# Best Brand Intelligence Software

## How Many Brand Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 110

### Category Stats (Jul 2026)

- **Average Rating:** 4.57/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** BrandJet AI (+4.08%) - Among all products in this category, BrandJet AI recorded the largest rating increase compared to last month

_Last updated: July 30, 2026_

## How Does G2 Rank Brand Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,600+ Authentic Reviews
- 110+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Brand Intelligence Software
 ![G2 Grid® for Brand Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/brand-intelligence/grids.png?focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=149786&focus%5B%5D=53908&focus%5B%5D=1459043&focus%5B%5D=482&focus%5B%5D=6168&focus%5B%5D=57055)

Highlighted products: Brandwatch Consumer Intelligence, BrandMentions, Cyble, YouScan, Scrunch AI, Qualtrics Market Research, Pulsar Platform, and Suzy.

Underlying data: [Grid® JSON](https://www.g2.com/categories/brand-intelligence/grids.json?focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=cyble&focus%5B%5D=youscan&focus%5B%5D=scrunch-ai&focus%5B%5D=qualtrics-market-research&focus%5B%5D=pulsar-platform&focus%5B%5D=suzy)

**Sponsored**

### Stravito

Stravito is the Insights Intelligence Platform global leaders like Nestlé and Comcast trust to turn existing knowledge into confident, growth-driving decisions. Built for insights, marketing, and research teams, Stravito unifies knowledge in one secure space and pairs best-in-class AI with human expertise. Whether you’re deciding where to expand next, which innovation to pursue, or what message will resonate most with your customers, teams simply ask strategic questions, and Stravito AI Assistant delivers relevant, source-cited insights in seconds. AI Personas, powered by your brand’s segmentation studies, simulate real consumer perspectives so you can stress-test ideas in real-time. The outcome: faster, evidence-backed, commercially-impactful decisions.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1003308&secure%5Bchosen_at%5D=2026-07-30T09%3A03%3A01Z&secure%5Bdisplayable_resource_id%5D=1003308&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1003308&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=133525&secure%5Bresource_id%5D=1003308&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fbrand-intelligence%3Fopen_modal_url%3D%252Fproducts%252Fbluepear%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fbrand-intelligence%2526source%253Dcategory&secure%5Btoken%5D=c56018a8ee1bd767f2815d645248a454a5b91b3e2aa66971f928bdfb8b3480b4&secure%5Burl%5D=https%3A%2F%2Fwww.stravito.com%2Fai-personas%3Futm_source%3DG2%26utm_medium%3Dadvertising%26utm_campaign%3DG2_2026_02&secure%5Burl_type%5D=custom_url)

### [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

**Average Rating:** 4.4/5.0

**Total Reviews:** 709

#### How Do G2 Users Rate Brandwatch Consumer Intelligence?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Tracking:** 8.2/10 (Category avg: 8.7/10)
- **Comparison:** 8.1/10 (Category avg: 8.7/10)
- **Brand Health:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Brandwatch Consumer Intelligence?

- **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch)
- **Company Website:** www.brandwatch.com
- **Year Founded:** 2007
- **HQ Location:** Brighton, East Sussex
- **Twitter:** @Brandwatch  
34,219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website)  
832 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Analyst, Consultant
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 35% Large, 34% Medium

#### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation.
- Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights.
- Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone.
- Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient.
- Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions.

##### Cons

- Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform.
- Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities.
- Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations.
- Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience.
- Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis.

#### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence?

**["BrandWatch for your Social Listening needs"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)**

**Rating:** 4.5/5.0 stars

_— Francisco O._

[Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)

**["Integration of accounts and queries to obtain more data and create reports"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)

#### What Are G2 Users Discussing About Brandwatch Consumer Intelligence?

- [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment
- [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment
- [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost)
- [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments

### [BrandMentions](https://www.g2.com/products/brandmentions/reviews)

BrandMentions is the ultimate AI-driven solution for monitoring your brand’s presence across the digital landscape. As one of the most comprehensive social listening tools on the market, BrandMentions captures every mention and delivers in-depth analytics, equipping you to make confident, data-driven decisions. A powerful yet affordable media monitoring tool, BrandMentions helps you manage your online reputation, analyze marketing campaigns, track competitors, gather customer feedback, and much more—all in one smart platform.

**Average Rating:** 4.9/5.0

**Total Reviews:** 239

#### How Do G2 Users Rate BrandMentions?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Tracking:** 8.8/10 (Category avg: 8.7/10)
- **Comparison:** 8.7/10 (Category avg: 8.7/10)
- **Brand Health:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind BrandMentions?

- **Seller:** [BrandMentions](https://www.g2.com/sellers/brandmentions)
- **Company Website:** brandmentions.com
- **Year Founded:** 2015
- **HQ Location:** Iasi, RO
- **Twitter:** @BrandMentions  
1,588 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e281fc4240d26cce1181f1c43fdb930b35b131989eeee8390ea2c4fc4a29fdd1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandmentions%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 51% Medium, 41% Small

#### What Do G2 Reviewers Say About BrandMentions?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of BrandMentions, enabling quick insights and efficient management of brand mentions.
- Users appreciate the **impressive scale of monitoring** by BrandMentions, enabling efficient brand health analysis across multiple regions.
- Users value the **strong reporting engine** in BrandMentions, appreciating its effective monitoring and insightful analyses.
- Users value the **detailed insights** from BrandMentions, gaining a competitive edge with real-time alerts and effective monitoring.
- Users value BrandMentions for its **efficient trend analysis** , enabling quick detection of discussions and audience engagement.

##### Cons

- Users experience challenges with **filtering problems** , as minor mentions clutter the dashboard and reduce focus on key insights.
- Users desire more **customization options** for reports and tagging, which could enhance their overall experience.
- Users find that **time-consuming processes** like exporting large reports can delay data accessibility despite accurate results.
- Users notice that **slow loading times** occur when handling large datasets, though results remain accurate and well-structured.
- Users experience a **steep learning curve** during setup, making it challenging for those unfamiliar with the features.

