# Best URL Shortener

## How Many URL Shortener Products Does G2 Track?

**Total Products under this Category:** 189

### Category Stats (Aug 2026)

- **Average Rating:** 4.43/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Linkfree (+20.0%) - Among all products in this category, Linkfree recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank URL Shortener Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,600+ Authentic Reviews
- 189+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for URL Shortener 
 ![G2 Grid® for URL Shortener plotting products by satisfaction and market presence](https://www.g2.com/categories/url-shortener/grids.png?focus%5B%5D=1622&focus%5B%5D=55775&focus%5B%5D=20778&focus%5B%5D=1387815&focus%5B%5D=1214188&focus%5B%5D=85388&focus%5B%5D=88013&focus%5B%5D=88525)

Highlighted products: Bitly, GoLinks, Rebrandly, CutMe Short, Dub, TinyURL, BL.INK, and T2M URL Shortener.

Underlying data: [Grid® JSON](https://www.g2.com/categories/url-shortener/grids.json?focus%5B%5D=bitly&focus%5B%5D=golinks&focus%5B%5D=rebrandly&focus%5B%5D=cutme-short&focus%5B%5D=dub&focus%5B%5D=tinyurl&focus%5B%5D=bl-ink&focus%5B%5D=t2m-url-shortener)

**Sponsored**

### Linkly

Linkly is a URL shortener and link tracking platform that helps marketers create branded short links, track clicks with real-time analytics, and route visitors to different destinations based on their location, device, or other conditions. It combines the functionality of a custom URL shortener with advanced link management features including retargeting pixels, geo-targeting, dynamic QR codes, and smart redirects. Linkly is designed for marketing teams, affiliate marketers, agencies, podcasters, app developers, and e-commerce businesses who need a link shortener with detailed analytics and campaign tracking capabilities. When a user shortens a URL with Linkly, every click on that short link is tracked with data including the visitor's country, city, device type, operating system, browser, and referring website. Short links can be created using a custom branded domain, so instead of a generic shortened URL, users can create links like yourbrand.com/offer. Links can also be configured with smart redirect rules that automatically send visitors to different URLs based on geographic location or device, making it possible to run global campaigns with a single short link. Linkly also supports link rotators for A/B testing, expiring links for time-sensitive promotions, and link cloaking for affiliate marketers. Key features include: - \*\*Custom URL shortener with branded domains\*\* — Users can connect their own domain to create branded short links. There are no limits on the number of custom domains, and every shortened URL includes full click tracking and analytics. - \*\*Retargeting pixel support\*\* — Meta Pixel, Google Ads, TikTok Pixel, LinkedIn Insight Tag, and custom tracking scripts can be added to any shortened link, allowing users to build retargeting audiences from link clicks without needing access to the destination website's code. - \*\*Dynamic QR codes\*\* — QR codes can be generated for any short link with custom logos, colors, and shapes. The destination URL can be changed at any time without reprinting the code, and every scan is tracked with the same analytics as link clicks. - \*\*Geo and device redirects\*\* — Short links can detect a visitor's country or device and redirect them to a location-specific or platform-specific URL automatically. - \*\*API and integrations\*\* — A REST API allows programmatic URL shortening and analytics retrieval. Integrations include Zapier, Google Sheets, and MCP support for AI assistants. Linkly includes all features on every plan, including its free tier. Pricing scales based on click volume rather than feature access — there are no additional charges for custom domains, retargeting pixels, team members, or analytics. The free URL shortener plan supports 500 tracked clicks per month. Paid plans start at $39 per month for 25,000 monthly clicks and scale up to unlimited click plans for high-volume users. Annual billing is available at a reduced rate. Over 320,000 organizations use Linkly for URL shortening, link tracking, and link management.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1659&secure%5Bchosen_at%5D=2026-08-05T21%3A47%3A12Z&secure%5Bdisplayable_resource_id%5D=1659&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1659&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=104203&secure%5Bresource_id%5D=1659&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Furl-shortener%3Fopen_modal_url%3D%252Fproducts%252Fbl-ink%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Furl-shortener%2526source%253Dcategory&secure%5Btoken%5D=597a34b8d24f2acc33fd5b58016867b308f72d70078a88cd23f1fe4fc6a62e0b&secure%5Burl%5D=https%3A%2F%2Flinklyhq.com%3Futm_source%3Dg2&secure%5Burl_type%5D=custom_url)

### [Bitly](https://www.g2.com/it/products/bitly/reviews)

Bitly è una piattaforma di marketing leader per la gestione di link e codici QR, che consente alle aziende di tutte le dimensioni di vedere cosa funziona sui canali online e offline. Alimentando oltre 100 miliardi di clic e scansioni annualmente in tutto il mondo, Bitly rende facile creare, condividere e tracciare link brevi e codici QR, così i marchi possono scoprire cosa risuona e ampliare la loro portata. Più di 3 milioni di clienti si affidano a Bitly per connettersi con i loro pubblici, dalle imprese globali alle aziende in crescita, inclusi due terzi delle Fortune 500.

**Average Rating:** 4.5/5.0

**Total Reviews:** 915

#### How Do G2 Users Rate Bitly?

- **Qualità del supporto:** 8.6/10 (Category avg: 8.6/10)
- **Collegamenti brevi con marchio:** 9.3/10 (Category avg: 9.1/10)
- **Creazione di URL in massa:** 8.0/10 (Category avg: 8.2/10)
- **Tracciamento Storico dei Collegamenti Brevi:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Bitly?

- **Venditore:** [Bitly, Inc.](https://www.g2.com/it/sellers/bitly-inc)
- **Sito web dell'azienda:** bitly.com
- **Anno di Fondazione:** 2008
- **Sede centrale:** New York
- **Twitter:** @Bitly  
63,498 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=756ca50bc8c31cec97641d885704a324048a6b8a1b2b260053a8491e291a4bfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F552285%2F&secure%5Burl_type%5D=linkedin_company_website)  
338 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Owner
- **Top Industries:** Marketing e pubblicità, Software per computer
- **Company Size:** 60% Small, 29% Medium

#### What Do G2 Reviewers Say About Bitly?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti amano la **facilità d'uso** di Bitly, trovandolo semplice e organizzato per tutte le loro esigenze di gestione dei link.
- Gli utenti apprezzano la **gestione organizzata** di Bitly, godendo di URL personalizzati e analisi utili per i loro link.
- Gli utenti apprezzano la **facilità d'uso nella creazione e gestione di link accorciati** con Bitly, migliorando il loro flusso di lavoro.
- Gli utenti elogiano le **analisi dettagliate** di Bitly, che consentono un monitoraggio efficace dei link e una comprensione dell'interazione del pubblico.
- Gli utenti amano Bitly per la sua **gestione efficiente dei link** , offrendo potenti analisi e personalizzazione user-friendly per un marketing efficace.

##### Cons

- Gli utenti trovano Bitly **costoso** e si sentono limitati dall'accesso ai dati e dai costi aggiuntivi per aggiungere membri al team.
- Gli utenti trovano difficile a causa delle **opzioni limitate di organizzazione dei link** e delle restrizioni sul rinominare le campagne in Bitly.
- Gli utenti esprimono frustrazione per **analisi limitate** e accesso ai dati storici, trovando l'interfaccia ingombrante e restrittiva.
- Gli utenti affrontano **problemi di gestione dei link** con Bitly, influenzando l'organizzazione e causando frustrazione con i reindirizzamenti e i costi.
- Gli utenti trovano **i costi di abbonamento elevati** per funzionalità come l'accesso esteso ai dati e l'aggiunta di membri del team.

