 | [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) | 4.2/5.0 (571 reviews) | Mid-market e-commerce with headless flexibility and no transaction fees | "[Amazing UX and Performance—Built Our BigCommerce Site Fast](https://www.g2.com/survey_responses/bigcommerce-review-12543407)" | | 9 | [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) | 4.3/5.0 (294 reviews) | — | "[Strong Enterprise Foundations, Slower Innovation Cycles](https://www.g2.com/survey_responses/sap-commerce-cloud-review-12779109)" | | 10 | [Wix](https://www.g2.com/products/wix/reviews) | 4.2/5.0 (1,818 reviews) | — | "[Website design made simple.](https://www.g2.com/survey_responses/wix-review-8121499)" | --- ## What Are the Most Common Questions About E-Commerce Platforms? *AI-generated · Last updated: May 26, 2026* ### What best e-commerce solutions for a large retail company? Based on G2 reviews, large retail companies most often describe value in platforms that handle large catalogs, multi-store operations, inventory visibility, and integrations with ERP or payment systems. Reviewers for enterprise-focused products repeatedly mention scalability, centralized management, and support for complex pricing or workflows. According to verified users, Shopify Plus is frequently praised for handling high traffic, automation, and multi-store growth while remaining manageable day to day. G2 reviewers also mention Adobe Commerce, SAP Commerce Cloud, and Salesforce B2C Commerce for complex catalogs, customization, and enterprise operations, though setup and maintenance can require more resources. For large retailers, the best fit depends on whether ease of management or deeper operational complexity is the bigger priority. **Here are some of the top-rated products on G2:** - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) – used for high-volume sales, automation, multi-store growth, and reliable peak-traffic performance - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) – chosen for large catalogs, multi-store setups, and deep customization needs - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) – used for enterprise commerce with complex catalogs, pricing, and SAP-connected operations ### What top-rated e-commerce software for selling office supplies? Based on G2 reviews, buyers selling office supplies often need organized product catalogs, reliable order handling, and efficient integrations for inventory, payments, or reporting. According to verified users, platforms that stand out in this category are usually praised for centralized product management and dependable day-to-day operations. G2 reviewers mention Shopify for straightforward setup, order management, and integrations, while Shopify Plus is highlighted for more advanced automation and scalable workflows. Adobe Commerce is also mentioned for handling large catalogs and more complex product structures. For office supplies sellers, the strongest options appear to be the ones that keep product data, orders, and customer workflows organized without creating extra manual work for the team. **Here are some of the top-rated products on G2:** - [Shopify](https://www.g2.com/products/shopify/reviews) – used to manage products, orders, payments, and inventory in one organized dashboard - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) – suited for automation, larger catalogs, and smoother order management at scale - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) – useful for complex catalogs, pricing control, and multi-store product management ### What most reliable e-commerce platforms for digital products? Based on G2 reviews, reliability for digital products usually comes down to smooth checkout, simple setup, secure payments, and low-maintenance delivery workflows. According to verified users, Payhip is repeatedly described as beginner-friendly for selling digital products, with easy storefront setup and delivery of ebooks, PDFs, courses, and memberships. G2 reviewers also mention Sellfy for digital product selling because it is simple to launch and includes built-in marketing tools. Shopify is also referenced by users who want flexibility, app integrations, and easy store management. If reliability means quick launch and fewer technical headaches, reviewers point most strongly to platforms designed to keep digital selling simple and consistent. ### What best e-commerce tool for integrating with accounting software? Based on G2 reviews, the strongest tools for accounting integration are the ones users describe as reducing duplicate entry and keeping orders, payments, and financial records connected. According to verified users, Zoho Commerce stands out because it works naturally with other Zoho products and keeps store, inventory, and accounting processes more centralized. G2 reviewers also mention NetSuite for bringing finance, inventory, reporting, and business operations into one system, while Shopify is often used alongside accounting tools through integrations. The main buyer takeaway is that the best option depends on whether you want a commerce platform tightly connected to a broader business suite or a simpler storefront with strong app-based accounting connections. **Here are some of the top-rated products on G2:** - [Zoho Commerce](https://www.g2.com/products/zoho-commerce/reviews) – integrates with Zoho apps to connect store operations, inventory, and accounting workflows - [NetSuite](https://www.g2.com/products/netsuite/reviews) – combines finance, inventory, reporting, and order management in one platform - [Shopify](https://www.g2.com/products/shopify/reviews) – connects orders and payments with accounting tools through easy integrations ### Which e-commerce service is best for tech startups? Based on G2 reviews, Shopify is the strongest fit for tech startups in this dataset because reviewers consistently emphasize quick setup, ease of use, flexible integrations, and the ability to launch without heavy technical overhead. According to verified users, Shopify helps teams get stores live quickly, manage orders and payments in one place, and expand functionality through apps and integrations. G2 reviewers mention that it is especially helpful when speed matters and internal teams want to avoid spending too much time on infrastructure. Reviewers also note tradeoffs around rising costs as needs grow, but the recurring theme is that Shopify removes many early operational barriers for startup teams trying to move fast. ### Which e-commerce software has the best customer reviews? Based on G2 reviews in this dataset, Shopify has the strongest overall review presence and the broadest consistency across setup, usability, integrations, and day-to-day store management. According to verified users, Shopify is repeatedly described as easy to launch, simple to manage, and strong for handling products, payments, orders, and inventory in one place. G2 reviewers mention that it works well for small teams, growing brands, and sellers that need fast time to value. While some users call out extra app costs and pricing concerns, the review volume and consistency of positive feedback make Shopify the clearest answer here for best customer-reviewed e-commerce software. ### What best app for setting up an online store? Based on G2 reviews, the strongest app-style options for setting up an online store are the ones users call easy, fast, and approachable without technical help. According to verified users, Shopify is frequently praised for getting stores live quickly, keeping products, orders, and payments in one place, and reducing the need for coding. G2 reviewers also mention Wix and Wix Studio for drag-and-drop site building and simple setup, especially when design flexibility matters. Dukaan is another option reviewers note for quick store launches with minimal technical effort. Across the review data, the most common buying signal is simplicity: platforms that let teams launch, update products, and start selling without heavy setup stand out most. **Here are some of the top-rated products on G2:** - [Shopify](https://www.g2.com/products/shopify/reviews) – easy for launching a store fast with products, payments, and order management in one place - [Wix](https://www.g2.com/products/wix/reviews) – useful for drag-and-drop website creation with built-in ecommerce capabilities - [Dukaan](https://www.g2.com/products/dukaan-dukaan/reviews) – suited for simple online store setup without needing technical skills ### What best e-commerce platform for my small business? Based on G2 reviews, small businesses usually prioritize ease of setup, low technical overhead, and the ability to manage products, payments, and orders without a large team. According to verified users, Shopify is often highlighted for simple setup and all-in-one store management, while WooCommerce is praised for flexibility and low-cost entry when a business already uses WordPress. G2 reviewers also mention Wix for beginners who want website building and ecommerce together in one platform. Common tradeoffs appear around app costs, customization depth, or performance as stores grow, but for small businesses the most recommended tools are the ones that let owners launch quickly and handle daily operations with minimal friction. **Here are some of the top-rated products on G2:** - [Shopify](https://www.g2.com/products/shopify/reviews) – helps small teams launch quickly and manage products, orders, and payments easily - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) – strong for WordPress-based stores that want flexibility and lower-cost entry - [Wix](https://www.g2.com/products/wix/reviews) – beginner-friendly for building a site and selling online without coding ### What user-friendly e-commerce platform for businesses? Based on G2 reviews, user-friendly platforms are the ones reviewers describe as easy to learn, simple to navigate, and manageable without deep technical skills. According to verified users, Shopify is repeatedly praised for intuitive setup and organized store management. Wix is also mentioned for drag-and-drop ease and simple website creation, while BigCommerce gets positive feedback for clean UI and manageable store operations once teams learn the workflow. G2 reviewers mention that user-friendliness often means fewer moving parts, clearer dashboards, and faster onboarding for staff. For most businesses, the platforms most associated with easy daily use in this review set are Shopify, Wix, and BigCommerce. ### What best platform for mobile-friendly online sales? Based on G2 reviews, mobile-friendly online sales depend on fast storefront performance, simple checkout, and tools that work well across devices. According to verified users, Shopify is frequently praised for mobile management, responsive selling workflows, and an easy customer checkout experience. G2 reviewers also mention Wix for strong mobile and web support, plus easy visual setup, while BigCommerce is noted for reliable storefront performance and straightforward online selling. Reviewers consistently point to platforms that keep checkout smooth and let teams manage activity on the go. In this dataset, the strongest signals for mobile-friendly selling point to Shopify first, with Wix and BigCommerce also standing out for mobile-ready commerce experiences. **Here are some of the top-rated products on G2:** - [Shopify](https://www.g2.com/products/shopify/reviews) – supports mobile store management, smooth checkout, and on-the-go order handling - [Wix](https://www.g2.com/products/wix/reviews) – offers mobile-friendly site building and selling with integrated business tools - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) – provides reliable online storefront performance and straightforward ecommerce management ## How Many E-Commerce Platforms Products Does G2 Track? **Total Products under this Category:** 554 ### Category Stats (Jul 2026) - **Average Rating**: 4.4/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Crystallize (+28.56%) - Among all products in this category, Crystallize recorded the largest rating increase compared to last month *Last updated: July 06, 2026* ## How Does G2 Rank E-Commerce Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 23,900+ Authentic Reviews - 554+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which E-Commerce Platforms Is Best for Your Use Case? - **Leader:** [Shopify](https://www.g2.com/products/shopify/reviews) - **Highest Performer:** [Sage eCommerce](https://www.g2.com/products/sage-ecommerce/reviews) - **Easiest to Use:** [Shopify](https://www.g2.com/products/shopify/reviews) - **Top Trending:** [Shopify](https://www.g2.com/products/shopify/reviews) - **Best Free Software:** [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) --- **Sponsored** ### ChannelEngine ChannelEngine connects brands and retailers to 1300+ marketplaces worldwide, offering a single platform to manage your product data, inventory, orders, and pricing across all online channels. With smart automation and seamless integration, we enable you to sell more, grow faster, and stay in control. Our scalable and reliable platform keeps your operations running smoothly, ensuring long-term success as your business grows. Headquartered in Leiden, Netherlands, with global offices in New York, Berlin, Paris and Dubai, we guide leading brands like Unilever, Sanofi, Philips, and Sonos on their marketplace expansion. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-07-06T11%3A00%3A56Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=94863&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms&secure%5Btoken%5D=0870b2a730c024b25ad3151e5ddded626d56efe614f20cf890d1344af2fa32a9&secure%5Burl%5D=https%3A%2F%2Fwww.channelengine.com%2Flp%2Fproduct-listing-software-na%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Decommerce&secure%5Burl_type%5D=custom_url) --- ## E-Commerce Platforms Features & Capabilities ### What are the Best E-Commerce Platforms with Storefront Design Tools? Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience **Top-rated E-Commerce Platforms for Storefront Design Tools:** - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) [Explore E-Commerce Platforms with Storefront Design Tools](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools) ### What are the Best E-Commerce Platforms with Product Visualization? Ability to display and manage photos, 3D views, videos etc for each product **Top-rated E-Commerce Platforms for Product Visualization:** - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) [Explore E-Commerce Platforms with Product Visualization](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization) ### What are the Best E-Commerce Platforms with Recommendations / Personalization? Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc **Top-rated E-Commerce Platforms for Recommendations / Personalization:** - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) [Explore E-Commerce Platforms with Recommendations / Personalization](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) ### What are the Best E-Commerce Platforms with Shopping Cart Abandonment? Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. **Top-rated E-Commerce Platforms for Shopping Cart Abandonment:** - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) [Explore E-Commerce Platforms with Shopping Cart Abandonment](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment) ### What are the Best E-Commerce Platforms with Product Reviews? Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products **Top-rated E-Commerce Platforms for Product Reviews:** - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) [Explore E-Commerce Platforms with Product Reviews](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews) ## What Are the Top-Rated E-Commerce Platforms Products in 2026? ### 1. [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) Cleverbridge is the smarter way to sell globally. As a premium merchant of record (MoR), we simplify global software sales by combining powerful ecommerce features — like payments, subscriptions, tax, and compliance — with expert services that drive growth across the entire revenue lifecycle. From onboarding to optimization, our team acts as an extension of yours, helping you remove friction, increase conversions, and expand into new markets with confidence. Founded in 2005, Cleverbridge has processed over $10 billion in transactions across 240+ countries and territories, with offices in Chicago and Cologne and a global team of 200+ employees. Learn more at grow.cleverbridge.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 59 **How Do G2 Users Rate Cleverbridge?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10) - **Extensibility:** 7.4/10 (Category avg: 8.4/10) - **Customization:** 7.4/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.8/10 (Category avg: 8.4/10) **Who Is the Company Behind Cleverbridge?