#### What Are Recent G2 Reviews of BrandMentions?

**["The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)"](https://www.g2.com/survey_responses/brandmentions-review-12873741)**

**Rating:** 5.0/5.0 stars

_— Mario B._

[Read full review](https://www.g2.com/survey_responses/brandmentions-review-12873741)

**["Accurate, Fast, and Easy: Brand Mentions Keeps Getting Better"](https://www.g2.com/survey_responses/brandmentions-review-12948694)**

**Rating:** 4.5/5.0 stars

_— Andrea v._

[Read full review](https://www.g2.com/survey_responses/brandmentions-review-12948694)

#### What Are G2 Users Discussing About BrandMentions?

- [How can I track social media mentions for free?](https://www.g2.com/discussions/how-can-i-track-social-media-mentions-for-free)
- [What is Social Mention used for?](https://www.g2.com/discussions/what-is-social-mention-used-for)
- [What is BrandMentions?](https://www.g2.com/discussions/what-is-brandmentions)
- [How does BrandMentions work?](https://www.g2.com/discussions/how-does-brandmentions-work)

### [Cyble](https://www.g2.com/products/cyble/reviews)

Cyble is an AI-native cybersecurity solution designed to help organizations enhance their digital security posture through real-time intelligence, detection, and response capabilities. By leveraging advanced agentic AI and processing vast amounts of data, Cyble empowers businesses to navigate the complexities of the cyber threat landscape effectively. Its unique approach involves collecting and enriching signals from various sources, including the dark web, deep web, and surface web, providing unparalleled visibility into emerging threats and adversarial activities. Targeting a wide range of industries, Cyble's platform is particularly beneficial for security teams, risk management professionals, and organizations that prioritize safeguarding their digital assets. The comprehensive suite of solutions offered by Cyble includes Threat Intelligence, Dark Web & Deep Web Monitoring, Attack Surface Management (ASM), and Brand Intelligence, among others. These tools are designed to address specific use cases such as identifying vulnerabilities, monitoring brand reputation, and managing third-party risks, making it an essential resource for organizations aiming to bolster their cybersecurity measures. Cyble's key features are centered around its unified platform, which integrates multiple cybersecurity functions into a single interface. This integration allows for seamless communication between different security components, enabling teams to anticipate, identify, and neutralize threats with remarkable speed and precision. For instance, the Digital Forensics & Incident Response (DFIR) capabilities equip organizations with the tools needed to investigate and respond to incidents effectively, while the DDoS Protection and Cloud Security Posture Management (CSPM) features ensure that businesses can maintain operational integrity even under attack. Moreover, Cyble stands out in its category by combining vast data intelligence with cutting-edge AI automation. This proactive defense strategy not only helps organizations react to cyber threats but also empowers them to stay ahead of potential risks. By enhancing visibility into the threat landscape and providing actionable insights, Cyble enables enterprises to protect their assets, safeguard brand trust, and operate with confidence in an increasingly complex digital environment. The result is a robust cybersecurity framework that supports organizations in navigating the ever-evolving challenges of the cyber world.

**Average Rating:** 4.8/5.0

**Total Reviews:** 143

#### How Do G2 Users Rate Cyble?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Comparison:** 6.7/10 (Category avg: 8.7/10)
- **Brand Health:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Cyble?

- **Seller:** [Cyble](https://www.g2.com/sellers/cyble)
- **Company Website:** cyble.com
- **Year Founded:** 2019
- **HQ Location:** Alpharetta, US
- **Twitter:** @cybleglobal  
16,252 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=33549fc8f6faff7897e410eac55667468b4c4c9fcc460bb259329092470c8ea0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcyble-global%2F&secure%5Burl_type%5D=linkedin_company_website)  
233 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer & Network Security
- **Company Size:** 39% Large, 17% Medium

#### What Do G2 Reviewers Say About Cyble?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive and user-friendly interface** of Cyble, making threat intelligence management seamless and efficient.
- Users value the **comprehensive threat protection** of Cyble, facilitating efficient threat intel and seamless integrations.
- Users appreciate the **state-of-the-art equipment** and comprehensive threat monitoring tools offered by Cyble for effective risk management.
- Users appreciate the **real-time insights** provided by Cyble, enhancing threat detection and proactive cybersecurity measures.
- Users value Cyble's **real-time threat detection** capabilities, which enhance digital risk protection and streamline security efforts.

##### Cons

- Users experience **inefficient alerts** from Cyble, leading to frustration and difficulty distinguishing real threats from false positives.
- Users express frustration over **limited customization** options in Cyble, impacting efficiency and user experience.
- Users are frustrated with Cyble's **slow and inadequate customer support** , especially during urgent situations needing immediate assistance.
- Users experience **poor support management** with Cyble, facing slow response times during critical situations.
- Users face significant challenges due to **false positives** , which overwhelm and distract from real threats in Cyble.

#### What Are Recent G2 Reviews of Cyble?

**["AI-Enabled, User-Friendly Platform for Continuous Threat Monitoring"](https://www.g2.com/survey_responses/cyble-review-12964533)**

**Rating:** 5.0/5.0 stars

_— Vishakha A._

[Read full review](https://www.g2.com/survey_responses/cyble-review-12964533)

**["Powerful Intelligence and Effective Customer Support"](https://www.g2.com/survey_responses/cyble-review-13174489)**

**Rating:** 4.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/cyble-review-13174489)

### [YouScan](https://www.g2.com/products/youscan/reviews)

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

**Average Rating:** 4.7/5.0

**Total Reviews:** 296

#### How Do G2 Users Rate YouScan?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Tracking:** 9.3/10 (Category avg: 8.7/10)
- **Comparison:** 9.2/10 (Category avg: 8.7/10)
- **Brand Health:** 9.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind YouScan?

- **Seller:** [YouScan](https://www.g2.com/sellers/youscan)
- **Company Website:** www.youscan.io
- **Year Founded:** 2010
- **HQ Location:** Kyiv, Kyiv City
- **Twitter:** @YouScan\_io  
441 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website)  
96 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Market Research
- **Company Size:** 48% Small, 35% Medium

#### What Do G2 Reviewers Say About YouScan?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend YouScan for its **excellent customer support** , providing prompt assistance and enriching onboarding experiences.
- Users praise YouScan for its **helpful customer support** that promptly addresses questions and enhances user experience.
- Users appreciate YouScan for its **ease of use** , boasting an intuitive interface and helpful customer support.
- Users are impressed by YouScan's **powerful analytics capabilities** , enabling them to uncover actionable insights efficiently.
- Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement.

##### Cons

- Users find the **learning curve challenging** , especially with search queries, making it tough for new users to adapt.
- Users find the **difficult learning** curve a challenge, needing time to master YouScan's extensive features effectively.
- Users express frustration with YouScan's **slow performance** when analyzing large data sets, impacting efficiency and usability.
- Users note the **limited features** of YouScan, especially in query counts and data extraction capabilities.
- Users face challenges with **data inaccuracy** due to limited query capabilities and difficulty in cleaning data effectively.

