Blueshift Reviews & Product Details

UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

We can ingest data from any source. Blueshift handles the dirty work of making sense of it. This makes my day-to-day a whole lot easier. Additionally, we can build very specific segments that we want to target across our campaigns. We can easily set them up and be confident everything is performing correctly. We have an all in one platform that makes it easy for our team to build and test any component of our emails and website content. We save a lot of time by removing repetitive tasks and waiting for support from our technical teams. Review collected by and hosted on G2.com.

What do you dislike?

The UI could use some improving, but I have been told this is coming soon. The platform can be overwhelming when first start out because there are so many different capabilities and tools. I recommend taking a step back and looking at what campaigns are you trying to launch and the core objectives . That way you can build out accordingly Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Engage and communicate with customers across a variety of different channels. The ability to collect data from our website, marketing channels, and CRM - and make use of it. We had heavy reliance on technical teams to pull the data we needed. Now we can do it ourselves and actually build segments and send relevant messages to each of these audiences. We've become a lot more efficient with Blueshift. Review collected by and hosted on G2.com.

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Blueshift Overview

What is Blueshift?

Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning. The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker. Blueshift’s SmartHub CDP delivers relevant, connected experiences throughout the omnichannel journey by unifying, informing, and activating data.

Blueshift Details
Website
Languages Supported
English
Product Description

Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

How do you position yourself against your competitors?

Our technology lets you find users who are 3-10X more likely to respond to certain messages, and personalize emails & push messages to them.


Seller Details
Seller
Blueshift Labs
Company Website
Year Founded
2014
HQ Location
San Francisco, CA
Twitter
@blueshiftlabs
1,392 Twitter followers
LinkedIn® Page
www.linkedin.com
96 employees on LinkedIn®

Overview Provided by:
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Blueshift Reviews

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Senior Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Open Discussions in Blueshift
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

User profiling. It's really easy to troubleshoot customer problems by having all activity, event and campaign data per user profiling in one easy to find interface. I also like the newly introduced template creator. As we use the Visual Editor for the majority of our sends, the new update has made it incredibly clear to build, proof in multiple devices and also test recommendations and dynamic content based on how easy it is to select different users/attributes and see them change in live.

Another benefit is how clear it is to set up and execute campaigns. Having all the campaign, segment and templates in one easy view gives me peace of mind whenever I'm sending campaigns. Review collected by and hosted on G2.com.

What do you dislike?

One thing Blueshift falls down on is the automation and journey builders. At the moment, it feels very static. With most products, you would expect a clear and easy to use drag and drop journey builder, where it's clear to see how the activity will be prioritised, and what happens if a user is skipped from a certain trigger - what happens next? As we're trying to roll out quite complex behavioural automation campaigns, it's quite difficult to build these. What's more, because it's static, it's difficult to amend the ordering of templates and work on the prioritisation without having to delete templates.

Another feature which I think needs work is the testing within automated campaigns. It's great to be able to test subject lines OR templates on an activity, but if you want to test the other option, you have to archive the activity (which I believe takes users out of the flow if they're at that stage, but more importantly archives any results attributed to that activity step). It would be great if we could just swap between template and subject testing without having to archive that activity step.

The only other feature which I think needs work is the dashboard metrics. It would be great if we could build out more compound metrics to display (I think the max is 12?). It would be beneficial to have more of these, but also to be able to change the ordering. At the moment, I think it's ordered by alphabet, whereas I would like to be able to change these to how I perceive campaign performance. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Not only do we use Blueshift for all of our BAU marketing, it's also really important to us because we use it for our user behaviour analysis, for example using pageload events to see what users are doing on-site and where, as well as the goal events to see where our revenue and product conversions are coming from.

We've solved countless automation issues with Blueshift, which is great. If we can see a better journey builder in the future, this will only unlock us more.

The other solution that stands out is advertising through other platforms, Facebook for example. Being able to use the data syndication feature to segment a particular user group based on events in Blueshift, and then being able to create a lookalike from Facebook through snydicating that data through has definitely increase acquisition conversion, whilst bringing down the costs there. Review collected by and hosted on G2.com.

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Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

It's extremely flexible - so you can do the basics easily, but if you want to do something more complex, there's usually a way to do that, too. We jumped straight from Mailchimp to Blueshift and the difference is enormous. Their customer service team are also excellent - Rohan is a great AM and the team who respond to support requests are always extremely quick and helpful. Review collected by and hosted on G2.com.

What do you dislike?

