--- title: Bitly Reviews meta_title: 'Bitly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 922 reviews by the users' company size, role or industry to find out how Bitly works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 922 scale: '5' date_modified: '2026-08-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Bitly Reviews **Vendor:** Bitly, Inc. **Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener) **Average Rating:** 4.5/5.0 **Total Reviews:** 922 ## About Bitly Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500. ## Bitly Pros & Cons **What users like:** - Users love the **ease of use** of Bitly, finding it simple and organized for all their link management needs. (127 reviews) - Users appreciate the **organized management** of Bitly, enjoying custom URLs and useful analytics for their links. (93 reviews) - Users appreciate the **ease of use in creating and managing shortened links** with Bitly, enhancing their workflow. (89 reviews) - Users praise the **detailed analytics** of Bitly, enabling effective tracking of links and understanding audience engagement. (65 reviews) - Users love Bitly for its **efficient link management** , offering powerful analytics and user-friendly customization for effective marketing. (62 reviews) - Users love the **customization options and organization capabilities** of Bitly for managing multiple QR codes efficiently. (60 reviews) - Tracking (59 reviews) - Users love the **easy QR code generation** feature of Bitly, enhancing communication and marketing efforts effectively. (55 reviews) - Easy Setup (52 reviews) - Time-saving (45 reviews) **What users dislike:** - Users find Bitly **expensive** and feel limited by data access and additional costs for adding team members. (31 reviews) - Users find it challenging due to **limited link organization options** and restrictions on renaming campaigns in Bitly. (29 reviews) - Users express frustration over **limited analytics** and access to historical data, finding the interface cumbersome and restrictive. (28 reviews) - Users face **link management issues** with Bitly, impacting organization and causing frustration with redirects and costs. (20 reviews) - Users find the **subscription costs high** for features like extended data access and adding team members. (19 reviews) - Users find the **limited features** of Bitly's free plan restricts their usability and reporting capabilities. (17 reviews) - Users express frustration over **limitations on redirections and analytics** , alongside unprofessional changes impacting free links. (16 reviews) - Limited Tracking (15 reviews) - Poor Analytics (14 reviews) - Linking Issues (13 reviews) ## Bitly Reviews ### 1. Overall great experience but some things need to improve **Rating:** 4.0/5.0 stars **Reviewed by:** Aun S. | Search Engine Optimization Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2022 **What do you like best about Bitly?** Like the way the interface and dashboard has all the insights one needs to view when first logging in. **What do you dislike about Bitly?** Sometimes the performance can be slow. APIs need to be optimized better **What problems is Bitly solving and how is that benefiting you?** Well, to be honest, there are a lot of benefits to bitly. URL shortening had never been more straightforward. **Official Response from Liliya Elogullari:** > Hello Aun, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 2. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Bitly?** This platform is super easy to use -- all you do is paste a link into the form and a customized link is created. You can add parameters like medium, campaign, etc., to help organize and track metrics. You can also edit the customized link to be personalized. Data is easy to view and dig into as well. **What do you dislike about Bitly?** Nothing comes to mind right now -- again, super easy to use. Data easy to export. **What problems is Bitly solving and how is that benefiting you?** We use Bitly to track link clicks and see who is engaging with the content we share online. We're able to understand what our customers and followers like, and what they engage with. ### 3. It's a great platform that keeps all of your links on brand **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bitly?** It is clean, works. Good analytics and keeps all of your links on brand. **What do you dislike about Bitly?** QR integration is too expensive for smaller companies like myself **What problems is Bitly solving and how is that benefiting you?** It integrates well with buffer for seemless marketing **Official Response from Liliya Elogullari:** > Hi Stephen, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 4. Great, easy-to-use tool. Be wary of referral credit. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Bitly?** Bitly makes it so simple to shorten your links, especially when you have long UTM tags, for social, emails, etc. Highly recommend for ease of use and some of the integrations they have as well. Love that we can pay to customize the link itself for your brand for paying users, for example, ours were getf.ly. **What do you dislike about Bitly?** Be way that sometimes using these links can mess with your Google Analytics tracking from within your own website. We've had an issue or two with that. Another red flag was that we were noticing Bitly claiming excess referral credit in google analytics and our referral/affiliate program because any time you use their links they attach their own tracking and we were over-attributing their impact even though it was just a bitly shortened link from our own social to our own site, for example. **Recommendations to others considering Bitly:** Give it a try, but also consider all your other options. Just because it's the most common doesn't mean it's always the best. **What problems is Bitly solving and how is that benefiting you?