#### What Are Recent G2 Reviews of Bitly?

**["C'è molto di più in Bitly che accorciare i link!"](https://www.g2.com/it/survey_responses/bitly-review-13058341)**

**Rating:** 4.5/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/it/survey_responses/bitly-review-13058341)

**["Piattaforma unica per abbreviazione di link user-friendly, personalizzazione di QR e pagine di destinazione"](https://www.g2.com/it/survey_responses/bitly-review-13126244)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/it/survey_responses/bitly-review-13126244)

#### What Are G2 Users Discussing About Bitly?

- [A cosa serve Bitly?](https://www.g2.com/it/discussions/what-is-bitly-used-for) - 3 comments

### [GoLinks](https://www.g2.com/it/products/golinks/reviews)

Le aziende oggi utilizzano oltre 137 app. Il dipendente medio spreca il 19% della settimana lavorativa cercando informazioni. Nonostante gli sforzi per organizzare le risorse, nulla ha risolto la sfida di trovare e condividere informazioni rapidamente - Fino ad ora! GoLinks rivoluziona il modo in cui i dipendenti trovano e condividono conoscenze trasformando qualsiasi URL in go link brevi, memorabili e ricercabili (ad esempio, go/g2-reviews). Ora hai accesso istantaneo alle informazioni con risposte AI per ogni domanda, con ricerca conversazionale alimentata da AI generativa integrata nella nostra piattaforma. Puoi ora far emergere informazioni aziendali con l'AI, basta digitare qualsiasi domanda nel nostro dashboard o su Slack e ottenere immediatamente risorse consigliate e risposte AI. GoLinks connette i team in modo più intuitivo alle app e alle informazioni che accedono quotidianamente. Ritira gli URL lunghi e condividi conoscenze con parole chiave memorabili nei browser, nelle app, visivamente e in conversazione. Il cambio di contesto è diventato un ricordo del passato con i go link leggibili dall'uomo che reindirizzano a qualsiasi applicazione web.

**Average Rating:** 4.7/5.0

**Total Reviews:** 830

#### How Do G2 Users Rate GoLinks?

- **Qualità del supporto:** 9.3/10 (Category avg: 8.6/10)
- **Collegamenti brevi con marchio:** 9.2/10 (Category avg: 9.1/10)
- **Creazione di URL in massa:** 8.5/10 (Category avg: 8.2/10)
- **Tracciamento Storico dei Collegamenti Brevi:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind GoLinks?

- **Venditore:** [GoLinks](https://www.g2.com/it/sellers/golinks)
- **Anno di Fondazione:** 2017
- **Sede centrale:** San Jose, California
- **Twitter:** @GoSearch\_ai  
87 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0b5b253a1feb81841aad361f71864034eecae56a4c16e7c6670a6b1a98e586b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fgosearch%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Account Executive
- **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi
- **Company Size:** 53% Medium, 35% Large

#### What Do G2 Reviewers Say About GoLinks?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti evidenziano la **facilità d'uso** di GoLinks, elogiando la sua semplice configurazione e l'accesso rapido alle risorse.
- Gli utenti apprezzano la **facile creazione e gestione dei link** in GoLinks, semplificando l'accesso alle pagine usate frequentemente senza sforzo.
- Gli utenti trovano che GoLinks fornisce **accesso facile** a documenti e canali essenziali, semplificando efficacemente il loro flusso di lavoro.
- Gli utenti apprezzano i **link memorabili** di GoLinks, migliorando l'efficienza organizzativa e la facilità di accesso alle risorse.
- Gli utenti amano l' **accesso rapido** di GoLinks, che consente connessioni istantanee ai siti preferiti e migliora l'efficienza della navigazione.

##### Cons

- Gli utenti trovano le **funzionalità di gestione dei link carenti** , poiché organizzare e localizzare numerosi link può essere complicato.
- Gli utenti sperimentano **duplicazione occasionale dei link** , portando a confusione e preoccupazioni sulla scalabilità con link sovrapposti.
- Gli utenti affrontano **problemi di accesso** con GoLinks, necessitando di tentativi multipli e affrontando restrizioni a causa delle politiche aziendali.
- Gli utenti trovano la **difficoltà di apprendimento** impegnativa poiché i nuovi assunti faticano a navigare efficacemente tra i numerosi link e funzionalità.
- Gli utenti riscontrano **problemi di denominazione** con GoLinks a causa della duplicazione occasionale dei link e dei conflitti tra nomi simili.

#### What Are Recent G2 Reviews of GoLinks?

**["GoLinks rende la ricerca dei documenti veloce e senza attriti"](https://www.g2.com/it/survey_responses/golinks-review-13172199)**

**Rating:** 4.0/5.0 stars

_— Allison O._

[Read full review](https://www.g2.com/it/survey_responses/golinks-review-13172199)

**["GoLinks rende semplice trovare risorse interne"](https://www.g2.com/it/survey_responses/golinks-review-13167683)**

**Rating:** 4.5/5.0 stars

_— Shri B._

[Read full review](https://www.g2.com/it/survey_responses/golinks-review-13167683)

#### What Are G2 Users Discussing About GoLinks?

- [A cosa serve GoLinks?](https://www.g2.com/it/discussions/what-is-golinks-used-for) - 2 comments
- [Come faccio a creare un link corto?](https://www.g2.com/it/discussions/how-do-i-make-a-shortlink) - 1 comment
- [Come faccio a creare un link go?](https://www.g2.com/it/discussions/how-do-i-create-a-go-link) - 1 comment
- [Come funzionano i collegamenti go?](https://www.g2.com/it/discussions/how-do-go-links-work) - 1 comment
- [How do you use GoLinks?](https://www.g2.com/it/discussions/how-do-you-use-golinks) - 1 comment

### [Rebrandly](https://www.g2.com/it/products/rebrandly/reviews)

La piattaforma di gestione dei link che guida i risultati di marketing Ogni link nella tua campagna rappresenta una scelta: cliccare o scorrere oltre. I link brevi generici danneggiano la tua credibilità e ti costano conversioni. Rebrandly trasforma i link in un vantaggio strategico di marketing. I link brandizzati con il tuo dominio personalizzato ottengono il 39% in più di clic perché il pubblico si fida di dove atterrerà. Ma Rebrandly va oltre l'aspetto di un link: traccia le prestazioni su tutti i tuoi canali in un'unica dashboard unificata. Dimostra il ROI della campagna con dati di clic di prima parte che mostrano esattamente cosa funziona per diversi pubblici. Non inviare mai più un'email di correzione. Modifica le destinazioni dei link in qualsiasi momento, anche dopo il lancio delle campagne. Hai dimenticato i parametri UTM? Aggiungili retroattivamente. I link si rompono? Lo saprai immediatamente e potrai correggerli senza ripubblicare. Il routing intelligente invia gli utenti esattamente dove devono andare: i visitatori mobili agli app store, gli utenti desktop alle pagine web, il pubblico internazionale ai contenuti localizzati. Il tagging UTM automatico garantisce un tracciamento coerente delle campagne in tutto il tuo team. Progettato per le imprese con un uptime del 99,99%, conformità GDPR e HIPAA, e certificazione SOC 2 Type 2, Rebrandly gestisce miliardi di clic mensili per marchi come Volvo, NBA e Zillow. L'integrazione con oltre 50 strumenti di marketing significa che puoi creare e tracciare link brandizzati senza uscire dal tuo flusso di lavoro. Che tu stia gestendo campagne SMS con limiti di caratteri, collegando il fisico al digitale con codici QR, o gestendo campagne multicanale, Rebrandly trasforma il caos dei link in un successo di marketing organizzato e misurabile. Inizia la tua prova gratuita e scopri perché i team scelgono Rebrandly per aumentare i clic, dimostrare le prestazioni e mantenere il controllo delle campagne.