Documentation could be clearer - so we have to ask fewer questions during setup and as we learn how to use the platform. Ability to build drag/drop flows with if statements would be really useful - currently you can build these flows, but it's not that easy (I believe this is on the product roadmap). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Better tracking of user activity on-site and in emails; ability to send targeted, relevant, timely comms and to set this up flexibly; drive up our user retention and engagement levels through being more agile and with access to use more detailed criteria. Review collected by and hosted on G2.com.

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Public Relations Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Blueshift offers a very user-friendly interface that makes developing highly customizable campaigns very easy even for people who don't have much previous experience with email. More importantly, their team has been extremely helpful in answering all of our questions and providing very detailed help whenever we needed it, oftentimes within minutes of us reaching out to them. Review collected by and hosted on G2.com.

What do you dislike?

When I first started, I disliked some of the UX but they have have actually since updated it and now everything is great. Also, I would have liked a little extra help and instructions when it came to the IP warmup process, but at the end of the day, everything worked out fine. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't hesitate to ask any questions you may have. Their team is very knowledgeable and happy to help. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Blueshift is helping us keep our users engaged on an ongoing basis by automating a lot of the processes that we used to have to do manually in the past. As a result, that has provided us additional sales which ultimately helps our business grow. Review collected by and hosted on G2.com.

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Retention Marketing Project Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I love the easy, straight-forward UI dashboard and how it's easy to navigate. Review collected by and hosted on G2.com.

What do you dislike?

Maybe, just the confusion between the events and other derived events, but it's something to learn. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's easy to use, not too complicated, and very accomodating customer service. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As of the moment, we're solving an issue about the coupon codes not populating in our email campaigns. The team has been really responsive and we're still in contact with them now. They always make sure that our problem will be resolved. Review collected by and hosted on G2.com.

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AL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I love the recommendation feature and use it on a daily basis. it provides me with the flexibility I need to give the right products to the right users. Review collected by and hosted on G2.com.

What do you dislike?

At the moment, there are some minor reporting limitations which said to be resolved in the next update. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Blueshift is a great tool for anyone looking for a solution to complex email marketing and marketing automation needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The main problem is getting into the inbox or users at the right time for them. this is achieved with Blueshift's time optimization feature which by ways of magic (AI) determines what is the best time for a user to most likely to open an email and delivers it to them! Review collected by and hosted on G2.com.

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IF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

It helps us with all the CRM needs - building the email templates, setting up campaigns, measuring the performance of our email campaigns. Advanced features such as using Blueshift's in-built ML models have helped see positive lift with revenue and user engagement by only sending those emails to the users that they are most likely to open or click. Review collected by and hosted on G2.com.

What do you dislike?

It would be great if Blueshift were able to ingest most important metrics data through back-end channels/APIs so that we could also measure the revenue, login activity, etc. all in one place for cohorts of users who were sent emails. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Blueshift is tailored well to serve different types of audiences such as campaign managers, email developers, product managers to business executives. In the spectrum of less technical to high level business insights, Blueshift does an extremely good job of establishing clear swimlanes such that its audience gets most out of the tool without requiring any outside help. The only caveat I will bring up is pricing which could act as a show stopper for using Blueshift. If Blueshift does fit your organizational budget, then its an extremely valuable tool to help fulfill your company's CRM needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Some of the problems we are solving are: determining how many emails should we send to user in a week, optimal time of the day when an email should be sent, user propensity to determine which emails users are most likely to engage with, continuous A/B testing on subject lines, email templates, etc. Review collected by and hosted on G2.com.

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UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Blueshift's platform is really easy to use because everything is in one place, you don't need to be an experienced ESP user to get your head around the different functions. I especially like that sending test emails is really swift and straightforward, unlike other ESPs such as Salesforce where you don't receive the test email instantly. The campaign reporting dashboard is also really good because you get a clear overview of top level metrics. But best of all is the support you get from their team! If you ever run into trouble when using the platform, Blueshift's team provide hands on support which you don't get with any other ESP! Review collected by and hosted on G2.com.

What do you dislike?

What's missing is email heat maps, a clear view on where your customers click. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are looking for a user friendly and efficient ESP with a hands on support team, then look no further. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Blueshift we can seamlessly and more efficiently set up more advanced trigger campaigns. Review collected by and hosted on G2.com.

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Senior Data Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The best i like about the blueshift its easy to manage compare with old trivial solutions which requires a team to manage.

In addition, its very easy to integrate using API.

Support team is quite good and helpful. Review collected by and hosted on G2.com.

What do you dislike?

There are no major dislikes but would like Blueshift to focus more on following:

1) Sometimes it takes longer to get technical help.Hence would be better to get quick support response

2) Its API capacities are limited. Would be helpful to have more API endpoints for features like tags. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Happy to list features to be considered while switching to Blueshift:

1) Easy to integration and manage

2) Easy to group using tags

3) Easy to customise campaigns Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are trying to focus more on retaining the existing customers using re-marketing.