** - **Seller:** [Cleverbridge](https://www.g2.com/sellers/cleverbridge) - **Company Website:** https://grow.cleverbridge.com/ - **Year Founded:** 2005 - **HQ Location:** Cologne, Germany - **Twitter:** @cleverbridge (1,779 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/125364/ (220 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 42% Mid-Market, 29% Small-Business #### What Are Cleverbridge's Pros and Cons? **Pros:** - Customer Support (13 reviews) - Customer Service (8 reviews) - Ease of Use (8 reviews) - Functionality (8 reviews) - Features (7 reviews) **Cons:** - Complex Interface (5 reviews) - Billing Issues (4 reviews) - Improvement Needed (4 reviews) - Integration Issues (4 reviews) - Limited Customization (4 reviews) ### What Do G2 Reviewers Say About Cleverbridge? *AI-generated summary from verified user reviews* **Pros:** - Users commend Cleverbridge for their **excellent customer support** , highlighting responsiveness and expertise in meeting evolving needs. - Users commend Cleverbridge for their **exceptional customer service** , highlighting quick responses and genuine care for client needs. - Users value the **seamless checkout experience** of Cleverbridge, making purchases and managing subscriptions effortless and efficient. - Users value the **intuitive functionality** of Cleverbridge, which simplifies management and supports integrations with other systems. - Users love the **intuitive usability** and powerful integrations of Cleverbridge, enhancing product management and support. **Cons:** - Users find the **interface complex** , leading to confusion and delays in managing checkout and support interactions. - Users face **billing issues** with Cleverbridge, including delayed refunds, customer support problems, and complex renewal processes. - Users find that Cleverbridge requires **improvement in its complex cancellation process and slow checkout implementations** which hinder flexibility. - Users experience **integration issues** with Cleverbridge, particularly with renewals and control over the checkout process. - Users find **limited customization** options in Cleverbridge frustrating, particularly for renewal processes and checkout adjustments. #### What Are Recent G2 Reviews of Cleverbridge? **"[Reliable onboarding with personal guidance](https://www.g2.com/survey_responses/cleverbridge-review-12270023)"** **Rating:** 5.0/5.0 stars *— Peter L.* [Read full review](https://www.g2.com/survey_responses/cleverbridge-review-12270023) --- **"[Great ecommerce platform for selling software globally](https://www.g2.com/survey_responses/cleverbridge-review-471598)"** **Rating:** 5.0/5.0 stars *— Ben S.* [Read full review](https://www.g2.com/survey_responses/cleverbridge-review-471598) --- #### What Are G2 Users Discussing About Cleverbridge? - [What is Cleverbridge used for?](https://www.g2.com/discussions/what-is-cleverbridge-used-for) - [What does cleverbridge do?](https://www.g2.com/discussions/what-does-cleverbridge-do) - [What companies use cleverbridge?](https://www.g2.com/discussions/what-companies-use-cleverbridge) - [What software cleverbridge sells?](https://www.g2.com/discussions/what-software-cleverbridge-sells) - [What is cleverbridge software?](https://www.g2.com/discussions/what-is-cleverbridge-software) ### 2. [Selldone](https://www.g2.com/products/selldone/reviews) Selldone, a pioneering force in the e-commerce platform landscape, is headquartered in a vibrant tech hub, reflecting its innovative ethos. Established with a mission to streamline online business operations, Selldone has rapidly expanded its reach and impact. The company, characterized by a dedicated team of experts and a rich history in e-commerce innovation, has positioned itself as a key player for businesses looking to thrive in the digital marketplace. Selldone stands out with its revolutionary "no-plugin" approach, designed to simplify and enhance the e-commerce experience. This platform offers an all-encompassing solution that eliminates the need for multiple plugins and apps, allowing users to build and manage their online stores effortlessly. Key features include advanced inventory management, seamless integration with various payment gateways, and robust analytics tools. The platform's user-friendly, no-code interface enables businesses of all sizes to create professional, high-functioning e-commerce sites without technical expertise. The primary value of Selldone lies in its support for fast-growing companies and its scalability to handle large volumes of transactions. It's an ideal solution for businesses seeking to expand rapidly without compromising on efficiency or customer experience. Selldone's enterprise-grade system is engineered to handle millions of orders, providing a reliable foundation for businesses at scale. By automating workflows and integrating essential e-commerce functionalities into a single platform, Selldone empowers businesses to focus on growth and customer engagement, ensuring a smooth, scalable path to e-commerce success. **Average Rating:** 4.8/5.0 **Total Reviews:** 75 **How Do G2 Users Rate Selldone?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10) - **Extensibility:** 8.7/10 (Category avg: 8.4/10) - **Customization:** 8.7/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind Selldone?** - **Seller:** [Selldone](https://www.g2.com/sellers/selldone) - **Year Founded:** 2018 - **HQ Location:** Copenhagen, DK - **Twitter:** @SelldoneInc (356 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/selldone/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Apparel & Fashion, Marketing and Advertising - **Company Size:** 89% Small-Business, 4% Mid-Market #### What Are Selldone's Pros and Cons? **Pros:** - Features (12 reviews) - Ease of Use (11 reviews) - Customer Support (9 reviews) - Integrations (9 reviews) - All-in-one Solutions (8 reviews) **Cons:** - Limited Customization (8 reviews) - Difficult Learning Curve (6 reviews) - Lack of Customization (6 reviews) - Limited Features (5 reviews) - Limited Templates (5 reviews) ### What Do G2 Reviewers Say About Selldone? *AI-generated summary from verified user reviews* **Pros:** - Users love the **user-friendly features** of Selldone, enabling easy store setup and efficient e-commerce management. - Users enjoy the **ease of use** of Selldone, facilitating quick setup and seamless management of their online stores. - Users commend the **excellent customer support** from Selldone, with a dedicated team that resolves issues promptly. - Users appreciate the **seamless e-commerce integrations** of Selldone, enhancing efficiency and simplifying online store management. - Users value **Selldone's all-in-one solutions** for offering comprehensive e-commerce tools, simplifying management and enhancing efficiency. **Cons:** - Users are frustrated by the **limited customization** options in Selldone, impacting their ability to create tailored layouts. - Users find the **difficult learning curve** of Selldone challenging, especially for those new to e-commerce concepts. - Users find the **lack of customization** challenging, especially for advanced design control and specific marketing needs. - Users find Selldone's **limited features** frustrating, lacking essential tools for customization and media management. - Users are frustrated by **limited templates** , making it hard to meet specific marketing needs adequately. #### What Are Recent G2 Reviews of Selldone? **"[Finally an All-in-One Store That Actually Delivers on Its Promise](https://www.g2.com/survey_responses/selldone-review-12817861)"** **Rating:** 5.0/5.0 stars *— Matthias R.* [Read full review](https://www.g2.com/survey_responses/selldone-review-12817861) --- **"[From shelf-ware to the core of my business — thanks to the AI integration](https://www.g2.com/survey_responses/selldone-review-12947945)"** **Rating:** 5.0/5.0 stars *— Tim E.* [Read full review](https://www.g2.com/survey_responses/selldone-review-12947945) --- #### What Are G2 Users Discussing About Selldone? - [What is Selldone used for?](https://www.g2.com/discussions/what-is-selldone-used-for) - 1 comment ### 3. [Red Technology](https://www.g2.com/products/red-technology/reviews) Red Technology is a UK-based ecommerce solutions provider behind tradeit™, a cloud-hosted PaaS platform designed for complex B2B, retail, DTC, and international commerce. Built for flexibility and scalability, tradeit™ enables businesses to grow, adapt, and innovate without compromise. Red develops tradeit™ ecommerce platform and leverages it to deliver ecommerce solutions aligned with strategic goals - from launching new channels and replatforming to global expansion - supported by continuous updates and a clear innovation roadmap. Mid-market and enterprise organisations rely on tradeit™ to manage multiple brands, customer types, and regions. Its mobile-first design, cloud-hosted architecture, and seamless ERP/CRM integrations provide a unified, high-performance commerce platform. Key capabilities include: • Multi-site & multi-channel management – control brands, regions, and customer types from a single admin. • Advanced B2B & B2C functionality – personalised pricing, catalogues, and workflows for trade and consumer audiences. • International commerce tools – localised storefronts, languages, currencies, taxation, and fulfilment. • Integrated content & marketing – CMS, PIM, promotions, loyalty schemes, subscriptions, and email campaigns. • Unified order & customer management – checkout, shipping, account services, and customer support across all channels. Red’s Mobile Application extends tradeit™ with a native-quality mobile commerce experience, deployed rapidly via API to deliver fast, secure, and on-brand shopping on iOS and Android. Rich in native functionality, tradeit™ minimises reliance on third-party plugins, ensuring stability, speed, and long-term scalability. Trusted across manufacturing, distribution, retail, and services, it helps clients boost conversions, enhance mobile performance, and drive sustainable growth. Visit https://www.redtechnology.com **Average Rating:** 4.5/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Red Technology?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10) - **Extensibility:** 9.7/10 (Category avg: 8.4/10) - **Customization:** 10.0/10 (Category avg: 8.4/10) - **Data Orchestration:** 9.2/10 (Category avg: 8.4/10) **Who Is the Company Behind Red Technology?** - **Seller:** [Red Technology](https://www.g2.com/sellers/red-technology) - **Year Founded:** 2001 - **HQ Location:** Eynsham, Oxfordshire - **Twitter:** @redtechnologyuk (754 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/redtechnology-com/ (36 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 50% Small-Business, 32% Mid-Market #### What Are Red Technology's Pros and Cons? **Pros:** - Customer Support (6 reviews) - E-commerce Services (6 reviews) - Reliability (6 reviews) - Ease of Use (5 reviews) - Innovation (4 reviews) **Cons:** - Feature Deficiency (2 reviews) - UX Improvement (2 reviews) - Difficult Learning (1 reviews) - Expensive (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Red Technology? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **exceptional customer support** from Red Technology, highlighting their knowledge, responsiveness, and dedication to client success. - Users value the **ease of use** of Red Technology, praising its seamless interface and efficient e-commerce management. - Users commend the **reliable solutions** from Red Technology, ensuring efficiency and exceptional support throughout their journey. - Users appreciate the **ease of use** of Red Technology, benefiting from a clean interface and smooth functionality. - Users praise Red Technology for its **innovative and dependable solutions** , making technology integration simple and effective. **Cons:** - Users note a **deficiency in features** and urge for better performance and customer support from Red Technology. - Users find the **UX improvement** of Red Technology necessary for better performance and user guidance. - Users find **difficult learning** due to a lack of guidance and a complicated layout for new users. - Users find the product **expensive** , yet believe its quality makes the price reasonable. - Users find the **limited features** of Red Technology a drawback, affecting performance and overall user experience. #### What Are Recent G2 Reviews of Red Technology? **"[A company supported by a group of very knowledgeable team who I can trust to get the jobs done well.](https://www.g2.com/survey_responses/red-technology-review-11741119)"** **Rating:** 5.0/5.0 stars *— Amy Y.* [Read full review](https://www.g2.com/survey_responses/red-technology-review-11741119) --- **"[Empowers B2B Operations, Needs Better Integrations](https://www.g2.com/survey_responses/red-technology-review-12435927)"** **Rating:** 4.0/5.0 stars *— Nelia S.* [Read full review](https://www.g2.com/survey_responses/red-technology-review-12435927) --- #### What Are G2 Users Discussing About Red Technology? - [What is tradeit used for?](https://www.g2.com/discussions/what-is-tradeit-used-for) - 1 comment, 1 upvote ### 4. [Shopware](https://www.g2.com/products/shopware/reviews) Shopware is the open and intelligent commerce platform built for the era of Agentic, Complex, and B2B Commerce. With Agentic Commerce, Shopware is shaping the next stage of intelligent retail - where AI amplifies creativity, automates routine tasks, and enhances discovery and personalization by delivering intelligent experiences and giving you full control of your brand and data. Complex Commerce defines how Shopware handles scale, architecture, and adaptability. Whether you operate in SaaS, PaaS, your cloud, or through our Community Edition, Shopware gives you unmatched freedom to innovate. Its modular, API-first foundation simplifies integrations, multi-store management, and global growth. Trusted by 55,000+ brands, Shopware delivers the freedom and power for businesses to innovate fast and scale confidently and to adapt to what’s next. **Average Rating:** 4.2/5.0 **Total Reviews:** 194 **How Do G2 Users Rate Shopware?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10) - **Extensibility:** 8.0/10 (Category avg: 8.4/10) - **Customization:** 7.9/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.2/10 (Category avg: 8.4/10) **Who Is the Company Behind Shopware?** - **Seller:** [Shopware](https://www.g2.com/sellers/shopware) - **Company Website:** https://www.shopware.com - **Year Founded:** 2000 - **HQ Location:** Schöppingen - **Twitter:** @shopware (6,237 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/shopware-ag/ (426 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Retail, Consumer Goods - **Company Size:** 66% Small-Business, 29% Mid-Market #### What Are Shopware's Pros and Cons? **Pros:** - Customizability (10 reviews) - Ease of Use (10 reviews) - Features (10 reviews) - Customization (9 reviews) - Easy Integration (8 reviews) **Cons:** - Expensive (5 reviews) - Update Issues (5 reviews) - Complex Setup (4 reviews) - Learning Curve (4 reviews) - Slow Performance (4 reviews) ### What Do G2 Reviewers Say About Shopware? *AI-generated summary from verified user reviews* **Pros:** - Users value the **high customizability** of Shopware, allowing easy setup and integration tailored to specific needs. - Users value the **ease of use** in Shopware, enjoying its intuitive operation and flexible customization options. - Users value the **flexibility and powerful customization** features of Shopware, enhancing e-commerce management and efficiency. - Users laud the **flexible customization** options of Shopware, enabling tailored setups and enhanced user experiences. - Users value the **easy integration** of third-party apps and payment providers, enhancing their Shopware experience. **Cons:** - Users find the **high costs of extensions and advanced features** in Shopware to be a significant drawback. - Users often face **update issues** with Shopware, leading to incompatibilities and added testing effort in their setups. - Users find the **complex setup** of Shopware challenging, often needing developer support for advanced configurations. - Users find the **learning curve challenging** , particularly for advanced setups, detailed documentation, and migration complexities. - Users find the **slow performance** of Shopware frustrating, particularly during loading and while handling large datasets. #### What Are Recent G2 Reviews of Shopware? **"[We have developed into a large company and market leader in our industry with Shopware.](https://www.g2.com/survey_responses/shopware-review-11910259)"** **Rating:** 5.0/5.0 stars *— Nicola N.* [Read full review](https://www.g2.com/survey_responses/shopware-review-11910259) --- **"[Shopware Simplifies E-Commerce with Extensive Features](https://www.g2.com/survey_responses/shopware-review-12304437)"** **Rating:** 5.0/5.0 stars *— Rahul .