**Average Rating:** 4.6/5.0

**Total Reviews:** 346

#### How Do G2 Users Rate Rebrandly?

- **Qualità del supporto:** 8.9/10 (Category avg: 8.6/10)
- **Collegamenti brevi con marchio:** 9.5/10 (Category avg: 9.1/10)
- **Creazione di URL in massa:** 8.5/10 (Category avg: 8.2/10)
- **Tracciamento Storico dei Collegamenti Brevi:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rebrandly?

- **Venditore:** [Rebrandly](https://www.g2.com/it/sellers/rebrandly)
- **Anno di Fondazione:** 2015
- **Sede centrale:** San Francisco, CA
- **Twitter:** @RebrandlyBuzz  
25,523 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5719796221023a511e0c2e58da392d02ae2d6d28c62be0495a6f6c01a5631b46&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9341163%2F&secure%5Burl_type%5D=linkedin_company_website)  
84 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Owner
- **Top Industries:** Marketing e pubblicità, Tecnologia dell'informazione e servizi
- **Company Size:** 86% Small, 11% Medium

#### What Do G2 Reviewers Say About Rebrandly?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti amano la funzione di **abbreviazione URL personalizzabile** di Rebrandly, rendendo i link memorabili e sicuri per la condivisione.
- Gli utenti apprezzano la **facilità d'uso** di Rebrandly, lodando la sua semplicità e l'esperienza intuitiva.
- Gli utenti apprezzano le **funzionalità di gestione dei link** di Rebrandly, che consentono link abbreviati sicuri, personalizzabili e stabili.
- Gli utenti amano la **personalizzazione e stabilità** di Rebrandly, garantendo link abbreviati sicuri e memorabili.
- Gli utenti apprezzano la **facilità di condivisione** di Rebrandly, grazie ai link abbreviati personalizzabili che migliorano la fiducia e la memorabilità.

##### Cons

- Gli utenti trovano l'interfaccia **confusa** , indicando la necessità di istruzioni più chiare e miglioramenti nel design.
- Gli utenti notano alcuni **problemi minori di qualità del design** che potrebbero beneficiare di istruzioni aggiuntive o miglioramenti dell'interfaccia.
- Gli utenti trovano che la mancanza di **tutorial insufficienti** ostacoli la loro capacità di utilizzare appieno le funzionalità di Rebrandly.
- Gli utenti spesso affrontano **problemi di disponibilità dei link** con Rebrandly, poiché i link personalizzati desiderati potrebbero essere già occupati.
- Gli utenti trovano una **disponibilità limitata di link personalizzati** a causa degli utenti esistenti, il che può essere frustrante.

#### What Are Recent G2 Reviews of Rebrandly?

**["StabilitàNon riesco a pensare a nulla"](https://www.g2.com/it/survey_responses/rebrandly-review-11690639)**

**Rating:** 5.0/5.0 stars

_— Rick C._

[Read full review](https://www.g2.com/it/survey_responses/rebrandly-review-11690639)

**["Link di marca professionali e codici QR resi facili"](https://www.g2.com/it/survey_responses/rebrandly-review-13178642)**

**Rating:** 4.5/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/it/survey_responses/rebrandly-review-13178642)

#### What Are G2 Users Discussing About Rebrandly?

- [A cosa serve Rebrandly?](https://www.g2.com/it/discussions/what-is-rebrandly-used-for)

### [CutMe Short](https://www.g2.com/products/cutme-short/reviews)

CutMe Short is a URL management solution designed to empower marketers, businesses, and influencers by providing tools for link shortening, branding, and advanced analytics. It simplifies link management while offering actionable insights to optimize marketing campaigns and enhance audience engagement. Key Features and Benefits: • Branded Links: Use your own domain to create custom short links, enhancing trust, brand recognition, and click-through rates. • Advanced Analytics: Track link interactions in detail, including device type, platform, geographic location, and even hourly click trends. Gain a comprehensive understanding of audience behavior. • Dynamic UTM Tracking: Seamlessly manage campaigns across multiple platforms with Dynamic UTM parameters, eliminating the hassle of handling numerous individual links. • QR Code Generation: Create branded QR codes to simplify access to your content, ideal for offline campaigns such as posters, product packaging, and event promotions. • Open in App: Ensure links open directly in native apps like Instagram, Facebook, or YouTube, providing users with a frictionless experience and increasing engagement. • Click Prediction Analytics: Access predictions for the best times to launch your campaigns with a 48-hour click forecast, maximizing audience reach and impact. • API Integration: Automate link creation through API-based solutions, saving time and streamlining workflows for businesses with large-scale requirements. CutMe Short stands out by offering a comprehensive suite of tools to help users effectively manage and optimize their links, whether for sharing content, tracking clicks, or running marketing campaigns. It is designed to help users shorten, brand, and analyze links to drive engagement and achieve measurable growth in their digital marketing efforts.

**Average Rating:** 4.7/5.0

**Total Reviews:** 65

#### How Do G2 Users Rate CutMe Short?

- **Quality of Support:** 9.5/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 9.8/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 7.7/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CutMe Short?

- **Seller:** [Rapidbyte Technologies](https://www.g2.com/sellers/rapidbyte-technologies)
- **Year Founded:** 2024
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c8f9ab3ef5700228c971b8139583d4eb5280a6787d9455769c87a0fdff2ca2fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcutme-short&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Consulting
- **Company Size:** 94% Small, 3% Medium

#### What Do G2 Reviewers Say About CutMe Short?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **detailed analytics** of CutMe Short, providing insights that enhance link management and strategy refinement.
- Users appreciate the **easy-to-use interface** of CutMe Short, making URL shortening a simple and quick process.
- Users find the **setup process incredibly quick** , allowing them to start using CutMe Short effortlessly.
- Users appreciate the **custom domain support and detailed analytics** that enhance their link management experience with CutMe Short.
- Users love the **URL customization** feature of CutMe Short, enhancing branding and credibility while managing links effectively.

##### Cons

- Users note the **lack of multiple selection and cloaking options** in link management, which hinders organization and ease of use.
- Users are frustrated by the **lack of features** , especially pending functionalities like biolink pages and better integration options.
- Users desire more **detailed analytics** from CutMe Short, hoping for improvements in future updates for better insights.
- Users express disappointment over **limited features** like missing API keys and bulk QR code generation.
- Users find the **misleading naming** of AI slugs unhelpful and unrelated to their specific industry needs.