** It's quick, easy, and simple. I'd recommend it for any small-to-medium businesses, personal blogs, etc. That being said, do your research if you're looking for highly accurate website analytics. ### 5. Excellent overall product. Tech service is lacking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bitly?** Able to customize our bitly url's for best marketing experience **What do you dislike about Bitly?** Tech support needs improvement with live help/chat. Analytics is useless for us. Too much bot traffic and out of country traffic to be useful. **Recommendations to others considering Bitly:** Be tech savy if you are looking for the most out of this website. **What problems is Bitly solving and how is that benefiting you?** shorten our busines url. easy for customers to remember **Official Response from Liliya Elogullari:** > Hi User in Automotive, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and link customizations. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 6. Great Link Shortener **Rating:** 4.0/5.0 stars **Reviewed by:** Sydney T. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Bitly?** It works quickly. Whenever I need to shorten a link, Bitly will do it in a matter of seconds. **What do you dislike about Bitly?** With the new Instagram stories feature of a sticker as a link rather than a swipe up, it becomes apparent when we use Bitly shortened links, and it makes the sticker smaller in size, so less noticeable. **What problems is Bitly solving and how is that benefiting you?** With Bitly, I can shorten long links, which is especially useful when I have links with tracking UTM on them. ### 7. Easy to use to quickly get a short link **Rating:** 3.5/5.0 stars **Reviewed by:** Sara M. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Bitly?** It's easy to use, I can get a shortened link in seconds **What do you dislike about Bitly?** I don't like that in order to customize a link, you have to have a paid plan. I understand the need to make money, but would love to have more customization and features for the price. **What problems is Bitly solving and how is that benefiting you?** Long UTMs and links for digital ads are easily shortened and more manageable **Official Response from Liliya Elogullari:** > Hi Sara, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening of your digital ads UTM'd links! If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 8. Short and easy **Rating:** 4.0/5.0 stars **Reviewed by:** Jeanna I. | Sonic Branding, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Bitly?** Bitly is super easy to use and takes no time at all. **What do you dislike about Bitly?** I honestly can't think of anything. It does what it does and that's all that I need. **What problems is Bitly solving and how is that benefiting you?** Bitly allows me to shorten URL's so that I can add more info and or hashtags to my social posting. **Official Response from Liliya Elogullari:** > Hi Jeanna, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 9. Very helpful for event links **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Bitly?** We run a lot of events and campaigns each year and are posting and linking them often. Bitly is a great way to manage this for web/social media/ etc. **What do you dislike about Bitly?** The paid version feels astronomically expensive for the use. And if you make an error in a link in the free version, there's no way to fix it (unless in paid version). **What problems is Bitly solving and how is that benefiting you?** Creating useful and user-friendly links for our multiple campaigns and events as a fundraising organization. ### 10. Bitly is useful product **Rating:** 4.0/5.0 stars **Reviewed by:** Matt S. | Co-founder / CEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Bitly?** Analytics feature associated to generated links **What do you dislike about Bitly?** Maybe link management could be a bit better. All links in the one list, lack filtering by the UTM tags. **What problems is Bitly solving and how is that benefiting you?** Too long URLs to share in the social media, cold mail/messages campaigns. ### 11. Best URL shortener **Rating:** 4.0/5.0 stars **Reviewed by:** Ankur G. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2021 **What do you like best about Bitly?** Ease of shortening url the easy way even without logging in **What do you dislike about Bitly?** Customization of last characters sometimes doesn't go as planned so that can be improved **Recommendations to others considering Bitly:** You can easily consider the product very helpful in terms of usage of the same **What problems is Bitly solving and how is that benefiting you?** When I send SMS to a larger audience with my site link it becomes easy to shorten the page's url and share ### 12. Bitly is usually convenient but sometimes has a few issues with UTMs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** Shortening the link and making it easily accessible and shareable is very valuable to us. **What do you dislike about Bitly?** Sometimes it does make UTMs challenging though. **What problems is Bitly solving and how is that benefiting you?** Simplicity of copying and pasting **Official Response from Liliya Elogullari:** > Hi User in Information Technology and Services, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and the UTM builder. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 13. Free short link creator **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Bitly?** Probably one of the most widely known short link generators, it's safe, secure, and robust. Some of the other shortlink sites we've used have had downtime and failed. Bitly has always been reliable. **What do you dislike about Bitly?** Compared bitly to other shortlink providers that I've worked with, it is lacking features. Other free sites will allow you to track clicks and even customize links for free. **What problems is Bitly solving and how is that benefiting you?