Blueshift is helping us to drive this goal very efficiently.

Also with blueshift being in place now, efforts to manage the tool has been reduced compared to previous tool. Review collected by and hosted on G2.com.

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Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

There seems to be no end to the features. Any idea I have had, BlueShift has been able to create. Review collected by and hosted on G2.com.

What do you dislike?

Nothing so far, it is clearly a lot more powerful than other email services I have used in the past. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being able to hyper-target my customer list - I have been very surprised at the amount of targeting BlueShift can do. Review collected by and hosted on G2.com.

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IT applications trainer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I really like the fact it is a user friendly platform that's intuitive. There are some cool features that save time such as the campaign section. I like the way you can build detailed segments based on a wide range of factors such as revenue spend, location and demographics. Review collected by and hosted on G2.com.

What do you dislike?

Certain new terms can be confusing such as mixin. Lots of people unfamiliar with marketing struggle to understand these terms. Perhaps some a dictionary of terms could help with this. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

A great system as it allows for collaboration between marketing, BI and support. The fact you can build segments with very little restrictions allows for lots of possibilities including better customer engagement and increase in revenue. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I was assisting the support team and training new hires building segments and setting up campaigns Review collected by and hosted on G2.com.

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Co-founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

It is leaps and bounds more advanced than some of the smaller platforms out there, but not so wildly expensive as other platforms that exist that I would consider on par with capability. Review collected by and hosted on G2.com.

What do you dislike?

Reporting and data structure could be better. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Better dynamic user segmentation, which allows us to be more agile with our communications to specific users. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is a very versatile platform, easy to use and with its functionalities it shows to be one of the best marketing tools. The support they provide is very fast and efficient. Data and API integration is really simple, it doesn't present any problems. The customization provided by the available templates is nice, which are very good. The ability to promote our campaigns on platforms such as Google and Facebook has changed the course of our company, it has made us grow impressively. Review collected by and hosted on G2.com.

What do you dislike?

Report writing could be a bit more robust for more comprehensive reporting. But we are sure that soon this will be possible since over the years we have been able to notice the improvements that have favored our experience using this software, they know how to listen and fulfill our expectations Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We find it easy and pleasant to work with Blueshift, its interface has a great design and is very easy to use. They are attentive to our concerns and opinions and take them into account at all times. It is a well-functioning software, with very few errors and all this goes hand in hand with its affordable cost, it is a very valuable investment for our company and we are sure that it will also be for the people who obtain it. Its tools are powerful and allow to always offer a high quality of work. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As a company, the main thing for us is to offer a high quality of work that meets the expectations of our clients at all times and to achieve greater recruitment every day. Blueshift has taken care of facilitating this task for us in the best way thanks to its wonderful management of marketing, analysis and control. Our workers carry out all the strategies and this software helps us to enhance and promote them. We are delighted with the use of this platform, we reach goals quickly. Review collected by and hosted on G2.com.

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Messaging & Marketing Automation Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I really like how easy and intuitive the application is to use, helping the marketing teams to really focus on the creativity without having to worry too much about the execution. The tool opened up new ways of reaching our users while delivering more personalised content based on behaviour. It also gave us the opportunity to try new marketing concept and step away from mass marketing. Review collected by and hosted on G2.com.

What do you dislike?

No many aspects in fairness, I think the team is working hard on addressing any gaps highlighted to the. The reporting side of the application is good but could be (and will probably) better from a campaign engagement matrix stand point. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We managed to quickly change the marketing mind set from a manual single channel/content approach to an automated multi touch point and personalised strategy without too much effort. Review collected by and hosted on G2.com.

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Especialista en ventas y marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

For me it has become more than a tool, it is my right hand in everything that refers to design, creation and digital marketing strategies, especially email marketing campaigns since it allows me to create campaigns in a quite Simple and versatile, it also has an excellent reporting tool that reflects the data in a very practical way when making a decision, since it allows me to verify the effectiveness of the decisions made in terms of the strategies taken, it is also provided with a large number of integrations that allow you to fully exploit its potential. Review collected by and hosted on G2.com.

What do you dislike?

Their customer service can be faster and more assertive when responding to user requests, since in my opinion they take forever to answer the concerns that are presented to us, which takes away a lot of time just to wait. an answer. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

In this short time that I have been using it to improve the digital marketing strategies of my company, it has been quite useful. Review collected by and hosted on G2.com.