#### What Are Recent G2 Reviews of YouScan?

**["YouScan Is Essential for TikTok Listening—and Valuable Across Platforms"](https://www.g2.com/survey_responses/youscan-review-12791704)**

**Rating:** 4.5/5.0 stars

_— Jack F._

[Read full review](https://www.g2.com/survey_responses/youscan-review-12791704)

**["Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support"](https://www.g2.com/survey_responses/youscan-review-12851551)**

**Rating:** 4.5/5.0 stars

_— bizinside ._

[Read full review](https://www.g2.com/survey_responses/youscan-review-12851551)

#### What Are G2 Users Discussing About YouScan?

- [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening)
- [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote

## FAQs About Brand Intelligence Software

Generated using AI

Last updated: June 3, 2026

### Which Brand Intelligence vendors provide strong implementation guidance for team adoption with integrations that fit

Based on G2 reviews, these products are most associated with support, onboarding, and workable integrations for adoption.

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — onboarding help with dashboards and queries.
- [BrandMentions](https://www.g2.com/products/brandmentions) — fast alerting with reporting and monitoring.
- [YouScan](https://www.g2.com/products/youscan) — multi-source listening with flexible filtering.
- [Pulsar Platform](https://www.g2.com/products/pulsar-platform) — guided search setup and reporting support.

### Which Brand Intelligence implementations avoid common adoption roadblocks documented in reviews without disrupting existing workflows

Based on G2 reviews, buyers most often favor products described as easier to implement, easier to learn, or smoother to fit into existing monitoring and reporting routines. Recent feedback points to faster adoption when teams get responsive support, useful onboarding, and dashboards that centralize listening, alerts, and reporting in one place. Reviewers also highlight that complexity in query building, filtering, and navigation can slow rollout, especially for first-time users. In this category, stronger implementations tend to reduce manual tracking, automate recurring monitoring tasks, and support team workflows with alerts, reports, and sharable dashboards rather than requiring heavy switching across separate tools.

### Best Brand Intelligence for computer software teams needing quick adoption without complex implementation or

Based on G2 reviews, these products are most associated with quicker setup and easier day-to-day adoption.

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — real-time listening with accessible setup.
- [BrandMentions](https://www.g2.com/products/brandmentions) — straightforward alerts and client-ready reporting.
- [YouScan](https://www.g2.com/products/youscan) — intuitive listening across social sources.
- [Pulsar Platform](https://www.g2.com/products/pulsar-platform) — broad monitoring with strong support.

### What is brand intelligence software

Brand intelligence software helps teams monitor how people talk about a brand, competitors, campaigns, and related topics across online sources, then organize that information into usable insights. In recent G2 reviews, users most often describe these products as tools for tracking mentions, sentiment, trends, share of voice, competitor activity, and emerging risks in one place. Reviewers also connect the category with dashboards, alerts, filtering, tagging, reporting, and query building that make it easier to move from raw conversation data to decisions. For buyers, the category is typically used to support reputation monitoring, campaign planning, audience understanding, crisis response, and more informed content or market strategy.

### What features define modern Brand Intelligence

According to verified users, modern Brand Intelligence platforms are defined by real-time monitoring, sentiment analysis, trend detection, competitor tracking, and flexible dashboards that turn large volumes of online conversation into usable insight. Recent reviews also repeatedly mention filtering, tagging, categorization, alerts, query building, and reporting as essential because they help teams isolate relevant mentions and share findings quickly. Buyers also value broad source coverage across social media, forums, news, blogs, and review content, along with support for multiple languages or regions. Just as important, reviewers point to usability factors such as easier setup, onboarding support, and workflows that reduce manual tracking without making the platform too complex for everyday teams.

### [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews)

Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms. • Mission: To build the first AI customer experience platform. • Founded: 2023 • Funding: $15M Series A (2025), led by Decibel with participation from Mayfield, Homebrew, and others. $4M Seed round led by Mayfield and notable entrepreneurs such as TJ Parker (PillPack), Bryant Chou (WebFlow), Clara Shih (Meta AI, previously Salesforce, Hearsay), Scott Cannon (IO/OpenAI, Mailbox). Core Platform Features Scrunch AI is an enterprise-grade platform that delivers the control, security, and extensibility that modern teams need. 1. Monitoring. Scrunch provides real-time visibility into how AI platforms interpret and represent your brand. The monitoring layer gives marketers insight into: • Which content LLMs are pulling from • How brands are featured in generative answers • Competitive visibility and share of voice across platforms • Prompt-level reporting and performance trends 2. Insights. Scrunch helps marketers understand not just what AI sees, but why. The insights layer reveals how AI agents interpret your brand’s digital footprint and provides guidance on actions to take to improve visibility and relevance. Key insights include: • Factors influencing AI rankings and answer inclusion • Recommendations for optimizing content structure, clarity, and authority • Trends in AI perception of your brand versus competitors 3. AXP (Agent Experience Platform). AXP is a new infrastructure layer that sits between your website and AI crawlers. It delivers compressed, structured content that’s optimized for LLM consumption without disrupting the human-facing experience. AXP helps marketers: • Serve AI-readable content in real time • Improve prompt placement and generative visibility • Avoid costly redesigns while optimizing for AI • Maintain control of messaging across LLMs Pricing: Scrunch offers flexible pricing based on brand size and needs, starting at $300 per month for basic functionality, and ranging up to custom enterprise solutions and pricing. Agency Partner Program: Scrunch offers a unique Agency Partner Program that provides tailored access, insights, and tools built specifically for multi-brand management and scaled implementation. Use Cases: Adopted by 500+ brands, we partner with: • In-house marketing teams optimizing for AI search • CMOs navigating performance declines in traditional channels • Agencies and Consultancies guiding clients through the shift to generative discovery • SEO and content teams expanding their stack to include LLM visibility Real results, real impact: Scrunch customers are seeing on average a 40% boost in referral traffic and up to 4x improvement in visibility. To learn more or request a demo, visit Scrunch at scrunch.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 73

#### How Do G2 Users Rate Scrunch AI?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Comparison:** 8.9/10 (Category avg: 8.7/10)
- **Brand Health:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Scrunch AI?