#### What Are Recent G2 Reviews of CutMe Short?

**["Clean, Fast Link Shortening with Easy Updates for Client Sharing"](https://www.g2.com/survey_responses/cutme-short-review-13189135)**

**Rating:** 4.5/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/cutme-short-review-13189135)

**["Easy Branded Short Links with Insightful Analytics—A Reliable Marketer-Friendly Tool"](https://www.g2.com/survey_responses/cutme-short-review-13171751)**

**Rating:** 5.0/5.0 stars

_— Mohamed O._

[Read full review](https://www.g2.com/survey_responses/cutme-short-review-13171751)

### [TinyURL](https://www.g2.com/it/products/tinyurl/reviews)

TinyURL è un software di abbreviazione URL e gestione dei link che consente a individui e organizzazioni di creare link brevi e facili da condividere e gestire come questi link vengono utilizzati nel tempo. È comunemente utilizzato da team di marketing, team di prodotto, sviluppatori e team operativi che necessitano di link affidabili e duraturi per la distribuzione digitale e offline. Alla sua base, TinyURL converte lunghi indirizzi web in URL più brevi che sono più facili da condividere attraverso canali come email, SMS, social media, materiali stampati, codici QR e strumenti interni. A differenza di molti abbrevia URL di base, i link di TinyURL sono permanenti per impostazione predefinita, il che significa che non scadono a meno che l'utente non scelga di modificarli o disabilitarli. Questo rende la piattaforma adatta per campagne a lungo termine, documentazione e risorse pubbliche. TinyURL funziona anche come piattaforma di gestione dei link, offrendo strumenti che aiutano gli utenti a organizzare, controllare e analizzare i loro link. Gli utenti possono creare alias personalizzati, raggruppare link con tag, aggiornare gli URL di destinazione, impostare regole di scadenza e generare codici QR legati ai loro link brevi. Per il tracciamento e la misurazione, TinyURL fornisce analisi dei link, inclusi conteggi dei clic, referenti, dati geografici, dispositivi e tendenze del traffico nel tempo. Per team e casi d'uso ad alto volume, TinyURL supporta la creazione di link in massa e l'accesso API, consentendo che i link siano generati e gestiti in modo programmatico. Questo è utile per flussi di lavoro come messaggistica SMS, campagne di marketing, notifiche di prodotto e sistemi automatizzati che richiedono un gran numero di link brevi. TinyURL supporta anche domini di marca, consentendo alle aziende di utilizzare i propri domini personalizzati invece di un dominio di abbreviazione condiviso. Questo aiuta a migliorare il riconoscimento e la fiducia del marchio quando i link vengono condivisi esternamente. Fondata nel 2002, TinyURL è uno dei servizi di abbreviazione URL più antichi e longevi ed è utilizzata a livello globale da individui, piccole imprese e organizzazioni aziendali che necessitano di una soluzione semplice, affidabile e scalabile per l'abbreviazione e la gestione dei link.

**Average Rating:** 4.3/5.0

**Total Reviews:** 110

#### How Do G2 Users Rate TinyURL?

- **Qualità del supporto:** 8.4/10 (Category avg: 8.6/10)
- **Collegamenti brevi con marchio:** 8.7/10 (Category avg: 9.1/10)
- **Creazione di URL in massa:** 7.9/10 (Category avg: 8.2/10)
- **Tracciamento Storico dei Collegamenti Brevi:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind TinyURL?

- **Venditore:** [TinyURL](https://www.g2.com/it/sellers/tinyurl)
- **Anno di Fondazione:** 2002
- **Sede centrale:** 3916 N Potsdam Ave Ste 4535 Sioux Falls, South Dakota 57104 United States of America
- **Twitter:** @TinyURL  
2,089 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e807c903401a4f539757c7a5b50fbddf938a1aad6d678b3e0f171633a9ab5100&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftinyurl%2F&secure%5Burl_type%5D=linkedin_company_website)  
93 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità, Internet
- **Company Size:** 70% Small, 20% Medium

#### What Do G2 Reviewers Say About TinyURL?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di TinyURL, che consente un accorciamento e un tracciamento dei link rapido ed efficiente.
- Gli utenti apprezzano l' **economicità e l'accessibilità** di TinyURL, trovandolo semplice ma efficace per le loro esigenze.
- Gli utenti apprezzano l' **economicità** di TinyURL, valutando la sua interfaccia accessibile e semplice per compiti di base.
- Gli utenti amano le **funzionalità di facile tracciamento** di TinyURL, rendendo la gestione dei link brevi semplice ed efficiente.
- Gli utenti apprezzano l' **interfaccia pulita** di TinyURL, apprezzandone la semplicità e l'efficacia rispetto a strumenti più complessi.

##### Cons

- Gli utenti ritengono che il **accesso gratuito limitato** ostacoli la loro esperienza e renda meno attraente l'aggiornamento.
- Gli utenti riscontrano problemi con **l'accuratezza dei dati** , portando a incertezza nelle informazioni fornite da TinyURL.
- Gli utenti trovano TinyURL **costoso** e hanno difficoltà a trovare l'assistenza clienti sul sito web.
- Gli utenti spesso sperimentano **dati inaccurati** da TinyURL, portando a confusione e problemi di fiducia con il servizio.
- Gli utenti trovano **accesso limitato al supporto clienti** , rendendo difficile risolvere i problemi in modo efficace.

#### What Are Recent G2 Reviews of TinyURL?

**["TinyURL rende la condivisione dei link dei clienti pulita e senza sforzo"](https://www.g2.com/it/survey_responses/tinyurl-review-13189022)**

**Rating:** 4.5/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/it/survey_responses/tinyurl-review-13189022)

**["Un elemento essenziale quotidiano per l'editing immobiliare e la condivisione con i clienti"](https://www.g2.com/it/survey_responses/tinyurl-review-12773497)**

**Rating:** 5.0/5.0 stars

_— Suzanne F._

[Read full review](https://www.g2.com/it/survey_responses/tinyurl-review-12773497)

#### What Are G2 Users Discussing About TinyURL?

- [Qual è la tua esperienza riguardo ai prezzi e ai costi di TinyURL, e come si confronta con altri accorciatori di URL?](https://www.g2.com/it/discussions/what-is-your-experience-regarding-pricing-and-costs-for-tinyurl-and-how-does-it-compare-to-other-url-shorteners)
- [A cosa serve TinyURL?](https://www.g2.com/it/discussions/tinyurl-what-is-tinyurl-used-for)
- [How do I shorten a URL for free?](https://www.g2.com/it/discussions/how-do-i-shorten-a-url-for-free)
- [How do I make a TinyURL link?](https://www.g2.com/it/discussions/how-do-i-make-a-tinyurl-link) - 1 comment
- [È sicuro usare TinyURL?](https://www.g2.com/it/discussions/is-it-safe-to-use-tinyurl) - 6 comments

### [Dub](https://www.g2.com/products/dub/reviews)

Dub is the modern partner management platform and network for SaaS. Partner with affiliates, influencers, and your users, with powerful reward structures, automated global payouts, and built-in fraud detection.

**Average Rating:** 4.9/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Dub?

- **Quality of Support:** 10.0/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 9.7/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 8.6/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dub?

- **Seller:** [Dub](https://www.g2.com/sellers/dub)
- **Company Website:** dub.co
- **Year Founded:** 2024
- **HQ Location:** San Francisco, US
- **Twitter:** @dubdotco  
12,791 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82ada079c8e9087bf7bb8eb410b4ade0f5bcaea682df1b2c2c6dbb269bebe1ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdubinc&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 83% Small, 4% Medium

#### What Do G2 Reviewers Say About Dub?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Dub, praising its straightforward setup and intuitive interface for seamless management.
- Users love the **easy setup** of Dub, allowing for a straightforward and seamless onboarding experience.
- Users praise the **incredible customer support** of Dub, appreciating direct access to the team and responsiveness.
- Users appreciate the **fast and reliable payment processing** of Dub, enjoying quick access to affiliate earnings.
- Users love the **accurate tracking** of Dub, simplifying commission management and enhancing the overall affiliate program experience.