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Marketing Operations Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

user friendly

great customer service

fantastic documentation

perfect for a small/medium size marketing team

team always available

timely response for all questions

Interface easy to use

Ability to add filters to the setup section in a campaign that would apply to all triggers

I love the ability to read about the product updates and how to use the newest features

Text message is a plus for us at Udacity

I like that you can create a drip campaign where you can add email, push notification, and text message triggers all in one campaign. This is very flexible and creates a sync within communication.

I also like that the company looks out for us, customers for feedback and improvement. Review collected by and hosted on G2.com.

What do you dislike?

more filtering for segments would be great

longer than 6 months data to keep would be great

syndication with other than Facebook platform would be useful

Could be a bit faster to load campaigns Review collected by and hosted on G2.com.

Recommendations to others considering the product:

great team behind this handy tool. recommend using it. Even if you just starting out in email marketing and learning about automation, this tool will help you create the right campaigns and send to your users at the right time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Problems solving: email, segmentation, automation, syndication, performance reporting, deliverability, accessibility

Benefits realized: syndication feature with Facebook, the innovative team at Blueshift always does a fantastic job communicating with us, customers. I also love the webinars and the customer success events that we as customers are invited to. Review collected by and hosted on G2.com.

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UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Blueshift's platform is easy to use and makes our team self-sufficient. We can build segments based on any event, and actually deliver personalized messages to each that are relevant to them.

The recommendation engine is topnotch. It connects directly with our catalog and gives us the power to provide the best product recommendation to each user. We have been able to scale tremendously

One of my favorite parts of the platform is the customer profile. It gives us a 360 view of every user. We can push all our data to Blueshift, and they handle the dirty work to get everything unified and make sense of it. Review collected by and hosted on G2.com.

What do you dislike?

The ability to auto-save our email templates. There have been numerous times where I have lost a template I was creating and had to start from scratch. I know the team is aware of this and working to fix it.

Documentation in some places could provide a little more context and screenshots. But I should also note it a lot more comprehensive then other solutions I have used in the past. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

When we selected Blueshift, there were a few things we wanted to solve.

1. Unify our data from our website and messaging channels

2. Build segments that we can leverage in our campaigns

3. We didn't want to use 3-4 tools to accomplish our ultimate goals. We wanted an all in tool that gave us everything we needed. Review collected by and hosted on G2.com.

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UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I love the power and capability of the software and for my company it's a one-stop-solution for email marketing.

The customer service is amazing and all my questions are answered quickly and adequately.

Blueshift has really good documentation for learning about the features in the software which can be really helpful. Review collected by and hosted on G2.com.

What do you dislike?

The UI has a learning curve but Blueshift has been updating it and making it gradually better. Cudos to them for that. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Mastering the Creatives part is crucial for a good looking campaign. As a designer that's of the most importance to me. The email builder is pretty good and the tool is extremely powerful and judging from the communications we've had with the Blueshift team I'm in no doubt the User Interface and Technologies will be in constant development and will become greater and greater over the coming years. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are automating as much of our e-commerce marketing emails as possible. We have a ton of data and information that we can feed into Blueshift and it is perfect for segmenting our audience to better our marketing efforts. Using Blueshift has been a complete game-changer for us. Review collected by and hosted on G2.com.

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Owner and Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

We reviewed a lot of systems and choose Blueshift. To have one system for all communication channels - i.e. our emails, on the website, making Facebook and Google segments etc. was a big thing. Being able to work across multiple domains opened up a whole new world of opportunities. But the biggest thing I like about it is the ease of use - i.e. our marketing team can run the show without having IT constantly involved. Review collected by and hosted on G2.com.

What do you dislike?

There was a bit of a learning curve... but I think this cannot be avoided when you are doing something new and as advanced as we are doing. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Put resources behind implementation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

One platform for communication with our customers. Using trigger based campaigns to deliver personalized messages to our customers. Review collected by and hosted on G2.com.

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UA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Blueshift allows us to target specific audiences throughout the entire customer life cycle. I use the recommendation builder on a daily basis to assist in personalizing recommended users. Blueshift is also pretty great at allowing you to use multiple channels to engage our users. Review collected by and hosted on G2.com.

What do you dislike?

Like anything, a slight learning curve for the UI. Reporting capabilities could use improvement but I've also heard that its in pipeline. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would recommend this to anyone looking to improve engagement with their customer. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to move from batch and blast emails to more personalization. We are also improving our deliverability rates. Review collected by and hosted on G2.com.

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AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Since I am a developer - I like the API and the functionality to do almost everything with it. Review collected by and hosted on G2.com.

What do you dislike?

I think the most annoying thing is caching - the data is sometimes outdated (affects only the UI) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Marketing emails

- Live Content recommendations on websites

- Recommendations in marketing emails

and much more.

Benefits: easy to setup and efficient. Review collected by and hosted on G2.com.

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