** Bitly allows us to provide shorter, less unsightly links in emails ans marketing media for users. It has mostly been used on social media - youtube and facebook, because the shortlinks aren't memorizable ### 14. Review for popular URL shortening platform Bitly **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul J. | Management Trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Bitly?** The website has almost all the features you would expect from a URL shortener, with add-ons. **What do you dislike about Bitly?** Apart from the free option, the prices per month are very high in my opinion. **What problems is Bitly solving and how is that benefiting you?** I am creating links, sharing them, looking at analytics, engagement rates, campaign management, and QR codes. ### 15. Could it be more simple? **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Bitly?** My favorite thing about bitly is its simplicity. **What do you dislike about Bitly?** I would very much like a few customization features to be added. I think I understand why they are not already included, but I still believe they would significantly increase the value of bitly **What problems is Bitly solving and how is that benefiting you?** The issue, or program, that Bitly solves for us is the ability to easily track the specific links and the customers' interaction with those links. ### 16. Review for top URL Shortener Bitly **Rating:** 4.0/5.0 stars **Reviewed by:** Neeru J. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2021 **What do you like best about Bitly?** This website is a reliable platform that is one of the most popular and relatively older URL shorteners. **What do you dislike about Bitly?** The pricing for this feels a little high, especially if you look at the monthly rates. **What problems is Bitly solving and how is that benefiting you?** I create branded links, do URL shortening, use analytics, and efficiently use QR Codes. ### 17. Works well but it’s a shame that we can’t get historical data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Bitly?** The concept is great - we use bit.ly for most social media platforms **What do you dislike about Bitly?** No ability to go back for historical data (EG see total clicks for the previous months) **Recommendations to others considering Bitly:** If you don't have access to the back end of your website, don't subscribe to a premium plan. **What problems is Bitly solving and how is that benefiting you?** We have been able to tell which ambassadors work best for our business. ### 18. Free version is all you need **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Bitly?** I love how quickly and efficiently Bitly shortens my urls. **What do you dislike about Bitly?** It doesn't save your urls in the free version so you just have to keep track of the ones you've already shortened. **What problems is Bitly solving and how is that benefiting you?** Bitly solves my problems on my physical market pieces like mailers when trying to direct people to a website. Instead of putting the full URL, my Bitly link saves me room. **Official Response from Liliya Elogullari:** > Hi User in Non-Profit Organization Management, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 19. Bitly is easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Bitly?** I like that it is so easy to use and can be accessed on different devices. **What do you dislike about Bitly?** I don't like that you have to pay for some features. **What problems is Bitly solving and how is that benefiting you?** I am able to provide links to make sites easily accessible. I can also proved direct links to presentations that are easily accessible. **Official Response from Liliya Elogullari:** > Hi there, thank you for your positive feedback of Bitly. We are glad you are using Bitly for link management. If you are interested in learning more about how to use our Bitly features and products, check out our blog below to learn more. Thank you again for your review. ### 20. Bitly review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Bitly?** Easy interface, not complicated to use, instant results **What do you dislike about Bitly?** There's not a lot to dislike about Bitly, it's easy to use **What problems is Bitly solving and how is that benefiting you?** Shortens URLs for Twitter, just copy and paste the link provided **Official Response from Liliya Elogullari:** > Hi Administrator in Research, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening for Twitter. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 21. Easy To Use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Bitly?** It's a simple URL shortening platform to use. **What do you dislike about Bitly?** You have to purchase a plan. You can use it a few times before you have to open up your wallet. **Recommendations to others considering Bitly:** Use the free trial! **What problems is Bitly solving and how is that benefiting you?** You can slip in the URL without ads looking messy with a long URL. ### 22. Good for fast link shortening & tracking, as well **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2021 **What do you like best about Bitly?** Easy, fast, and free. I have used other link shorteners before and Bitly's is easier to use, in my opinion **What do you dislike about Bitly?** There is nothing I dislike about this service. It works for me! **What problems is Bitly solving and how is that benefiting you?** I am shortening links quickly and don't have to think much about doing it since I just bookmark their site in my browser ### 23. Excellent tracking, don't personally use much **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Bitly?** The ability to track specific URLs is fantastic **What do you dislike about Bitly?** I forget to use it. Social media platforms have worse tracking in comparison, but it's integrated into the platform, so it's easier to use **What problems is Bitly solving and how is that benefiting you?