Blueshift Reviews & Product Details

User profiling. It's really easy to troubleshoot customer problems by having all activity, event and campaign data per user profiling in one easy to find interface. I also like the newly introduced template creator. As we use the Visual Editor for the majority of our sends, the new update has made it incredibly clear to build, proof in multiple devices and also test recommendations and dynamic content based on how easy it is to select different users/attributes and see them change in live.

Another benefit is how clear it is to set up and execute campaigns. Having all the campaign, segment and templates in one easy view gives me peace of mind whenever I'm sending campaigns. Review collected by and hosted on G2.com.

One thing Blueshift falls down on is the automation and journey builders. At the moment, it feels very static. With most products, you would expect a clear and easy to use drag and drop journey builder, where it's clear to see how the activity will be prioritised, and what happens if a user is skipped from a certain trigger - what happens next? As we're trying to roll out quite complex behavioural automation campaigns, it's quite difficult to build these. What's more, because it's static, it's difficult to amend the ordering of templates and work on the prioritisation without having to delete templates.

Another feature which I think needs work is the testing within automated campaigns. It's great to be able to test subject lines OR templates on an activity, but if you want to test the other option, you have to archive the activity (which I believe takes users out of the flow if they're at that stage, but more importantly archives any results attributed to that activity step). It would be great if we could just swap between template and subject testing without having to archive that activity step.

The only other feature which I think needs work is the dashboard metrics. It would be great if we could build out more compound metrics to display (I think the max is 12?). It would be beneficial to have more of these, but also to be able to change the ordering. At the moment, I think it's ordered by alphabet, whereas I would like to be able to change these to how I perceive campaign performance. Review collected by and hosted on G2.com.

It's extremely flexible - so you can do the basics easily, but if you want to do something more complex, there's usually a way to do that, too. We jumped straight from Mailchimp to Blueshift and the difference is enormous. Their customer service team are also excellent - Rohan is a great AM and the team who respond to support requests are always extremely quick and helpful. Review collected by and hosted on G2.com.

Documentation could be clearer - so we have to ask fewer questions during setup and as we learn how to use the platform. Ability to build drag/drop flows with if statements would be really useful - currently you can build these flows, but it's not that easy (I believe this is on the product roadmap). Review collected by and hosted on G2.com.

Blueshift offers a very user-friendly interface that makes developing highly customizable campaigns very easy even for people who don't have much previous experience with email. More importantly, their team has been extremely helpful in answering all of our questions and providing very detailed help whenever we needed it, oftentimes within minutes of us reaching out to them. Review collected by and hosted on G2.com.

When I first started, I disliked some of the UX but they have have actually since updated it and now everything is great. Also, I would have liked a little extra help and instructions when it came to the IP warmup process, but at the end of the day, everything worked out fine. Review collected by and hosted on G2.com.

I love the easy, straight-forward UI dashboard and how it's easy to navigate. Review collected by and hosted on G2.com.

Maybe, just the confusion between the events and other derived events, but it's something to learn. Review collected by and hosted on G2.com.

I love the recommendation feature and use it on a daily basis. it provides me with the flexibility I need to give the right products to the right users. Review collected by and hosted on G2.com.

At the moment, there are some minor reporting limitations which said to be resolved in the next update. Review collected by and hosted on G2.com.

It helps us with all the CRM needs - building the email templates, setting up campaigns, measuring the performance of our email campaigns. Advanced features such as using Blueshift's in-built ML models have helped see positive lift with revenue and user engagement by only sending those emails to the users that they are most likely to open or click. Review collected by and hosted on G2.com.

It would be great if Blueshift were able to ingest most important metrics data through back-end channels/APIs so that we could also measure the revenue, login activity, etc. all in one place for cohorts of users who were sent emails. Review collected by and hosted on G2.com.

Blueshift's platform is really easy to use because everything is in one place, you don't need to be an experienced ESP user to get your head around the different functions. I especially like that sending test emails is really swift and straightforward, unlike other ESPs such as Salesforce where you don't receive the test email instantly. The campaign reporting dashboard is also really good because you get a clear overview of top level metrics. But best of all is the support you get from their team! If you ever run into trouble when using the platform, Blueshift's team provide hands on support which you don't get with any other ESP! Review collected by and hosted on G2.com.

What's missing is email heat maps, a clear view on where your customers click. Review collected by and hosted on G2.com.

The best i like about the blueshift its easy to manage compare with old trivial solutions which requires a team to manage.

In addition, its very easy to integrate using API.

Support team is quite good and helpful. Review collected by and hosted on G2.com.

There are no major dislikes but would like Blueshift to focus more on following:

1) Sometimes it takes longer to get technical help.Hence would be better to get quick support response

2) Its API capacities are limited. Would be helpful to have more API endpoints for features like tags. Review collected by and hosted on G2.com.

There seems to be no end to the features. Any idea I have had, BlueShift has been able to create. Review collected by and hosted on G2.com.

Nothing so far, it is clearly a lot more powerful than other email services I have used in the past. Review collected by and hosted on G2.com.

I really like the fact it is a user friendly platform that's intuitive. There are some cool features that save time such as the campaign section. I like the way you can build detailed segments based on a wide range of factors such as revenue spend, location and demographics. Review collected by and hosted on G2.com.

