# Best Sports Marketing Intelligence Software

## How Many Sports Marketing Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 32

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings

_Last updated: August 05, 2026_

## How Does G2 Rank Sports Marketing Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 0+ Authentic Reviews
- 32+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

### [Zoomph](https://www.g2.com/products/zoomph/reviews)

Zoomph's help you measure the value of sponsorships and understand your audience as an end-to-end platform for audience intelligence and sponsorship evaluation.

**Average Rating:** 4.5/5.0

**Total Reviews:** 23

#### Who Is the Company Behind Zoomph?

- **Seller:** [Zoomph](https://www.g2.com/sellers/zoomph)
- **Year Founded:** 2016
- **HQ Location:** Reston, VA
- **Twitter:** @Zoomph  
11,389 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f89373a5fdc9c75980ba86db58fae1ffde67602cc58ea7df0e05be7104deea67&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2611246%2F&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 42% Medium, 38% Small

#### What Are Recent G2 Reviews of Zoomph?

**["A Key for Athlete Marketing/ Partnerships"](https://www.g2.com/survey_responses/zoomph-review-5307895)**

**Rating:** 5.0/5.0 stars

_— Christopher N._

[Read full review](https://www.g2.com/survey_responses/zoomph-review-5307895)

**["Key to Successful Brand Partnerships"](https://www.g2.com/survey_responses/zoomph-review-5287575)**

**Rating:** 5.0/5.0 stars

_— Eric D._

[Read full review](https://www.g2.com/survey_responses/zoomph-review-5287575)

### [Relo Metrics](https://www.g2.com/products/relo-metrics/reviews)

We're redefining the sponsorship analytics landscape. Offering an unparalleled combination of comprehensive omni-channel software and robust currency-grade data set. As the most accurate and granular measurement platform, we transform your sponsor data into actionable insights. Purpose-built for brands, agencies, rights holders, and media companies who seek to maximize the impact and ROI of their sports sponsorships. Relo provides unparalleled performance analytics that deliver granular insights and full-funnel measurement.

**Average Rating:** 4.6/5.0

**Total Reviews:** 12

#### Who Is the Company Behind Relo Metrics?

- **Seller:** [Relo Metrics](https://www.g2.com/sellers/relo-metrics)
- **HQ Location:** Santa Monica, US
- **Twitter:** @relometrics  
531 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=84f1efbf2474403bcb5c4119ed21f5cf64d1a2913846842c3d4861dcb42652ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F72388711&secure%5Burl_type%5D=linkedin_company_website)  
59 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Sports
- **Company Size:** 50% Medium, 42% Small

#### What Are Recent G2 Reviews of Relo Metrics?

**["CBS Sports x FanDuel valuation"](https://www.g2.com/survey_responses/relo-metrics-review-10410137)**

**Rating:** 5.0/5.0 stars

_— Matt G._

[Read full review](https://www.g2.com/survey_responses/relo-metrics-review-10410137)

**["Pleased with data capture and customer service experience."](https://www.g2.com/survey_responses/relo-metrics-review-10332794)**

**Rating:** 4.0/5.0 stars

_— Verified User in Sports_

[Read full review](https://www.g2.com/survey_responses/relo-metrics-review-10332794)

#### What Are G2 Users Discussing About Relo Metrics?

- [What is Relo Metrics used for?](https://www.g2.com/discussions/what-is-relo-metrics-used-for)

### [OpenSponsorship](https://www.g2.com/products/opensponsorship/reviews)

OpenSponsorship's sports influencer marketing platform helps brands work with top-tier Athletes, Musicians, & Teams. Whether you’re just getting started or need help managing your athlete relationships, we have you covered. From venture-backed to fortune 500, brands see success with OpenSponsorship's Sports Marketing & Sponsorship platform. OpenSponsorship is the leading sports marketing platform trusted by brands to connect with our network of 25,000+ top athlete influencers, teams, and events worldwide. Our mission is to democratize the $70 billion sponsorship industry, while using cutting-edge technology to bring transparency and efficiency to the industry. We want all brands – big or small, to flourish from partnering with our athletes.