** Tracking link usage to see if customers/the audience are using the links I include in posts ### 24. Bit(ly) Link Shortener Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Bitly?** The ability to shrink long and overwhelming urls into short links that still link to the same landing page. **What do you dislike about Bitly?** That at times the link cannot be shortened because of something in the string of the URL. **What problems is Bitly solving and how is that benefiting you?** Being able to post links to landing pages on our Facebook page and allowing them to be smaller, more size friendly links and not overwhelming the rest of the message in the content of the Facebook post. ### 25. Great for short term goals **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Bitly?** It's easy and fast to use/train others on **What do you dislike about Bitly?** A lot of automation tools will do this for you, so this is really just an added step. **What problems is Bitly solving and how is that benefiting you?** I've mainly used it for cosmetic/vanity purposes when it comes to printed materials and social posts. ### 26. Bitly is great for link shortening. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Bitly?** How simple and easy it is for beginners. **What do you dislike about Bitly?** Not a huge fan of the advertisements, but I understand it's necessary for a free account. **What problems is Bitly solving and how is that benefiting you?** Link shortening for social media posts. ### 27. Bitly Automate and reduce marketing loss. **Rating:** 4.0/5.0 stars **Reviewed by:** Luisa A. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Bitly?** This is a platform that allows you to shorten, personalize and track links in digital media channels to optimize the customer experience and generate higher sales by reducing any type of content problems. It is an excellent tool, easy to use for marketing experts that will allow them to save time as well as customers, its interface is good and you will be able to navigate without problems, it even has good integrations that will allow a greater workflow. **What do you dislike about Bitly?** Our experience has been satisfactory, in addition the results obtained with Bitly are good, but some things must improve for a better performance of the user within the platform, such as that after customizing the URL it is not possible to change the links or that Some social platforms do not accept bitly links, I do not know why this would happen, but this could change the productivity would be greater. **Recommendations to others considering Bitly:** It is suitable for any company, especially the small ones that are starting or have little time, it allows them to build their online presence to look as professional as possible, you can collect information to see where their main traffic comes from, also sometimes it is ideal to track a link or link campaigns. You will be able to shorten and personalize links so that your clients have a better performance and rewarding experience within your web portal. Totally recommended. **What problems is Bitly solving and how is that benefiting you?** We use Bitly as a web tool that helps shorten long and unattractive URLs, we also take advantage of the ability to customize URLs so that it is easier to remember for each client, we can also track click-through rates and collect information and analysis. Our marketing department measures engagement on social media and our website. We better understand the behavior of users and thus be able to produce the appropriate content to share on our platforms such as facebook or instagram. The tools it has and the functions allow our team to have a constant flow of work and time savings that we can channel into other areas, in addition, the profits have increased satisfactorily. We reached set goals and we are happy with the performance and productivity we obtained. ### 28. Review for Truly Wire Free **Rating:** 3.5/5.0 stars **Reviewed by:** Gerice D. | A, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Bitly?** Best thing was the accessibility if finding this product in stores **What do you dislike about Bitly?** Nothing yet to dislike as of yet. Hopefully this works well **Recommendations to others considering Bitly:** Try the products **What problems is Bitly solving and how is that benefiting you?** Bought wireless headphones for a new phone ### 29. User-friendly custom URL tracking for all companies, from small business to enterprise level **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline J. | Social Media Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2018 **What do you like best about Bitly?** I like that bit.ly makes it easy for novices and experts alike to custom track their web traffic. The platform has great enterprise level capabilities making it a worthy tool in a professionals toolkit. It's easy to access and view reporting metrics it's easy to create many URLs in bulk if necessary for a campaign. **What do you dislike about Bitly?** Once a custom URL is created, it cannot be updated. Only new URLs can be created. If the custom URL is already in use, it can be frustrating, especially if it's connected to out of date content. I wish there was a way to purge old bit.ly links, or request the custom URL be transferred to another user. I realize that some of the limitations are in order to prevent abuse of content, but it does not offer too many workarounds if a URL needs to be updated with a correct address. **Recommendations to others considering Bitly:** This is a great tool for those just beginning to measure the ROI of their social media content. Also great for seasoned professionals and those who work with enterprise companies. Fits the bill from small business to large. **What problems is Bitly solving and how is that benefiting you?