--- title: Blueshift Reviews meta\_title: 'Blueshift Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 285 reviews by the users' company size, role or industry to find out how Blueshift works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 285 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Blueshift Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward. [(27 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1043496&qs=pros-and-cons#reviews) Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources. [(20 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042938&qs=pros-and-cons#reviews) Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness. [(14 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042750&qs=pros-and-cons#reviews) Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences. [(14 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042907&qs=pros-and-cons#reviews) Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization. [(13 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1043258&qs=pros-and-cons#reviews) Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift. [(19 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1043573&qs=pros-and-cons#reviews) Users find Blueshift's **missing features** in reporting and workflow builders hinder their overall experience and usability. [(9 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042532&qs=pros-and-cons#reviews) Users find the **lack of essential features** frustrating, but appreciate the support team's responsiveness to requests. [(8 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1043322&qs=pros-and-cons#reviews) Users find Blueshift's **complexity** challenging, noting difficulties in reporting and navigating the platform effectively. [(7 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042457&qs=pros-and-cons#reviews) Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford. [(7 mentions)](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042956&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Blueshift ##### 1. Ease of Use Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward. [ See 27 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1043496&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Powerful Automation and Analytics for Seamless Customer Journeys" What do you like about Blueshift? I like that Blueshift comes with great features for unifying customer data and also comes with great data management features. With this tool, we lev ![Christina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christina T.") CT Christina T. Enterprise (\> 1000 emp.) 4.5/5 "Powerful All-in-One CDP and ESP for Large Catalogs" What do you like about Blueshift? The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications ##### 2. Customer Support Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources. [ See 20 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042938&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "User friendly platform and really speedy customer support!" What do you like about Blueshift? How easy to use the platform, but also the speedy and detailed answer from the customer support! ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Recommendations, Easy Interfaces and great support" What do you like about Blueshift? I like the simplicity of the patform and how I can join my campaigns together with the journey mapper. The recommendations are really powerful and dat ##### 3. Features Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness. [ See 14 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042750&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Powerful Automation and Analytics for Seamless Customer Journeys" What do you like about Blueshift? I like that Blueshift comes with great features for unifying customer data and also comes with great data management features. With this tool, we lev ![Christina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christina T.") CT Christina T. Enterprise (\> 1000 emp.) 4.5/5 "Powerful All-in-One CDP and ESP for Large Catalogs" What do you like about Blueshift? The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications ##### 4. Personalization Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences. [ See 14 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042907&qs=pros-and-cons#reviews) See Related User Reviews ![SALMAN S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SALMAN S.") SS SALMAN S. Mid-Market (51-1000 emp.) 4.0/5 "Blueshift - Dependable Performance & Seamless Integration" What do you like about Blueshift? Blueshift remains a dependable, high-performing platform for unifying customer data and driving cross-channel marketing automation. Its real-time data ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Empowers Personalized Marketing with Seamless Data Integration" What do you like about Blueshift? I like that Blueshift unifies customer data and marketing tools allowing us to offer our customers an exceptional and personalized experience. It com ##### 5. Market Segmentation Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization. [ See 13 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1043258&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Powerful customer engagement platform with intelligent automation" What do you like about Blueshift? Blueshift truly excels in delivering personalized, data-driven customer experiences at scale. I appreciate how intuitive the interface is, especially ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "The Ultimate Tool for Data-Driven Marketing for Your Business" What do you like about Blueshift? The marketing tool called Blueshift is perfect for companies who want to use data in order to enhance their marketing. When many customers’ details ar ### 5 Cons or Disadvantages of Blueshift ##### 1. Learning Curve Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift. [ See 19 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1043573&qs=pros-and-cons#reviews) See Related User Reviews ![SALMAN S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SALMAN S.") SS SALMAN S. Mid-Market (51-1000 emp.) 4.0/5 "Blueshift - Dependable Performance & Seamless Integration" What do you dislike about Blueshift? Blueshift is a powerful platform; the user interface can occasionally feel overwhelming when navigating complex campaign trees and nested workflows. S ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Top platform for modern marketers" What do you dislike about Blueshift? Some of the documentation could be more robust. More access or different "roles" or permission sets for technical developers and integrators would be ##### 2. Missing Features Users find Blueshift's **missing features** in reporting and workflow builders hinder their overall experience and usability. [ See 9 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042532&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible and easy to use marketing automation platform" What do you dislike about Blueshift? The two biggest downsides to Blueshift are the reporting - it would be nice to be able to filter and segement reports based on use attributes directly ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great platform" What do you dislike about Blueshift? There are some features that it lacks but I already requested it and the Support Team said it's in the queue. I'm very grateful that the support team ##### 3. Feature Development Users find the **lack of essential features** frustrating, but appreciate the support team's responsiveness to requests. [ See 8 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1043322&qs=pros-and-cons#reviews) See Related User Reviews ![Daniel H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel H.") DH Daniel H. Mid-Market (51-1000 emp.) 4.5/5 "An amazing tool to help organize and reach your audience." What do you dislike about Blueshift? Some of the legacy features can be difficult to grasp. They seem outdated, locked down and no longer maintained. Additionally, the reporting can be a ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great platform" What do you dislike about Blueshift? There are some features that it lacks but I already requested it and the Support Team said it's in the queue. I'm very grateful that the support team ##### 4. Complexity Users find Blueshift's **complexity** challenging, noting difficulties in reporting and navigating the platform effectively. [ See 7 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042457&qs=pros-and-cons#reviews) See Related User Reviews ![SALMAN S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SALMAN S.") SS SALMAN S. Mid-Market (51-1000 emp.) 4.0/5 "Blueshift - Dependable Performance & Seamless Integration" What do you dislike about Blueshift? Blueshift is a powerful platform; the user interface can occasionally feel overwhelming when navigating complex campaign trees and nested workflows. S ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Flexible and easy to use marketing automation platform" What do you dislike about Blueshift? The two biggest downsides to Blueshift are the reporting - it would be nice to be able to filter and segement reports based on use attributes directly ##### 5. Expensive Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford. [ See 7 mentions ](https://www.g2.com/products/blueshift/reviews?filters%5Bsentiment_snippet%5D=1042956&qs=pros-and-cons#reviews) See Related User Reviews ![SALMAN S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SALMAN S.") SS SALMAN S. Mid-Market (51-1000 emp.) 4.0/5 "Blueshift - Dependable Performance & Seamless Integration" What do you dislike about Blueshift? Blueshift is a powerful platform; the user interface can occasionally feel overwhelming when navigating complex campaign trees and nested workflows. S ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "The Ultimate Tool for Data-Driven Marketing for Your Business" What do you dislike about Blueshift? Blueshift is an influential yet complex platform, highly resource-intensive in terms of engineering setup and customization, and rather hard on smalle ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 12/16/2024 "Flexible and easy to use marketing automation platform" 4/5 What do you like best about Blueshift? Onboarding and support team are top notch. They also take feedback seriously and improve product directly from user experience. The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds. Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate. Review collected by and hosted on G2.com. What do you dislike about Blueshift? The two biggest downsides to Blueshift are the reporting - it would be nice to be able to filter and segement reports based on use attributes directly in the platform. The other issue that has popped up is when exporting your data into a CSV or Excel it lumps all the customer attirubtes into a large data blob that is difficult to parse. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? Blueshift is automating marketing and product comes form customer onboarding to notifications and promotions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Nicholas C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicholas C.") NC Nicholas C. Sr Marketing Product Manager Small-Business (50 or fewer emp.) 7/10/2024 "Continued to be impressed!" 