##### Cons

- Users desire improved **conversion tracking** capabilities, highlighting the need for deeper analytics and insights in Dub.
- Users find the **difficult learning** curve challenging due to the lack of clear in-app guidance on advanced features.
- Users find the service **expensive** , yet some believe the extensive features justify the cost.
- Users desire **inadequate analytics** , seeking more advanced features for deeper insights and better tracking capabilities.
- Users face **an inefficient search system** , making it difficult to locate tracking records and icons easily.

#### What Are Recent G2 Reviews of Dub?

**["Simple, reliable affiliate software with exceptional support"](https://www.g2.com/survey_responses/dub-review-12182423)**

**Rating:** 5.0/5.0 stars

_— Ege B._

[Read full review](https://www.g2.com/survey_responses/dub-review-12182423)

**["Modern, intuitive UI with proactive support - A fantastic switch to Dub"](https://www.g2.com/survey_responses/dub-review-12344973)**

**Rating:** 5.0/5.0 stars

_— Ben J._

[Read full review](https://www.g2.com/survey_responses/dub-review-12344973)

### [T2M URL Shortener](https://www.g2.com/products/t2m-url-shortener/reviews)

T2M URL shortener is an all-in-one link management platform. Best custom URL shortener with Branded domain & API. Personalized vanity short links with QR codes & advanced analytics and reports. Dedicated instance option for agencies.

**Average Rating:** 4.9/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate T2M URL Shortener?

- **Quality of Support:** 9.9/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 9.5/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 9.5/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind T2M URL Shortener?

- **Seller:** [Zesle Software](https://www.g2.com/sellers/zesle-software-d2cc5cee-4d7b-4465-89a7-ce34fdb1c363)
- **Year Founded:** 2017
- **HQ Location:** Calgary, Alberta
- **Twitter:** @t2murls  
82 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a0182321223b09bbe725a47a993e99f9dc2b8fdbae7efe2c59f329171dd9f19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzesle-software-inc&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 66% Small, 21% Medium

#### What Do G2 Reviewers Say About T2M URL Shortener?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend T2M for its **responsive customer support** , ensuring a seamless experience and quick resolutions to issues.
- Users find T2M URL Shortener incredibly **easy to use** , making link management and implementation a breeze.
- Users appreciate the **easy setup** of T2M URL Shortener, enhancing efficiency in creating and sharing essential materials.
- Users appreciate the **easy QR code generation** with T2M, simplifying sharing educational materials and enhancing patient communication.
- Users appreciate the **shortcuts creation** feature of T2M, simplifying link management and enhancing brand reinforcement effortlessly.

##### Cons

- Users find the **tracking analysis system confusing** , requiring time to understand its functionality effectively.

#### What Are Recent G2 Reviews of T2M URL Shortener?

**["Super easy to use and very helpful for my business"](https://www.g2.com/survey_responses/t2m-url-shortener-review-11670631)**

**Rating:** 5.0/5.0 stars

_— Nav B._

[Read full review](https://www.g2.com/survey_responses/t2m-url-shortener-review-11670631)

**["Really loved the cloaking, expiry date feature. The interface is also really user friendly!"](https://www.g2.com/survey_responses/t2m-url-shortener-review-13058338)**

**Rating:** 5.0/5.0 stars

_— Nidhi A._

[Read full review](https://www.g2.com/survey_responses/t2m-url-shortener-review-13058338)

#### What Are G2 Users Discussing About T2M URL Shortener?

- [What is T2M used for?](https://www.g2.com/discussions/what-is-t2m-used-for) - 1 comment

### [BL.INK](https://www.g2.com/it/products/bl-ink/reviews)

BL.INK alimenta URL abbreviati e codici QR con dati illimitati e flessibilità, oltre a un CMS senza codice che trasforma milioni di dati in micrositi mobili dinamici per ogni singolo prodotto o esperienza su larga scala. Usa BL.INK per GS1 Digital Link, programmi SMS personalizzati 1:1, tracciamento dell'attribuzione di marketing e ovunque ti connetti con i clienti. Link e codici QR brandizzati e affidabili migliorano l'engagement/la conversione a ogni singolo punto di contatto con i tuoi clienti, potenziali clienti, catena di fornitura e partner. BL.INK ti aiuta a scalare i passaporti digitali dei prodotti (DPP) e le pagine di destinazione personalizzate e personalizzabili in pochi istanti utilizzando dati esistenti o nuovi da più fonti o sistemi. Condividi facilmente informazioni su tracciabilità, sostenibilità, catena di fornitura, specifiche del prodotto, registrazione della garanzia, supporto post-vendita e altro ancora, tutto da un singolo codice QR, trasformando il tuo prodotto in un canale mediatico sempre attivo. Controlli di accesso basati sui ruoli, avvisi di link interrotti, validazione e flussi di lavoro GS1 Digital Link, capacità di modificare i link senza tempi di inattività, integrazione con il tuo stack tecnologico e codici QR che durano 50 anni. Routing dei link basato su regole per esperienze personalizzate. Accreditato SOC2 Type 2, dati criptati, conforme a GDPR e HIPAA. Dal 2008, BL.INK ha servito organizzazioni aziendali tra cui Target, Bank of America, Nestlé, Room and Board e migliaia di altri.

**Average Rating:** 4.5/5.0

**Total Reviews:** 345

#### How Do G2 Users Rate BL.INK?

- **Qualità del supporto:** 9.1/10 (Category avg: 8.6/10)
- **Collegamenti brevi con marchio:** 9.3/10 (Category avg: 9.1/10)
- **Creazione di URL in massa:** 8.6/10 (Category avg: 8.2/10)
- **Tracciamento Storico dei Collegamenti Brevi:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind BL.INK?

- **Venditore:** [Bl.Ink](https://www.g2.com/it/sellers/bl-ink)
- **Anno di Fondazione:** 2008
- **Sede centrale:** Austin, Texas
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=956c2e3028a4acd0bbfda2f4fe41964c7dcd858a47f6ec27085365852fb80112&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10002994%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing e pubblicità, Tecnologia dell'informazione e servizi
- **Company Size:** 63% Small, 19% Medium

#### What Are Recent G2 Reviews of BL.INK?

**["Versatile e facile"](https://www.g2.com/it/survey_responses/bl-ink-review-7057840)**

**Rating:** 4.0/5.0 stars

_— Nell V._

[Read full review](https://www.g2.com/it/survey_responses/bl-ink-review-7057840)

**["Efficiente, facile da usare e funziona"](https://www.g2.com/it/survey_responses/bl-ink-review-8849331)**

**Rating:** 5.0/5.0 stars

_— Neil T._

[Read full review](https://www.g2.com/it/survey_responses/bl-ink-review-8849331)

#### What Are G2 Users Discussing About BL.INK?

- [A cosa serve BL.INK?](https://www.g2.com/it/discussions/what-is-bl-ink-used-for) - 1 comment

### [JotURL](https://www.g2.com/products/joturl/reviews)

10 PRODUCTS IN ONE A powerful and effective marketing tool Designed to boost your inbound marketing results and conversions, with the best user experience Vanity Url / Remarketing / Conversion / Call To Action / Deep Link / Easy Deep Link / InstaURL / WhatsURL / Timer / Monitor / Rotator / Balancer / Qr Code / Team Working

**Average Rating:** 4.4/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate JotURL?

- **Quality of Support:** 9.2/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 9.3/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 9.0/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind JotURL?