** I've been able to track how well social media content performs compared to newsletter and other marketing content. Able to refer measurable traffic from non-digital sources like print. People often ask how to prove the ROI of social media, and it's a very strong indicator of purchase intent and conversation rate. ### 30. Smart way to track links and visits - even offline ! **Rating:** 4.0/5.0 stars **Reviewed by:** Germain D. | Responsable communication, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2020 **What do you like best about Bitly?** Very easy to set up and use, no need to master Analytics to start multicanal campaigns. Emboarding is very easy, and new user start using it very fast. Capacity to track visitor coming from printed contents as well. Capacity to track content shared from your own website event if it's not you that share it. Last but not leas, capacity to redirect a personalized short URL. If you associate an long URL to a short URL (that you personalized), but that long URL is no longer relevant, you can change the target of the short URL. This is **What do you dislike about Bitly?** Design is very simple. Some data might be missing (I might have not found them). Switching between environment is sometime not easy. Bulk creation could be slighly improved. Localization in other languages could make using it easier. **Recommendations to others considering Bitly:** It's very easy to use. Very good to track very precisely what / who / where visitors channels are. Good to use in print and digital. Very easy to start with. Best if you use your own domain. **What problems is Bitly solving and how is that benefiting you?** We had difficulties to track visits and clicks on links. Some colleague were not at ease with Google Analytics, and we need to see what channel was most efficient. We also needed to shorten URL in a nice way : custom domains ! We are printing a lot of content, redirecting people to webpages. We needed to track where visitors were coming from, and it was one of the easiest solution ### 31. Good, but in a sea of a million options **Rating:** 4.0/5.0 stars **Reviewed by:** Nina S. | Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2020 **What do you like best about Bitly?** This is the fastest way to shorten a URL. You can’t get much data on it, but if you’re looking to post something quickly or get a short url without creating an account to manage them, this is the best platform for that. **What do you dislike about Bitly?** I dislike the lack of options and insights. Even though you need to take the extra step to login, I prefer SmartUrl for this reason. I can see click rates, create pivot tables, etc. it’s more than just a link maker. It’s an insight tracker. Any company that’s holding information on your url should be able to easily provide insights for free. **What problems is Bitly solving and how is that benefiting you?** Especially for Twitter, it’s good to have a quick way to shorten or customize a url ### 32. Great tool for our marketing team! **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan H. | Marketing Communications Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Bitly?** I like being able to track and report out on our campaigns. **What do you dislike about Bitly?** The only thing I dislike is not having the ability to easily update the same URL. We recently upgraded so we could do it easier than before, but we are still limited. **Recommendations to others considering Bitly:** Set up your own domain! Totally worth it. **What problems is Bitly solving and how is that benefiting you?** We use Bitly to track out print campaigns. We have a new domain set up and add in our UTMs and then shorten the link with Bitly. ### 33. Sr. Solutions Manager use bit.ly for consistent brand recognition in shortened URLs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Bitly?** Solves the character count for most SMS messaging and that shortened URLs can be used for multiple communications and tracked. **What do you dislike about Bitly?** The navigation and set-up for services integration can be a bit cumbersome. **Recommendations to others considering Bitly:** Have your strategy, especially brand strategy, defined prior to beginning workwith Bit.ly. **What problems is Bitly solving and how is that benefiting you?** Bit.ly offers the solution we want to put in place, however it has been complicated by multiple contracts where brand strategies do not align. We need a comprehensive solution at an enterprise level to be able to successfully implement brand integrity across our mobile communications. Once that can be achieved, set-up to integrate with our SFMC instance we will be able to accept long URLs passed in an API with a call out to bit.ly to shrink the URL and replace it in the outbound communication ... ideally searching for URLs that have already been defined and using the same ones so not to arbitrarily increase our shortened URL library. ### 34. Bitly - world leader in URL shortening **Rating:** 4.0/5.0 stars **Reviewed by:** Omar A. | Manager - CRM & Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Bitly?** It is super easy to shorten links using their UI and also offers insightful easy to comprehend analyitics of how well your links are doing in terms of engagement. **What do you dislike about Bitly?** It can be a little tricky navigating their API if you want to do really complex/automated URL shortening **Recommendations to others considering Bitly:** Definitely worth trying out **What problems is Bitly solving and how is that benefiting you?** we will often need to SMS URL's to customers and using bitly enables us to keep the SMS's looking very concise and de-cluttered. ### 35. Using Bitly for url shortening with a vanity url. **Rating:** 4.0/5.0 stars **Reviewed by:** Steven C. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2020 **What do you like best about Bitly?** The C# .Net integration for shortening urls is seamless and tracking them works really well. The portal does a good job of showing all links generated, and which ones are clicked. So far we haven't had any failures when generating urls or when users click through them. It's been very helpful to be able to generate shortened urls and track their usage with only a few lines of code. **What do you dislike about Bitly?