- **Seller:** [Sitecore](https://www.g2.com/sellers/sitecore)
- **Company Website:** www.sitecore.com
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Sitecore  
19,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d5077dec53f088c8a52cc5fcc6f00ca268ddd49418c56642f4b9adaa2a6a2897&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsitecore%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,737 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Small, 33% Medium

#### What Do G2 Reviewers Say About Scrunch AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Scrunch AI, noting its simplicity and efficient navigation for tracking visibility.
- Users value the **actionable insights** from Scrunch AI, enhancing brand management and competitive tracking effortlessly.
- Users praise the **fantastic customer support** from Scrunch AI, noting their responsiveness and collaboration in improving the product.
- Users value the **in-depth competitor analysis** in Scrunch AI, enhancing strategy and revealing insights on market positioning.
- Users appreciate the **intelligent keyword clustering** and automated insights, enhancing SEO and content strategy immensely.

##### Cons

- Users note **data limitations** in Scrunch AI, finding it broad and lacking actionable insights for niche industries.
- Users note **platform limitations** affecting functionality, particularly in tag management and search topic diversity.
- Users find the **pricing issues** of Scrunch AI to be high, particularly for solo users and smaller businesses.
- Users find the **complex setup** of Scrunch AI daunting, impacting efficiency and requiring extra time for onboarding.
- Users face challenges with **export issues** , impacting professional reporting and data delivery to clients.

#### What Are Recent G2 Reviews of Scrunch AI?

**["The best I found, and I tested many"](https://www.g2.com/survey_responses/scrunch-ai-review-11734529)**

**Rating:** 5.0/5.0 stars

_— Dave D._

[Read full review](https://www.g2.com/survey_responses/scrunch-ai-review-11734529)

**["Unmatched Control Over AI Visibility Tracking, with Best-in-Class Support"](https://www.g2.com/survey_responses/scrunch-ai-review-12637611)**

**Rating:** 5.0/5.0 stars

_— Sarah S._

[Read full review](https://www.g2.com/survey_responses/scrunch-ai-review-12637611)

### [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews)

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,913

#### How Do G2 Users Rate Qualtrics Market Research?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Comparison:** 8.8/10 (Category avg: 8.7/10)
- **Brand Health:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Qualtrics Market Research?

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics  
42,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,231 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, Research Assistant
- **Top Industries:** Higher Education, Education Management
- **Company Size:** 45% Large, 34% Medium

#### What Do G2 Reviewers Say About Qualtrics Market Research?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management.
- Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features.
- Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options.
- Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis.
- Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options.

##### Cons

- Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes.
- Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement.
- Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging.
- Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively.
- Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives.

#### What Are Recent G2 Reviews of Qualtrics Market Research?

**["Very useful for Wellness Surveys, Feedback Collection and Research Work"](https://www.g2.com/survey_responses/qualtrics-market-research-review-12806991)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/qualtrics-market-research-review-12806991)

**["Intuitive Surveys, Results can be difficult to view"](https://www.g2.com/survey_responses/qualtrics-market-research-review-12705973)**

**Rating:** 4.0/5.0 stars

_— Emily H._

[Read full review](https://www.g2.com/survey_responses/qualtrics-market-research-review-12705973)

#### What Are G2 Users Discussing About Qualtrics Market Research?

- [How are organizations utilizing Qualtrics CoreXM to gather and analyze customer experience data?](https://www.g2.com/discussions/how-are-organizations-utilizing-qualtrics-corexm-to-gather-and-analyze-customer-experience-data) - 1 comment
- [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes
- [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote
- [What is qualtrics platform?](https://www.g2.com/discussions/what-is-qualtrics-platform) - 1 comment
- [What is CoreXM?](https://www.g2.com/discussions/what-is-corexm) - 1 comment

### [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews)

Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu).

**Average Rating:** 4.3/5.0

**Total Reviews:** 97

#### How Do G2 Users Rate Pulsar Platform?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Comparison:** 10.0/10 (Category avg: 8.7/10)
- **Brand Health:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Pulsar Platform?

- **Seller:** [Pulsar Platform](https://www.g2.com/sellers/pulsar-platform)
- **HQ Location:** London, United Kingdom
- **Twitter:** @PulsarPlatform  
9,686 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a051ed8621d32ffe82956521be10d42cad709154a710ac55d481094e046fa851&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5064086%2F&secure%5Burl_type%5D=linkedin_company_website)  
158 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 39% Medium, 31% Small

#### What Do G2 Reviewers Say About Pulsar Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** of Pulsar Platform, which greatly enhances user experience and project success.
- Users find Pulsar Platform **exceptionally user-friendly** , benefiting from valuable insights and supportive team guidance.
- Users find the **exceptionally helpful team** at Pulsar invaluable for enhancing audience understanding and project success.
- Users value the **comprehensive analytics** of Pulsar Platform, enhancing audience understanding beyond traditional research methods.
- Users find **Pulsar Platform invaluable** for deep audience insights and seamless integration with their reporting tools.

##### Cons

- Users find the **heavy reliance on X data** challenging, leading to frustrations and complications in their experience.
- Users express frustration with the **heavy reliance on incomplete data** , which complicates their experience with the Pulsar Platform.
- Users are frustrated by the **lack of geo-filtering** for Reddit data, limiting relevance for specific audiences.
- Users find the inability to **geo-filter Reddit data** frustrating, affecting their audience targeting in specific markets.
- Users find the heavy reliance on X data a **painpoint** , which can lead to inaccuracies in relevant information.

#### What Are Recent G2 Reviews of Pulsar Platform?

**["Precise Boolean Filtering with Impressively Broad Source Coverage"](https://www.g2.com/survey_responses/pulsar-platform-review-12932992)**

**Rating:** 4.5/5.0 stars

_— Kevin M._

[Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-12932992)

**["Tracking by Boolean and Core: deep conversations with a multichannel vision"](https://www.g2.com/survey_responses/pulsar-platform-review-13161900)**

**Rating:** 4.0/5.0 stars

_— ANGY P._

[Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-13161900)

#### What Are G2 Users Discussing About Pulsar Platform?

- [What is Pulsar Platform used for?](https://www.g2.com/discussions/what-is-pulsar-platform-used-for)

### [Suzy](https://www.g2.com/products/suzy/reviews)

Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud. Suzy’s suite of products allows you to conduct robust and iterative research — efficiently and at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 139

#### How Do G2 Users Rate Suzy?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Tracking:** 7.8/10 (Category avg: 8.7/10)
- **Comparison:** 8.5/10 (Category avg: 8.7/10)
- **Brand Health:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Suzy?