* [Read full review](https://www.g2.com/survey_responses/shopware-review-12304437) --- #### What Are G2 Users Discussing About Shopware? - [Is Shopware good?](https://www.g2.com/discussions/is-shopware-good) - 2 comments - [Why choose Shopware?](https://www.g2.com/discussions/shopware-why-choose-shopware) - [Why choose Shopware?](https://www.g2.com/discussions/why-choose-shopware) - 1 comment - [What is Shopware built on?](https://www.g2.com/discussions/shopware-what-is-shopware-built-on) - 1 comment - [What is Shopware built on?](https://www.g2.com/discussions/what-is-shopware-built-on) - 2 comments ### 5. [Optimizely Configured Commerce](https://www.g2.com/products/optimizely-configured-commerce/reviews) Configured Commerce is a SaaS, headless, and composable e-commerce solution that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box (OOTB) functionality as they prefer; saving organizations time and effort to deploy meaningful buying experiences that generate revenue. With Configured Commerce, customers can: -Upload their product catalog and manage product data -Use best-of-breed commerce modules like Search, Payments, Promotions and more directly OOTB -Deliver personalized campaigns, promotions, and content -Customize experiences as they see fit to deliver on-brand experiences -Grow relationships with order management and B2B-specific sales support **Average Rating:** 4.2/5.0 **Total Reviews:** 19 **How Do G2 Users Rate Optimizely Configured Commerce?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.8/10) - **Extensibility:** 9.5/10 (Category avg: 8.4/10) - **Customization:** 9.4/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.8/10 (Category avg: 8.4/10) **Who Is the Company Behind Optimizely Configured Commerce?** - **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) - **Year Founded:** 1994 - **HQ Location:** New York - **Twitter:** @Optimizely (28,791 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/optimizely/ (1,650 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 25% Small-Business #### What Are Optimizely Configured Commerce's Pros and Cons? **Pros:** - E-commerce Services (2 reviews) - App Variety (1 reviews) - B2B (1 reviews) - ERP Integration (1 reviews) - Implementation Ease (1 reviews) **Cons:** - Expensive (1 reviews) - Limited Customization (1 reviews) - Slow Performance (1 reviews) ### What Do G2 Reviewers Say About Optimizely Configured Commerce? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **powerful built-in commerce manager** that simplifies B2B operations and enhances personalized buying experiences. - Users value the **app variety** offered by Optimizely Configured Commerce, enabling tailored solutions for complex B2B needs. - Users appreciate the **personalized buying experiences** offered by Optimizely Configured Commerce, enhancing their complex B2B needs effectively. - Users value the **seamless ERP integration** with Optimizely Configured Commerce, streamlining B2B processes and enhancing efficiency. - Users value the **implementation ease** of Optimizely Configured Commerce, enabling seamless integration and personalized B2B experiences. **Cons:** - Users find the **high costs** of Optimizely Configured Commerce burdening, especially with additional fees for customizations. - Users find the **limited customization** frustrating, often requiring costly consultants for basic setups and additional expenses. - Users experience **slow performance** with Optimizely Configured Commerce, potentially due to their specific setup configurations. #### What Are Recent G2 Reviews of Optimizely Configured Commerce? **"[Development friendly Commerce](https://www.g2.com/survey_responses/optimizely-configured-commerce-review-11266446)"** **Rating:** 4.5/5.0 stars *— Kevin J.* [Read full review](https://www.g2.com/survey_responses/optimizely-configured-commerce-review-11266446) --- **"["How Optimizely CC Transformed Our B2B (With Some Tweaks)"](https://www.g2.com/survey_responses/optimizely-configured-commerce-review-11339329)"** **Rating:** 5.0/5.0 stars *— Gustavo L.* [Read full review](https://www.g2.com/survey_responses/optimizely-configured-commerce-review-11339329) --- #### What Are G2 Users Discussing About Optimizely Configured Commerce? - [What is B2B eCommerce platform?](https://www.g2.com/discussions/optimizely-configured-commerce-what-is-b2b-ecommerce-platform) - 1 comment, 1 upvote - [What are B2B features?](https://www.g2.com/discussions/what-are-b2b-features) - 1 comment, 1 upvote - [Which software is good for B2B e commerce?](https://www.g2.com/discussions/which-software-is-good-for-b2b-e-commerce) - [What are the characteristics of B2B e commerce?](https://www.g2.com/discussions/what-are-the-characteristics-of-b2b-e-commerce) ### 6. [VTEX Commerce Platform](https://www.g2.com/products/vtex-commerce-platform/reviews) VTEX (NYSE: VTEX) is the enterprise digital commerce platform that helps global brands, retailers, and manufacturers sell more, operate more efficiently, and scale without limits. VTEX combines powerful commerce, order management, and marketplace capabilities in a single platform with the flexibility to customize and compose solutions to meet unique business needs. With a composable and complete platform, VTEX empowers businesses to launch faster, reduce total cost of ownership, and deliver seamless customer experiences for B2C, B2B, Channel Management, and Marketplace business models. Trusted by leading brands like Briggs & Stratton, Carrefour, Whirlpool, Motorola, and Sony, VTEX powers commerce for customers in 40+ countries and is built to handle high complexity and global scale. Why VTEX - Unified platform: Commerce, marketplace, and OMS in one solution - Fast time-to-market: Pre-built capabilities and low-code extensibility - Scalable & reliable: Cloud-native and enterprise-ready - Global reach: Proven in complex, multi-country deployments In 2025, VTEX was rated a Customers' Choice in Gartner's Voice of the Customer for Digital Commerce report and named a Leader by IDC in their MarketScape, Worldwide B2C Digital Commerce Platforms vendor assessment. Visit www.vtex.com to learn more. **Average Rating:** 4.5/5.0 **Total Reviews:** 29 **How Do G2 Users Rate VTEX Commerce Platform?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.8/10) - **Extensibility:** 8.1/10 (Category avg: 8.4/10) - **Customization:** 7.9/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.7/10 (Category avg: 8.4/10) **Who Is the Company Behind VTEX Commerce Platform?** - **Seller:** [VTEX](https://www.g2.com/sellers/vtex) - **Year Founded:** 2000 - **HQ Location:** London, London - **Twitter:** @vtexonline (3,186 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/150031/ (2,438 employees on LinkedIn®) - **Ownership:** NYSE: VTEX **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 54% Small-Business, 35% Mid-Market #### What Are VTEX Commerce Platform's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Customer Support (1 reviews) - Easy Integration (1 reviews) - Easy Setup (1 reviews) **Cons:** - Complex Implementation (1 reviews) - Expensive (1 reviews) - Integration Issues (1 reviews) - Small Business Challenges (1 reviews) ### What Do G2 Reviewers Say About VTEX Commerce Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of the VTEX Commerce Platform, finding it effortless for managing operations. - Users value the **efficient customer support** of VTEX Commerce Platform, enhancing both operations and user experience. - Users enjoy the **easy integration** of VTEX Commerce Platform, enhancing multi-channel management and overall operational efficiency. - Users find the platform to provide **effortless and easy setup** for both owners and companies. **Cons:** - Users find the **complex implementation** of VTEX Commerce Platform challenging, especially for smaller businesses needing technical expertise. - Users find the **expensive pricing and complicated setup** of VTEX Commerce Platform challenging for smaller businesses. - Users face **integration issues** with payment methods, which can hinder operational efficiency and user experience. - Users find the **complicated pricing and setup** of VTEX Commerce Platform challenging for smaller businesses. #### What Are Recent G2 Reviews of VTEX Commerce Platform? **"[Power enterprise and headless architecture for complex and scalable ecommerce](https://www.g2.com/survey_responses/vtex-commerce-platform-review-12742132)"** **Rating:** 4.5/5.0 stars *— Raúl S.* [Read full review](https://www.g2.com/survey_responses/vtex-commerce-platform-review-12742132) --- **"[Smooth Multichannel Administration That Optimises Operations and Customer Experience](https://www.g2.com/survey_responses/vtex-commerce-platform-review-12349051)"** **Rating:** 4.5/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/vtex-commerce-platform-review-12349051) --- #### What Are G2 Users Discussing About VTEX Commerce Platform? - [What does VTEX do?](https://www.g2.com/discussions/vtex-commerce-platform-what-does-vtex-do) - [What does VTEX do?](https://www.g2.com/discussions/what-does-vtex-do) - [What is a commerce platform?](https://www.g2.com/discussions/vtex-commerce-platform-what-is-a-commerce-platform) - [What is a commerce platform?](https://www.g2.com/discussions/what-is-a-commerce-platform) - [What is VTEX solutions?](https://www.g2.com/discussions/vtex-commerce-platform-what-is-vtex-solutions) ### 7. [FastSpring](https://www.g2.com/products/fastspring/reviews) FastSpring is the leading merchant of record for global SaaS & software companies and gaming studios – powering over a billion dollars in worldwide transactions every year. We'll manage your checkout, VAT, sales tax, compliance, and more, freeing you to focus on what you do best – building great products and games! For two decades, FastSpring has been a payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. Founded in 2005, FastSpring is a privately owned company headquartered in Santa Barbara with offices in Austin, Amsterdam, Singapore, Canada, and the UK. Need to review a charge from one of our sellers?https://fastspring.com/consumer-support For questions about billing or refunds, visit: https://fastspring.com/consumer-support/topics/billing-and-refunds We value your feedback and want to make things right. FastSpring is an authorized reseller of digital products for thousands of global companies. "FS\*," "PP\*FS," or "FSPRG" on your financial statement may indicate a charge from a company that uses FastSpring to process online transactions. **Average Rating:** 4.5/5.0 **Total Reviews:** 178 **How Do G2 Users Rate FastSpring?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10) - **Extensibility:** 8.9/10 (Category avg: 8.4/10) - **Customization:** 8.3/10 (Category avg: 8.4/10) - **Data Orchestration:** 9.0/10 (Category avg: 8.4/10) **Who Is the Company Behind FastSpring?** - **Seller:** [FastSpring](https://www.g2.com/sellers/fastspring) - **Company Website:** https://fastspring.com/ - **Year Founded:** 2005 - **HQ Location:** Santa Barbara, CA - **Twitter:** @FastSpring (3,308 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/497464/ (184 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 86% Small-Business, 10% Mid-Market #### What Are FastSpring's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Easy Payments (2 reviews) - Payment Management (2 reviews) - Payment Processing (2 reviews) - Reliability (2 reviews) **Cons:** - Billing Issues (1 reviews) - Complex Customization (1 reviews) - Complex Features (1 reviews) - Complex Interface (1 reviews) - Complexity (1 reviews) ### What Do G2 Reviewers Say About FastSpring? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of FastSpring, benefiting from streamlined management of payments and subscriptions. - Users love the **easy payment processing** of FastSpring, enjoying flexible options and a secure, streamlined experience. - Users value the **streamlined payment management** of FastSpring, enabling efficient global transactions and compliance effortlessly. - Users value the **efficient payment processing** of FastSpring, enabling seamless global transactions and subscription management. - Users value the **reliability** of FastSpring, enjoying secure transactions and efficient global payment management for their businesses. **Cons:** - Users often face **billing issues** with FastSpring, as payments are sometimes declined unexpectedly. - Users find the **complex customization** of FastSpring challenging, especially for those needing flexible and user-friendly options. - Users find the **complex interface** and outdated dashboard hinder learning, making onboarding difficult and less intuitive. - Users find the **complex interface** and outdated dashboard challenging, hindering new users' learning experience. - Users find the **user interface complex** , making it challenging for new users to navigate and customize effectively. #### What Are Recent G2 Reviews of FastSpring? **"[The Go-To Platform for Global Digital Commerce](https://www.g2.com/survey_responses/fastspring-review-12408191)"** **Rating:** 4.5/5.0 stars *— Jason M.* [Read full review](https://www.g2.com/survey_responses/fastspring-review-12408191) --- **"[Very good](https://www.g2.com/survey_responses/fastspring-review-8082113)"** **Rating:** 4.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/fastspring-review-8082113) --- #### What Are G2 Users Discussing About FastSpring? - [What is FastSpring used for?](https://www.g2.com/discussions/what-is-fastspring-used-for) - [What does FastSpring do?](https://www.g2.com/discussions/what-does-fastspring-do) - [What is Fsprg NL?](https://www.g2.com/discussions/what-is-fsprg-nl) - [How much does FastSpring cost?](https://www.g2.com/discussions/how-much-does-fastspring-cost) - 1 comment - [What is FastSpring software?](https://www.g2.com/discussions/what-is-fastspring-software) ### 8. [SureCart](https://www.g2.com/products/surecart/reviews) SureCart is a powerful eCommerce and checkout plugin for WordPress. It enables creators, entrepreneurs and businesses to sell not only physical goods but also digital products and subscriptions with ease. Unlike traditional WordPress eCommerce plugins, SureCart leverages a headless architecture - combining the flexibility of WordPress with the performance and security of a cloud-based checkout engine. With an intuitive no-code interface, SureCart empowers users to launch their eCommerce store, create custom checkout forms, manage recurring subscriptions, automate workflows, and optimize conversions - all from within the WordPress dashboard. Whether you're setting an online shop, selling a single eBook, launching an online course, or scaling a subscription service, SureCart provides everything you need to succeed. **Average Rating:** 4.7/5.0 **Total Reviews:** 38 **How Do G2 Users Rate SureCart?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10) **Who Is the Company Behind SureCart?** - **Seller:** [SureCart](https://www.g2.com/sellers/surecart) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Design, Marketing and Advertising - **Company Size:** 97% Small-Business, 3% Mid-Market #### What Are SureCart's Pros and Cons? **Pros:** - Ease of Use (26 reviews) - Customer Support (19 reviews) - Easy Setup (14 reviews) - Features (13 reviews) - Easy Integrations (12 reviews) **Cons:** - Missing Features (15 reviews) - Limitations (11 reviews) - Integration Issues (6 reviews) - Payment Issues (5 reviews) - Access Limitations (4 reviews) ### What Do G2 Reviewers Say About SureCart? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of SureCart, allowing for quick setup and seamless integration with their websites. - Users highlight the **exceptional customer support** of SureCart, always prompt and well-informed for a seamless experience. - Users value the **easy setup** of SureCart, enabling quick launches without complicated configurations or heavy plugins. - Users appreciate the **speed, efficiency, and rich features** of SureCart for streamlined e-commerce in WordPress. - Users value the **easy integrations** of SureCart, simplifying connections with apps and enhancing their e-commerce experience. **Cons:** - Users find SureCart lacks **missing features** like product variations and customizable affiliate modules, impacting usability for advanced needs. - Users experience **limitations in product variations** and basic features that hinder more advanced selling capabilities in SureCart. - Users face **integration issues** with SureCart, which hinder automation and limit functionality in some regions. - Users are frustrated by the **limited payment gateways** and lack of support for local payment methods in SureCart. - Users face **access limitations** with unsupported payment gateways and a product variant cap, complicating their e-commerce setup. #### What Are Recent G2 Reviews of SureCart? **"[Game-changing way to sell subscriptions and licenses](https://www.g2.com/survey_responses/surecart-review-11674296)"** **Rating:** 5.0/5.0 stars *— Taimur A.* [Read full review](https://www.g2.com/survey_responses/surecart-review-11674296) --- **"[SureCart is Awesome For My Sites and My Clients!](https://www.g2.com/survey_responses/surecart-review-11556770)"** **Rating:** 5.0/5.0 stars *— Natasha N.