Bluecore is amazing for CRM. Allows you to isolate audience segments and implement them in multiple channels: email, search, and especially in FB given all of their direct API integrations. They are a godsend for any ecommerce company looking to spend their dollars more efficiently Review collected by and hosted on G2.com.

Faster loading times in the UI. Takes too long to build an audience at times. A more intuitive audience vs. campaign setup. Seems counter-intuitive to go into two different places to to the same thing twice. Other than that, there is not much more to dislike. Bluecore is one the greatest rising stars in CRM data management given its ease of use and multiple platform integrations. Review collected by and hosted on G2.com.

Bluecore allows us to use our data more effectively. We've captured sales that we were missing before just by using their trigger campaigns for cart abandon, search and product abandon. As we ramp up to use Bluecore as our full time email solution, our batch send results are overwhelming our past efforts with a different well known platform. Review collected by and hosted on G2.com.

Dislike is such a harsh term to use for a tool that has really given us an improved approach to email marketing. While the Bluecore WYSIWYG editor is easy to use, I'd expect them to add some more design tools at some point. Color pickers, improved stacking functions, etc. Review collected by and hosted on G2.com.

The client success management team doesn't compare to any other partner or vendor I've worked with. They are dedicated, passionate, extremely well-educated on their product and how to make it work best for you and your business. They're open to your ideas, hearing your business challenges, and collaborating to solve problems and make their product work for you.

I can't forget to mention that their technology REALLY WORKS. Everytime I talk about Bluecore to my colleagues they ask what's the catch? Well, I haven't found it yet and the data backs that up. Review collected by and hosted on G2.com.

This was a hard question for me since I genuinely have an amazing experience with Bluecore. I think my greatest challenge is backing up why the tactics and campaigns we work on with Bluecore work better than if we were to do it ourselves. Spending money on something that seems so intuitive is sometimes a hard pill to swallow but when you try it out and see the value that Bluecore brings, it's a no brainer and you're making back your investment and some. Every time! Review collected by and hosted on G2.com.

Bluecore has proven that they don't sit still when it comes to advancing the bar on personalization in email and Google/Facebook ads targeting. Their behavioral personification has proven advantageous in many ways in helping us drive efficiency in our ad spend and email marketing, with smart decision making in their algorithms regarding content prioritization and more. The Audiences product lets us get extremely granular in our targeting on multiple platforms. Review collected by and hosted on G2.com.

Very little, most things are now available self-serve and are mainly self-explanatory. Review collected by and hosted on G2.com.

The ease to automate personalized & dynamic emails and get campaigns to market. Has increase performance of campaigns +200% in revenue and site traffic generation. Platform is really user friendly and the training portal is awesome as well. Review collected by and hosted on G2.com.

Nothing thus far. Looking forward to expanding the use of the technology Review collected by and hosted on G2.com.

Bluecore has been great to use for email campaigns, to target relevant customers and users. It provides insights and analytics to better understand open rate, unsubscribe, conversions etc. Review collected by and hosted on G2.com.

It's a great tool when it works, but often the reports are missing some vital information, or don't populate properly which is pretty frustrating. Review collected by and hosted on G2.com.

BlueCore has allowed us very granular access to implementable user insights and smart segmentation, including the ability to port audiences to other platforms such as Google Ads, which has helped refine our ad spend and targeting. Review collected by and hosted on G2.com.

While the tools are intuitive, there is a learning curve to be able to utilize them fully. Review collected by and hosted on G2.com.

I love the usability of this software. I've dabbled in Salesforce and a few other traditional CRMs before and this... is incredible. Review collected by and hosted on G2.com.

It takes some advanced knowledge to really learn this system. Don't get me wrong, it's very in depth but not nearly as user friendly when you want granular info as other CRMs Review collected by and hosted on G2.com.

Constantly innovating and introducing new features Review collected by and hosted on G2.com.

sometimes pilot programs don't quite seem ready for release. Takes awhile for new reps to come up to speed. Review collected by and hosted on G2.com.

Bluecore unifies customer and catalog data to craft email marketing triggers that convert. We can easily and effectively tailor the customer experience with unique product recommendations, dynamic content and personalized offers. Review collected by and hosted on G2.com.

Originally we had a more dedicated team and since then structure has changed. While we can rely on the design team to get updates done, we now are able to make creative updates on our own and are encouraged to do so. Review collected by and hosted on G2.com.