- **Seller:** [Suzy](https://www.g2.com/sellers/suzy-32cd8b78-aaf4-4ec9-89d2-b591981daa8a)
- **Company Website:** suzy.com
- **Year Founded:** 2017
- **HQ Location:** New York, NY
- **Twitter:** @AskSuzyBiz  
13,689 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa48cdeb19e97cf3bae10cf8f9f1771a0cdc604ffe6eb51899afae59a6d72a1d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fasksuzy%2F&secure%5Burl_type%5D=linkedin_company_website)  
186 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Goods, Marketing and Advertising
- **Company Size:** 43% Medium, 30% Large

#### What Do G2 Reviewers Say About Suzy?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Suzy to be **exceptionally easy to use** , with great functionality and seamless integration into workflows.
- Users value Suzy for its **rapid testing capabilities** and seamless support, enhancing their research efficiency and effectiveness.
- Users value Suzy for its **cost-efficiency and real-time insights** , significantly saving time and money while aiding decision-making.
- Users commend the **amazing customer support** from Suzy, highlighting quick responses and a friendly team.
- Users love Suzy for its **rapid concept testing** capabilities, enabling swift evaluations with targeted audiences.

##### Cons

- Users find **limited customization** in Suzy, seeking more tools for labeling and organizing research themes effectively.
- Users face **survey flexibility issues** with Suzy, impacting data quality and user experience in research.
- Users note the **complexity and steep learning curve** of Suzy, which can be challenging for beginners.
- Users face **limited audience diversity** with Suzy, making it challenging to conduct niche-specific research effectively.
- Users find Suzy's **limited features** hinder flexibility and data quality for complex research needs.

#### What Are Recent G2 Reviews of Suzy?

**["Streamlined Market Research with Robust Compliance"](https://www.g2.com/survey_responses/suzy-review-12930729)**

**Rating:** 4.5/5.0 stars

_— Orsjeer T._

[Read full review](https://www.g2.com/survey_responses/suzy-review-12930729)

**["Speedy Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/suzy-review-12863257)**

**Rating:** 4.5/5.0 stars

_— Evaine L._

[Read full review](https://www.g2.com/survey_responses/suzy-review-12863257)

#### What Are G2 Users Discussing About Suzy?

- [What advice would you give to others considering Suzy for consumer insights?](https://www.g2.com/discussions/what-advice-would-you-give-to-others-considering-suzy-for-consumer-insights)
- [What does Suzy do?](https://www.g2.com/discussions/what-does-suzy-do)
- [What is Suzy company?](https://www.g2.com/discussions/what-is-suzy-company)
- [How does Suzy work?](https://www.g2.com/discussions/how-does-suzy-work)
- [What is Suzy support?](https://www.g2.com/discussions/what-is-suzy-support)

### [Tracksuit](https://www.g2.com/products/tracksuit/reviews)

Make smarter marketing decisions with Tracksuit's beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All at a fraction of the cost of traditional brand tracking providers. Tracksuit has a dashboard you'll love to look at. Toggle between views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Get a good read on your brand’s performance across the entire year—not a single point in time—with continuous consumer surveys. With hands-off survey setup, get your first Tracksuit brand insights in as little as 30 days. Our in-house research team and dedicated Brand Champions are here to help your brand grow. That means ambitious brands of all sizes (like yours!) can use us to measure and communicate the value of their brand. Tracksuit was founded in 2021 in Auckland, New Zealand. It has since grown to launching offices in the bustling New York City, London and Sydney.

**Average Rating:** 4.7/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Tracksuit?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Tracking:** 9.1/10 (Category avg: 8.7/10)
- **Comparison:** 9.2/10 (Category avg: 8.7/10)
- **Brand Health:** 9.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Tracksuit?

- **Seller:** [Tracksuit](https://www.g2.com/sellers/tracksuit)
- **Company Website:** www.gotracksuit.com
- **Year Founded:** 2021
- **HQ Location:** Auckland, NZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cbe5e79a40bc284c50e7e9e31c851d1a2cb03b1b56025267a21ba3bfab6a575a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgotracksuit%2F&secure%5Burl_type%5D=linkedin_company_website)  
224 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Food & Beverages
- **Company Size:** 51% Small, 41% Medium

#### What Are Recent G2 Reviews of Tracksuit?

**["Seamless Tracksuit Experience"](https://www.g2.com/survey_responses/tracksuit-review-8897737)**

**Rating:** 5.0/5.0 stars

_— Amie L._

[Read full review](https://www.g2.com/survey_responses/tracksuit-review-8897737)

**["Highly recommend!"](https://www.g2.com/survey_responses/tracksuit-review-8660319)**

**Rating:** 5.0/5.0 stars

_— Christina K._

[Read full review](https://www.g2.com/survey_responses/tracksuit-review-8660319)

#### What Are G2 Users Discussing About Tracksuit?

- [What is Tracksuit used for?](https://www.g2.com/discussions/what-is-tracksuit-used-for)

### [Attest](https://www.g2.com/products/attest/reviews)

Understand the 'why' and 'what’s next' for your customers. Attest is an enterprise-grade platform for qualitative and quantitative research. One platform to deeply understand your current customers, future consumers or both side-by-side. Simple to launch surveys, data storytelling and dedicated experts to help you every step of the way. - Simple and transparent pricing No hidden fees – no matter who or where your audience is we have one flat audience cost. - Multi-market insights with local nuance Access insights from 59 countries with fully localised and translated surveys, across 70 languages. Compare regional groups side by side. - No extra cost for the support you need Our industry-leading team of experts are always on hand for everything from survey setup best practice, to support in identifying key trends in your data. - Data Storytelling Discover, craft and share data stories with automated analysis tools, custom charts and interactive Boards. - Industry-leading data quality methods We truly care about the quality of your insights. Our sophisticated data training and algorithms are designed to eliminate noise and provide high quality results. - Bespoke insights for your brand Plug and play with survey templates and pre-set audiences, or create your ideal setup with fully customisable audiences. No omnibus research or sharing insights. Attest is your end-to-end consumer research platform that prioritises data quality, tailored research and robust insights so you always have the confidence in your decisions.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Attest?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Comparison:** 8.6/10 (Category avg: 8.7/10)
- **Brand Health:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Attest?