* [Read full review](https://www.g2.com/survey_responses/surecart-review-11556770) --- ### 9. [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) Sana Commerce Cloud is a business-to-business (B2B) e-commerce platform that integrates directly with a company's enterprise resource planning (ERP) system to power online sales channels. It belongs to the digital commerce software category and is built primarily for manufacturers — along with other B2B sellers such as distributors and wholesalers — that manage product, pricing, inventory, and order data inside an ERP and need to extend that data to a self-service webstore. Rather than maintaining a separate commerce database, the platform reads from and writes to the ERP so that catalogs, customer-specific pricing, stock levels, and order status reflect real-time ERP data. Sellers operate digital and offline channels from a single source of truth, while buyers place orders, check availability, and manage their accounts using the same information the seller's internal teams rely on. Common use cases include: - Running a B2B webstore where catalogs, customer-specific pricing, and inventory are driven by live ERP data - Enabling buyer self-service for ordering, reordering, requests for quotes (RFQ), and account management - Synchronizing the full order lifecycle — quotes, orders, and status updates — between the webstore and ERP in real time - Combining ERP, webstore, and behavioral data into analytics that inform commerce and merchandising decisions - Maintaining data security and compliance through controls based on confidentiality, integrity, and availability Core building blocks include content and storefront management, product information management (PIM), an order management system (OMS), integrations and extensibility, customer experience management, a self-service buyer portal, analytics and insights, and a commerce console for e-commerce managers. Sana Commerce Cloud is generally adopted by ERP-reliant B2B organizations that want their digital commerce channel to stay consistent with their system of record, reducing manual data entry and the discrepancies that arise when commerce and ERP systems are maintained separately. **Average Rating:** 4.4/5.0 **Total Reviews:** 123 **How Do G2 Users Rate Sana Commerce Cloud?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10) - **Extensibility:** 9.7/10 (Category avg: 8.4/10) - **Customization:** 9.4/10 (Category avg: 8.4/10) - **Data Orchestration:** 9.5/10 (Category avg: 8.4/10) **Who Is the Company Behind Sana Commerce Cloud?** - **Seller:** [Sana Commerce](https://www.g2.com/sellers/sana-commerce) - **Year Founded:** 2008 - **HQ Location:** Rotterdam, Netherlands - **Twitter:** @sanacommerce (1,926 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/235824/ (398 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Computer Software, Wholesale - **Company Size:** 48% Mid-Market, 46% Small-Business #### What Are Sana Commerce Cloud's Pros and Cons? **Pros:** - Ease of Use (17 reviews) - Integrations (12 reviews) - E-commerce Services (8 reviews) - Access Flexibility (7 reviews) - Accuracy (7 reviews) **Cons:** - Expensive (2 reviews) - Inefficient Search (2 reviews) - Integration Issues (2 reviews) - Limited Features (2 reviews) - Missing Features (2 reviews) ### What Do G2 Reviewers Say About Sana Commerce Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Sana Commerce Cloud, simplifying online sales and management efficiently. - Users value the **diverse integration capabilities** of Sana Commerce Cloud for seamless e-commerce management across platforms. - Users value the **variety of globally accepted payment methods** offered by Sana Commerce Cloud, enhancing their e-commerce operations. - Users value the **access flexibility** of Sana Commerce Cloud, enabling hassle-free transactions and easy content management. - Users appreciate the **high accuracy** of Sana Commerce Cloud, benefiting from precise product information and tax calculations. **Cons:** - Users find Sana Commerce Cloud to be **quite expensive** , complicating budgeting due to its intricate pricing structure. - Users find the **search functionality inefficient** , especially when managing a large number of images on the SANA webstore. - Users face **integration issues** that limit frontend and UX flexibility, hindering deep experimentation and quick iterations. - Users find **limited features** restrict UX flexibility, making customizations dependent on ERP logic and developer support. - Users note **missing features** in Sana Commerce Cloud, particularly regarding SEO, image optimization, and pre-order options. #### What Are Recent G2 Reviews of Sana Commerce Cloud? **"[Sana Ecommerce Flexible and Easy](https://www.g2.com/survey_responses/sana-commerce-cloud-review-4352077)"** **Rating:** 5.0/5.0 stars *— Nathan A.* [Read full review](https://www.g2.com/survey_responses/sana-commerce-cloud-review-4352077) --- **"[Simple to set up and use!](https://www.g2.com/survey_responses/sana-commerce-cloud-review-4640484)"** **Rating:** 5.0/5.0 stars *— Nicola M.* [Read full review](https://www.g2.com/survey_responses/sana-commerce-cloud-review-4640484) --- #### What Are G2 Users Discussing About Sana Commerce Cloud? - [What is Sana Commerce Cloud used for?](https://www.g2.com/discussions/what-is-sana-commerce-cloud-used-for) - [What does Sana Commerce do?](https://www.g2.com/discussions/what-does-sana-commerce-do) - 1 comment - [What is an e-commerce transaction?](https://www.g2.com/discussions/what-is-an-e-commerce-transaction) - [What is SAP Sana?](https://www.g2.com/discussions/what-is-sap-sana) - [What is Sana Software?](https://www.g2.com/discussions/what-is-sana-software) - 1 comment ### 10. [Goflow](https://www.g2.com/products/goflow/reviews) Goflow is a multichannel operating system (MCOS) for serious sellers that need one system to manage orders, inventory, listings, purchasing, shipping, warehouse workflows, and reporting across marketplaces, retail channels, and ecommerce storefronts. As sellers grow, operations become harder to control. Orders come from more channels. Inventory moves across more warehouses. Listings need to stay accurate across marketplaces. Purchasing teams need better replenishment visibility. Warehouse teams need faster fulfillment workflows. Leadership needs clear reporting across the business. Goflow brings these workflows together in one operating system for commerce, helping sellers streamline complexity, reduce manual work, and scale with greater clarity, speed, and control. With Goflow, teams can centralize multichannel order management, synchronize inventory, manage product listings, streamline shipping and fulfillment, support purchasing and replenishment workflows, and track operational performance from one platform. Goflow is built for ecommerce sellers managing high order volume, multiple sales channels, complex fulfillment operations, and growing teams. It supports sellers that have moved beyond basic marketplace tools and need a more unified way to run their business. Sellers use Goflow to reduce disconnected systems, limit manual updates, improve inventory accuracy, reduce overselling risk, speed up fulfillment, and give teams a shared source of truth across commerce operations. Goflow is used for multichannel order management, ecommerce inventory management, marketplace operations, listing management, warehouse fulfillment, shipping workflows, purchasing, replenishment, and operational reporting. Core capabilities include multichannel order management, inventory management, marketplace and listing management, warehouse workflows, shipping, purchasing, replenishment, reporting, and operational visibility. Goflow helps operations, warehouse, purchasing, ecommerce, and leadership teams work from the same system instead of relying on disconnected tools, spreadsheets, and manual handoffs. For serious sellers, operations are not a back-office detail. They are the engine of growth. Goflow gives teams the structure to manage complexity, the visibility to make better decisions, and the control to scale with confidence. **Average Rating:** 4.8/5.0 **Total Reviews:** 104 **How Do G2 Users Rate Goflow?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.8/10) - **Extensibility:** 9.2/10 (Category avg: 8.4/10) - **Customization:** 8.8/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind Goflow?** - **Seller:** [Goflow](https://www.g2.com/sellers/goflow) - **Year Founded:** 2011 - **HQ Location:** Jersey City, US - **LinkedIn® Page:** https://www.linkedin.com/company/goflow-app-llc/about (28 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Manager, CEO - **Top Industries:** Retail, Consumer Goods - **Company Size:** 72% Small-Business, 18% Mid-Market #### What Are Goflow's Pros and Cons? **Pros:** - Ease of Use (26 reviews) - Easy Integration (10 reviews) - Easy Integrations (10 reviews) - Simple (10 reviews) - Customer Support (9 reviews) **Cons:** - Missing Features (7 reviews) - Limitations (5 reviews) - Inventory Management (4 reviews) - Poor Customer Support (4 reviews) - Access Issues (3 reviews) ### What Do G2 Reviewers Say About Goflow? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Goflow, making navigation and integration seamless for their e-commerce needs. - Users praise the **easy integration** with various platforms, making workflows seamless and efficient. - Users value the **easy integrations** with multiple platforms, enhancing their experience and streamlining workflows. - Users praise Goflow for its **user-friendly interface** , simplifying complex workflows and enhancing operational efficiency. - Users praise Goflow for its **responsive and supportive customer service** , ensuring a smooth and efficient experience. **Cons:** - Users feel that Goflow is missing **essential features** , limiting its overall effectiveness and potential for improvement. - Users express frustration over **limited API functionality** and the lack of automatic product mapping in Goflow. - Users find the **inventory stock report limitations** frustrating, especially with the lack of historical data and convenience features. - Users express concerns about **poor customer support** , highlighting slow response times and difficulty reaching assistance. - Users find **access issues** frustrating, as product searches and opening new tabs are difficult to manage. #### What Are Recent G2 Reviews of Goflow? **"[Easy to use and packed full of options!!](https://www.g2.com/survey_responses/goflow-review-10515371)"** **Rating:** 5.0/5.0 stars *— Jeffrey N.* [Read full review](https://www.g2.com/survey_responses/goflow-review-10515371) --- **"[Target integration a breeze!](https://www.g2.com/survey_responses/goflow-review-10526827)"** **Rating:** 5.0/5.0 stars *— Mendy E.* [Read full review](https://www.g2.com/survey_responses/goflow-review-10526827) --- ### 11. [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) Elastic Suite is a leading B2B ecommerce platform that empowers brands to digitally transform their wholesale buying experience. Designed for enterprise scalability, Elastic Suite provides a centralized, cloud-based solution that replaces traditional sales tools and paper-based catalogs with a fully digital, data-driven approach to product merchandising, order management, and retailer collaboration. With Elastic Suite, brands create interactive digital product catalogs and custom line planning experiences that allow retail buyers and sales teams to visualize assortments, plan purchases, and place orders seamlessly in one platform. Key capabilities include: • Real-time inventory visibility and personalized pricing • Interactive, shoppable digital catalogs and custom line sheets • Centralized order management and easy order placement • B2B sales enablement tools for strategic planning and seasonal buys • Intuitive UX for both sales teams and retail buyers The platform integrates directly with existing ERP, PIM, and CRM systems, ensuring clean data synchronization and eliminating manual order entry and spreadsheet dependency. With advanced B2B analytics, Elastic Suite delivers actionable insights into: • Sales performance and customer buying behavior • Product demand trends to improve forecasting • Inventory optimization and sell-through analysis • Assortment planning across sales channels Global brands trust Elastic Suite in the outdoor, apparel, footwear, sporting goods, and consumer goods industries. It enables sales teams to enhance productivity, reduce operational friction, and build more profitable relationships with their retail partners. Additional benefits include: • Consistent brand presentation across global markets • Automated workflows that reduce order errors and manual touch points • Buyer-facing tools that showcase curated assortments and purchase history • Multi-language and multi-currency support for international teams • Cloud-based infrastructure with fast on-boarding and minimal IT burden Elastic Suite also supports sustainability goals by eliminating printed catalogs and streamlining logistics operations. By modernizing the wholesale channel with a flexible interface and powerful back-end integration, Elastic Suite helps brands scale efficiently, drive revenue growth, and deliver a superior B2B commerce experience. **Average Rating:** 4.7/5.0 **Total Reviews:** 39 **How Do G2 Users Rate Elastic Suite?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10) - **Extensibility:** 7.4/10 (Category avg: 8.4/10) - **Data Orchestration:** 6.9/10 (Category avg: 8.4/10) **Who Is the Company Behind Elastic Suite?** - **Seller:** [Elastic Suite](https://www.g2.com/sellers/elastic-suite) - **Year Founded:** 2000 - **HQ Location:** Denver, Colorado, United States - **LinkedIn® Page:** https://www.linkedin.com/company/elasticsuite (68 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 49% Small-Business, 49% Mid-Market #### What Are Elastic Suite's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Customer Service (12 reviews) - Customer Support (10 reviews) - B2B (7 reviews) - Product Management (5 reviews) **Cons:** - Data Management Issues (4 reviews) - Integration Issues (4 reviews) - Inefficient Search (3 reviews) - Limited Customization (3 reviews) - Not User-Friendly (3 reviews) ### What Do G2 Reviewers Say About Elastic Suite? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Elastic Suite, finding it highly customizable and user-friendly. - Users highlight the **helpful customer service** of Elastic Suite, enhancing their experience with prompt and effective support. - Users praise the **helpful customer support** of Elastic Suite, enhancing their overall experience and satisfaction with the platform. - Users value the **ease of use** of Elastic Suite, appreciating its helpful support and effective ordering features. - Users appreciate the **ease of use** of Elastic Suite, praising its capabilities and responsive support team. **Cons:** - Users experience **data management issues** that hinder updates, complicate price settings, and challenge overall usability. - Users face **integration issues** with Elastic Suite, making it challenging to align their systems smoothly. - Users find the **inefficient search** process in Elastic Suite frustrating, making it challenging to navigate various catalogs effectively. - Users desire **more customization options** for tasks, specifically in sorting products and implementing sales programs. - Users find the **administration side clunky** , making setup and data management challenging and less user-friendly. #### What Are Recent G2 Reviews of Elastic Suite? **"[Intuitive, Quick and Easy](https://www.g2.com/survey_responses/elastic-suite-review-12068302)"** **Rating:** 5.0/5.0 stars *— Sara H.* [Read full review](https://www.g2.com/survey_responses/elastic-suite-review-12068302) --- **"[Best B2B Platform with Outstanding Whiteboard and Order Tracking](https://www.g2.com/survey_responses/elastic-suite-review-12072337)"** **Rating:** 5.0/5.0 stars *— Sara G.* [Read full review](https://www.g2.com/survey_responses/elastic-suite-review-12072337) --- ### 12. [10Web](https://www.g2.com/products/10web/reviews) 10Web is a no-code, AI-powered website builder that creates, hosts, and scales WordPress sites from a single workspace. It merges a text-to-website generator, managed hosting, AI editing tools, and a developer-ready API. • AI Website Builder converts a short text brief into mobile-friendly, SEO-optimized informational or eCommerce sites in minutes. • On-page AI Co-Pilot and an Elementor-based drag-and-drop editor let users add sections, rewrite copy, generate images, and launch new pages. • Managed hosting provides server-side caching, free SSL, daily backups, and malware scans, all with 99.99% uptime. • Google Cloud hosting with an integrated global CDN, for fast, reliable delivery. • Ecommerce features include automatic WooCommerce setup, product catalog generation, and secure 10Web payments. • Agency-ready features: separate client dashboards, user management, isolated resources for each site, Google Cloud VPS hosting, and unlimited automatic migrations. Website Builder API is a white-label solution that embeds the same generation and hosting pipeline into third-party products through a RESTful interface. • A single API request containing a business brief returns a live, hosted WordPress site. • Additional endpoints handle domain mapping, content regeneration, WooCommerce activation, and performance metrics. • Interactive API documentation and Slack-based support make integration straightforward for developer teams. **Average Rating:** 4.6/5.0 **Total Reviews:** 161 **How Do G2 Users Rate 10Web?