Bluecore is very user-friendly and is one of the more accessible platforms to navigate. Anyone looking to reach more targeted groups of customers with customized messages for that group should absolutely use Bluecore. Review collected by and hosted on G2.com.

The initial integration process can be somewhat grueling for companies with a more extensive product catalog and/or multiple subscription lines. That said, the team is hungry to provide a better, more comprehensive product to their wide range of clientele and the dev team is quick to build new features when warranted. Review collected by and hosted on G2.com.

- Ease of use - no need for technical specialists

- Real-time product catalog to be used with many product recipe rules

- Strong product recommendations (Bluecore model) - this is not the case with many other vendors (e.g. Einstein from SF)

- Predictive & AI model available - no need for Data Scientists

- On-site personalization: Email capture / Retargeting 1:1 / Product recommendations Review collected by and hosted on G2.com.

- App push notification channel is missing Review collected by and hosted on G2.com.

The foundation of the Bluecore platform is data-driven. The AI allows us to tailor our emails to specific audiences and personalize content based on user behavior. You can easily segment discount affinity buyers, at risk buyers, high predicted LTV users, etc. The product recommendations content in our emails since switching to Bluecore has performed very strongly, since it is personalized to the reader's habits. Review collected by and hosted on G2.com.

There are frequently loading screens especially when navigating between sections. I hope that the times are decreased in the future. Review collected by and hosted on G2.com.

Helpful team, true 1:1 personalizations. Review collected by and hosted on G2.com.

The setup is relatively complicated and the platform is new so some tweaking still needs to be done in terms of flexibility and ease of segmentaiton. You can usually reach the desired result but sometimes it requires some workarounds. Review collected by and hosted on G2.com.

The Bluecore team has continued to exceed expectations and promises from the onboarding, transition, and account management standpoint. They have effectively and efficiently managed a lot of details to ensure a successful onboarding and launch. Review collected by and hosted on G2.com.

I have no complaints to date with elements that have been different than expectations or have not had satisfying results. Review collected by and hosted on G2.com.

The good thing was that the reply was always fast and clear when I sent an email to the Bluecore support team. I was happy that the Bluecore team considered the next step for Crocs. Review collected by and hosted on G2.com.

There were some issues like that the price information of the email and the actual product's were different, that the number of specific email deliveries decreased dramatically. Review collected by and hosted on G2.com.

Ease of use and personalization. Drag and drop editors with mobile views speed up the process to launch tremendously. Review collected by and hosted on G2.com.

Would like to see a more intuitive "academy" structure for learning the program with videos and quizzes that aren't publicly displayed. Smart guides for drag and drop editors would be nice to have. Review collected by and hosted on G2.com.

I love the encouragement of customer personalization that Bluecore offers, not only based on a customer's activity on our website but also how they interact with us on social media. Review collected by and hosted on G2.com.

There's a lot to review when doing something new, and often, it can take a lot to read and then process before getting a clear answer. I wish there were more straightforward solutions, but that said, once I understand the process, I feel more confident. Review collected by and hosted on G2.com.

Great knowledge base that answers all your questions and gives examples of campaigns to run. Like the onsite campaign tools that you can run. Much more functionality than Bronto Software. Review collected by and hosted on G2.com.

As I am new to the platform I experienced a few issues when putting together campaigns. But I was able to reach out to my customer success manager and support team and they helped solve my issues. Review collected by and hosted on G2.com.

Ability to slice and dice data almost real-time.

Real customer services and quick response times. Too many companies are moving to automated customer service / support and it's so frustrating. Hoping Bluecore does not that. Review collected by and hosted on G2.com.

Cost structure for already very engaged programs was a tough pill for the business to swallow. Review collected by and hosted on G2.com.