- **Seller:** [Attest](https://www.g2.com/sellers/attest)
- **Company Website:** www.askattest.com
- **Year Founded:** 2015
- **HQ Location:** London
- **Twitter:** @AskAttest  
1,425 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7ad7c26c15a39b10419a1ccc968246a8ba4c95843dd3a56bcc39e80b981bafe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattest-technologies-limited%2F&secure%5Burl_type%5D=linkedin_company_website)  
115 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Food & Beverages
- **Company Size:** 53% Medium, 27% Small

#### What Do G2 Reviewers Say About Attest?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **speed and simplicity** of Attest, enabling quick, intuitive, and actionable consumer insights.
- Users appreciate the **speed and simplicity** of Attest for creating insightful and actionable consumer surveys efficiently.
- Users love Attest for its **intuitive design** , allowing quick setup and straightforward surveys for efficient market research.
- Users highlight the **responsive and professional support** from Attest, enhancing their survey experience and results.
- Users appreciate the **speed and simplicity** of Attest, enabling quick, actionable insights for confident decision-making.

##### Cons

- Users find **pricing issues** with Attest, particularly for frequent or large-scale surveys, which can feel expensive.
- Users experience **survey issues** with Attest, noting limitations in customization and availability for deeper research.
- Users find **survey limitations** in Attest, noting infrequent participation opportunities and compatibility issues with complex designs.
- Users find Attest to be **expensive** , especially for small projects and frequent surveys, impacting overall affordability.
- Users feel that Attest provides **insufficient insights** for deep research, limiting customization and advanced analytics options.

#### What Are Recent G2 Reviews of Attest?

**["Streamlined German Market Insights, But Needs Better DSGVO Integration"](https://www.g2.com/survey_responses/attest-review-13058323)**

**Rating:** 4.5/5.0 stars

_— Orte P._

[Read full review](https://www.g2.com/survey_responses/attest-review-13058323)

**["Streamlined GDPR Compliance for EU Market Research"](https://www.g2.com/survey_responses/attest-review-12996132)**

**Rating:** 4.0/5.0 stars

_— Paloma E._

[Read full review](https://www.g2.com/survey_responses/attest-review-12996132)

#### What Are G2 Users Discussing About Attest?

- [What is Attest used for?](https://www.g2.com/discussions/what-is-attest-used-for)

### [Numerator Verified Voices](https://www.g2.com/products/numerator-verified-voices/reviews)

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more. Verified Voices offers an intuitive setup experience with ready-to-use specialty surveys, thoughtfully crafted templates, and AI-generated questionnaires, making survey creation effortless. Within as little as a few hours, users get high-quality, actionable consumer feedback they can trust. Survey responses are delivered as flexible reporting with customizable comparison charts and dynamic filters, enabling a deep exploration of responses. AI-powered summaries transform large sets of data into clear insights—highlighting key themes and takeaways for a concise and comprehensive view of survey results. Credit bundles and subscription options are available in-platform, giving users the ultimate flexibility to create surveys how and when they need to. Numerator’s differentiated ability to link verified purchase data with Verified Voices survey responses, uncovers deeper consumer attitudes and motivations, delivering a holistic, more accurate picture of today’s consumer.

**Average Rating:** 4.5/5.0

**Total Reviews:** 87

#### How Do G2 Users Rate Numerator Verified Voices?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Numerator Verified Voices?

- **Seller:** [Numerator](https://www.g2.com/sellers/numerator)
- **Company Website:** numerator.com
- **HQ Location:** Chicago, Illinois
- **Twitter:** @numerator  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45745efd18fac1daeb6cb354d92f1d0f7e384acea3893c6615c26ac79ddb0490&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnumerator%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,790 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Goods, Food & Beverages
- **Company Size:** 45% Medium, 31% Large

#### What Do G2 Reviewers Say About Numerator Verified Voices?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **authentic feedback from verified buyers** , enhancing confidence in consumer insights and streamlined communication.
- Users value the **ease of use** of Numerator Verified Voices, enabling quick and effective survey creation for reliable insights.
- Users commend the **responsive customer support** of Numerator Verified Voices, enhancing their experience with timely assistance.
- Users find the **intuitive design** of Numerator Verified Voices enhances usability and improves the survey experience significantly.
- Users commend the **efficiency** of Numerator Verified Voices, enabling quick insights from verified shoppers for timely decision-making.

##### Cons

- Users experience **survey flexibility issues** due to rigid credit systems limiting their survey design choices.
- Users find Numerator Verified Voices to be **significantly more expensive** than other DIY survey platforms available.
- Users desire greater **customization options** for chart appearances in Numerator Verified Voices reports.
- Users note the **limited features** of Numerator Verified Voices compared to other platforms, but find it mostly sufficient.
- Users find the **limited options for question types** restrict their ability to customize surveys effectively.

#### What Are Recent G2 Reviews of Numerator Verified Voices?

**["Rich Verified Shopper Insights with Fast Deployment and Clear Visualizations"](https://www.g2.com/survey_responses/numerator-verified-voices-review-13130301)**

**Rating:** 5.0/5.0 stars

_— Courtney H._

[Read full review](https://www.g2.com/survey_responses/numerator-verified-voices-review-13130301)

**["Credible Shopper Insights with an Intuitive Platform and Exceptional Support"](https://www.g2.com/survey_responses/numerator-verified-voices-review-12317488)**

**Rating:** 5.0/5.0 stars

_— Stephanie L._

[Read full review](https://www.g2.com/survey_responses/numerator-verified-voices-review-12317488)

### [Behavio](https://www.g2.com/products/behavio/reviews)

What people say is not what people do. Behavio measures what actually drives buyers. Behavio is a marketing research platform that measures how consumers actually decide, using implicit, behavioral testing on representative samples of real people. Growing B2C brands use it for ad testing, brand tracking, and market mapping across 25+ countries, and every report ends with clear next steps, not just charts. Behavio has worked with 500+ consumer brands including Notino, Kiwi.com, and Heineken, backed by a benchmark database of 5,000+ brands. AD TESTING Test any creative at any stage, from concept and storyboard to final video, with 500+ real respondents per test. You get second-by-second emotion and brand recall curves, AI attention heatmaps, and scene-level fixes ("move the brand cue to the first 2.5 seconds") in 5–7 days. BRAND TRACKING See how your brand is known, felt, and chosen over time, and against competitors. Because Behavio measures fast, intuitive memory associations rather than considered survey answers, shifts show up before they hit sales. Every wave includes a human-validated Key Insight that translates metric movement into business outcomes. First results in 14 days after kickoff. MARKET MAPPING Map which consumer needs drive purchase in your category, which are already owned by competitors, and which are free to take. You get a ranked shortlist of the highest-opportunity needs in the same dashboard, with results in two weeks.

**Average Rating:** 5.0/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Behavio?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Comparison:** 9.6/10 (Category avg: 8.7/10)
- **Brand Health:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Behavio?