Certain new terms can be confusing such as mixin. Lots of people unfamiliar with marketing struggle to understand these terms. Perhaps some a dictionary of terms could help with this. Review collected by and hosted on G2.com.

It is leaps and bounds more advanced than some of the smaller platforms out there, but not so wildly expensive as other platforms that exist that I would consider on par with capability. Review collected by and hosted on G2.com.

Reporting and data structure could be better. Review collected by and hosted on G2.com.

It is a very versatile platform, easy to use and with its functionalities it shows to be one of the best marketing tools. The support they provide is very fast and efficient. Data and API integration is really simple, it doesn't present any problems. The customization provided by the available templates is nice, which are very good. The ability to promote our campaigns on platforms such as Google and Facebook has changed the course of our company, it has made us grow impressively. Review collected by and hosted on G2.com.

Report writing could be a bit more robust for more comprehensive reporting. But we are sure that soon this will be possible since over the years we have been able to notice the improvements that have favored our experience using this software, they know how to listen and fulfill our expectations Review collected by and hosted on G2.com.

I really like how easy and intuitive the application is to use, helping the marketing teams to really focus on the creativity without having to worry too much about the execution. The tool opened up new ways of reaching our users while delivering more personalised content based on behaviour. It also gave us the opportunity to try new marketing concept and step away from mass marketing. Review collected by and hosted on G2.com.

No many aspects in fairness, I think the team is working hard on addressing any gaps highlighted to the. The reporting side of the application is good but could be (and will probably) better from a campaign engagement matrix stand point. Review collected by and hosted on G2.com.

For me it has become more than a tool, it is my right hand in everything that refers to design, creation and digital marketing strategies, especially email marketing campaigns since it allows me to create campaigns in a quite Simple and versatile, it also has an excellent reporting tool that reflects the data in a very practical way when making a decision, since it allows me to verify the effectiveness of the decisions made in terms of the strategies taken, it is also provided with a large number of integrations that allow you to fully exploit its potential. Review collected by and hosted on G2.com.

Their customer service can be faster and more assertive when responding to user requests, since in my opinion they take forever to answer the concerns that are presented to us, which takes away a lot of time just to wait. an answer. Review collected by and hosted on G2.com.

user friendly

great customer service

fantastic documentation

perfect for a small/medium size marketing team

team always available

timely response for all questions

Interface easy to use

Ability to add filters to the setup section in a campaign that would apply to all triggers

I love the ability to read about the product updates and how to use the newest features

Text message is a plus for us at Udacity

I like that you can create a drip campaign where you can add email, push notification, and text message triggers all in one campaign. This is very flexible and creates a sync within communication.

I also like that the company looks out for us, customers for feedback and improvement. Review collected by and hosted on G2.com.

more filtering for segments would be great

longer than 6 months data to keep would be great

syndication with other than Facebook platform would be useful

Could be a bit faster to load campaigns Review collected by and hosted on G2.com.

Blueshift's platform is easy to use and makes our team self-sufficient. We can build segments based on any event, and actually deliver personalized messages to each that are relevant to them.

The recommendation engine is topnotch. It connects directly with our catalog and gives us the power to provide the best product recommendation to each user. We have been able to scale tremendously

One of my favorite parts of the platform is the customer profile. It gives us a 360 view of every user. We can push all our data to Blueshift, and they handle the dirty work to get everything unified and make sense of it. Review collected by and hosted on G2.com.

The ability to auto-save our email templates. There have been numerous times where I have lost a template I was creating and had to start from scratch. I know the team is aware of this and working to fix it.

Documentation in some places could provide a little more context and screenshots. But I should also note it a lot more comprehensive then other solutions I have used in the past. Review collected by and hosted on G2.com.

I love the power and capability of the software and for my company it's a one-stop-solution for email marketing.

The customer service is amazing and all my questions are answered quickly and adequately.

Blueshift has really good documentation for learning about the features in the software which can be really helpful. Review collected by and hosted on G2.com.

The UI has a learning curve but Blueshift has been updating it and making it gradually better. Cudos to them for that. Review collected by and hosted on G2.com.

We reviewed a lot of systems and choose Blueshift. To have one system for all communication channels - i.e. our emails, on the website, making Facebook and Google segments etc. was a big thing. Being able to work across multiple domains opened up a whole new world of opportunities. But the biggest thing I like about it is the ease of use - i.e. our marketing team can run the show without having IT constantly involved. Review collected by and hosted on G2.com.

There was a bit of a learning curve... but I think this cannot be avoided when you are doing something new and as advanced as we are doing. Review collected by and hosted on G2.com.

Blueshift allows us to target specific audiences throughout the entire customer life cycle. I use the recommendation builder on a daily basis to assist in personalizing recommended users. Blueshift is also pretty great at allowing you to use multiple channels to engage our users. Review collected by and hosted on G2.com.

Like anything, a slight learning curve for the UI. Reporting capabilities could use improvement but I've also heard that its in pipeline. Review collected by and hosted on G2.com.

Since I am a developer - I like the API and the functionality to do almost everything with it. Review collected by and hosted on G2.com.

I think the most annoying thing is caching - the data is sometimes outdated (affects only the UI) Review collected by and hosted on G2.com.