**Average Rating:** 4.0/5.0

**Total Reviews:** 5

#### Who Is the Company Behind OpenSponsorship?

- **Seller:** [Opensponsorship](https://www.g2.com/sellers/opensponsorship)
- **Year Founded:** 2015
- **HQ Location:** New York, US
- **Twitter:** @OpenSponsorship  
2,675 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb638aa9ffd76431cf0133aecdc6b53acbe69be063d4ccbc762c25fe6d1d15be&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fopen-sponsorship%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of OpenSponsorship?

**["Amazing platform for student-athletes to dive into NIL"](https://www.g2.com/survey_responses/opensponsorship-review-8262044)**

**Rating:** 5.0/5.0 stars

_— Cole C._

[Read full review](https://www.g2.com/survey_responses/opensponsorship-review-8262044)

**["Great Tool for Influencers"](https://www.g2.com/survey_responses/opensponsorship-review-8262078)**

**Rating:** 5.0/5.0 stars

_— Justin K._

[Read full review](https://www.g2.com/survey_responses/opensponsorship-review-8262078)

### [Blinkfire Analytics](https://www.g2.com/products/blinkfire-analytics/reviews)

Blinkfire is an AI-first company with the leading sponsorship intelligence & marketing analytics products to evaluate sports, media, and entertainment sponsorships across social media, digital, TV, Broadcast, and in-stadium. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top teams, leagues, agencies, media companies, and brands rely on Blinkfire Analytics’ real-time, always-on platform for sports and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Blinkfire Analytics?

- **Seller:** [Blinkfire Analytics](https://www.g2.com/sellers/blinkfire-analytics)
- **Year Founded:** 2014
- **HQ Location:** Chicago, US
- **Twitter:** @BlinkfireStats  
2,226 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=89f3081adb28a738db3101f0c1f3517ed495fa7f2a5a729670669dc7ace09a08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3116951&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Blinkfire Analytics?

**["Best Social Media Valuation Tool on the Market"](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280)

#### What Are G2 Users Discussing About Blinkfire Analytics?

- [What is Blinkfire Analytics used for?](https://www.g2.com/discussions/what-is-blinkfire-analytics-used-for)

### [Hookit](https://www.g2.com/products/hookit/reviews)

The best CMOs & sports marketing executives realize that social media is now central to maximizing the value of sponsorship marketing spend. As a pioneer in the Spontech space and strategic partner of the world’s largest brands, Hookit empowers marketers to impact the bottom line by measuring sponsorship spend and partnerships against a standardized set of KPIs. We combine real-time dashboards with insights and recommendations that can be leveraged across your organization to positively impact your sponsorship strategy and results.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Hookit?

- **Seller:** [KORE](https://www.g2.com/sellers/kore-ddd0c161-96e4-4bcc-a4e5-34e6bac63642)
- **Year Founded:** 2003
- **HQ Location:** Atlanta, Georgia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22ce1e60dbebad30cd2a6e03b86a6fcb01a9abd02d9b24533363d64832d7718e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkore-wireless%2F&secure%5Burl_type%5D=linkedin_company_website)  
692 employees on LinkedIn®
- **Ownership:** NYSE: KORE

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Hookit?

**["Great for partners and sports!"](https://www.g2.com/survey_responses/hookit-review-5253353)**

**Rating:** 4.0/5.0 stars

_— Verified User in Events Services_

[Read full review](https://www.g2.com/survey_responses/hookit-review-5253353)

#### What Are G2 Users Discussing About Hookit?

- [What is Hookit used for?](https://www.g2.com/discussions/what-is-hookit-used-for)

### [Opta](https://www.g2.com/products/opta/reviews)

Opta is a sports data analytics platform.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Opta?

- **Seller:** [Opta](https://www.g2.com/sellers/opta)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Opta?

**["Eye-Opening Real-Time Data for All"](https://www.g2.com/survey_responses/opta-review-8585239)**

**Rating:** 5.0/5.0 stars

_— Cam M._

[Read full review](https://www.g2.com/survey_responses/opta-review-8585239)

### [1-2-1 Marketing](https://www.g2.com/products/1-2-1-marketing/reviews)

1-2-1 Marketing provides golf courses websites and marketing solutions for the golf industry.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### Who Is the Company Behind 1-2-1 Marketing?