- **Seller:** [JotURL Srl](https://www.g2.com/sellers/joturl-srl)
- **Year Founded:** 2013
- **HQ Location:** Gallarate, Milan - Malpensa airport
- **Twitter:** @jotURL  
1,696 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=354f78a860864e68c617f057aecbbd70967dda7024b355409aa1cf9f5469386d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjoturl-srl&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 95% Small, 5% Large

#### What Do G2 Reviewers Say About JotURL?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **customization options** in JotURL, enhancing link management and tracking efficiency.
- Users value the **customizable link management** capabilities of JotURL, enhancing tracking efficiency and effectiveness.
- Users value the **customization of shortlinks** in JotURL, enhancing link management and tracking efficiency greatly.
- Users value the **comprehensive tracking capabilities** of JotURL, enhancing link management and overall efficiency.

#### What Are Recent G2 Reviews of JotURL?

**["Great tool for shortlink, tracking & referral"](https://www.g2.com/survey_responses/joturl-review-10849888)**

**Rating:** 5.0/5.0 stars

_— Luca R._

[Read full review](https://www.g2.com/survey_responses/joturl-review-10849888)

**["Top analytics tool on the marketplace"](https://www.g2.com/survey_responses/joturl-review-9709545)**

**Rating:** 4.5/5.0 stars

_— Federico B._

[Read full review](https://www.g2.com/survey_responses/joturl-review-9709545)

### [Linko](https://www.g2.com/products/linko-linko/reviews)

Linko is a comprehensive link management platform designed to transform the way links are created, shared, and tracked. Offering a suite of advanced features, Linko enables users to create branded links, customize URLs with aliases, and add password protection for secure access. It also supports deep linking, A/B testing, and UTM tags, allowing for precise tracking and optimization of marketing efforts. Linko’s platform includes dynamic QR codes with customizable designs, enhancing engagement across various marketing materials. Users can also manage bio links, turning social media profiles into interactive showcases with videos, product highlights, and more. Security is a top priority at Linko, with features like anti-phishing algorithms, click fraud protection, and hosting on a robust infrastructure ensuring reliable and safe link management. Linko serves a diverse range of users, from individuals to businesses, providing tools to streamline online interactions and improve the effectiveness of digital marketing campaigns.

**Average Rating:** 4.8/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Linko?

- **Quality of Support:** 9.6/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 9.9/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 9.2/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Linko?

- **Seller:** [Linko](https://www.g2.com/sellers/linko)
- **Year Founded:** 2021
- **HQ Location:** Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a35fd7cfa4cadfa2a459e419aca1d5d69775ca98cbb7a70983411150e79eb8c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinko-me%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 94% Small, 6% Medium

#### What Do G2 Reviewers Say About Linko?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Linko for its **intuitive interface** , making link management efficient and user-friendly for everyone.
- Users appreciate the **advanced functionality** of Linko for creating tracked links and enhancing marketing efforts.
- Users rave about the **friendly and responsive customer support** of Linko, enhancing their overall experience.
- Users value the **advanced features** of Linko, enjoying an all-in-one solution for link management and marketing needs.
- Users appreciate the **efficient tracking** features of Linko, making link management seamless and straightforward.

##### Cons

- Users find the **poor interface design** of Linko confusing, especially with unclear icons and excessive lightness in light mode.
- Users find the **cost of API access** to be high compared to similar tools, limiting feature availability.
- Users wish for a **mobile app** and white labeling option to enhance management and reselling capabilities.
- Users find the **limited features** of Linko restrictive, especially with essential tools locked behind pricier plans.
- Users may find the **link management options overwhelming** , potentially hindering their initial setup and learning curve.

#### What Are Recent G2 Reviews of Linko?

**["The most suitable link shortener for my use case."](https://www.g2.com/survey_responses/linko-review-10381026)**

**Rating:** 5.0/5.0 stars

_— Konstantin C._

[Read full review](https://www.g2.com/survey_responses/linko-review-10381026)

**["Linko Makes Branded Links and Click Tracking Simple"](https://www.g2.com/survey_responses/linko-review-13202715)**

**Rating:** 4.5/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/linko-review-13202715)

### [PixelMe](https://www.g2.com/products/pixelme/reviews)

PixelMe is a multi-touch customer attribution platform for savvy marketers. Unify your marketing data to attribute every marketing effort, track ROI, view customer journeys, and optimize your budgets for growth.

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate PixelMe?

- **Quality of Support:** 9.6/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 9.7/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 9.4/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind PixelMe?

- **Seller:** [SPS Commerce](https://www.g2.com/sellers/sps-commerce)
- **Year Founded:** 1987
- **HQ Location:** Minneapolis, MN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8db45f0fc0f0cd9b4e5687786906de81deaec4cb91f97631ca0089cd5a9ef5a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15345%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,271 employees on LinkedIn®
- **Ownership:** NASDAQ:SPSC
- **Total Revenue (USD mm):** $312

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of PixelMe?

**["Customize your own domain link with PixelMe Link shortner . Definately one of the easiest tool"](https://www.g2.com/survey_responses/pixelme-review-5169351)**

**Rating:** 5.0/5.0 stars

_— uttam ._

[Read full review](https://www.g2.com/survey_responses/pixelme-review-5169351)

**["Trackable Vanity URL with Description and Image"](https://www.g2.com/survey_responses/pixelme-review-5173787)**

**Rating:** 5.0/5.0 stars

_— Verified User in Alternative Medicine_

[Read full review](https://www.g2.com/survey_responses/pixelme-review-5173787)

#### What Are G2 Users Discussing About PixelMe?

- [What is Rocket Link?](https://www.g2.com/discussions/pixelme-what-is-rocket-link)
- [What is PixelMe?](https://www.g2.com/discussions/what-is-pixelme)
- [How does PixelMe work?](https://www.g2.com/discussions/how-does-pixelme-work)
- [Why use PixelMe?](https://www.g2.com/discussions/why-use-pixelme)

### [Delivr](https://www.g2.com/products/delivr/reviews)

Infrastructure for the Connected World.℠ Physical. Digital. Spatial. We’re Delivr — a human-centered software and services company helping brands connect people from the world around them to digital and spatial experiences. Our trigger-agnostic, privacy-first platform makes it simple to engage with media, products, objects, and places. Powered by our Engagement Suite — including the QR Code Generator, Super Simple Serialization℠, GS1 Digital Link, and Intelligent Link Routing℠ — Delivr assembles experiences to spark deeper emotional connections between brands and their audiences. Wonderful things start here.℠ The Delivr Engagement Suite with Dynamic QR Code Generator Delivr’s all-in-one Engagement Suite lets brands build, manage, and measure every interaction — across media, products, campaigns, channels, and real-world experiences, leveraging QR codes, links, and pages. • The Delivr® Engagement Suite • Core℠ Dynamic QR Code Generator • QR Studio℠ Custom Code Design • Aquity℠ Intelligent Link Management • Imprint℠ Super Simple Serialization • Orchestra℠ Campaign & Team Management • Worldview℠ Advanced Analytics • Kit℠ Brand System • Nest℠ Mobile Experiences • Ring℠ GS1-Compliant Digital Link • Hush℠ Privacy-First, Zero-Knowledge • Vault℠ Trust Center

**Average Rating:** 4.8/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Delivr?

- **Quality of Support:** 9.8/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 9.5/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 9.3/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Delivr?