- **Seller:** [Behavio](https://www.g2.com/sellers/behavio)
- **Year Founded:** 2015
- **HQ Location:** Prague, CZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6373f2df96cee2bfcb39b9cf115832e75c5e373131e89315f9289bf2e514959&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbehavio-labs%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 80% Medium, 20% Small

#### What Do G2 Reviewers Say About Behavio?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly reports** of Behavio, providing insightful data that helps optimize brand management effectively.
- Users find that Behavio offers **valuable insights for decision making** , even helping smaller companies optimize their strategies.
- Users find Behavio to be **user-friendly** , simplifying complex insights and providing excellent support for brand management.
- Users recognize the **user-friendly reports** of Behavio, providing clear insights into customer perceptions and brand growth.
- Users value the **collaboration features** of Behavio, enhancing teamwork and aligning everyone towards common goals.

##### Cons

- Users experience a **lack of information** regarding availability in various countries and languages, limiting accessibility.
- Users note the **limited customization** options in Behavio, which may not meet all individual needs effectively.
- Users find the **limited geographic coverage** of Behavio restricts accessibility and usability in various regions.
- Users feel the **limited language support** of Behavio restricts its accessibility and usability across different regions.

#### What Are Recent G2 Reviews of Behavio?

**["Essential Tool for Data-Driven Brand Growth"](https://www.g2.com/survey_responses/behavio-review-10591481)**

**Rating:** 5.0/5.0 stars

_— Karel A._

[Read full review](https://www.g2.com/survey_responses/behavio-review-10591481)

**["Perfect Brand tracking tool"](https://www.g2.com/survey_responses/behavio-review-10293903)**

**Rating:** 5.0/5.0 stars

_— Pavlína P._

[Read full review](https://www.g2.com/survey_responses/behavio-review-10293903)

### [DeCYFIR by CYFIRMA](https://www.g2.com/products/decyfir-by-cyfirma/reviews)

DeCYFIR is an AI-powered preemptive External Threat Landscape Management platform engineered to help organizations predict and prevent cyberattacks before they occur. Adopting a hacker's perspective, it delivers early warnings, prioritized insights, and actionable intelligence across the full external threat landscape. Built on a proprietary 9-pillar architecture — spanning Attack Surface Discovery & Intelligence, Vulnerability Intelligence & Threat Prioritization, Brand & Online Exposure Management, Digital Risk & Identity Protection, Third Party Risk Management, Situational Awareness & Emerging Threats, Predictive Threat Intelligence, Threat Adaptive Awareness & Training, and Sector Tailored Deception Intelligence. DeCYFIR correlates signals across all pillars to cut through noise, surface what is truly critical, and empower security teams to stay decisively ahead of emerging threats.

**Average Rating:** 4.8/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate DeCYFIR by CYFIRMA?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Tracking:** 9.4/10 (Category avg: 8.7/10)
- **Comparison:** 9.6/10 (Category avg: 8.7/10)
- **Brand Health:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind DeCYFIR by CYFIRMA?

- **Seller:** [CYFIRMA](https://www.g2.com/sellers/cyfirma)
- **Year Founded:** 2017
- **HQ Location:** Singapore, SG
- **Twitter:** @cyfirma  
1,002 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1919a4379cea7874a5d1f81b237bf9a7f47700c8be2dc1c7f695f4953b9719ab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcyfirma%2F&secure%5Burl_type%5D=linkedin_company_website)  
132 employees on LinkedIn®
- **Phone:** marketing@cyfirma.com

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer & Network Security
- **Company Size:** 50% Medium, 26% Large

#### What Do G2 Reviewers Say About DeCYFIR by CYFIRMA?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **advanced threat detection** capabilities of DeCYFIR, enhancing their ability to prevent cyber incidents effectively.
- Users value the **informative threat intelligence** of DeCYFIR, aiding in proactive threat detection and prevention efforts.
- Users value DeCYFIR for its **contextual and predictive intelligence** , enhancing threat identification and risk mitigation strategies.
- Users value the **comprehensive multi-layered intelligence** of DeCYFIR, enhancing proactive cyber threat detection and risk management.
- Users value the **proactive threat detection** capabilities of DeCYFIR, enhancing their organization's security strategies effectively.

##### Cons

- Users find DeCYFIR **not user-friendly** , especially for first-time users and those without technical expertise.
- Users find DeCYFIR's interface **too complex for newcomers** , which can hinder effectiveness and overwhelm with data.
- Users find DeCYFIR's platform to have a **steep learning curve** , especially for those unfamiliar with threat intelligence workflows.
- Users find the **limited customization** of DeCYFIR's dashboards to be a barrier for effective usage and adaptation.
- Users find the **complex setup** of DeCYFIR challenging, especially for newcomers to threat intelligence workflows.

#### What Are Recent G2 Reviews of DeCYFIR by CYFIRMA?

**["Product Receives Appreciation for the Takedown Service provided by DeCYFIR"](https://www.g2.com/survey_responses/decyfir-by-cyfirma-review-13085063)**

**Rating:** 5.0/5.0 stars

_— Protiva B._

[Read full review](https://www.g2.com/survey_responses/decyfir-by-cyfirma-review-13085063)

**["Decyfir Streamlines Threat Analysis with Clear Incident Views and Relevant Filtering"](https://www.g2.com/survey_responses/decyfir-by-cyfirma-review-13077182)**

**Rating:** 5.0/5.0 stars

_— Surbhi S._

[Read full review](https://www.g2.com/survey_responses/decyfir-by-cyfirma-review-13077182)

### [Audiense](https://www.g2.com/products/audiense/reviews)

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

**Average Rating:** 4.5/5.0

**Total Reviews:** 242

#### How Do G2 Users Rate Audiense?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Tracking:** 7.9/10 (Category avg: 8.7/10)
- **Comparison:** 8.3/10 (Category avg: 8.7/10)
- **Brand Health:** 7.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Audiense?

- **Seller:** [Audiense](https://www.g2.com/sellers/audiense)
- **Company Website:** www.audiense.com
- **Year Founded:** 2011
- **HQ Location:** London, England
- **Twitter:** @AudienseCO  
170,861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5636fe434ecb3e03fc19533643d839bf18f2539b60c9084873b52c2b282ab2f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10529043&secure%5Burl_type%5D=linkedin_company_website)  
101 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Market Research
- **Company Size:** 50% Small, 33% Medium

#### What Do G2 Reviewers Say About Audiense?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication.
- Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications.
- Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations.
- Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations.
- Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably.

##### Cons

- Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements.
- Users find the **complex features** of Audiense overwhelming, making navigation challenging initially.
- Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense.
- Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation.
- Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences.