- **Seller:** [1 2 1 Marketing](https://www.g2.com/sellers/1-2-1-marketing)
- **Year Founded:** 2011
- **HQ Location:** Blue Ash, US
- **Twitter:** @121\_Marketing  
280 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8805a0641d868cfd47e836e34bb14da380a40fdfefc834cbb952d82b6a1a13e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforeup%2F&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium, 50% Small

#### What Are Recent G2 Reviews of 1-2-1 Marketing?

**["1-2-1 Marketing That Treats Customers Like Individuals"](https://www.g2.com/survey_responses/1-2-1-marketing-review-12245869)**

**Rating:** 5.0/5.0 stars

_— Rocio M._

[Read full review](https://www.g2.com/survey_responses/1-2-1-marketing-review-12245869)

**["Good Marketing"](https://www.g2.com/survey_responses/1-2-1-marketing-review-6788831)**

**Rating:** 4.0/5.0 stars

_— Verified User in Human Resources_

[Read full review](https://www.g2.com/survey_responses/1-2-1-marketing-review-6788831)

### [Block Six Analytics](https://www.g2.com/products/block-six-analytics/reviews)

Web-based applications that enables sports organizations to manage their sponsorship, media, ticketing, event, and billing activities.

#### Who Is the Company Behind Block Six Analytics?

- **Seller:** [Block Six Analytics](https://www.g2.com/sellers/block-six-analytics)
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=557d647c7a42fe068f2cedaff811829646e14fa4c15285448a4509656ee8b60f&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblock-six-analytics&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Dance Manager](https://www.g2.com/products/dance-manager/reviews)

LIGR is a new generation of live graphics and broadcast management software that offers TV-quality sports graphics but with no need for hardware, designers, skilled graphics operators, or developers. And because our solution is out-of-the box, we get you up and running in minutes.

#### Who Is the Company Behind Dance Manager?

- **Seller:** [Live Graphic Systems](https://www.g2.com/sellers/live-graphic-systems)
- **Year Founded:** 2016
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df65af4a060d88ca5cbb43e0a0a5fb6a21b107c23e1daa1fb9a0a0b958d646d2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fligr&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [Greenfly](https://www.g2.com/products/greenfly/reviews)

Greenfly is powering the future of fandom by automating the continuous flow of short-form digital media for sports and entertainment organizations. As a mission control center for all of an organization’s short-form digital media, the Greenfly SaaS platform provides personalized real-time access to this content for stakeholders. Greenfly centralizes digital media operations including content capture, collection, automated organization and distribution of digital media for to ignite fan engagement and to drive more revenue. As core infrastructure, Greenfly is an AI-powered solution that meets the exacting demands of large enterprises yet is simple to enough to use for smaller teams. We believe that short-form digital media is the future of fandom, and we are leading the way.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Greenfly?

- **Seller:** [Greenfly](https://www.g2.com/sellers/greenfly)
- **Year Founded:** 2014
- **HQ Location:** Santa Monica California ,United States
- **Twitter:** @greenfly  
1,528 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b5c0908eb63d8af25cedb0d12c84b08d25f43a43a749a34381156b473cd61993&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgreenfly-inc-&secure%5Burl_type%5D=linkedin_company_website)  
99 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Greenfly?

**["Very efficient and time saving product."](https://www.g2.com/survey_responses/greenfly-review-9819100)**

**Rating:** 4.0/5.0 stars

_— Jossie T._

[Read full review](https://www.g2.com/survey_responses/greenfly-review-9819100)

### [HelloSet](https://www.g2.com/products/helloset/reviews)

HelloSet gives your team the tools to create and publish social medias content in a few clicks. We created the "Smart Branding" category in the business, with templates that can be connected to multiple external sources and rendered in multiple formats in seconds.