** The UX in the portal can be a little cumbersome if you're managing several environments (such as dev or test). The portal is definitely geared much more towards marketing and static urls as opposed to API generated unique shortened urls. We would like to be able to aggregate multiple unique links by a type for better reporting. **Recommendations to others considering Bitly:** If you have a need to generate many shortened urls, bitly is a great product for it. Works really well with most major platforms and is reliable, quick and stable. The tracking works really well as well to see which urls are clicked through. **What problems is Bitly solving and how is that benefiting you?** We were able to increase our volume of SMS messages sent to our employees and contractors by embedding links to our applications in the messages using bitly to shorten the urls, and track which ones were being opened. We are now able to view urls given to our customers and contractors and track click rates, which helps us determine which SMS campaigns are working well, and which aren't being followed through on (even though an SMS may be delivered, we don't know if they actually did anything with it) ### 36. Bitly - Best URL Shortener for Casual Users **Rating:** 3.5/5.0 stars **Reviewed by:** Natalie D. | Fuel Operations Officer (G4/36 ID), Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2020 **What do you like best about Bitly?** Bitly is very easy to use and intuitive for beginners. **What do you dislike about Bitly?** It's somewhat lacking in features, and the paid versions are also limited compared to alternatives. **Recommendations to others considering Bitly:** If you are looking for a free alternative for branding purposes, and don't specifically need analytics, I'd highly recommend Rebrandly. **What problems is Bitly solving and how is that benefiting you?** Bitly works well and is consistently reliable as an entry level link shortener. ### 37. Useful but support is poor **Rating:** 3.5/5.0 stars **Reviewed by:** Lisa M. | Global Marketing / Corporate Communication Manager, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Bitly?** Bitly is a free method of shrinking long links. You can, to some degree, customize the links, and it track links by total clicks as well as by dates. **What do you dislike about Bitly?** With the free version, the ability to view links is very limited. To view your best performing links, you only have the option of viewing for the previous 30 days, so you kind of lose a lot of your historical data, which makes the usefulness limited. Given this limited performance, I tried to contact Bitly no less than 3 times to upgrade our service so we would have better usability...but no one ever contacted me. Three times I asked to be able to give them more money, and no one ever bothered to get in touch with us. So I gave up. **Recommendations to others considering Bitly:** Would evaluate other options especially if you will have robust needs. **What problems is Bitly solving and how is that benefiting you?** Shortened links are definitely useful in almost every context. Bitly is free, so no expense to us at all. And we can view all of our past links if we scroll through our list. ### 38. Bilty has made my URL shortening a breeze! **Rating:** 4.0/5.0 stars **Reviewed by:** Gugu R. | Ops Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2019 **What do you like best about Bitly?** I love how bilty saves me time on not sourcing an image for the article. I just pit in the link and the picture appears on my post. Also, how I have more characters to write my copy. It has been my go-to software ever since I discovered it. For a free account it allows me actually more URL shortenings than I ever thought I would get. My dashboard is attractive and needs very little effort to navigate though it **What do you dislike about Bitly?** Nothing thus far for me. Bilty does exactly what I want for the type of account that I have with them. Maybe what to look out for is to work on the mobile application. I tried it on my phone and found that it doesn't work as well as the online version **Recommendations to others considering Bitly:** Please use it! This is the perfect tool for someone who does not have a big company and wants to drive traffic to their website **What problems is Bitly solving and how is that benefiting you?** I have more characters to use for my social media content. For a free account Bitly's service goes above and beyond. I do not need to shorten my copy as much I had to before all thanks to Bitly ### 39. Good tool for shortening URLS **Rating:** 3.5/5.0 stars **Reviewed by:** Leslie O. | Assistant Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2020 **What do you like best about Bitly?** It is very easy to use when shortening URLs - just copy URL and paste in Bitly **What do you dislike about Bitly?** I was not sure how to shorten URL to my customizations but other than that everything is easy to use. **Recommendations to others considering Bitly:** This is a great tool to use when needing to shorten URLs. **What problems is Bitly solving and how is that benefiting you?** The only problem I had was figuring out how to name the URL to a custom URL of my choice. ### 40. Good for the basics, but lack of customer support prevented me from getting the most out of it. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Bitly?** bit.ly is great for basic tracking of link clicks, nothing complicated, just simple. Wish you could easily customize the links. **What do you dislike about Bitly?** I tried to upgrade my account to make branded bit.ly links but I got zero customer support and was not able to figure out how to implement it myself, even with my web developer helping. **Recommendations to others considering Bitly:** If you're using it for the basics great! But always use a Google UTM to properly track clicks through the site visit. **What problems is Bitly solving and how is that benefiting you?