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Extensibility:** 10.0/10 (Category avg: 8.4/10) - **Customization:** 10.0/10 (Category avg: 8.4/10) - **Data Orchestration:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind 10Web?** - **Seller:** [TenWeb](https://www.g2.com/sellers/tenweb) - **Year Founded:** 2017 - **HQ Location:** Newark, Delaware - **Twitter:** @10Web_io (13,750 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11386251/ (79 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 87% Small-Business, 6% Mid-Market #### What Are 10Web's Pros and Cons? **Pros:** - Ease of Use (42 reviews) - Customer Support (24 reviews) - Helpful (21 reviews) - Easy Setup (16 reviews) - User-Friendliness (15 reviews) **Cons:** - Expensive (6 reviews) - Learning Curve (6 reviews) - Poor Customer Support (5 reviews) - Technical Issues (5 reviews) - High Pricing (4 reviews) ### What Do G2 Reviewers Say About 10Web? *AI-generated summary from verified user reviews* **Pros:** - Users find 10Web to be incredibly **user-friendly** , making website creation straightforward for those with minimal tech skills. - Users commend the **exceptional customer support** of 10Web, praising its effectiveness in assisting with website creation. - Users find 10Web to be **extremely helpful** for building websites effortlessly, thanks to its user-friendly design and support. - Users find the **easy setup** process of 10Web to be simple, making initial configuration a breeze. - Users find 10Web to be **incredibly user-friendly** , making website management easy even for non-tech-savvy individuals. **Cons:** - Users find the **expensive pricing** of 10Web a concern, especially for those on tight budgets. - Users experience a noticeable **learning curve** with 10Web due to limited instructions and initial navigation challenges. - Users experience **poor customer support** , noting slow response times and occasional delays in issue resolution. - Users face **technical issues** due to insufficient instructions and occasional bugs, impacting their overall experience. - Users are concerned about the **high pricing** of 10Web, which may not suit those on tight budgets. #### What Are Recent G2 Reviews of 10Web? **"[AI-Powered WordPress Website Builder That Boosts Creativity](https://www.g2.com/survey_responses/10web-review-12700629)"** **Rating:** 4.5/5.0 stars *— Krishna G.* [Read full review](https://www.g2.com/survey_responses/10web-review-12700629) --- **"[Saved Me Tons of Time with Flexible Templates at a Low Price](https://www.g2.com/survey_responses/10web-review-12792307)"** **Rating:** 4.0/5.0 stars *— F&P GAMER .* [Read full review](https://www.g2.com/survey_responses/10web-review-12792307) --- #### What Are G2 Users Discussing About 10Web? - [What is your primary use case for 10Web, and how has it impacted your website performance?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-10web-and-how-has-it-impacted-your-website-performance) - 1 comment - [What is 10Web used for?](https://www.g2.com/discussions/what-is-10web-used-for) ### 13. [BetterCommerce](https://www.g2.com/products/bettercommerce/reviews) We offer Headless Commerce solutions to Retailers and D2C Brands. Our suite of Headless commerce APIs & Applications enables rapid change to consumer demands at scale. We offer affordable, easy to use and flexible solutions that work with your existing technology investments and solve your specific problems. This helps our clients to remove technical headaches and regain focus on their core business rather than complex technical integrations. **Average Rating:** 4.8/5.0 **Total Reviews:** 15 **How Do G2 Users Rate BetterCommerce?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10) - **Extensibility:** 6.7/10 (Category avg: 8.4/10) - **Customization:** 8.3/10 (Category avg: 8.4/10) - **Data Orchestration:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind BetterCommerce?** - **Seller:** [BetterCommerce](https://www.g2.com/sellers/bettercommerce) - **Year Founded:** 2015 - **HQ Location:** London, England - **LinkedIn® Page:** https://www.linkedin.com/company/15074021/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 60% Small-Business, 33% Mid-Market #### What Are BetterCommerce's Pros and Cons? **Pros:** - A/B Testing (1 reviews) - Access Flexibility (1 reviews) - B2B (1 reviews) - B2B Sales (1 reviews) - Comprehensive (1 reviews) **Cons:** - Missing Features (1 reviews) ### What Do G2 Reviewers Say About BetterCommerce? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use and integration** with BetterCommerce, enhancing their B2B eCommerce experience significantly. - Users value the **access flexibility** of BetterCommerce, appreciating its integration with various systems and headless options. - Users value the **comprehensive B2B functionalities** of BetterCommerce, praising its ease of integration and robust management systems. - Users value the **comprehensive B2B functionalities** of BetterCommerce, enhancing their eCommerce experience and integration. - Users value the **comprehensive B2B eCommerce functionalities** of BetterCommerce, enhancing ease of use and integration. **Cons:** - Users note the lack of **CRM and Marketplace modules** , which may limit functionality for some businesses. #### What Are Recent G2 Reviews of BetterCommerce? **"[perfect headless commerce suite for fast growing D2C brands](https://www.g2.com/survey_responses/bettercommerce-review-8300341)"** **Rating:** 4.5/5.0 stars *— Verified User in Apparel & Fashion* [Read full review](https://www.g2.com/survey_responses/bettercommerce-review-8300341) --- **"[BetterCommerce stands out for its comprehensive B2B eCommerce functionalities!](https://www.g2.com/survey_responses/bettercommerce-review-10724612)"** **Rating:** 5.0/5.0 stars *— Jason G.* [Read full review](https://www.g2.com/survey_responses/bettercommerce-review-10724612) --- #### What Are G2 Users Discussing About BetterCommerce? - [What is BetterCommerce used for?](https://www.g2.com/discussions/what-is-bettercommerce-used-for) ### 14. [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) Magento Open Source is a robust, PHP-based e-commerce platform that empowers businesses to create and manage online stores with flexibility and control. Initially developed by Varien Inc. and now maintained by Adobe Inc., it offers a comprehensive suite of tools for merchants to build customized digital storefronts. With its modular architecture, Magento Open Source supports extensive customization, allowing businesses to tailor their online presence to meet specific needs. The platform's scalability makes it suitable for a wide range of enterprises, from small startups to large multinational corporations. Key Features and Functionality: - Catalog Management: Supports various product types, including simple, configurable, grouped, bundled, and virtual products, enabling merchants to manage extensive inventories efficiently. - Promotions and Pricing: Offers advanced pricing rules and promotions, such as discounts, coupons, and special offers, to enhance customer engagement and boost sales. - Search Engine Optimization (SEO): Provides tools to optimize product pages and content for search engines, improving visibility and driving organic traffic. - Progressive Web Application (PWA) Support: Facilitates the development of PWAs, ensuring fast, responsive, and app-like experiences for users across various devices. - Extension Marketplace: Access to a vast marketplace of third-party extensions and templates allows for further customization and functionality enhancements. Primary Value and Solutions: Magento Open Source addresses the need for a flexible and scalable e-commerce solution that can adapt to the unique requirements of diverse businesses. By offering a customizable platform with a rich set of features, it enables merchants to create engaging and personalized shopping experiences for their customers. The open-source nature of Magento fosters a collaborative community, providing continuous improvements, security updates, and a wealth of resources for users. This ensures that businesses can maintain a competitive edge in the ever-evolving digital marketplace. **Average Rating:** 4.0/5.0 **Total Reviews:** 235 **How Do G2 Users Rate Magento Open Source?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10) - **Extensibility:** 8.4/10 (Category avg: 8.4/10) - **Customization:** 8.6/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.9/10 (Category avg: 8.4/10) **Who Is the Company Behind Magento Open Source?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Who Uses This:** Web Developer, Owner - **Top Industries:** Information Technology and Services, Retail - **Company Size:** 65% Small-Business, 28% Mid-Market #### What Are Magento Open Source's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Customization (5 reviews) - E-commerce Services (5 reviews) - Customizability (4 reviews) - Flexibility (4 reviews) **Cons:** - Learning Curve (6 reviews) - Developer Dependency (4 reviews) - Expensive (4 reviews) - High Complexity (3 reviews) - Update Issues (3 reviews) ### What Do G2 Reviewers Say About Magento Open Source? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Magento Open Source, highlighting its user-friendly interface and integration capability. - Users value the **unparalleled flexibility and customization** of Magento Open Source, allowing tailored solutions for unique business needs. - Users appreciate the **flexibility and powerful features** of Magento Open Source, making it ideal for small businesses. - Users value the **extensive customizability** of Magento Open Source, allowing tailored solutions for unique eCommerce needs. - Users value the **extreme flexibility** of Magento Open Source, allowing for tailored eCommerce solutions to meet unique business needs. **Cons:** - Users note a **steep learning curve** with Magento Open Source, requiring significant technical support and expertise. - Users find Magento Open Source requires extensive **developer dependency** , complicating maintenance and basic functionality management. - Users find Magento Open Source to be **too expensive** , with high hosting fees and costly technical issues draining resources. - Users struggle with the **high complexity** of Magento Open Source, leading to consistent technical issues and significant costs. - Users are frustrated by **update issues** that break functionality and lead to high maintenance costs and developer dependency. #### What Are Recent G2 Reviews of Magento Open Source? **"[Full Control for Multi-Market E-commerce](https://www.g2.com/survey_responses/magento-open-source-review-12548140)"** **Rating:** 5.0/5.0 stars *— Yelsy M A.* [Read full review](https://www.g2.com/survey_responses/magento-open-source-review-12548140) --- **"[Best Open-Source eCommerce Platform—Payments, Shipping, and Analytics Ready](https://www.g2.com/survey_responses/magento-open-source-review-12727185)"** **Rating:** 5.0/5.0 stars *— Danish A.* [Read full review](https://www.g2.com/survey_responses/magento-open-source-review-12727185) --- #### What Are G2 Users Discussing About Magento Open Source? - [What is Magento Open Source used for?](https://www.g2.com/discussions/what-is-magento-open-source-used-for) - 2 comments - [What is the difference between Magento Open Source and Magento commerce?](https://www.g2.com/discussions/what-is-the-difference-between-magento-open-source-and-magento-commerce) - [Is Magento open source free?](https://www.g2.com/discussions/is-magento-open-source-free) - 1 comment - [How use Magento open source?](https://www.g2.com/discussions/how-use-magento-open-source) - [What is Magento open source?](https://www.g2.com/discussions/what-is-magento-open-source) ### 15. [Turis](https://www.g2.com/products/turis/reviews) Get a wholesale webshop that automates order handling so you can focus on your business. User-friendly storefront, Retailer management, Advanced price lists, and more than 4,000 integrations to automate and optimize your wholesale orders. Start optimizing today! **Average Rating:** 4.8/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Turis?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10) - **Extensibility:** 8.0/10 (Category avg: 8.4/10) - **Customization:** 8.1/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Turis?** - **Seller:** [Turis](https://www.g2.com/sellers/turis) - **Year Founded:** 2018 - **HQ Location:** Copenhagen, DK - **LinkedIn® Page:** https://www.linkedin.com/company/turis/ (22 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Food & Beverages, Consumer Goods - **Company Size:** 83% Small-Business, 17% Mid-Market #### What Are Turis's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Customer Support (14 reviews) - Customer Service (13 reviews) - B2B (7 reviews) - Quick Setup (6 reviews) **Cons:** - Integration Issues (4 reviews) - Limited Customization (4 reviews) - Learning Curve (2 reviews) - Confusion (1 reviews) - Data Management (1 reviews) ### What Do G2 Reviewers Say About Turis? *AI-generated summary from verified user reviews* **Pros:** - Users find Turis **intuitive and user-friendly** , making navigation and onboarding a breeze for daily operations. - Users value the **outstanding customer support** from Turis, enhancing both implementation and daily operations seamlessly. - Users commend the **excellent customer service** of Turis, appreciating the prompt, personalized support and guidance from the team. - Users appreciate the **user-friendly design** of Turis, facilitating seamless B2B operations and improving customer satisfaction. - Users find the **quick setup** of Turis to be seamless, enhancing their experience and operational efficiency. **Cons:** - Users face **integration issues** with Turis, especially with Shopify and Xero, though support is commendable. - Users find **limited customization** options challenging, especially for tailored needs and product management within Turis. - Users find the **learning curve challenging** , especially with advanced features and complex B2B workflows requiring more guidance. - Users often experience **confusion navigating features** in Turis, affecting their ability to manage tasks effectively. - Users find that **uploading multiple product images is inefficient** , requiring extra effort for managing large assortments. #### What Are Recent G2 Reviews of Turis? **"[Turis Transformed Our Fresh Produce Distribution](https://www.g2.com/survey_responses/turis-review-11413594)"** **Rating:** 5.0/5.0 stars *— This is T.* [Read full review](https://www.g2.com/survey_responses/turis-review-11413594) --- **"[Effortlessly Easy to Use](https://www.g2.com/survey_responses/turis-review-12091864)"** **Rating:** 4.0/5.0 stars *— Albin L.* [Read full review](https://www.g2.com/survey_responses/turis-review-12091864) --- ### 16. [CommentSold](https://www.g2.com/products/commentsold/reviews) CommentSold is the North American leader of live selling technology, with over 4,000 retailers, more than 150M items sold, and $3.5B+ in lifetime GMV. CommentSold’s technology continues to provide businesses of all sizes with best-in-class solutions for delivering engaging live video commerce experiences. With end-to-end solutions for point-of-sale systems, warehouse optimization, live selling, marketing automation, shopping apps, and webstores, CommentSold offers everything businesses need to thrive online. **Average Rating:** 4.7/5.0 **Total Reviews:** 76 **How Do G2 Users Rate CommentSold?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Extensibility:** 8.7/10 (Category avg: 8.4/10) - **Customization:** 8.3/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind CommentSold?** - **Seller:** [CommentSold](https://www.g2.com/sellers/commentsold) - **Year Founded:** 2017 - **HQ Location:** Huntsville, Alabama - **Twitter:** @CommentSold (195 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/commentsold/about (120 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Business Owner - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 100% Small-Business, 1% Enterprise #### What Are Recent G2 Reviews of CommentSold? **"[Fabulous Customer Service](https://www.g2.com/survey_responses/commentsold-review-7514255)"** **Rating:** 5.0/5.0 stars *— Cari K.* [Read full review](https://www.g2.com/survey_responses/commentsold-review-7514255) --- **"[Co-Owner](https://www.g2.com/survey_responses/commentsold-review-7755456)"** **Rating:** 5.0/5.0 stars *— Shane G.