- **Seller:** [Delivr](https://www.g2.com/sellers/delivr)
- **Company Website:** delivr.com
- **Year Founded:** 2009
- **HQ Location:** Holbrook, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11010069e077d0d10bf8a65ecc45cc51974b23a6e9a447f4dfc20ab6daf014c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3517385&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 44% Medium, 28% Large

#### What Do G2 Reviewers Say About Delivr?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **analytics capabilities** of Delivr, which enhance engagement and optimize QR code performance.
- Users highlight the **excellent customer support** of Delivr, enhancing their overall experience and satisfaction.
- Users value the **customization capability** of Delivr, allowing seamless integration and instant QR code changes across platforms.
- Users appreciate the **ease of use and implementation** of Delivr, enhancing their engagement and analytics capabilities.
- Users value the **ease of creating QR codes** with Delivr, enhancing their marketing efforts effortlessly.

#### What Are Recent G2 Reviews of Delivr?

**["Delivr Delivers!"](https://www.g2.com/survey_responses/delivr-review-10638670)**

**Rating:** 5.0/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/delivr-review-10638670)

**["Delivr is our go to tool for fan interactions"](https://www.g2.com/survey_responses/delivr-review-10321396)**

**Rating:** 5.0/5.0 stars

_— Verified User in Music_

[Read full review](https://www.g2.com/survey_responses/delivr-review-10321396)

#### What Are G2 Users Discussing About Delivr?

- [What is Delivr used for?](https://www.g2.com/discussions/what-is-delivr-used-for) - 1 comment

### [CampaignTrackly](https://www.g2.com/products/campaigntrackly/reviews)

CampaignTrackly helps marketing teams eliminate broken UTM tracking, inconsistent campaign naming, and misclassified traffic before it corrupts analytics and reporting. Instead of manually building campaign URLs in spreadsheets or ad-hoc tools, CampaignTrackly automates campaign metadata governance so every link is standardized, compliant, and analytics-ready. This ensures accurate attribution across platforms like Google Analytics 4 and Adobe Analytics. Why Teams Choose CampaignTrackly 1. Eliminate Broken Campaign Tracking Most marketing teams rely on spreadsheets or manual UTM builders, which leads to inconsistent naming, missing parameters, and misclassified traffic. CampaignTrackly enforces tagging rules automatically so every campaign link follows the same standard. 2. Build Campaign Links in Seconds Generate fully compliant campaign links instantly using templates, presets, and automated tag generation—saving hours of manual work. 3. Centralize Campaign Assets in One Platform CampaignTrackly combines UTM builders, short links, QR codes, templates, tag libraries, and campaign governance in one workspace. 4. Improve Data Integrity Across GA4 and Adobe Campaign metadata is standardized before it reaches analytics platforms, improving attribution accuracy and reporting reliability. 5. Automate Campaign Workflows CampaignTrackly integrates with marketing tools and APIs so campaign data flows automatically across platforms. What Makes CampaignTrackly Different Most tools generate campaign links. CampaignTrackly governs campaign metadata. Instead of simply creating URLs, the platform enforces campaign standards and ensures metadata consistency across marketing channels. Integrations & Automation CampaignTrackly connects with 100+ marketing, analytics, and productivity platforms through its automation integration layer, allowing campaign metadata to flow automatically across tools. This enables marketing teams to eliminate manual copying of UTM parameters and destination URLs between platforms and to automate campaign tracking workflows. Examples include integrations with: • Salesforce • WorkFront • Marketo • Google Analytics 4 • other project management and marketing workflow platforms Free GA4 Campaign Data Integrity Audit CampaignTrackly’s GA4 Integrity Audit analyzes your campaign metadata and exposes hidden attribution risks that most teams do not realize exist. In seconds, the system scans campaign traffic patterns, tagging structures, and parameter usage to surface issues that typically take analysts days to discover manually. The audit provides: • A complete visibility report of campaign tagging issues across your GA4 data • Identification of missing, inconsistent, or invalid campaign parameters • Detection of misclassified paid traffic and attribution distortions • Discovery of duplicate or fragmented campaign naming structures • Analysis of source and medium taxonomy inconsistencies • An overall Campaign Metadata Integrity Score Beyond identifying problems, the audit generates clear, actionable recommendations so teams know exactly what needs to be fixed and how to correct it. Run the audit here: https://www.campaigntrackly.com/run-a-free-marketing-data-integrity-audit/

**Average Rating:** 4.6/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate CampaignTrackly?

- **Quality of Support:** 8.9/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 8.8/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 8.8/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CampaignTrackly?

- **Seller:** [CampaignTrackly](https://www.g2.com/sellers/campaigntrackly)
- **Company Website:** www.campaigntrackly.com
- **Year Founded:** 2019
- **HQ Location:** Princeton, NJ
- **Twitter:** @Campaigntrackly  
455 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c6e3256a2a821187509343c0c7c5643abbb2251179ec86791db9a01bbab7713&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleafwire-digital-ltd&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 52% Medium, 42% Small

#### What Do G2 Reviewers Say About CampaignTrackly?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **affordable pricing** of CampaignTrackly compared to competitors, making it an accessible choice for campaign management.
- Users appreciate the **affordable analytics** of CampaignTrackly, making campaign tracking efficient and budget-friendly.
- Users find CampaignTrackly's **affordable pricing** highly beneficial for tracking all their active campaigns effectively.
- Users appreciate the **ease of use** with CampaignTrackly, streamlining UTM processes and ensuring consistency.
- Users love CampaignTrackly for its **affordable pricing and effective campaign tracking** , making it a valuable marketing tool.

##### Cons

- Users feel CampaignTrackly needs a **fresh design** to keep up with competitors and enhance user experience.
- Users feel that CampaignTrackly's **poor interface design** needs improvement to compete with modern alternatives.

#### What Are Recent G2 Reviews of CampaignTrackly?

**["Goodbye UTM Spreadsheets—Centralized Collaboration Made Easy"](https://www.g2.com/survey_responses/campaigntrackly-review-12629946)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/campaigntrackly-review-12629946)

**["CampaignTrackly Review"](https://www.g2.com/survey_responses/campaigntrackly-review-8567474)**

**Rating:** 4.5/5.0 stars

_— Matthew H._

[Read full review](https://www.g2.com/survey_responses/campaigntrackly-review-8567474)

#### What Are G2 Users Discussing About CampaignTrackly?

- [What is CampaignTrackly used for?](https://www.g2.com/discussions/what-is-campaigntrackly-used-for)

