Blackthorn is a comprehensive event management solution designed specifically for organizations utilizing Salesforce® CRM. This innovative software enables teams to leverage their existing data to create, promote, and manage events seamlessly within the Salesforce environment. By eliminating the need for complex integrations, Blackthorn simplifies the event planning process, allowing users to focus on engagement and success metrics. Targeted primarily at businesses and educational institutions, Blackthorn caters to a diverse audience that includes event planners, marketing teams, and administrators. Its versatility makes it suitable for various types of events, ranging from one-off webinars to large-scale annual conferences. The platform’s user-friendly interface and native integration with Salesforce ensure that users can easily navigate the event creation process, manage registrations, and track performance metrics without needing extensive technical expertise. Key features of Blackthorn include secure payment processing, SMS messaging, and real-time analytics, which enhance attendee engagement and provide valuable insights into event performance. The software supports a wide range of event types, including free and paid events, and offers customization options such as CSS styling for branding purposes. Users can also manage sponsors, create auto-generated landing pages, and utilize mass email campaigns to promote their events effectively. The mobile capabilities of Blackthorn further streamline the event management process. Organizers can utilize a dedicated check-in app to efficiently manage attendee arrivals, complete with QR code scanning and badge printing functionalities. Additionally, the platform supports various payment methods, including credit cards, ACH, and invoicing, making it easy for attendees to register and pay for events. The robust reporting features, including over 40 pre-built event reports and dashboards, allow users to measure return on investment (ROI) and gain insights into attendee behavior. Recognized for its excellence, Blackthorn has received multiple awards, including the Salesforce.org ISV Partner of the Year for Education in both EMEA and AMER regions. This recognition underscores the platform's commitment to delivering high-quality event management solutions tailored to the unique needs of its users. With its extensive features and seamless integration within Salesforce, Blackthorn stands out as a powerful tool for organizations looking to enhance their event planning and execution processes.