5/5 What do you like best about Blueshift? Getting started with Blueshift was a breeze and integrating with their SDK's and new data connectors was straightforward. With a small dev team we were able to get our Native and Web Apps set up to send and receive data and messages quickly. The entire Blueshift team is dedicated to making sure that both during and post implementation, our system is running smooth and is optimally setup to meet our goals. Since implementing orchestrated messaging through Blueshift, we have seen a positive impact to both our bottom line and growth projections. We look forward to our partnership we have built and are excited about the vision for the product and features yet to come. Review collected by and hosted on G2.com. What do you dislike about Blueshift? As with any system with robust functionality, there is a bit of a learning curve, this can lead having to try a few things until you get the expected results. The system can sometimes feel sluggish when loading reports or dashboards, but this is understandle as there is a lot of data powering the UI. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? We have distributed apps on Android, iOS, and Web. As a small startup, leveraging Blueshift allows us to not only collect all of the Zero and First Party data we need easily, but those same integrations allow us to message users as well through those platforms. This was incredibly helpful to us as we planned our markerting and messaging strategy. What we found was that Blueshift ended far deeper into the user experience that we originally had imagined since we can now manage modals like in-app messaging or live content without the needs for developers to get involved with every design change. Beyond just the messaging, we have a complex inventory system that requires sound data structure in order for us to message users transactionally about stock changes or other potential reservation issues and communications. Tapping into the catalog features and recommendations studio have been extreemly helpful in delivering these messages with conifdence that the underlying data is accurate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Gonzalo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gonzalo G.") GG Gonzalo G. CEO Small-Business (50 or fewer emp.) 5/9/2024 Business partner of the seller or seller's competitor, not included in G2 scores. "Easy to use yet powerful platform" 5/5 What do you like best about Blueshift? The best thing is the ease of use, there are very powerful features that have been encased in a very usable and intuitive user interface. They also listen to user requests and have had the experience of a request of put team being actually developed and put into production. Review collected by and hosted on G2.com. What do you dislike about Blueshift? The reporting aspects were very basic originally but they have managed to improve them with time. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? It is succesfully managing the communication both manually excuted and automatically for one of pur clientes. It includes many triggers and automated journeys. Review collected by and hosted on G2.com. Show More 11/7/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Mary A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary A.") MA Mary A. Senior Lifecycle Marketing Manager Mid-Market (51-1000 emp.) 8/12/2024 "A robust tool that continues improving" 4/5 What do you like best about Blueshift? There is a rich suite of tools and capabilities available to use. It makes it easy to house many pieces of your communication program in one place and instrument things there. Review collected by and hosted on G2.com. What do you dislike about Blueshift? It is a complex tool, so there can be a learning curve to it (although this is easier if you have worked in other CDPs/ESPs before). If you are an advanced user, sometimes it takes time to get customer support to understand complex support issues. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? Blueshift is helping us orchestrate our B2C lifecycle communications, store customer data profiles, and build on-site experiences. It is very benefical to have all of these capabilities in the same tool so it is easy to automate campaigns, build segments, and create personalized user experiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/14/2024 "Blueshift is a fantastic platform that comes with amazing client care" 5/5 What do you like best about Blueshift? The platform is easy to learn and onboarding new employees is a relatively quick affair. Building email journeys is a straightforward process that alows you to build truly dynamic and tailored experiences for your customers. Blueshift support is always quick to help with any issues. We're also able to submit featured requests- which has been a massive plus for us over the years. Our Customer Success Manager Debbie is the best! Review collected by and hosted on G2.com. What do you dislike about Blueshift? I can't think of anything. Any issues I've had within Blueshift were quickly resolved. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? Our customers have a diverse range of needs, so building out a compelling customer experience within email is a challenging process. Blueshift gives us the ability to build out journeys, segments, and conduct A/B testing quickly and effectively. We can put our customers under a magnifying glass, better understand their needs, and build journeys that improve their experience and provide them with the right products. All in one place. Review collected by and hosted on G2.com. Show More 8/19/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 8/14/2024 "Helpful and responsive support team make using Blueshift a joy!" 3.5/5 What do you like best about Blueshift? We have a great account/success manager who's always listening to our problems and our needs when we have our regular check-in meetings. We use Blueshift multiple times a day to run our email campaigns, and we make extensive use of their AI and recommendation features. We were also able to integrate Blueshift with our own internal systems fairly easily. The built-in WYSIWIG editor (Bee Editor) is also easier to use than coding emails from scratch, which makes things much easier for our email team. Review collected by and hosted on G2.com. What do you dislike about Blueshift? The major downsides are mostly around interface/UI polish. There are some visual bugs in the editor, but they are not showstoppers. The learning curve is also somewhat steep, but there are learning resources to help you figure out where everything is and how everything works. Some of the built-in features are also relatively opaque, such as recommendation/AI/affinity algorithms. It would be nice to get some more transparency into how those things work. On the plus side, Blueshift's staff has always been responsive and willing to chat with us and explain things. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? Blueshift is enabling our non-techy teams to build and launch sophisticated marketing campaigns and journeys quickly, which frees up time and resources for use elsewhere. We no longer need dedicated developers to build emails or build out journeys, and we can onboard a new employee and have them using Blueshift in a matter of days. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![benjamin e.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "benjamin e.") BE benjamin e. Director, CRM and Rewards Enterprise (\> 1000 emp.) 7/10/2024 "Blueshift has great customer support!" 4.5/5 What do you like best about Blueshift? Customer support and technical expertise are A++++. We are presented with many business challenges and the Blueshift team is always willing to jump in and help us solve complex problems while leveraging their platform. Review collected by and hosted on G2.com. What do you dislike about Blueshift? Although the blueshift support team has helped us solve problems, it would be great if they could continue to become more knowledgeable in our business and industry. To me, this would enable them to be even more impactful and proactive with recommendations to our business. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? Blueshift is helping us communicate to our valuable customer base, as well as organize and store important customer data. This creates an ecosystem where we drive millions of dollars of revenue through personalized and impactful communication. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AB Alex B. Crm Manager Mid-Market (51-1000 emp.) 8/7/2024 "Blueshift has been a very strong CRM system, certainly more data advanced than my previous ones." 4/5 What do you like best about Blueshift? I like the capability to manipulate event data into liquid logic in email templates. I believe personalisation is a key strength off the platform. I also am a big fan of the drag and drop editor, I think this is one of the best versions of this in the industry. Review collected by and hosted on G2.com. What do you dislike about Blueshift? Blueshift isn't the most cost effective CRM system out there and sometimes this makes the justification for instances a challenge. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? Blueshift has helped me make out automations scalable and personalised, the system has led me to be able to move Aro from a basic crm to a much more sophisticated one. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Dane B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dane B.") DB Dane B. VP of Product and Technology Small-Business (50 or fewer emp.) 4/19/2024 "Comprehensive multi-channel marketing automation done right" 4.5/5 What do you like best about Blueshift? The flexibility, relative clarify of the UI, and comprehensive suite of tools. Also, support is very responsive and follows through on every request. The integration and implementation docs are relatively thorough and the mobile SDK is straightforward. Review collected by and hosted on G2.com. What do you dislike about Blueshift? The interface is a bit rough around the edges, but it's functional and has few bugs. I frequently use Blueshift (just about every day) and I get tired of having to log in each time. I wish there were a way to extend sessions or provide step-up authentication for senstive changes. Lack of web SDK so everything is "roll your own" in regards to the web. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? Blueshift helps us automate all of our marketing communication efforts. It allows us to set up complex journeys and campaigns that weren't possible with our previous platform and would take months or years to build if we did it ourselves. Our marketing efforts, realized through Blueshift are responsible for a good portion of our revenue. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/22/2024 "The Ultimate Tool for Data-Driven Marketing for Your Business" 5/5 What do you like best about Blueshift? The marketing tool called Blueshift is perfect for companies who want to use data in order to enhance their marketing. When many customers’ details are available, this technology becomes handy especially for corporations aiming at personalizing experiences across wide segments of people. In order that one can utilize the capabilities provided by Blueshift fully, there must be a well laid-out scheme on how it should be installed and appropriate training imparted to those operating it. Review collected by and hosted on G2.com. What do you dislike about Blueshift? Blueshift is an influential yet complex platform, highly resource-intensive in terms of engineering setup and customization, and rather hard on smaller teams. It is also expensive. Review collected by and hosted on G2.com. What problems is Blueshift solving and how is that benefiting you? Blueshift provides highly effective marketing automation capabilities to create personalized customer experiences, drive data-driven decisions, and hence improve campaign effectiveness for my business. It's well-suited for my business to boost customer engagement and drive revenues. Review collected by and hosted on G2.com. 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