[
BL.INK Reviews
](https://www.g2.com/products/bl-ink/reviews)

[
BL.INK Reviews
](https://www.g2.com/products/bl-ink/reviews)

# BL.INK Features

##### 
## Metrics (14)

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Standard Event Tracking

Software automatically tracks standard user actions.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Return

Track user return rates and related metrics.

Conversions

Track what proportion of users convert via a certain action.

Funnels

See how many users proceed down a certain path to conversion.

Entry and Exit Pages

Accurately determine your websites most common entry and exit points, while displaying data elegantly.

Sessions

Accurately measure total web traffic and display data logically.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Return

Track user return rates and related metrics.

Conversions

Track what proportion of users convert to customers via specific actions.

Search Rank

Gives users accurate reflection of how their search ratings compare with competitors.

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##### 
## Reporting (9)

Real-Time Reporting

Obtain live data for who is currently accessing your site.

Trending

Report on how any user activity has changed over time.

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

Dashboards

Provides customizable dashboards that allow users to view and manage data.

Data Visualizations

Displays attribution data through easy-to-interpret charts and graphs.

Custom Reporting

Allows users to build custom reports.

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##### 
## Other (3)

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

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##### 
## Administration (3)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

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##### 
## Tools (3)

Contact Collection

Gives users the ability to subscribe to unique content or otherwise share contact information.

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Social Sharing

Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.

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##### 
## URL Shortener (4)

Branded Shortlinks

Enables users to select custom and branded vanity URLs.

Link Analytics

Displays analytics such as clicks, sources, and demographics.

Bulk URL Creation

Allows users to create multiple shortlinks at once.

Historical Shortlink Tracking

Records and stores past links associated with a user's account.

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##### 
## Attribution Modeling (5)

Single-Touch Attribution

Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.

Multi-Touch Attribution

Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.

Cross-Device Attribution

Tracks customer interactions across mobile and desktop.

Offline Attribution

Allows users to track touchpoints through offline channels, such as events.

Custom Attribution

Allows the user to create a custom attribution model.

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##### 
## Marketing (4)

B2B Attribution

Provides features for B2B marketers.

B2C Attribution

Provides features for B2C marketers.

Marketing Channels

Enables marketers to track multiple marketing channels.

Integrations

Integrates with other sales, marketing, and advertising software.

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##### 
## Audience Targeting (3)

Geographic Targeting

Directs traffic based on user's location

Device/OS Targeting

Directs traffic based on user's device and/or operating system

Retargeting

Offers pixel tracking or similar features to help users create retargeting campaigns

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##### 
## Analytics (3)

Digital Analytics

Tracks visitor engagement metrics such as visits and clicks

Attribution

Offers attribution data to provide insight into which links are generating the most streams or sales

Data Sharing and Exporting

Tools for sharing or exporting analytics data

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##### 
## Development (4)

Low-Code or No-Code

Allows users to embed QR codes onto mobile platforms with little to no coding

Bulk Creation

Enables the creation of bulk quantities of QR codes as CSV files

Analytics

Provides analytical measures of customer interactions with the QR code

Intuitive Dashboards

Features dashboards that help manage and design QR codes and landing pages. They include the ability to download reports, add team members, and manage workflows

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##### 
## Formatting (3)

Dynamics Codes

Allows users to create dynamic QR codes that regularly update and can be edited

File Formats

Allows QR codes to be exported as various different file formats, such as PDFs and PNGs

Customization

Offers customizations of logos with various color schemes and capacities to brand QR codes

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##### 
## Agentic AI - Attribution (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### 
## Agentic AI - Digital Sales Room (3)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

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##### 
## Agentic AI - Business Continuity Management (2)

Multi-step Planning

Ability to break down and plan multi-step processes

Adaptive Learning

Improves performance based on feedback and experience

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##### 
## Agentic AI - Digital Analytics (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Penetration Testing (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

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##### 
## Agentic AI - Content Analytics (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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## Top-Rated Alternatives

[

 ![Bitly](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/bitly.svg "Bitly")

Bitly

4.5/5(922)

](https://www.g2.com/products/bitly/reviews)

[

 ![Rebrandly](https://images.g2crowd.com/uploads/product/hd_favicon/63a26ee35f7963d6dbb0361caf65b92f/rebrandly.svg "Rebrandly")

Rebrandly

4.6/5(367)

](https://www.g2.com/products/rebrandly/reviews)

[

 ![TinyURL](https://images.g2crowd.com/uploads/product/hd_favicon/1f6159371f721e6495e2a94bd4d77431/tinyurl.svg "TinyURL")

TinyURL

4.3/5(114)

](https://www.g2.com/products/tinyurl/reviews)

[
View All Alternatives
](https://www.g2.com/products/bl-ink/competitors/alternatives)

## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Promotional Messages](/glossary/promotional-messages-definition)

Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.

[Mobile Reporting](/glossary/mobile-reporting-definition)

Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.

BL.INK Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_923ef572cc49bf3eeff4d7a5ca53aff8/bitly.png "Product Avatar Image")

Bitly

4.5/5(922)

[
Compare Now
](https://www.g2.com/compare/bl-ink-vs-bitly)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_29a0fa7af7cc0867729a42c5c03e4185/rebrandly.png "Product Avatar Image")

Rebrandly

4.6/5(367)

[
Compare Now
](https://www.g2.com/compare/bl-ink-vs-rebrandly)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f6cdfd16701e5d340540c164a43c7ea2/tinyurl.png "Product Avatar Image")

TinyURL

4.3/5(114)

[
Compare Now
](https://www.g2.com/compare/bl-ink-vs-tinyurl)

##### Categories on G2

[
Attribution
](https://www.g2.com/categories/attribution)[
Digital Analytics
](https://www.g2.com/categories/digital-analytics)[
Content Analytics
](https://www.g2.com/categories/content-analytics)

[
QR Code Generator
](https://www.g2.com/categories/qr-code-generator)[
Smart Link
](https://www.g2.com/categories/smart-link)[
URL Shortener
](https://www.g2.com/categories/url-shortener)

Show More

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