** Good to track clicks of Influencers swipe up or ads to confirm vendors are sending correct data, or when you can have fully visibility into clicks. ### 41. Great solution, easy experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Sebastian I. | Associate Strategy Director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2020 **What do you like best about Bitly?** The user experience of the platform, and its easy to read and high-level analytics picture. I also enjoy reading the case studies. **What do you dislike about Bitly?** I wished there was an option to create UTMs **Recommendations to others considering Bitly:** Bitly is the perfect solution for those that require an easy to learn and fast tool. On the other hand, I've tried publishing integrated link shortening features, such as Social Studio's, and it's nothing close compared to Bitly. **What problems is Bitly solving and how is that benefiting you?** Tracking organic clicks to website and influencer marketing effectiveness. ### 42. Bitly makes my links much user-friendly **Rating:** 4.0/5.0 stars **Reviewed by:** David S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Bitly?** It makes long and complicated links easier, shorter, and more user-friendly. **What do you dislike about Bitly?** You have to pay more for many useful features. If you buy several additional features, it can become quite costly. **Recommendations to others considering Bitly:** It gives a quick overview over your page views. **What problems is Bitly solving and how is that benefiting you?** It is a very easy way to create user-friendly links. I use them most often on social media. ### 43. Short links for SMS campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Roman P. | CRM Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Bitly?** Short links tool Bitly allows to make shorten long links with proper UTM tags, that enable conversion rate for your SMS marketing campaigns. Custom domain option also available. **What do you dislike about Bitly?** It would be better to have more feature in a free account. **What problems is Bitly solving and how is that benefiting you?** Conversion rate for your SMS marketing campaigns. ### 44. A solid service for handling redirects and basic tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Bitly?** - Handles redirects in a performant manner - Good stats for tracking inbound clicks - Has export tools which can be used to migrate if needed in the future **What do you dislike about Bitly?** - Single, shared login for SMB plans - Better marketing of API documentation **Recommendations to others considering Bitly:** Does what it says on the tin. **What problems is Bitly solving and how is that benefiting you?** Unified tracking of inbound clicks from email, social (like Twitter, Facebook, Linkedin). A UI for end users to modify redirects for previously published URLs. ### 45. Bitly makes link shortening a breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Bitly?** The custom domain shortening features are extremely simple to use. **What do you dislike about Bitly?** We've had some trouble getting in touch with the right person at Bitly and had a few hiccups in our billing and renewal processes. That seems to have been smoothed out recently. **What problems is Bitly solving and how is that benefiting you?** The API integrations make it simple to integrate with our Slack chatbot so any employee can create on demand short links that can be tracked for user engagement. ### 46. Easy to use and simple to scale and customize! **Rating:** 4.0/5.0 stars **Reviewed by:** Ben L. | Lead Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2020 **What do you like best about Bitly?** It's incredibly easy to integrate with zapier which is the main way we're sending our links now. **What do you dislike about Bitly?** I wish the reports could import into other systems of ours that we're in more often. **Recommendations to others considering Bitly:** Make sure you select the best Domain name for your link. **What problems is Bitly solving and how is that benefiting you?** I've been able to create a call-to-action link that helps me minimize the wording of my text, and less confusing for our prospects. ### 47. It's not improving but still we need it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Bitly?** Ease of use, user-friendly, sizable, secure **What do you dislike about Bitly?** The rate card is not clear and the limits on redirect **Recommendations to others considering Bitly:** it dose help a lot on digital marketing campaigns **What problems is Bitly solving and how is that benefiting you?** O2O communication and links, fast and secure ### 48. Shorten your URL with a few clicks **Rating:** 4.0/5.0 stars **Reviewed by:** Martin C. | Web Designer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2019 **What do you like best about Bitly?** I have used several URL shorteners over the years, and Bitly is one of the best along with Google's shortener, as it allows shortening infinite domains and does not limit excess. The best thing about this shortener is its earning rate per click, as it is the largest I have seen, and not only that, but it also discards traffic like other shorteners if they do. Its control panel is very comprehensive and especially useful because you can see the statistics of your links to compare and thus determine your business strategy in a simple and quick way. Additionally, its dashboard in general is very simple and visually appealing, making it very easy to navigate through it. **What do you dislike about Bitly?