#### Who Is the Company Behind HelloSet?

- **Seller:** [HelloSet](https://www.g2.com/sellers/helloset)
- **Year Founded:** 2020
- **HQ Location:** Lyon, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4a46042665d5318c57fca72e3b6964341b8551129ccc6023e1d4e59d58ea3ce3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhelloset%2F%3ForiginalSubdomain%3Dfr&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [KORE software](https://www.g2.com/products/kore-kore-software/reviews)

KORE is a global leader in engagement marketing solutions, offering a comprehensive suite of tools designed to help sports teams, brands, and entertainment organizations manage, measure, and optimize their partnerships and fan engagement strategies. With over 1,000 clients worldwide, KORE provides a centralized platform that integrates data from various sources, enabling organizations to make informed decisions and enhance their operational efficiency. Key Features and Functionality: - Sponsorship Management and Evaluation: KORE's platform allows organizations to track activations across multiple partnerships, providing data-driven insights for a comprehensive view of sponsorship portfolios. - Ticketing and Fan Engagement: The software consolidates ticketing data, enabling the creation of targeted campaigns to deepen fan relationships and oversee sales pipelines with real-time visibility. - Data Management and Analytics: KORE offers a 360-degree view of fans by providing clean, deduplicated data that improves customer journeys, advances fan segmentation, and delivers accurate leads to sales teams. - Portfolio Optimization Platform: This holistic system allows organizations to manage, measure, and optimize their partnerships, offering customizable measurement tools, analytics, and industry insights that scale with business needs. Primary Value and Solutions Provided: KORE empowers organizations to automate workflows, centralize data, and enrich insights, enabling them to act decisively and increase performance. By unifying data across sponsorships, ticketing, and fan engagement, KORE helps clients deepen fan relationships, monetize data effectively, and secure strong sponsorships. The platform's real-time reporting capabilities allow teams to identify opportunities, optimize partnerships, and deliver personalized experiences that drive loyalty and revenue growth.

#### Who Is the Company Behind KORE software?

- **Seller:** [KORE](https://www.g2.com/sellers/kore-ddd0c161-96e4-4bcc-a4e5-34e6bac63642)
- **Year Founded:** 2003
- **HQ Location:** Atlanta, Georgia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22ce1e60dbebad30cd2a6e03b86a6fcb01a9abd02d9b24533363d64832d7718e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkore-wireless%2F&secure%5Burl_type%5D=linkedin_company_website)  
692 employees on LinkedIn®
- **Ownership:** NYSE: KORE

### [KORE Suite](https://www.g2.com/products/kore-suite/reviews)

KORE Suite is a comprehensive platform designed to empower sports and entertainment organizations by centralizing and optimizing their business operations. It integrates various aspects of partnership management, fan engagement, and data analytics into a unified system, enabling organizations to harness valuable customer and partner data to fuel business intelligence and optimize performance. Key Features and Functionality: - Sponsorship & Partner Engagement: Manage and evaluate sponsorships with tools that track activations, measure performance, and optimize partnerships. - Ticketing & Fan Engagement: Consolidate ticketing data to create targeted campaigns, deepen fan relationships, and oversee sales pipelines with real-time visibility. - Data Management & Analytics: Access a 360-degree view of fans through clean, deduplicated data, enhancing customer journeys and advancing fan segmentation. - Suites & Premium Inventory Management: Handle the complexities of selling club seats, suites, and premium inventory with dynamic pricing and interactive inventory management. Primary Value and Solutions Provided: KORE Suite addresses the challenges of fragmented data and manual workflows by offering a centralized platform that automates processes, enhances data visibility, and provides actionable insights. This leads to improved operational efficiency, stronger partner alignment, and deeper fan engagement, ultimately driving increased revenue and performance for organizations in the sports and entertainment industry.

#### Who Is the Company Behind KORE Suite?

- **Seller:** [KORE](https://www.g2.com/sellers/kore-22281fd2-993d-485c-98d1-467b5aa80b49)
- **Year Founded:** 1985
- **HQ Location:** Rochester, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd65135e5a7d2a4bc7b9a4ed08e73e42bdc54d3d944ffe26bcdc4c93d447ffe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintegron_2%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [LSports](https://www.g2.com/products/lsports/reviews)