* [Read full review](https://www.g2.com/survey_responses/commentsold-review-7755456) --- #### What Are G2 Users Discussing About CommentSold? - [What is CommentSold used for?](https://www.g2.com/discussions/what-is-commentsold-used-for) - 1 comment - [Who owns comment sold?](https://www.g2.com/discussions/who-owns-comment-sold) - [Does CommentSold work with Shopify?](https://www.g2.com/discussions/does-commentsold-work-with-shopify) - 1 comment - [How much is Comment sold a month?](https://www.g2.com/discussions/how-much-is-comment-sold-a-month) - 1 comment - [What is CommentSold on Facebook?](https://www.g2.com/discussions/what-is-commentsold-on-facebook) - 2 comments ### 17. [Shift4Shop](https://www.g2.com/products/shift4shop/reviews) Shift4Shop is a feature-rich eCommerce platform serving thousands of businesses of all sizes in a wide range of industries across the globe. Offering an unmatched free eCommerce solution, the company provides everything an entrepreneur needs to start and grow their business. This turnkey eCommerce experience includes powerful tools to help businesses succeed — a robust website builder, product and order management, customer marketing tools, 24/7/365 technical support, and more. Customers can choose from dozens of professionally designed, industry-specific templates, all of which are mobile-friendly, SEO optimized, and highly customizable. Founded in 1997, Shift4Shop is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in modern eCommerce. **Average Rating:** 3.9/5.0 **Total Reviews:** 37 **How Do G2 Users Rate Shift4Shop?** - **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.8/10) - **Extensibility:** 10.0/10 (Category avg: 8.4/10) - **Customization:** 10.0/10 (Category avg: 8.4/10) - **Data Orchestration:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Shift4Shop?** - **Seller:** [Shift4](https://www.g2.com/sellers/shift4-7215f5c3-556d-4243-9e79-393ef57309d2) - **HQ Location:** Center Valley, Pennsylvania - **LinkedIn® Page:** https://www.linkedin.com/company/shift4/ (2,520 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Retail - **Company Size:** 72% Small-Business, 18% Mid-Market #### What Are Shift4Shop's Pros and Cons? **Pros:** - Transaction Efficiency (3 reviews) - Ease of Use (2 reviews) - Easy Payments (2 reviews) - Easy Setup (2 reviews) - Features (2 reviews) **Cons:** - Limited Analytics (2 reviews) - Connectivity Issues (1 reviews) - Integration Difficulty (1 reviews) - Limitations (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Shift4Shop? *AI-generated summary from verified user reviews* **Pros:** - Users value the **transaction efficiency** of Shift4Shop, appreciating the seamless registration and robust fraud prevention tools. - Users appreciate the **ease of use** of Shift4Shop, making setup and daily operations incredibly simple and efficient. - Users appreciate the **easy payment integration** of Shift4Shop, enhancing convenience and streamlining their selling process. - Users appreciate the **easy setup** of Shift4Shop, which simplifies store initialization and daily management tasks. - Users love the **all-in-one platform** of Shift4Shop for seamless integration of payments, inventory, and shipping. **Cons:** - Users find **limited analytics** on Shift4Shop frustrating, lacking the necessary details for effective marketing strategies. - Users face **connectivity issues** when trying to link their profiles to social media, leading to frustration. - Users struggle with **integration difficulty** when trying to link Shift4Shop to their social media profiles. - Users struggle with the **linking of social media profiles** , making integration cumbersome and frustrating. - Users find **limited customization** options for transaction notifications, wishing for more control over important alerts. #### What Are Recent G2 Reviews of Shift4Shop? **"[Effortless Setup, Enhances Daily Operations](https://www.g2.com/survey_responses/shift4shop-review-12309811)"** **Rating:** 4.5/5.0 stars *— Tykia C.* [Read full review](https://www.g2.com/survey_responses/shift4shop-review-12309811) --- **"[All-in-One Ecommerce Solution with Room for Speed Improvement](https://www.g2.com/survey_responses/shift4shop-review-12315420)"** **Rating:** 4.5/5.0 stars *— Lee K.* [Read full review](https://www.g2.com/survey_responses/shift4shop-review-12315420) --- #### What Are G2 Users Discussing About Shift4Shop? - [Is 3d cart safe?](https://www.g2.com/discussions/is-3d-cart-safe) - [What is Shiftforshop?](https://www.g2.com/discussions/what-is-shiftforshop) - [Is Shift4Shop free?](https://www.g2.com/discussions/is-shift4shop-free) - [How does Shift4Shop work?](https://www.g2.com/discussions/how-does-shift4shop-work) ### 18. [Centra](https://www.g2.com/products/centra/reviews) Centra is a headless, SaaS e-commerce platform for medium to enterprise-sized fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale ecommerce business towards the global market. The Centra platform is built from a fashion and lifestyle brands perspective since day one, and is packed with smart and impactful features for brands within this segment – without compromizing on the flexibility expected from a headless e-commerce software. This approach makes it possible to build powerful and scalable ecommerce experiences, distributed across unlimited sales channels and markets – while maintaining a very low total cost of ownership. **Average Rating:** 4.8/5.0 **Total Reviews:** 69 **How Do G2 Users Rate Centra?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10) - **Extensibility:** 8.8/10 (Category avg: 8.4/10) - **Customization:** 8.5/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.5/10 (Category avg: 8.4/10) **Who Is the Company Behind Centra?** - **Seller:** [Centra](https://www.g2.com/sellers/centra) - **Year Founded:** 2016 - **HQ Location:** Stockholm, SE - **LinkedIn® Page:** https://www.linkedin.com/company/centra-commerce (313 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 72% Small-Business, 28% Mid-Market #### What Are Recent G2 Reviews of Centra? **"[Leading system to drive headless E-Com sites](https://www.g2.com/survey_responses/centra-review-8767933)"** **Rating:** 5.0/5.0 stars *— Marina L.* [Read full review](https://www.g2.com/survey_responses/centra-review-8767933) --- **"[Robust Sandbox](https://www.g2.com/survey_responses/centra-review-8634047)"** **Rating:** 5.0/5.0 stars *— Verified User in Sporting Goods* [Read full review](https://www.g2.com/survey_responses/centra-review-8634047) --- #### What Are G2 Users Discussing About Centra? - [What is Centra used for?](https://www.g2.com/discussions/what-is-centra-used-for) ### 19. [Drupal Commerce](https://www.g2.com/products/drupal-commerce/reviews) Drupal Commerce is an open-source eCommerce framework seamlessly integrated with the Drupal content management system. Designed to be highly adaptable, it enables businesses to create tailored online stores that evolve alongside their growth and changing requirements. By leveraging Drupal's robust architecture, Drupal Commerce offers a flexible and scalable solution for merchants seeking to establish a dynamic online presence. Key Features and Functionality: - Adaptability: Drupal Commerce is built to adapt with your business as it grows or explores new sales models. Its configurable modules and interfaces allow for easy adjustments to business logic and site layout. - Scalability: The platform scales alongside your business, supporting high-traffic sites and handling tens of thousands of transactions daily. - Integration with Drupal CMS: Incorporating the latest features of the Drupal CMS, Drupal Commerce allows for expansion of site functionality with thousands of contributed Drupal modules. - Community-Driven Development: Developed through a global community effort, Drupal Commerce benefits from continuous contributions and innovations from developers worldwide. - Headless Commerce Capabilities: The platform supports headless commerce, enabling the use of front-end libraries of choice to create customized applications via JSON:API or custom REST resources. - Continuous Innovation: Drupal Commerce stays current and competitive by embracing continuous innovation, with each new version introducing architectural and UI enhancements. - Design Freedom: Complete control over store appearance is achievable through Drupal's theme layer, allowing customization of CSS and HTML to meet specific design requirements. - Flexibility: The platform makes no hard-coded assumptions about product display needs or business models, allowing for customization using Drupal's core interfaces. - Comprehensive Features: Core systems offer a complete product administration system, shopping cart, and checkout form, with support for multilingual and multi-currency operations. - Global Support: Developed to support international currency, tax, and language needs, Drupal Commerce facilitates alternate pricing per currency and VAT-inclusive product price displays. - Integration Capabilities: The platform offers a range of third-party integrations for payment gateways, fulfillment services, accounting applications, social networks, and more. - Mobile Readiness: Drupal Commerce is designed for responsive eCommerce sites, ensuring optimal performance on mobile devices. - Open Source: Licensed under the GPL, Drupal Commerce is truly open source, allowing for extensive customization and community collaboration. Primary Value and Solutions Provided: Drupal Commerce empowers businesses to build and manage customized eCommerce websites that can scale and adapt to their evolving needs. By integrating seamlessly with the Drupal CMS, it offers a unified platform for content and commerce, enhancing user experience and operational efficiency. Its flexibility and extensive feature set address the diverse requirements of online merchants, from product management and checkout processes to global commerce considerations. The open-source nature ensures cost-effectiveness and fosters a collaborative community, driving continuous improvement and innovation. **Average Rating:** 4.1/5.0 **Total Reviews:** 24 **How Do G2 Users Rate Drupal Commerce?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10) - **Extensibility:** 8.0/10 (Category avg: 8.4/10) - **Customization:** 8.7/10 (Category avg: 8.4/10) - **Data Orchestration:** 9.2/10 (Category avg: 8.4/10) **Who Is the Company Behind Drupal Commerce?** - **Seller:** [Drupal](https://www.g2.com/sellers/drupal) - **Year Founded:** 2007 - **HQ Location:** Portland, OR - **Twitter:** @drupal (63,155 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1038487/ (82 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 60% Small-Business, 32% Mid-Market #### What Are Drupal Commerce's Pros and Cons? **Pros:** - Reliability (2 reviews) - Ease of Use (1 reviews) - E-commerce Services (1 reviews) - Flexibility (1 reviews) - Quick Setup (1 reviews) **Cons:** - Learning Curve (1 reviews) - Limited Customization (1 reviews) - Module Limitations (1 reviews) - Time-Consuming (1 reviews) ### What Do G2 Reviewers Say About Drupal Commerce? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **reliability** of Drupal Commerce, enjoying a seamless and bug-free experience for their eCommerce needs. - Users love the **ease of use** of Drupal Commerce, enjoying a seamless, dependable experience without any challenges. - Users praise the **customization and flexibility** of Drupal Commerce, making it ideal for enterprise-level eCommerce solutions. - Users find Drupal Commerce's **flexibility** exceptional for creating custom and enterprise-level eCommerce solutions easily. - Users find **Quick Setup** of Drupal Commerce easy and smooth, offering a dependable experience for business tasks. **Cons:** - Users struggle with a **steep learning curve** , leading to longer development times and compatibility challenges. - Users face a **limited customization** experience due to few readymade themes and compatibility issues with modules. - Users face a **steep learning curve** and encounter challenges with limited themes and module compatibility in Drupal Commerce. - Users find the **time-consuming nature** of Drupal Commerce a barrier to efficient development and implementation. #### What Are Recent G2 Reviews of Drupal Commerce? **"[Exceptionally Understandable and Reliable](https://www.g2.com/survey_responses/drupal-commerce-review-11982643)"** **Rating:** 5.0/5.0 stars *— Adhiraj S.* [Read full review](https://www.g2.com/survey_responses/drupal-commerce-review-11982643) --- **"[Outstanding Experience with This Software](https://www.g2.com/survey_responses/drupal-commerce-review-12190049)"** **Rating:** 4.5/5.0 stars *— Sukanya N.* [Read full review](https://www.g2.com/survey_responses/drupal-commerce-review-12190049) --- #### What Are G2 Users Discussing About Drupal Commerce? - [What is the difference between Drupal and Magento?](https://www.g2.com/discussions/what-is-the-difference-between-drupal-and-magento) - [Is Drupal Commerce dead?](https://www.g2.com/discussions/is-drupal-commerce-dead) - [Is Drupal Commerce free?](https://www.g2.com/discussions/is-drupal-commerce-free) - [Can Drupal be used for ecommerce?](https://www.g2.com/discussions/can-drupal-be-used-for-ecommerce) ### 20. [Nexternal eCommerce Platform](https://www.g2.com/products/nexternal-ecommerce-platform/reviews) The Nexternal eCommerce Platform is a PCI Service Level 1 hosted system that enables brands to sell products directly to consumers or other businesses online, in person, or over the phone. The platform has been continuously evolving since 1999 and has features that will not be found in simpler applications. The software is a single database solution that provides a holistic overview of customer activity regardless of the channel the purchaser is utilizing. All orders can be managed in a web base Order Management System that is integrated with the major shipping carriers, allowing for efficient order processing. Our newest application, TrueCommerce Engage is a mobile point of sale solution that, uses the same database as the online catalog. **Average Rating:** 4.6/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Nexternal eCommerce Platform?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Nexternal eCommerce Platform?** - **Seller:** [TrueCommerce](https://www.g2.com/sellers/truecommerce) - **Year Founded:** 1995 - **HQ Location:** Cranberry Township, PA - **Twitter:** @TrueCommerce (1,288 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38248/ (1,032 employees on LinkedIn®) - **Phone:** 1995 **Who Uses This Product?** - **Top Industries:** Wine and Spirits - **Company Size:** 81% Small-Business, 17% Mid-Market #### What Are Recent G2 Reviews of Nexternal eCommerce Platform? **"["Nexternal is a careful answer for complex webshops!"](https://www.g2.com/survey_responses/nexternal-ecommerce-platform-review-5386699)"** **Rating:** 4.0/5.0 stars *— Eng Md.Jahirul I.* [Read full review](https://www.g2.com/survey_responses/nexternal-ecommerce-platform-review-5386699) --- **"["Nexternal is a cautious solution for complex webshops!"](https://www.g2.com/survey_responses/nexternal-ecommerce-platform-review-5417561)"** **Rating:** 4.5/5.0 stars *— Md Tawhid U.* [Read full review](https://www.g2.com/survey_responses/nexternal-ecommerce-platform-review-5417561) --- #### What Are G2 Users Discussing About Nexternal eCommerce Platform? - [What is Nexternal eCommerce Platform used for?](https://www.g2.com/discussions/what-is-nexternal-ecommerce-platform-used-for) ### 21. [RepSpark](https://www.g2.com/products/repspark/reviews) RepSpark is a B2B wholesale eCommerce software solution that enables brands to manage digital sales transactions, streamline wholesale order processing, and connect with a network of retail buyers. The platform serves as a centralized hub for manufacturers and distributors, specifically within the apparel, footwear, and accessory industries, to facilitate the exchange of goods between brands and a global network of over 40,000 retailers. The software functions within the sales enablement and supply chain management categories, providing a digital infrastructure that replaces manual order entry and physical sales materials. By utilizing a digital-first approach, the platform allows emerging and enterprise-level brands to automate workflows and maintain real-time visibility into inventory levels. -Digital Catalogs and Line Sheets: Replaces traditional paper marketing with interactive, shoppable digital presentations that allow buyers to view collections and place orders directly. -B2B Sales Management: Provides a unified interface for sales representatives to manage account hierarchies, track territory performance, and submit orders. -Integrated API Libraries: Offers extensive integration capabilities with existing Enterprise Resource Planning (ERP) and CRM systems to ensure data consistency across the organization. -Mobile Application Suite: Includes dedicated mobile tools for administrators, sales reps, and retailers to facilitate order entry and account monitoring in field environments. For enterprise-level organizations, the platform is designed to manage the complexities of global wholesale, including multi-currency support, tiered pricing structures, and varied shipping windows. Case studies of brands transitioning to this specialized B2B environment indicate measurable shifts in performance metrics. For example, organizations like 5.11 Tactical have utilized the platform to unify operations across 1,600 B2B buyers, while others have reported significant increases in Average Order Value (AOV) and monthly sales volume after moving away from general-purpose eCommerce tools. -Increased Order Accuracy: Minimizes human error by allowing retailers to self-service their orders or having reps enter data directly into a synchronized system. -Scalable Infrastructure: Supports the growth of worldwide brands through a library of integrations that handle high-volume logistics and complex data sets. -Shortened Sales Cycles: Accelerates the "go-to-market" process by making new product lines immediately available to a pre-vetted community of buyers. -Strategic Analytics: Provides reporting on buyer behavior and order trends, assisting brands in making informed decisions regarding production and inventory allocation. The platform is used to expand retail footprints by bridging the gap between brand production and retail procurement. It serves as a functional alternative to manual spreadsheets or B2C-focused platforms that lack the logic required for bulk wholesale transactions, such as pre-books, at-once inventory management, and specialized wholesale credit terms. Would you like me to create a comparison table between these B2B features and standard B2C eCommerce functionality? **Average Rating:** 4.8/5.0 **Total Reviews:** 19 **How Do G2 Users Rate RepSpark?