** The only thing I don't like about the service is the amount of advertising in the shortening, it's quite intrusive, although through this one can understand why the payout rates are higher than other shorteners. **Recommendations to others considering Bitly:** It is a very useful tool for gaining benefits from your social networks, in addition to helping you reduce the size of the content of your tweets or Facebook posts, making it very useful on social media. **What problems is Bitly solving and how is that benefiting you?** I am using this URL shortener to camouflage URLs, and URLs can also be organized through tags or categories in a way that is easy to recognize. Also, with the shortener, I can shorten links to social networks like Twitter so they don't take up so much space when writing. ### 49. Short your URL with a few clicks **Rating:** 4.0/5.0 stars **Reviewed by:** Alexander R. | Graphic Designer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2019 **What do you like best about Bitly?** I have used several URL shorteners in these years and Bitly is one of the best along with the shortener of google since it allows infinite domains to shorten and does not limit in excess. The best thing that this shortener has is its rate of profit for each click since it is the biggest that I have seen and not only that, but it also rules out traffic like other shorteners if they do. Your dashboard is very complete and especially useful because you can see the statistics of your links to compare and thus determine your business strategy in a simple and fast. In addition your Dashboard in general is very simple and visually attractive which makes it very easy to navigate through it. **What do you dislike about Bitly?** The only thing that I do not like about the service is the amount of publicity that there is in the shortening, it is quite intrusive although through this one can understand why the payment rates are greater than other shorteners. **Recommendations to others considering Bitly:** It is a very useful tool to get benefits from your social networks in addition to helping you reduce the size of the content of your tweets or facebook post, so it is very useful in social networks. **What problems is Bitly solving and how is that benefiting you?** I am using this shortener to camouflage URLs, also the URLs can be organized through tags or categories in an easy way to be recognizable, also with the shortener I can shorten links to social networks like twitter so that they do not occupy so much space when writing . ### 50. An OK alternative option to Google URL Shortener **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Bitly?** After Google turned down goo.gl, there is not many free option in the market. Bitly is an ok one. **What do you dislike about Bitly?** In Bitly, I can not create more than one URL shortener for the same URL. But in fact, we really need this feature to analyse different campaigns separatly. **Recommendations to others considering Bitly:** Not sure if there is a better option in the market, but that's what I find so far. **What problems is Bitly solving and how is that benefiting you?** We use Bitly mainly for URL referral analysis when we place the URL in website that's out of our control. ## Bitly Discussions - [Link Clicks Decreasing?](https://www.g2.com/discussions/link-clicks-decreasing) - 1 comment, 2 upvotes - [Auto Links Creation](https://www.g2.com/discussions/auto-links-creation) - 1 comment, 2 upvotes - [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) - 2 comments, 1 upvote - [I'm using bitly URL's on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) - 3 comments, 1 upvote - [Short Links or Long Links](https://www.g2.com/discussions/short-links-or-long-links) - 2 comments, 1 upvote - 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Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content Creation** - Campaign Management - SEO Management - Workflow Management - Template Management **URL Shortener** - Branded Shortlinks - Link Analytics - Bulk URL Creation - Historical Shortlink Tracking - Bulk Uploading - Customer Activity Tracking - Click Tracking - Campaign Analytics - Secured Links **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Development** - Bulk Creation - Analytics - Intuitive Dashboards - Audience Analytics **Additional Functionality** - Landing Pages/Web Forms - Retargeting - Dashboard - AI Copilot - Link Shortening - Link Cloaking - Real-Time Data - Tag Management - Custom Domains - Customer Journey Mapping - For Marketing and Advertising - QR Codes - Search/Filter - Campaign Management - Link Expiration and Deactivation - Generative AI - API - For Mobile - A/B Testing - Data Aggregation - Link Sharing - Link Management - Link Editing - Link Redirection/Link Rotator **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Tools** - Audience Insights **Audience Targeting** - Geographic Targeting - Device/OS Targeting **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Formatting** - Dynamics Codes - File Formats - Customization **Additional Functionality** - Download - Landing Pages/Web Forms - Alerts/Notifications - Scannability Score - QR Code Printing - Retargeting - Multiple QR Code Types - Expiration Management - Templates - QR Code Generation - GPS - Campaign Segmentation - QR Code Duplication - Single Sign On - Custom Frames & CTA Text - Campaign Management - A/B Testing - Bulk QR Code Generation - Image Embedding - Embeddable Widget - Lead Capture - Password Protection - White Label - API - Embeddable **Logistics** - Distribution Features - Social Media Integration - Approval Process Control **Analytics** - Digital Analytics - Data Sharing and Exporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Penetration Testing** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Multi-Language **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Digital Sales Room** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Audience Targeting - UTM Parameters Integration - Third-Party Integrations **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - 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