#### What Are Recent G2 Reviews of Audiense?

**["Saves me hours of time!"](https://www.g2.com/survey_responses/audiense-review-10066252)**

**Rating:** 5.0/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/audiense-review-10066252)

**["Invaluable to the Business"](https://www.g2.com/survey_responses/audiense-review-4630506)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/audiense-review-4630506)

#### What Are G2 Users Discussing About Audiense?

- [What is Audiense used for?](https://www.g2.com/discussions/what-is-audiense-used-for)

### [Locobuzz](https://www.g2.com/products/locobuzz/reviews)

Locobuzz is an AI-powered customer experience platform that helps brands manage their digital presence and customer interactions across multiple channels. It enables businesses to monitor social media, news, and online conversations in real time, respond to customer queries through a unified dashboard, and analyze sentiment and trends using advanced analytics. The platform also supports content publishing, workflow automation, and AI-driven response suggestions. By centralizing engagement, insights, and support, Locobuzz helps organizations improve response efficiency, strengthen brand reputation, and make data-driven decisions to enhance overall customer satisfaction and business performance.

**Average Rating:** 4.3/5.0

**Total Reviews:** 121

#### How Do G2 Users Rate Locobuzz?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10)
- **Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Comparison:** 7.8/10 (Category avg: 8.7/10)
- **Brand Health:** 8.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Locobuzz?

- **Seller:** [Locobuzz Solutions Pvt Ltd](https://www.g2.com/sellers/locobuzz-solutions-pvt-ltd)
- **Year Founded:** 2015
- **HQ Location:** Mumbai, IN
- **Twitter:** @Locobuzz\_India  
67 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72d4f8e418044dc1b65e6e082060dab1b95d2409ea4172da87e1874ae0d64ff9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocobuzz%2F&secure%5Burl_type%5D=linkedin_company_website)  
297 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 38% Small, 37% Medium

#### What Do G2 Reviewers Say About Locobuzz?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Locobuzz, aided by its intuitive CRM and supportive team.
- Users commend Locobuzz for its **helpful features** , enhancing user experience with quick insights and excellent support.
- Users commend Locobuzz for its **powerful AI-enabled features** that enhance social media listening and reporting capabilities.
- Users appreciate the **efficiency** of Locobuzz, praising its user-friendly interface and seamless workflow automation for complex tasks.
- Users commend Locobuzz for its **excellent customer support** , featuring responsive teams and effective training that enhance user experience.

##### Cons

- Users express frustration with the **slow loading** times of Locobuzz, leading to performance issues during use.
- Users feel that **improvement is needed** in dashboard customization and AI features to enhance overall performance.
- Users find the **limited features** of Locobuzz lacking depth, affecting usability and overall experience.
- Users often face **login issues** and auto logouts, which can lead to frustration and delays in their workflow.
- Users report **performance issues** including lag and slow portal response times, affecting their overall experience.

#### What Are Recent G2 Reviews of Locobuzz?

**["Locobuzz: User-Friendly App with an Always-Available Customer Success Team"](https://www.g2.com/survey_responses/locobuzz-review-13173623)**

**Rating:** 5.0/5.0 stars

_— Shabana B._

[Read full review](https://www.g2.com/survey_responses/locobuzz-review-13173623)

**["Streamlined Customer Service Experience Efficient, and Reliable"](https://www.g2.com/survey_responses/locobuzz-review-13048369)**

**Rating:** 5.0/5.0 stars

_— Aaysha Aasmin K._

[Read full review](https://www.g2.com/survey_responses/locobuzz-review-13048369)

#### What Are G2 Users Discussing About Locobuzz?

- [What is Locobuzz used for?](https://www.g2.com/discussions/what-is-locobuzz-used-for) - 1 comment

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Spotlight Categories

[Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)

[Sales Compensation Software](https://www.g2.com/categories/sales-compensation)

[Business Process Management Software](https://www.g2.com/categories/business-process-management)

[Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr)

[Online Backup Software](https://www.g2.com/categories/online-backup)

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[Browse Brand Intelligence Themes](/categories/brand-intelligence/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated November 1, 2024

Brand intelligence software is used by marketing leaders to improve their brand health and expand the top of the marketing funnel. Marketing teams for consumer-facing brands leverage unified brand intelligence solutions to understand what their consumers or buyers feel or think about the brand daily or periodically.

Brand intelligence platforms capture online signals across all digital channels, including advertisements, web traffic, social media, public relations, and online reviews. These signals are analyzed to determine if a brand's presence exceeds its competitor’s and if the brand marketing resonates with buyers. Brand intelligence software provides specific recommendations on brand improvement efforts.

Unlike [content creation software](https://www.g2.com/categories/content-creation) that help publish brand material or [marketing account intelligence software](https://www.g2.com/categories/marketing-account-intelligence) that focus more on finding the right consumer profile, brand intelligence software creates an ecosphere of personal and competitor brand knowledge. Its sole purpose is to monitor and report what other brands publish compared to the user’s brand.

To qualify for inclusion in the Brand Intelligence category, a product must:

- Include automated data collection of brand signals across all online channels
- Measure brand results relative to the competition
- Provide AI-generated insights and recommendations to improve brand performance
- Track brand marketing efforts that are affecting sales or trends

Top Tools at a Glance

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Boolean-driven brand intelligence with real-time sentiment

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User Review

"BrandWatch for your Social Listening needs"

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Real-time brand intelligence with deep-web sentiment

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User Review

"The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)"

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Brand impersonation detection with AI-driven takedowns

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User Review

"AI-Enabled, User-Friendly Platform for Continuous Threat Monitoring"

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Cross-platform brand intelligence with visual and audio monitoring

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User Review

"YouScan Is Essential for TikTok Listening—and Valuable Across Platforms"

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LLM brand citation and visibility tracking

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User Review

"Unmatched Control Over AI Visibility Tracking, with Best-in-Class Support"

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Brand tracking with end-to-end research lifecycle

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User Review

"Intuitive Surveys, Results can be difficult to view"

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Always-on brand and competitor narrative intelligence

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User Review

"Precise Boolean Filtering with Impressively Broad Source Coverage"

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| 

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Real-time brand and concept validation research

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User Review

"Streamlined Market Research with Robust Compliance"

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Always-on brand funnel tracking with competitive benchmarking

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User Review

"Seamless Tracksuit Experience"

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Rapid brand-tracking with self-serve consumer panels

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User Review

"Streamlined German Market Insights, But Needs Better DSGVO Integration"

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