Bixa is a results-driven market research firm delivering audience insights that give brands clarity and direction. We =answer your toughest questions through innovative qualitative and quantitative methods, ensuring confident decisions that drive measurable outcomes. Today, our research impacts 19 BILLION global consumers annually, thanks to partnerships with companies including: - Global leaders like Google, IBM, Venmo, Citi Ventures, Capital One, and Cox Communications - Agencies such as Ogilvy, Matchstic, AdVenture, and Space Ape - Retail organizations including 2nd Ave Thrift Stores/Savers, Locals Only, Davis Grocery - Fast-growing startups like LetsGetChecked, Eko Health, and Paro.ai - Government / public sector including US Army, CMS, and Veterans Affairs - Associations such as American Chemical Society (ACS), Michigan Dental Association, and the International Dairy, Deli, Bakery Association (IDDBA) What Makes Bixa Different? (1) Actionable Insights: We go beyond data collection to deliver insights that give your business a clear path forward. (2) Custom Projects: Every project starts with an in-depth discussion of your goals and the outcomes you're hoping to achieve so that we can design the best study and provide tailored recommendations to your company's unique challenges. We use a range of research methodologies to get the answers you need - from qualitative methods like in-depth interviews to focus groups to video diary studies to quantitative surveys, including specialty analysis like Conjoint (to understand tradeoffs), MaxDiff (to prioritize features), Cluster Analysis (to segment your audience) and Van Westendorp or Gabor Granger (to measure willingness to pay). (3) Proven Impact: Our insights have driven real-world results for companies across industries, helping them refine their customer experiences, optimize products, and grow their businesses. In fact, our research influences the purchase decisions of over 19 billion consumers globally each year. Whether you’re refining messaging, exploring new markets, or innovating in competitive spaces, Bixa is the partner you can trust for market research that drives results. Visit https://bixaresearch.com/ to book a time to speak with a researcher and plan your next project.