--- title: Bluecore Reviews meta\_title: 'Bluecore Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 95 reviews by the users' company size, role or industry to find out how Bluecore works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 95 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Bluecore Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Bluecore but has limited features. Are you part of the Bluecore team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia. * * * Seller [Bluecore](https://www.g2.com/sellers/bluecore) Discussions [Bluecore Community](https://www.g2.com/products/bluecore/discuss) Languages Supported German, English, French, Italian, Dutch, Portuguese, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Julia Michaelis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 7 months [ View More Pricing Information ](https://www.g2.com/products/bluecore/pricing) ## Top-Rated Alternatives [ ![Wunderkind](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wunderkind") Wunderkind 4.4/5(89) ](https://www.g2.com/products/wunderkind/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/bluecore/competitors/alternatives) ## User Insights Average based on 95 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 7/27/2023 "Easy one stop shop for ecommerce" 4.5/5 What do you like best about Bluecore? Bluecore is the easiest place to set up campaigns that make the biggest difference in the bottom line of our CRM program, by targeting the right customers with the right message and products at the right time. Review collected by and hosted on G2.com. What do you dislike about Bluecore? Some of the email template tools could be easier to use in ways that make it more efficient to change multiple emails at once. The combination of global and smart content is tough to use, and it moves slow, so it take a long time to figure out what you're trying to do Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Automating personalized content for preference based and lifecycle based segments. The product recommendations create a sizable lift CTR and $/email that we see for our email campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller LL Linda L. Enterprise (\> 1000 emp.) 7/27/2023 "Bluecore" 5/5 What do you like best about Bluecore? Bluecore has been a great partner in partnering with our overall goals for event triggered emails. UI is user friendly to quickly update product rule logic audiences and creative. Review collected by and hosted on G2.com. What do you dislike about Bluecore? Takes awhile to load at times and not being able to update templates as easily. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Targeting our customers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MI Manuel I. Enterprise (\> 1000 emp.) 2/10/2023 "Migrated from SFMC to Bluecore for our transactional emails to customers" 4.5/5 What do you like best about Bluecore? During the migration, we had great engagement from the Bluecore team to help us understand their technology. That engagement and understanding were vital as we had a timeline for our SFMC contract ending. So it helped us get set up within that timeline while also knowing we were set up for long-term success. Review collected by and hosted on G2.com. What do you dislike about Bluecore? The way to publish or "use draft" for email templates was a little confusing. A more straightforward approach would be preferred. Our code logic checks which instance (sandbox, development, staging, production) to determine whether to include "use draft" in the API call to Bluecore for transactional emails. So we are setup fine, however if we publish a new version of that transactional template and then forget to also publish a draft version after that, then the lower instances API calls for transactional emails will fail. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Bluecore helps maintain that our email sending to customers get to their inbox and not in their junk or blocked by the email service provider. It also provides an easy way to look up the history of a subscriber, which emails they were sent and their interactions with those emails. Looking up that information is helpful in troubleshooting when an issue is mentioned with someone not receiving an email. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kirsty F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirsty F.") KF Kirsty F. Photographer Mid-Market (51-1000 emp.) 2/8/2023 "Easy to use interface, client hander excellent, support services great" 4.5/5 What do you like best about Bluecore? Email Visual Editor for building emails is really easy to use and has so much functionality, you can send fully personalised emails without needing to code them yourself. Having templates and widgets configurable is so useful for running seasonal campaigns which will include a mix of the same content. Love how easy it is to configure audiences and customer journeys. Review collected by and hosted on G2.com. What do you dislike about Bluecore? The wording while setting up conditions for emails, site campaigns, and audiences, can be quite counter-intuative and require more discussion around what behavious it is targeting. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Specific targeting of customers exhibiting certain behaviours allows us to increase our revenue by displaying only relevant content to our customers, and helps keep our subscribers engaged. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AF Adam F. Email & SMS Strategist Mid-Market (51-1000 emp.) 10/18/2022 "Best ESP Ever!" 5/5 What do you like best about Bluecore? Bluecore is one of the best ESP's I have ever used. The tool is great to use. Simple & efficient. But the AI is really what makes it standout over others. Being able to bring in predictive elements into audiences and campaigns is next level. I love using this tool each and every day! Review collected by and hosted on G2.com. What do you dislike about Bluecore? What I dislike about Bluecore's tool is also what I like about it and speaks to the team behind the scenese. Anytime we find a way to use the tool that wasn't intended or break the tool, we work with the team to create what we need. We have had a lot of enhancements over the years because we are power users that I don't think anyone foresaw but we worked through those issues and came out better on the other side and helped the tool grow. I couldn't do what I do today without the help of our Bluecore team! Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Bluecore is helping us solve lifecycle stage issues with our consumers. They help us target engaged consumers and retarget unengaged consumers. We've expanded our trigger database past what anyone was probably expecting us to do and I'm not done yet! Bluecore is benefiting us by providing a tool and a team to work with that keeps up with any idea or problem we find in ecommerce! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AA Andrew A. Enterprise (\> 1000 emp.) 2/7/2023 "Bluecore is a great revenue driver" 4.5/5 What do you like best about Bluecore? Bluecore is very helpful in enhancing relevancy and personalization at scale. It has allowed us to grow our business in automated campaigns and increase revenue. Review collected by and hosted on G2.com. What do you dislike about Bluecore? The biggest downside of Bluecore is the reporting that is provided. The reporting is not very actionable as there is not year over year comps or any comparisons for that matter. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Bluecore is helping to solve personalization and relevancy at scale. We are able to send much more volume that is targeted towards individuals who have engaged with the site. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Marissa C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marissa C.") MC Marissa C. VP, Digital Experience & CRM Mid-Market (51-1000 emp.) 2/7/2023 "Unified Retail Technology" 5/5 What do you like best about Bluecore? Quite literally a single source for Site Personalization, ESP, Data Platform feedback loop, customer Insights and AI retail tech stack. Review collected by and hosted on G2.com. What do you dislike about Bluecore? As with any 3rd party vendor, some customization is critical for maximum client impact. However, we were up and running our first five personalized and dynamic email campaigns in less than two months. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? One-to-one personalization utilizing audience models and segmentation. They help bridge the gaps between who to target and what content to surface at the right time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Julie Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Y.") JY Julie Y. Small-Business (50 or fewer emp.) 2/7/2023 "Five Star Email Service Provider" 5/5 What do you like best about Bluecore? Bluecore has helped our email marketing campaigns in a huge way. Templates are easy to build and easy to schedule. The reporting is accurate and easy to read and see the results of each campaign. Customer service reps are great and very helpful in implementing new revenue drivers. Review collected by and hosted on G2.com. What do you dislike about Bluecore? I would love to see more pre-made email templates. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Bluecore is helping us reach more customers and potential buyers through email and SMS marketing as well as on-site marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Brianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brianna P.") BP Brianna P. Senior Ecommerce Marketing Analyst Enterprise (\> 1000 emp.) 10/25/2022 "Excellent Platform" 4.5/5 What do you like best about Bluecore? We use them for triggered email campaigns and batch. They make personalization easy. Their email builder tool is incredible and makes it easy to build 1-1 personalized emails. They even have pre-built email templates you can use and modify if you don't want to build one from scratch. In addition to basic email segment, their audience builder allows you to create targeted audiences using their AI tools to target based on purchase behaviors. Lastly, they have the best account support I've had with any ESP. Review collected by and hosted on G2.com. What do you dislike about Bluecore? Limited reporting on product-level data within the emails like how many times a specific item was shown in an email, etc. The platform also uses a WYSIWG email builder so there are limitations if you have specific needs - however, the team has always been willing to help us find a workaround in those circumstances. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? We were able to send triggered emails in real-time without having to set up any feeds. And more recently their team helped us bring personalization into our batch campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite MB Mark B. Mid-Market (51-1000 emp.) 2/8/2023 "Marketing leading Email Tech" 4.5/5 What do you like best about Bluecore? Wide use of trigger campaign options which we can fully customise to meet our brand needs Review collected by and hosted on G2.com. What do you dislike about Bluecore? not being able to send SMS in the UK yet Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? we can segment our database very efficietly to send the right email to the right customer at the right time Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Bluecore? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Bluecore ](https://www.g2.com/products/bluecore/discussions/new) GU Guest User • Last activity over 3 years ago How big is Bluecore? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-big-is-bluecore) GU Guest User What do you like most about Bluecore for retail marketing, and what improvements would you suggest? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-do-you-like-most-about-bluecore-for-retail-marketing-and-what-improvements-would-you-suggest) [ View all Discussions ](https://www.g2.com/products/bluecore/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 7 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/bluecore/pricing) Bluecore Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/bluecore-vs-klaviyo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba609de742a89426c40f82e21f164323/wunderkind.png "Product Avatar Image") Wunderkind 4.4/5(89) [ Compare Now ](https://www.g2.com/compare/bluecore-vs-wunderkind) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75188b4bc94b352db2f21d0ba2534e92/iterable.png "Product Avatar Image") Iterable 4.4/5(825) [ Compare Now ](https://www.g2.com/compare/bluecore-vs-iterable) ##### ##### Bluecore Features Visitor Behavior Targeting Templates Customization Optimization Personalization Recommendation Content Cart Abandonment Multichannel Email Mobile [ View More Features ](https://www.g2.com/products/bluecore/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Personalization](https://www.g2.com/categories/personalization) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[Identity Resolution](https://www.g2.com/categories/identity-resolution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Contact center software with best reviews](https://www.g2.com/discussions/what-is-the-contact-center-software-with-the-best-reviews)[What is the most cost-effective MDM software for large organizations?](https://www.g2.com/discussions/what-is-the-most-cost-effective-mdm-software-for-large-organizations)[Which wide column databases have the best price-to-performance ratio for large-scale OLTP?](https://www.g2.com/discussions/which-wide-column-databases-have-the-best-price-to-performance-ratio-for-large-scale-oltp) [Top platforms for compliance tracking in construction](https://www.g2.com/discussions/top-platforms-for-compliance-tracking-in-construction)[Which low-code machine learning platforms give a data team the best end-to-end workflow from cleaning raw data all the way through to deploying a model without switching tools?](https://www.g2.com/discussions/which-low-code-machine-learning-platforms-give-a-data-team-the-best-end-to-end-workflow-from-cleaning-raw-data-all-the-way-through-to-deploying-a-model-without-switching-tools)[Pros and Cons Details](https://www.g2.com/products/bluecore/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)