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10) - **Extensibility:** 7.1/10 (Category avg: 8.4/10) - **Customization:** 7.3/10 (Category avg: 8.4/10) - **Data Orchestration:** 6.1/10 (Category avg: 8.4/10) **Who Is the Company Behind RepSpark?** - **Seller:** [RepSpark](https://www.g2.com/sellers/repspark) - **Year Founded:** 2007 - **HQ Location:** Anaheim, US - **LinkedIn® Page:** https://www.linkedin.com/company/repspark-hq/ (36 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion - **Company Size:** 74% Small-Business, 26% Mid-Market #### What Are RepSpark's Pros and Cons? **Pros:** - Reliability (3 reviews) - Customer Support (2 reviews) - Ease of Use (2 reviews) - Customer Service (1 reviews) - Dashboard Customization (1 reviews) **Cons:** - Expensive (1 reviews) ### What Do G2 Reviewers Say About RepSpark? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reliability** of RepSpark, benefiting from intuitive support and seamless integration for business growth. - Users praise the **responsive and helpful customer support** of RepSpark, facilitating smooth onboarding and collaboration. - Users praise RepSpark for its **intuitive platform** , making training and onboarding effortless for fast-growing teams. - Users value the **24/7 customer service** of RepSpark, enabling focus on revenue-generating tasks and driving immediate orders. - Users appreciate the **intuitive dashboard customization** of RepSpark, simplifying training and enhancing user experience. **Cons:** - Users note that RepSpark is **expensive** , but long-term contracts and familiar user experience help mitigate costs. #### What Are Recent G2 Reviews of RepSpark? **"[Efficient and easy to use](https://www.g2.com/survey_responses/repspark-review-10921105)"** **Rating:** 5.0/5.0 stars *— Lou D.* [Read full review](https://www.g2.com/survey_responses/repspark-review-10921105) --- **"[RepSpark will help us expand quickly into underserved channels](https://www.g2.com/survey_responses/repspark-review-10885695)"** **Rating:** 4.5/5.0 stars *— Jeff G.* [Read full review](https://www.g2.com/survey_responses/repspark-review-10885695) --- ### 22. [Payload CMS](https://www.g2.com/products/payload-cms/reviews) Payload is a free and open-source Headless CMS built with React and TypeScript. It's the happy medium between application framework and CMS, boosting your development process, while staying out of your way as your apps get more complex. **Average Rating:** 4.9/5.0 **Total Reviews:** 59 **How Do G2 Users Rate Payload CMS?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10) - **Extensibility:** 10.0/10 (Category avg: 8.4/10) - **Customization:** 10.0/10 (Category avg: 8.4/10) - **Data Orchestration:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Payload CMS?** - **Seller:** [Payload](https://www.g2.com/sellers/payload) - **Year Founded:** 2022 - **HQ Location:** Grand Rapids, US - **Twitter:** @payloadcms (12,750 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/payload-cms/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 85% Small-Business, 14% Mid-Market #### What Are Payload CMS's Pros and Cons? **Pros:** - Community Support (3 reviews) - Ease of Use (3 reviews) - Documentation (2 reviews) - Easy Integration (2 reviews) - Easy Setup (2 reviews) **Cons:** - Lack of Customization (1 reviews) - Limited Community Support (1 reviews) - Slow Loading (1 reviews) - Slow Performance (1 reviews) - Update Issues (1 reviews) ### What Do G2 Reviewers Say About Payload CMS? *AI-generated summary from verified user reviews* **Pros:** - Users value the **active and supportive community** of Payload CMS, enhancing their development experience and problem-solving abilities. - Users appreciate the **ease of use** of Payload CMS, allowing for fast deployment and an enjoyable development experience. - Users appreciate the **clear and effective documentation** of Payload CMS, which significantly accelerates development and supports users. - Users value the **easy integration** of Payload CMS with Next.js, enhancing development speed and collaboration. - Users highlight the **easy setup** of Payload CMS, enabling quick deployment and a smooth start to projects. **Cons:** - Users note a **lack of customization** due to reliance on community-made plugins that may not always be maintained. - Users note a **limited community support** for plugins, requiring extra effort for maintenance and updates in Payload CMS. - Users find the **slow loading** times frustrating, impacting their overall experience during site development and navigation. - Users experience **slow performance** during website building and navigation, impacting overall satisfaction with Payload CMS. - Users note that the **reliance on community-made plugins** can lead to maintenance challenges during major updates. #### What Are Recent G2 Reviews of Payload CMS? **"[Code-first and flexible, giving devs full control without sacrificing editor experience.](https://www.g2.com/survey_responses/payload-cms-review-10056259)"** **Rating:** 5.0/5.0 stars *— Parker O.* [Read full review](https://www.g2.com/survey_responses/payload-cms-review-10056259) --- **"[Payload: The Next-Gen CMS You've Been Waiting For](https://www.g2.com/survey_responses/payload-cms-review-10894929)"** **Rating:** 5.0/5.0 stars *— Louis M.* [Read full review](https://www.g2.com/survey_responses/payload-cms-review-10894929) --- #### What Are G2 Users Discussing About Payload CMS? - [What is Payload CMS used for?](https://www.g2.com/discussions/payload-cms-what-is-payload-cms-used-for) - [What is Payload CMS used for?](https://www.g2.com/discussions/what-is-payload-cms-used-for) ### 23. [Foxy.io](https://www.g2.com/products/foxy-io/reviews) Foxy.io is a e-commerce platform designed to seamlessly integrate with existing websites, enabling businesses to sell a wide array of products and services without the need for extensive redevelopment. By focusing solely on providing a robust shopping cart and checkout system, Foxy.io allows merchants to maintain complete control over their website's design and content while adding powerful e-commerce capabilities. This approach caters to a diverse range of users, from small businesses using platforms like Wix or Squarespace to large enterprises with custom-built CMS and ERP systems. Key Features and Functionality: - Product Versatility: Sell physical goods, digital downloads, subscriptions, memberships, event tickets, services, and more within a single transaction. - Customizable Cart and Checkout: Tailor the shopping cart and one-page checkout to match your brand, with options like sidecart, full-page cart, mini cart, and silent cart. - Payment Integration: Support for over 100 payment gateways, including Stripe, PayPal, Square, and Authorize.net, as well as offline payment methods. - Shipping and Tax Management: Implement live shipping rates, automatic tax calculations, and handle complex shipping scenarios with ease. - Customer Accounts and Subscriptions: Offer guest checkout or customer accounts, manage recurring billing, and provide access to a customer portal. - Security and Compliance: Maintain PCI Level 1 compliance, ensuring secure transactions and reducing the burden of security management. - Integration and Automation: Connect with various platforms like Webflow, WordPress, and Wix, and utilize APIs and webhooks for custom integrations and automation. Primary Value and Solutions Provided: Foxy.io addresses the common challenges businesses face when adding e-commerce functionality to their existing websites. By offering a flexible and secure shopping cart system that integrates seamlessly with any website, Foxy.io eliminates the need for complex re-platforming or compromising on website design. This empowers businesses to expand their online offerings, streamline the checkout process, and enhance customer experience, all while maintaining full control over their site's appearance and functionality. Additionally, Foxy.io's extensive payment gateway support and compliance with security standards provide peace of mind for both merchants and customers. **Average Rating:** 4.8/5.0 **Total Reviews:** 28 **How Do G2 Users Rate Foxy.io?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10) - **Extensibility:** 9.6/10 (Category avg: 8.4/10) - **Customization:** 9.7/10 (Category avg: 8.4/10) - **Data Orchestration:** 9.6/10 (Category avg: 8.4/10) **Who Is the Company Behind Foxy.io?** - **Seller:** [Foxy.io](https://www.g2.com/sellers/foxy-io) - **Year Founded:** 2007 - **HQ Location:** Austin, TX - **Twitter:** @foxycart (1,014 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1881523 (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 66% Small-Business, 14% Enterprise #### What Are Foxy.io's Pros and Cons? **Pros:** - Customer Service (4 reviews) - Customer Support (4 reviews) - Ease of Use (3 reviews) - Easy Integration (2 reviews) - Quick Setup (2 reviews) **Cons:** - Inadequate Training (2 reviews) - Interface Issues (1 reviews) - Learning Curve (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Foxy.io? *AI-generated summary from verified user reviews* **Pros:** - Users rave about Foxy.io's **exceptional customer service** , highlighting their quick responses and tailored support for custom solutions. - Users rave about the **unmatched customer support** from Foxy.io, delivering quick, effective assistance and custom solutions. - Users love the **ease of use** of Foxy.io, allowing seamless integration and quick setup for their online stores. - Users love the **easy integration** of Foxy.io, enabling seamless sales without needing to redesign their websites. - Users commend the **quick setup** of Foxy.io, making implementation for clients straightforward and stress-free. **Cons:** - Users note that **inadequate training** can hinder setup, requiring technical skills or reliance on customer support. - Users suggest improvements to the **interface design** of the cart for a more modern and customizable experience. - Users find the **learning curve challenging** , especially without strong technical skills, relying heavily on customer support. - Users express frustration with **limited customization** , making setup challenging for non-dev teams without support. #### What Are Recent G2 Reviews of Foxy.io? **"[Transformative for E-Commerce Payments, Needs Better Analytics](https://www.g2.com/survey_responses/foxy-io-review-12719176)"** **Rating:** 4.5/5.0 stars *— Sanjeev P.* [Read full review](https://www.g2.com/survey_responses/foxy-io-review-12719176) --- **"[Essential for High-Risk Payments with Stellar Support](https://www.g2.com/survey_responses/foxy-io-review-12278093)"** **Rating:** 5.0/5.0 stars *— Laura D.* [Read full review](https://www.g2.com/survey_responses/foxy-io-review-12278093) --- #### What Are G2 Users Discussing About Foxy.io? - [What is Foxy.io used for?](https://www.g2.com/discussions/what-is-foxy-io-used-for) ### 24. [Dukaan](https://www.g2.com/products/dukaan-dukaan/reviews) Dukaan is a modern, lightspeed eCommerce platform to launch an online store, the no-code DIY way. Built with speed, performance and simplicity at its core, Dukaan offers the most intuitive and robust eCommerce experience ideal for small businesses to large enterprises. With Dukaan, one can not only get started quickly but scale and move forward much faster than the competition. Backed by an extensive library of plugins and integrations with an option to build for your every need, Dukaan is the perfect choice for businesses that are built for the internet-first generation. Millions of entrepreneurs around the world trust Dukaan for the eCommerce website of their dreams, are you the next? **Average Rating:** 4.2/5.0 **Total Reviews:** 45 **How Do G2 Users Rate Dukaan?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10) - **Extensibility:** 7.7/10 (Category avg: 8.4/10) - **Customization:** 7.3/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.2/10 (Category avg: 8.4/10) **Who Is the Company Behind Dukaan?** - **Seller:** [Dukaan](https://www.g2.com/sellers/dukaan) - **Year Founded:** 2020 - **HQ Location:** Bengaluru, Karnataka - **Twitter:** @mydukaanapp (6,826 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dukaan/ (488 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion - **Company Size:** 73% Small-Business, 11% Mid-Market #### What Are Dukaan's Pros and Cons? **Pros:** - Ease of Use (9 reviews) - Quick Setup (9 reviews) - Customizability (3 reviews) - Customer Support (2 reviews) - Easy Setup (2 reviews) **Cons:** - Limited Customization (7 reviews) - Limited Features (5 reviews) - Integration Issues (3 reviews) - Missing Features (2 reviews) - Poor Customer Support (2 reviews) ### What Do G2 Reviewers Say About Dukaan? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Dukaan, enabling quick setup and efficient management of online stores. - Users praise the **quick setup** of Dukaan, allowing effortless creation of online stores without technical skills. - Users value the **customizability** of Dukaan, allowing them to create unique and effective online store experiences. - Users value the **quick and helpful customer support** provided by Dukaan, ensuring a smooth online business experience. - Users find the **easy setup** of Dukaan perfect for non-tech individuals, enabling quick store creation and management. **Cons:** - Users express a desire for **more customization options** in Dukaan's pre-designed themes for better store personalization. - Users find **limited features** in Dukaan, especially in basic plans, impacting customization and overall effectiveness. - Users face **integration issues** with Dukaan, limiting functionality and customization options compared to other platforms. - Users express a need for **missing features** , particularly options for exchanges or returns for customer convenience. - Users experience **slow customer support** with Dukaan, which hampers their overall satisfaction and efficiency in managing stores. #### What Are Recent G2 Reviews of Dukaan? **"[Quick Setup, Effortless Payments](https://www.g2.com/survey_responses/dukaan-review-12284871)"** **Rating:** 4.5/5.0 stars *— Nitin K.* [Read full review](https://www.g2.com/survey_responses/dukaan-review-12284871) --- **"[The best platform for online shopping](https://www.g2.com/survey_responses/dukaan-review-12308279)"** **Rating:** 5.0/5.0 stars *— Bhaskar deeksha C.* [Read full review](https://www.g2.com/survey_responses/dukaan-review-12308279) --- ### 25. [B2B Wave](https://www.g2.com/products/b2b-wave/reviews) B2B Wave is the simpler B2B eCommerce platform purpose-built for wholesale. It enables businesses to digitize and automate the buying experience for their customers, while supporting the complex pricing, ordering, and account structures common in B2B eCommerce. The platform brings online ordering, customer-specific catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs. B2B Wave integrates with leading accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing existing backend infrastructure. Why choose B2B Wave - Purpose-built for wholesale and repeat B2B buying - Quick setup and implementation - Supports complex pricing, approvals, and customer hierarchies - Reduces manual work and streamlines order management - Customizable all-in-one platform that scales with your business - Tailored for small to mid-sized companies looking to modernize B2B ordering Key capabilities - Branded B2B storefront and digital catalogs - Customer-specific pricing, catalogs, and quotes - Bulk ordering, quick reorders, and saved carts - Role-based access controls and permissions - Sales, order, and inventory reporting - ERP, accounting, inventory, and payment integrations - Easy product and order management with mass import/export tools - Mobile-friendly ordering for sales representatives (iOS/Android) **Average Rating:** 4.7/5.0 **Total Reviews:** 22 **How Do G2 Users Rate B2B Wave?