LSports is a world-leading sports data technology company that provides 360-degree solutions for the sports betting industry. Founded in 2012 and headquartered in Israel, LSports has built a reputation as the industry’s most agile and innovative data partner, serving hundreds of sports-books, media outlets, and technology providers globally. At its core, LSports is a technology company that happens to specialize in sports. While many providers rely on manual data entry, LSports utilizes proprietary AI, Computer Vision (CV), and OCR technology to automate data collection. This allows for market-leading latency (0-1 seconds) and a massive breadth of coverage that includes 100+ sports and over 3 million annual fixtures. The Arena360 Ecosystem LSports doesn't just provide "data feeds"; it provides a complete operational ecosystem known as Arena360. This suite allows operators to manage the entire lifecycle of a bet through four interconnected products and a dedicated service: TRADE: The automated "Command Center" for sportsbook trading and odds management. BOOST: A performance system designed to identify market "blind spots" and optimize GGR. ENGAGE: A suite of AI-driven retention tools (including the ChatGPT-like SEC advisor) to keep bettors on-site. DEFEND: A proactive risk management and intelligence layer to protect margins. Managed Trading Services (MTS): A full-service partnership where LSports experts handle the 24/7 operations, trading, and risk management on behalf of the bookmaker. Why the Industry Chooses LSports: Unmatched Coverage: 100+ sports, 15,000+ leagues, and 2,500+ betting markets (including extensive player props). Low Latency: Real-time data delivery with 0-1 second latency for in-play betting. Innovation-First: From acquiring STATSCORE for deep scouting data to pioneering computer-vision-based feeds, LSports is consistently first-to-market with new tech. Customization: Unlike "off-the-shelf" solutions, LSports offers fully tailored data packages and flexible APIs (JSON/XML/Binary) to fit any operator's specific technical needs.

#### Who Is the Company Behind LSports?

- **Seller:** [LSports](https://www.g2.com/sellers/lsports)
- **Year Founded:** 2012
- **HQ Location:** Ashkelon, South District, Israel
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcaea58086689b001520d5a2427598b8f7a81033bc96b78a5c900ef5fb79b9ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flsports-data-ltd-%2F&secure%5Burl_type%5D=linkedin_company_website)  
242 employees on LinkedIn®

### [Luscid](https://www.g2.com/products/luscid/reviews)

The world of sports and entertainment is a thrilling one, offering brands the potential to add valuable equity to their marketing output. But the pathway to finding the right matchup has been clouded for far too long. Luscid is here to change this. Luscid is the most comprehensive sponsorship data platform that maps out the entire sponsorship ecosystem, delivering new levels of insight, accountability, transparency, and efficiency for the sports and entertainment partnerships space.

#### Who Is the Company Behind Luscid?

- **Seller:** [Luscid](https://www.g2.com/sellers/luscid)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7e5b8ce4420d2e160d4d5164dcb49fa3c1aaf0f2b1a76a853efdce4b42db3c92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fluscid-platform%2F&secure%5Burl_type%5D=linkedin_company_website)

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Similar Categories

- [Athlete Management](/categories/athlete-management)
- [Athletic Competition Management](/categories/athletic-competition-management)

- [Golf](/categories/golf)
- [Other Sports](/categories/other-sports)

- [Sports League Management](/categories/sports-league-management)
- [Sports Performance Analytics](/categories/sports-performance-analytics)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Sports marketing intelligence software helps sports teams organize, capture, and measure their return on investment (ROI) for all sponsorship and media initiatives. Additionally, these platforms monitor engagement across various digital channels to capture audience interests and provide comparative analysis for each account’s performance. They drill into the insights surrounding all sponsorships, fans, and property. Much like [marketing analytics software](https://www.g2.com/categories/marketing-analytics), sports marketing intelligence software simplifies and optimizes sports marketing strategies and activities.

These platforms also assist with launching powerful digital campaigns and can assess endorsements, influencers, sponsorships, and product seeding efforts in real time. They can track TV broadcast, streaming, and social media, including owned and non-owned channels, to provide an extremely informed assessment of sponsorship activation value. Typically, they also store historical data to track year-over-year performance. Some sports marketing intelligence softwares may also provide the same functionality as [business intelligence software](https://www.g2.com/categories/business-intelligence), enabling organizations to visualize various data points and align all marketing and advertising efforts. With this information, sports teams can make smarter decisions about which sponsorships and partnerships to seek out and renew each year, utilizing data to support the negotiation process.

To qualify for inclusion in the Sports Marketing Intelligence category, a product must:

- Be optimized for managing partnerships, sponsorships, and audience analysis specifically for sports teams and brands
- Perform sentiment analysis to uncover fan affinities across various digital channels
- Provide tools to support sponsorship identification, pitching, and renegotiation 
- Monitor social media, streaming media, and broadcast TV channels and provide comparative analysis on account performance
- Monitor performance of digital campaigns

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