- Core CRM Communication Channels: Whether via Push, In-App, and Email are simple to create yet robust enough to customize to meet marketing campaign needs

- User Activation Data: Blueshift captures a wide variety of key customer data for the business, both at the client (app side) events and custom attribute level. One of the key differentiators in my experience with the Blueshift tool is tracking and utilizing critical customer information. This high-value data comes in handy when creating new segmentations for new and existing campaigns, as well as reporting on success metrics for the business

- User-Friendly Interface: Blueshift's platform has a simple and effective interface for various types of users, from those power users in Marketing creating and sending communications to the data mining analysts. I appreciate the flexibility the tool offers.

- AI Engine: Once Blueshift is within the business ecosystem for a sufficient amount of time, the in-house AI engine has excellent recommendations for new campaigns based on customer activity. This feature saves time and adds value to the CRM team when retaining or seeking new business.

- Customer / Implementation Support Team: The Blueshift experts are great partners to the business. Very responsive, friendly, and insightful, the Blueshift team always has an eye on day-to-day business actions, as well as the future roadmap Review collected by and hosted on G2.com.

- System Outages: Not often, but at times server maintenance or upgrades from Blueshift can interrupt existing campaigns.

- 3rd Party Application Integrations: While Blueshift covers most major Customer Data Platforms, it doesn't cover a lot of new and emerging applications that could be helpful in other areas of data activation and analytics Review collected by and hosted on G2.com.

A simple and powerful tool that is intuitive to use. When doing more complicated work, the support team is very helpful. Review collected by and hosted on G2.com.

Segmentation tools could potentially be better, such as adding SQL queries or other tools Review collected by and hosted on G2.com.

To be able to see the history of emails and delivery status, that the other platform does not show. Review collected by and hosted on G2.com.

When I am checking the history of emails, if I click to come back it does not come back to the list and we have to search again. Review collected by and hosted on G2.com.

Since I am a developer - I like the API and the functionality to do almost everything with it. The ability to call Live Content via segments is amazing. Review collected by and hosted on G2.com.

I think the most annoying thing is caching - the data is sometimes outdated (affects only the UI).

Sometimes I feel like the support is doing the bare minimum. Review collected by and hosted on G2.com.

It's a nice and simple pipeline but still very flexible. Everything comes through as an event, set all the custom properties you could need, and send the message as whatever you like. Then the statistical data is all there, ready for marketing to use. As a backend dev, there is a considerable part of the workload off my shoulders. Review collected by and hosted on G2.com.

Nothing specific. Every product can always improve. But it does what it needs to, and our needs are pretty straightforward.

We are looking forward to the new SMS studio! :-) Review collected by and hosted on G2.com.

Advanced functionality when it comes to marketing campaigns.

Email building: With most email services providing some sort of visual email builder, we were surprised that some leading platforms did not provide much design flexibility – we would have to alter components of our emails with things like padding and spacing. We found Blueshift's visual editor to be very precise, and we were able to build out our email designs exactly the way our team designed them. Blueshift also stands out with its "Shared Assets" feature that allows us to make changes across our emails at scale, without having to go into every single email to make updates.

Segments and events: Blueshift provides a robust way to segment users, filter critera and trigger events. We're able to be as granular as possible with our segmentation, or trigger events in real-time.

Workflow campaigns: Blueshift's new journey builder is good – visual and easy to use.

Support: Support is very attentive and quick with responses – something we found to be crucial during onboarding and throughout our marketing efforts. A nice change from constantly having to send support tickets and waiting on long response times. Review collected by and hosted on G2.com.

While some parts were difficult to understand with just documentation, the team is great at responding to any questions or needs we have. Review collected by and hosted on G2.com.

Informative/helpful articles on marketing techniques, Blueshift academy courses with quizzes to learn and receive certification, email campaign builder/designer Review collected by and hosted on G2.com.

I wish I could further personalize email designs, file size limitations are very low (1MB) which is pretty restrictive when wanting to include high quality/resolution imagery Review collected by and hosted on G2.com.

It really helps us scale our lead generation and optimization. I love Blueshift's UI. Review collected by and hosted on G2.com.

Blueshift doesn't have native integration with all the major tools. Review collected by and hosted on G2.com.

Of all the visual email editors I've tested, the one from Blueshift is by far the best. The ease of setting up the different automation is also a big plus, as is the automatic selection of the best time slots for sending communication. The heatmap feature is well integrated and I found it useful to optimize automated emails. I'm also impressed but how fast Blueshift processess a lot of information, for example when creating a custom segment of less than two thousand people in a 10M+ user database. Review collected by and hosted on G2.com.

There are no automated saves on the email builder. The interface isn't adapted to small screens, and some options are well hidden in sub-menus. Especially the advanced campaign settings. I train colleagues on the basic functionalities of the tool, but it remains challenging for them as the interface can be counterintuitive. Review collected by and hosted on G2.com.

I like the interface of the tool and also the possibility to create emails with a wysiwyg interface Review collected by and hosted on G2.com.

I dislike that we can't see who is the last person to modify the template, we always see the creator. Review collected by and hosted on G2.com.