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10) - **Extensibility:** 10.0/10 (Category avg: 8.4/10) - **Customization:** 9.6/10 (Category avg: 8.4/10) - **Data Orchestration:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind B2B Wave?** - **Seller:** [B2B Wave Ltd.](https://www.g2.com/sellers/b2b-wave-ltd) - **Year Founded:** 2016 - **HQ Location:** London, England - **Twitter:** @B2BWave (287 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/b2b-wave/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Wholesale - **Company Size:** 70% Small-Business, 26% Mid-Market #### What Are B2B Wave's Pros and Cons? **Pros:** - B2B (2 reviews) - Cloud-Based Solutions (2 reviews) - Ease of Use (2 reviews) - Order Management (2 reviews) - Quick Setup (2 reviews) **Cons:** - Order Management (2 reviews) - Time-Consuming (2 reviews) - Inefficient Processes (1 reviews) - Integration Issues (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About B2B Wave? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficient all-in-one platform** of B2B Wave for managing complex B2B wholesale operations seamlessly. - Users value the **cloud-based solutions** of B2B Wave, streamlining global B2B operations with ease and flexibility. - Users praise the **ease of use** of B2B Wave, making setup and management of wholesale operations effortless. - Users appreciate the **efficient order management** of B2B Wave, simplifying wholesale operations with centralized and adaptable workflows. - Users commend the **easy setup** of B2B Wave, enabling efficient management of B2B operations without lengthy training. **Cons:** - Users find **order management automation lacking** , leading to manual processes that create bottlenecks and slow down workflows. - Users find B2B Wave to be **time-consuming** due to manual triggers and inefficiencies in bulk order processing. - Users face **inefficient processes** in B2B Wave due to manual trigger setups, causing delays in order handling. - Users experience **restrictive integration issues** with B2B Wave, requiring manual work for syncing with other systems. - Users find the **customization options limited** in B2B Wave, hindering a more tailored and professional client experience. #### What Are Recent G2 Reviews of B2B Wave? **"[Empowers Wholesale Sales with Self-Service Portal](https://www.g2.com/survey_responses/b2b-wave-review-12738640)"** **Rating:** 4.5/5.0 stars *— vamshi r.* [Read full review](https://www.g2.com/survey_responses/b2b-wave-review-12738640) --- **"[Tailor-Made for Wholesale Efficiency, Needs Better Analytics](https://www.g2.com/survey_responses/b2b-wave-review-12483746)"** **Rating:** 4.0/5.0 stars *— Engleberg L.* [Read full review](https://www.g2.com/survey_responses/b2b-wave-review-12483746) --- ## What Is E-Commerce Platforms? [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## What Software Categories Are Similar to E-Commerce Platforms? - [Subscription Management Software](https://www.g2.com/categories/subscription-management) - [Shopping Cart Software](https://www.g2.com/categories/shopping-cart) - [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce) --- ## How Do You Choose the Right E-Commerce Platforms? ### What You Should Know About eCommerce Platforms ### What are E-commerce Platforms? E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website. #### What Types of E-commerce Platforms Exist? **B2C e-commerce platforms** [Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online. **B2B e-commerce platforms** [Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies.  **B2C vs. B2B e-commerce platforms** There are a few essential differences between B2C and B2B e-commerce: - Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation - Account-specific pricing ensures business customers can benefit from special pricing when purchasing online - Catalogs can be customized for corporate customers - [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer - Multistore management allows businesses to consolidate purchases from various physical and online stores - Integration with contract management, finance, ERP, or retail management systems is essential for B2B Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as: - Subscription plans to define what service or software is being offered on a regular basis - Subscription billing to invoice and track payments for the products and services delivered using a subscription model - Subscription analytics to monitor the efficiency of plans, packages, or promotions ### What are the Common Features of E-commerce Platforms? ##### **E-commerce platforms features for merchandising and marketing** [**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page. **E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty. **Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers. ##### **E-commerce platforms features for order processing** **Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use. **Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types. **Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again. **Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions. ##### **Additional features of e-commerce platforms** The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality: - Standard themes and online store personalization allow companies to customize their online sales portals - Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments - Fraud protection may include SSL certificates and other security measures to protect the company and its customers - [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email - Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries - Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight) - Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services - Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services - Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped - [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy Many e-commerce platforms will also offer the following features: - [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering) - [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics) - [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel) - [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools) - [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization) - [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management) - [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management) - [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration) - [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment) - [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews) Platform functionality refers to the technical characteristics of the software.  - E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions.  - The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information.  - Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform. - Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information. ![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj) **Overview of the most common features of e-commerce platforms**   ### What are the Benefits of E-commerce Platforms? The main objectives that e-commerce platforms can help companies achieve are to: **Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information. **Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company. **Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received **Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts **Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue. Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits. Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M). A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments. ### Who Uses E-commerce Platforms? In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software.  E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners. ##### **Employees** Employees from many departments can benefit from using e-commerce platforms, the most important being: **Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online **Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors **Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company **Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process ##### **Additional user personas** **Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms. **Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability. **Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software. **Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing. ### What are the Alternatives to E-commerce Platforms? Alternatives to e-commerce platforms can replace this type of software, either partially or completely: [**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products. [**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others.  [**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices. #### Software Related to E-commerce Platforms Related solutions that can be used together with e-commerce platforms include: [**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer. [**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards. [**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items. [**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players. ![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS) **Overview of G2’s categories for e-commerce** ### Challenges with E-commerce Platforms  The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers. Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose. ### Which Companies Should Buy E-commerce Platforms? While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses: **Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels.  **Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction.  **Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule. ### How to Buy E-commerce Platforms Selecting the best e-commerce platform for the specific needs of a company can be complicated.  #### Requirements Gathering (RFI/RFP) for E-commerce Platforms Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling. There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling. Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners) Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies.  #### Compare E-commerce Platforms Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Product comparison** Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms.  RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria.  **What to ask vendors of e-commerce platforms?** Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as: **References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful. **Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union. **Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process. **Conduct demos** Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow. #### Selection of E-commerce Platforms **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software.  The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze. - Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software. - It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa. - Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor.  The final decision should be based on all the information gathered previously.  ### What do E-commerce Platforms Cost? The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user.  There are three types of e-commerce software costs: - The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses - Ongoing costs such as licenses and maintenance are usually higher for on-premises software - Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible. #### Return on Investment (ROI) The factors that impact ROI can be grouped into two main categories: costs and benefits:  **Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered.  **Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them. To calculate ROI, buyers need to estimate software costs and software benefits. Software costs can include: - The initial cost of the software, which includes license cost for on-premises software, integration with other systems  - Implementation and training may include migration from other e-commerce solutions and access to learning portals - Ongoing license cost and consulting services to optimize the use of the e-commerce platform - Software maintenance such as regular backups of the product and sales data Software benefits can include: - Increased online sales of products and services - Time saved managing products and processing orders - Less manual work and data entry for product information - Reduced number of shipping errors and returns ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI. It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI. ### Implementation of E-commerce Platforms **How are E-commerce Platforms Implemented?** Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software.  **Who is Responsible for E-commerce Platforms Implementation?** The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration. **What Does the Implementation Process Look Like for E-commerce Platforms?** As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated.  First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform. Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.   Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization. **When Should You Implement E-commerce Platforms?** Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners). ### E-commerce Platforms Trends The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior. **Artificial intelligence** AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches. **Evolving buyer behavior** Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline. **Subscription model** E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms. ### E-Commerce Platforms FAQs ### Most Popular FAQs #### Which e-commerce platform has the best reviews? Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction: - [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality. #### What are the top platforms for B2B e-commerce? B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization. - [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes. #### What are the most reliable e-commerce platforms for digital products? Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales. - [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets. - [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales. #### What is the most user-friendly e-commerce platform for businesses? Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve. #### Which e-commerce platform is best for beginners? The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration. ### Small Business FAQs #### What is the most affordable e-commerce platform for small businesses? For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow. - [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals. - [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement. - [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation. - [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider. #### What is the best e-commerce platform for startups? Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options. - [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support. - [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time. #### Which e-commerce platform is the most user-friendly for small business startups? For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale. #### What is the best e-commerce platform for B2B wholesale businesses? Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options. - [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes. - [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering. #### What is the best e-commerce platform for small retailers? Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team. - [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in. - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models. ### Enterprise FAQs #### What is the best-rated e-commerce platform for tech enterprises? Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform. - [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility. #### What is the most reliable e-commerce platform for enterprises? Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue. #### What is the best-reviewed e-commerce platform for enterprise app integration? Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons. - [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack. #### What is the best enterprise e-commerce platform for global and multi-market commerce? Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements. #### What is the best enterprise e-commerce platform for B2B organizations? Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates. **Last updated on April 24, 2026**