### [Linkly](https://www.g2.com/products/linkly/reviews)

Linkly is a URL shortener and link tracking platform that helps marketers create branded short links, track clicks with real-time analytics, and route visitors to different destinations based on their location, device, or other conditions. It combines the functionality of a custom URL shortener with advanced link management features including retargeting pixels, geo-targeting, dynamic QR codes, and smart redirects. Linkly is designed for marketing teams, affiliate marketers, agencies, podcasters, app developers, and e-commerce businesses who need a link shortener with detailed analytics and campaign tracking capabilities. When a user shortens a URL with Linkly, every click on that short link is tracked with data including the visitor's country, city, device type, operating system, browser, and referring website. Short links can be created using a custom branded domain, so instead of a generic shortened URL, users can create links like yourbrand.com/offer. Links can also be configured with smart redirect rules that automatically send visitors to different URLs based on geographic location or device, making it possible to run global campaigns with a single short link. Linkly also supports link rotators for A/B testing, expiring links for time-sensitive promotions, and link cloaking for affiliate marketers. Key features include: - \*\*Custom URL shortener with branded domains\*\* — Users can connect their own domain to create branded short links. There are no limits on the number of custom domains, and every shortened URL includes full click tracking and analytics. - \*\*Retargeting pixel support\*\* — Meta Pixel, Google Ads, TikTok Pixel, LinkedIn Insight Tag, and custom tracking scripts can be added to any shortened link, allowing users to build retargeting audiences from link clicks without needing access to the destination website's code. - \*\*Dynamic QR codes\*\* — QR codes can be generated for any short link with custom logos, colors, and shapes. The destination URL can be changed at any time without reprinting the code, and every scan is tracked with the same analytics as link clicks. - \*\*Geo and device redirects\*\* — Short links can detect a visitor's country or device and redirect them to a location-specific or platform-specific URL automatically. - \*\*API and integrations\*\* — A REST API allows programmatic URL shortening and analytics retrieval. Integrations include Zapier, Google Sheets, and MCP support for AI assistants. Linkly includes all features on every plan, including its free tier. Pricing scales based on click volume rather than feature access — there are no additional charges for custom domains, retargeting pixels, team members, or analytics. The free URL shortener plan supports 500 tracked clicks per month. Paid plans start at $39 per month for 25,000 monthly clicks and scale up to unlimited click plans for high-volume users. Annual billing is available at a reduced rate. Over 320,000 organizations use Linkly for URL shortening, link tracking, and link management.

**Average Rating:** 4.5/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Linkly?

- **Quality of Support:** 9.4/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 9.0/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 7.9/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Linkly?

- **Seller:** [Linkly](https://www.g2.com/sellers/linkly)
- **HQ Location:** N/A
- **Twitter:** @LinklyHQ  
77 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2db777109df5c3cf751082f1bc230d4585f39ee014b6ee2bf4c4cbbc1d97bb8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinkly%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 29% Medium

#### What Do G2 Reviewers Say About Linkly?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **accurate and comprehensive tracking** of Linkly, allowing up to 1000 links monitored monthly for free.
- Users appreciate the **free tracking of 1000 links** per month, enjoying accurate real-time updates without the cost.
- Users love the **accurate tracking** of up to 1000 links monthly, enjoying its real-time updates without extra costs.

#### What Are Recent G2 Reviews of Linkly?

**["Explore new links with Linkly"](https://www.g2.com/survey_responses/linkly-review-6530614)**

**Rating:** 5.0/5.0 stars

_— shijo j._

[Read full review](https://www.g2.com/survey_responses/linkly-review-6530614)

**["Accurate, Real-Time Link Tracking with Generous Free Plan"](https://www.g2.com/survey_responses/linkly-review-11942416)**

**Rating:** 5.0/5.0 stars

_— Tomer H._

[Read full review](https://www.g2.com/survey_responses/linkly-review-11942416)

#### What Are G2 Users Discussing About Linkly?

- [What is Linkly used for?](https://www.g2.com/discussions/what-is-linkly-used-for)

### [cutt.ly](https://www.g2.com/products/cutt-ly/reviews)

Cuttly: The Ultimate Link Management Solution Welcome to Cuttly, your all-in-one platform for seamless link management and analytics. At Cuttly, we redefine the concept of URL shortening, transcending the ordinary to offer you a multifaceted suite of tools designed to elevate your digital strategy. Our Core Features: Advanced URL Shortener: Dive into the world of smart link management with our sophisticated URL shortener. Create short, memorable links that echo your brand's voice, ensuring each link contributes to your narrative. Link Analytics Mastery: With Cuttly, every click tells a story. Our platform tracks your short links' performance in real time, offering detailed statistics that empower you to measure effectiveness and strategize accordingly. Customizable Link-in-Bio Microsites: Expand your reach and engage your audience more effectively with our unique link-in-bio microsites. Tailor these microsites to reflect your brand, tracking click-through rates to gauge audience interest and growth. QR Code Innovation: Seamlessly bridge offline and online marketing efforts with our customizable QR codes. Generate QR codes that align with your brand identity, tracking their performance to understand their impact on your marketing campaigns. Personalized Brand Experience: Cuttly goes beyond mere link shortening. Create branded short links using your custom domain, enhancing brand recognition and trust. Our platform supports multiple custom domains, allowing you to personalize each link. Comprehensive Dashboard and API: Manage your links effortlessly with our user-friendly dashboard and robust API. Whether you're editing links, analyzing click statistics, or coordinating team efforts, Cuttly offers a streamlined experience. Team Collaboration: Foster team efficiency by creating dedicated teams within Cuttly. Invite members, assign roles, and collaborate on link management and analytics, all under your brand umbrella. Your Gateway to Enhanced Link Management Cuttly is more than a platform; it's a commitment to your brand's digital excellence. By harnessing the power of our advanced features, you're not just managing links—you're crafting a digital experience that resonates with your audience and drives your brand forward.

**Average Rating:** 4.6/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate cutt.ly?

- **Quality of Support:** 9.0/10 (Category avg: 8.6/10)
- **Branded Shortlinks:** 9.0/10 (Category avg: 9.1/10)
- **Bulk URL Creation:** 9.0/10 (Category avg: 8.2/10)
- **Historical Shortlink Tracking:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind cutt.ly?

- **Seller:** [Web Room Studio](https://www.g2.com/sellers/web-room-studio)
- **HQ Location:** Poland
- **Twitter:** @cutt\_ly  
2,125 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c0b4e1e6ed09ffe3b8cfcd3c0d5c6fb8cfc4facc819df30161e01919d1284cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fcuttly-url-shortener%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 36% Medium

#### What Do G2 Reviewers Say About cutt.ly?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** of cutt.ly, ensuring technical concerns are swiftly and effectively addressed.
- Users appreciate the **detailed analytics** offered by cutt.ly, enhancing tracking and performance insights for their links.
- Users value the **easy integrations** of cutt.ly, which support both URL shortening and API functionality for developers.
- Users appreciate the **intuitive interface** of cutt.ly, finding it easy to use and efficient for URL shortening.
- Users value the **quick access** to detailed support, enhancing their overall satisfaction with cutt.ly.

##### Cons

- Users often experience **outages** with cutt.ly, leading to frustration and disruptions in their workflow.

#### What Are Recent G2 Reviews of cutt.ly?

**["Quick, Professional Custom Links with an Easy-to-Use Dashboard"](https://www.g2.com/survey_responses/cutt-ly-review-13202795)**

**Rating:** 4.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/cutt-ly-review-13202795)

**["Effortless URL Shortening with Handy Analytics"](https://www.g2.com/survey_responses/cutt-ly-review-12114444)**

**Rating:** 4.5/5.0 stars

_— Ravi S._

[Read full review](https://www.g2.com/survey_responses/cutt-ly-review-12114444)

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[Browse URL Shortener Themes](/categories/url-shortener/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

A URL shortener is a website that creates abbreviated versions of web addresses, called shortlinks. A shortlink redirects anyone who clicks on it to the original longform web address. Some URL shorteners allow users to create custom branded or vanity links. These tools are often used by marketers to make a longer URL more visually appealing within collateral or messaging. Shortlinks are especially prevalent on social media sites where character limits are imposed, or in mobile messaging where screen space is limited.

To qualify for inclusion in the URL shortener category, a product must:

- Create shortened versions of links that redirect to the original long URL
- Provide analytics tools to track metrics such as link clicks

Show More