--- title: Bluecore Reviews meta\_title: 'Bluecore Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 95 reviews by the users' company size, role or industry to find out how Bluecore works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 95 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Bluecore Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Bluecore but has limited features. Are you part of the Bluecore team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia. * * * Seller [Bluecore](https://www.g2.com/sellers/bluecore) Discussions [Bluecore Community](https://www.g2.com/products/bluecore/discuss) Languages Supported German, English, French, Italian, Dutch, Portuguese, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Julia Michaelis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 7 months [ View More Pricing Information ](https://www.g2.com/products/bluecore/pricing) ## Top-Rated Alternatives [ ![Wunderkind](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wunderkind") Wunderkind 4.4/5(89) ](https://www.g2.com/products/wunderkind/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/bluecore/competitors/alternatives) ## User Insights Average based on 95 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 7/27/2023 "Bluecore is a very robust platform but we have had some positive and negative experiences with it." 2.5/5 What do you like best about Bluecore? Their customer success managers have been very friendly and helpful in figuring out any issues we have run into through the onboarding process and the configuration of email, sms, and on-site campaigns. Review collected by and hosted on G2.com. What do you dislike about Bluecore? Whenever our team runs into an issue with setting up an email, sms, or on-site campaign it can take the customer support team quite a while to get an actual answer further delaying the launch schedule for a given campaign. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Bluecore is working to solve email and sms marketing as a whole in addition to on-site campaign tools like email and sms signups for new customers, giveaways, and incentive offers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 9/15/2023 "Some helpful stuff - but missing some basics." 2.5/5 What do you like best about Bluecore? Our bluecore success team is great! There are a lot of dimensions and ways to approach personalization. Review collected by and hosted on G2.com. What do you dislike about Bluecore? Building specific segments is diffcult because they are missing basic if/and filters. Our bluecore tech team is great, but online documentation and how-tos leave a lot to be desired. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Pre-built audience personalization algorithms. We are seeing success by customizing messaging based on bluecore's consumer analysis. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller FR Fatama R. Small-Business (50 or fewer emp.) 2/7/2023 "Great platform, but way too expensive." 2.5/5 What do you like best about Bluecore? Being able to target different segments of audiences, being able to automate multiple triggers such as abandoned product, search, cart, next best purchase, etc. It's great to be able to showcase different dynamic blocks of products as well. Review collected by and hosted on G2.com. What do you dislike about Bluecore? There are way too many glitches, and the price kills it for us smaller to medium-level companies. I like the idea of being priced on per click, but there needs to be a way to segment out emails that go out for impression and clicks, and not clicks for conversions. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Being able to target multiple audiences that are looking for different product focuses. We're able to track everything correctly from conversion rate and revenue, and more. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AL Aric L. Enterprise (\> 1000 emp.) 2/7/2023 "I have been involved in blucore implementation from a security perspective" 2.5/5 What do you like best about Bluecore? The team had good security controls in place for the sensitive data it was capturing. Review collected by and hosted on G2.com. What do you dislike about Bluecore? I wish they used encrypted values when used inline for capturing form data. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? It is being used to capture leads that signup on our website and create accounts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Mid-Market (51-1000 emp.) 7/22/2021 "Solid platform with much potential for growth and added features" 3/5 What do you like best about Bluecore? Ai is a compelling and convenient component of BC. Ease of use. Audience building. Reporting. Review collected by and hosted on G2.com. What do you dislike about Bluecore? The platform is lacking many features with testing. Example: need split testing 80/20. Journey builder needs to be revamped and could be much more robust compared with competitors. VTE is sometimes unreliable, resulting in odd layouts across some platforms. Review collected by and hosted on G2.com. Recommendations to others considering Bluecore: If you use Shopify, ask a lot of questions regarding integrations. Be sure to think through your use-cases thoroughly. Ask tough questions and demand answers that your developers can confirm. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? We seem to have improved our click rates. Revenue since BC is way up. Our customers seem very receptive to recommendations. I like the concept of global assets. Not too thrilled with Shopify integration. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") ER Verified User in Retail Mid-Market (51-1000 emp.) 7/30/2021 "Promising but Needs Work" 3/5 What do you like best about Bluecore? The AI engine takes a lot of the guesswork out of our daily email sends. Review collected by and hosted on G2.com. What do you dislike about Bluecore? There isn't an easy integration with Shopify, so there is a lot of custom dev work, something they told us was not needed during their pitch for our business. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Email engagement, increased open and click-through rates and revenue Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 4/21/2021 "when creating an email but support does lack response time and does not fully figure out the issues" 2.5/5 What do you like best about Bluecore? audience builder, a quick turnaround to help with business needs Review collected by and hosted on G2.com. What do you dislike about Bluecore? the level of analytics - need deeper metrics - dynamic grids Review collected by and hosted on G2.com. Recommendations to others considering Bluecore: Support needs to look at the business holistically and not so specific to a singular callout. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Targeting customers based on browsing behavior Review collected by and hosted on G2.com. Show More 7/22/2021 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller CW Candy W. Customer Implementation Manager Mid-Market (51-1000 emp.) 10/31/2018 "Great for targeting and good tool for insights" 2.5/5 What do you like best about Bluecore? Bluecore has been great to use for email campaigns, to target relevant customers and users. It provides insights and analytics to better understand open rate, unsubscribe, conversions etc. Review collected by and hosted on G2.com. What do you dislike about Bluecore? It's a great tool when it works, but often the reports are missing some vital information, or don't populate properly which is pretty frustrating. Review collected by and hosted on G2.com. What problems is Bluecore solving and how is that benefiting you? Helpful to target relevant customers and also to retarget past/potential customers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ## Questions about Bluecore? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Bluecore ](https://www.g2.com/products/bluecore/discussions/new) GU Guest User • Last activity over 3 years ago How big is Bluecore? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-big-is-bluecore) GU Guest User What do you like most about Bluecore for retail marketing, and what improvements would you suggest? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-do-you-like-most-about-bluecore-for-retail-marketing-and-what-improvements-would-you-suggest) [ View all Discussions ](https://www.g2.com/products/bluecore/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 7 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/bluecore/pricing) Bluecore Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/bluecore-vs-klaviyo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba609de742a89426c40f82e21f164323/wunderkind.png "Product Avatar Image") Wunderkind 4.4/5(89) [ Compare Now ](https://www.g2.com/compare/bluecore-vs-wunderkind) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75188b4bc94b352db2f21d0ba2534e92/iterable.png "Product Avatar Image") Iterable 4.4/5(825) [ Compare Now ](https://www.g2.com/compare/bluecore-vs-iterable) ##### ##### Bluecore Features Visitor Behavior Targeting Templates Customization Optimization Personalization Recommendation Content Cart Abandonment Multichannel Email Mobile [ View More Features ](https://www.g2.com/products/bluecore/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Personalization](https://www.g2.com/categories/personalization) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[Identity Resolution](https://www.g2.com/categories/identity-resolution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Contact center software with best reviews](https://www.g2.com/discussions/what-is-the-contact-center-software-with-the-best-reviews)[What is the most cost-effective MDM software for large organizations?](https://www.g2.com/discussions/what-is-the-most-cost-effective-mdm-software-for-large-organizations)[Which wide column databases have the best price-to-performance ratio for large-scale OLTP?](https://www.g2.com/discussions/which-wide-column-databases-have-the-best-price-to-performance-ratio-for-large-scale-oltp) [Top platforms for compliance tracking in construction](https://www.g2.com/discussions/top-platforms-for-compliance-tracking-in-construction)[Which low-code machine learning platforms give a data team the best end-to-end workflow from cleaning raw data all the way through to deploying a model without switching tools?](https://www.g2.com/discussions/which-low-code-machine-learning-platforms-give-a-data-team-the-best-end-to-end-workflow-from-cleaning-raw-data-all-the-way-through-to-deploying-a-model-without-switching-tools)[Pros and Cons Details](https://www.g2.com/products/bluecore/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)